BigHouse Marketing

We are thrilled to announce that Lynn Iacovazzi has joined the BigHouse Marketing team as our newest Account Manager! Lynn brings over 25 years of advertising and marketing experience to the team, including newspaper, television, radio, digital and agency experience. Those that know her have seen firsthand how diligently she works for her clients. We are very lucky to have her. Welcome, Lynn!

We are thrilled to announce a significant milestone in our company's growth and success. After careful consideration and outstanding contributions to our digital marketing efforts, Christopher Kellum, our esteemed SEM Director, has been promoted to the position of Partner. Congratulations to Chris! BigHouse Marketing wouldn't be where we are without you!

Another fantastic year in the books. Cheers from the BigHouse Marketing team and HAPPY HOLIDAYS! We look forward to serving all of our clients in the new year!

Katherine Bryce Colclesser met up with our fabulous client Caroline Calouche at her production of Clara's Trip: A Cirque & Dance Nutcracker Story last night. If you haven't had a chance to see this show, tickets are still on sale for shows from now through December 10th! https://www.blumenthalarts.org/events/detail/claras-trip-a-cirque-dance-nutcracker-story-2

Do you remember a world without a search engine? Google turns 25 today!

Thank you for 25 years of curiosity For Google’s 25th birthday, we’re celebrating alongside our users with a special Doodle and some surprises in Search.

We celebrated our 15 year anniversary in a fun filled Gatlinburg weekend with most of our team. Thanks again to all of our clients for making 15 years possible! And thank you to the team for all of the tears of laughter! SO. MUCH. FUN.

Thank you to all of our clients for allowing us to serve you for 15 years!

The countdown is on for the GA4 conversion. Are you ready for the July 1st deadline?

[GA4] Make the switch to Google Analytics 4 - Analytics Help How to migrate to Google Analytics 4Google Analytics 4 is replacing Universal Analytics. On July 1, 2023 all standard Universal Analytics properties will stop processing data. (360 Universal Analytics

We try to keep our BigHouse meetings interesting. The Raleigh team met up at the Captain's Table in the kitchen at The Angus Barn last night! The food was absolutely delicious ... but the company was even better!

Happy Holidays from the BigHouse Marketing Team! We'd like to wish all of our clients, their families and friends a happy, healthy and prosperous 2023! Thank you all for making our work so much fun! It's the people we work with that make our jobs so enjoyable.

We're thrilled to announce that we've been chosen by Hulu as a partner in their new local digital agency program. We can target buy gender, income, education level, parental status, consumer buying behvaviors and more. You'll be hearing more soon from your BigHouse Account Manager on how we can now promote your business in your customers' living rooms with Hulu!

It's so great to be able to meet out with clients again! We couldn't be more grateful to work (and play) with the astounding team at Blumenthal Performing Arts!

We've been working with Blumenthal Performing Arts for 9 years and counting. Check out what they have to say about BigHouse Marketing! We value the relationship greatly and appreciate the kinds words!

Blumenthal Performing Arts Testimonial for BigHouse Marketing

What Is OTT Advertising: A Breakdown of Over-the-Top Ads Here's a breakdown of OTT advertising and how brands are buying, targeting, and measuring the success of their OTT video campaigns.

Thank you to the BigHouse Marketing team for the best year yet! I couldn't ask for a better digital marketing team. Thank you for all you do!

If you're not already collecting first party data from customers and prospects, now is the time to start.

Within the next year, we know we can expect targeting and policies changes across many of the channels we use for advertising. The way we are used to advertising to users across these channels will not be the same, but adapting to change has always been a part of paid media. The sooner we embrace the change and adjust our strategies to be in compliance, the better off we'll be when policy changes are enforced.

Here are our four key strategies to get more first-party data starting today:

- Utilize lead gen campaigns
- Use custom questions
- Test out other ad platforms such as TikTok, Pinterest, LinkedIn
- Spend more time focusing on brand-building

Google Analytics prepares for life after cookies – TechCrunch As consumer behavior and expectations around privacy have shifted — and operating systems and browsers have adapted to this — the age of cookies as a means of tracking user behavior is coming to an end. Few people will bemoan this, but advertisers and marketers rely on having insights i…

We're pleased to announce that Emma Melton has accepted an internship with BigHouse Marketing! She comes to us from AAA Carolinas and will help us with Social Media and reporting. Welcome, Emma!