Bloomfield Knoble Advertising

Happiest of birthdays to Andy! Our guy through and through. If you know him, give him a shout out. Andy Edwards

It is with great respect and well-wishes that we say goodbye to Jewel Peterson, a valued colleague and bk employee that has recently retired -- again! Jewel had previously retired from Frito-Lay and we were fortunate to lure her to work for bk for the past 5 years. Her contributions, work ethic and incredible kindness will be missed and never replaced.
Jewel and her husband, Duane, are moving to be closer to her four wonderful grandchildren. Jewel will be missed dearly by everyone in the bk family and we wish her well in this next chapter of her life.

DISD Middle School, Thomas C. Marsh Preparatory Academy, created a novel study unit that is adaptable whether they’re held through in-person or virtual classes. Currently, students are responsible for providing their own copy of Buried Onions by Gary Soto. It has come to the attention of some that many students will be unable to supply their own material. English Language Arts teachers, Katie Brown and Emma Raleigh have taken it upon themselves to create donation pages in order to provide the novel for their 170 collective students. Our goal is to invite the community to support the students and ensure they get to actively participate in their education. You can donate at the provided links (link in bio or swipe to third photo for URL) and we encourage you to share with friends and family.

bk and TFO produced and distributed the ultimate guide to fly fishing and casting to honor their friends and fishing legends Lefty Kreh and Ed Jaworowski. With thousands of miles of epic locales, this complete compilation of fly fishing secrets is worth a watch. Stream here: http://ow.ly/lZVe50xQpvP; or buy it on Amazon: http://ow.ly/uxzD50xQpvO

Watch The Complete Cast with Lefty Kreh and Ed Jaworowski Online | Vimeo On Demand The tackle used and the manner of delivering an artificial lure to gamefish separates fly fishing from every other fishing method. Legendary fishermen Lefty Kreh…

Did you have some amazing advertisements in 2019? Enter them into the 2020 American Advertising Awards through AAF Dallas. https://enter.americanadvertisingawards.com/a/Organizations/10-DAL/Home

Instagram stories aren't just for models and influencers. Here are 10 ideas to connect you with your Instagram-loving customers: http://ow.ly/wQpb50xCgdg

10 Instagram Stories ideas for your business – Learn In this article, we will give you 10 unique Instagram Story ideas for your business. From live videos to quizzes, step inside to get inspiration for social media marketing.

"Reestablishing your holiday targeting starts with redefining your audience profiles. Because returning customers pose such significant profit potential, focus your efforts on warm leads." Read more: http://ow.ly/Hw3E50xxyEP

3 targeting adjustments to help brands achieve the best holiday results Implementing these simple changes can help brands target more effectively and drive greater sales during the holiday season and beyond.

Don't just fall into 2020 with last year's design concepts. See the top 20 graphic design trend predictions from Creative Bloq: http://ow.ly/qZ2Q50xxy1x

20 top graphic design trends for 2020 Pro designers share their predictions for the coming year in graphic design.

"Marketers can’t always anticipate what a customer’s emotional state might be at any given moment, but they can understand the cues." Read how do it do: http://ow.ly/Xf1750x41uZ

A whirlwind of emotions: The impact of consumer emotional states on search For marketers, it is important to understand that many external influences can impact a potential customer's emotional state - and tailor their offerings accordingly.

Garner more attention of your company's expertise through guest blogging on outside websites. Here's how to do it: http://ow.ly/SWqT50x40Sj

Guest Blogging: A Step-by-Step Guide Follow these five steps to become a successful guest blogger who’s invited in and welcomed back by publishing sites – Content Marketing Institute

"How do you segment your audience based on its customer journey? Start with these five categories: new subscribers, new customers, active subscribers/customers, dormant subscribers/customers and re-engaged subscribers/customers." Read more: http://ow.ly/nkyT50x40cO

Why You Need to Get a Life(cycle) Email Marketing Program Learn why lifecycle email marketing is netting better results than other trigger emails and how to implement it at your brand – Content Marketing Institute

Good things are happening at The Art Room Denton!

We got an amazing donation of an iMac computer yesterday from Chris Weatherly of bloomfield knoble, www.bloomfieldknoble.com! Already putting it to use for inspiration and source material! Thank you Chris!!
https://www.facebook.com/bloomfieldknoble/

How can you catch the eye of shoppers this season? Forbes has twelve ways to get you thinking creativity. Read more: http://ow.ly/rNVs50wGFH1

If you haven't seen Skid Row Marathon, here's your chance. For one night only on Oct. 14, you can see this inspiring film in a select theater near you. Get tickets here: http://ow.ly/BIHb50wATWH

Skid Row Marathon in Movie Theaters | Fathom Events Award-winning documentary Skid Row Marathon about a judge who organizes a running club comprised of homeless, recovering alcoholic and paroled men and women on LA’s Skid Row who seek to rediscover their sense of self-worth and dignity.

You need clear, small bites of content personalized to the viewer... but where do you start? Learn more: http://ow.ly/yhTP50wgngj

How to advertise to an audience with an 8-second attention span - Marketing Land Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention economy.

Go beyond how a customer feels buying your products, and see how they feel actually using your products. Read more empathetic marketing: http://ow.ly/G01P50wgm5O

How Does Empathetic Marketing Make You Feel? Emotion can help designers create unique and innovatic products & empathetic marketers move away from fixation and better relate to consumers.

"Incrementality can help marketers pinpoint exactly how successful their efforts are. But the value it provides depends on their approach." Find out why: http://ow.ly/1HVj50wgn1M

Why continuous testing holds the key to effective omnichannel marketing By proving the impact of new initiatives, marketers can justify a larger rollout on campaigns - provided, of course, they are using the right metrics to draw a clear line from their activities to sales.

With so much data at your fingertips, its easy to want to use it all to find your target audience... but is that wise? How do you regulate your company's data use to be beneficial and fair to both you and your customers. Read more: http://ow.ly/EjSj50wgmu2

Reassuring Consumers on the Use of Their Data & Privacy Data privacy is constantly evolving­ and it may be the new frontier for ethical practitioners. How are these ethical practices impacting business practices?

"Because of Google’s frequent algorithm updates and improvements, SEO rules and best practices are constantly changing." Learn how to keep up here: http://ow.ly/QiBN50wglcJ

Why You Should Do This Helpful SEO Audit Once a Year SEO audits of your website are tedious and time consuming, but they’re necessary for success. Here’s how to do one annually – Content Marketing Institute

Here's everything you need to know about the recent ban on gender role reinforcement in U.K. advertising: http://ow.ly/nvtL50vF1s4

Gender Stereotypes Banned in British Advertising No more commercials showing men struggling to do a load of laundry, or asking women if they are “beach body ready.”

Thanks to all who came to see Thomas Thompson at the most recent Plano Chamber of Commerce event! He did great, and so did his fellow panelists, Danielle DiCesare of Neiman Marcus Stores and Wendi McGowan-Ellis of Lifestyle Frisco, in their very interesting discussion on the power of influencer marketing! #

"Reddit reports it has 330 million monthly active users (MAUs) globally. To put that in perspective, Twitter reported 139 MAUs during the second quarter of this year and Pinterest just reported 300 million." Read more: http://ow.ly/Tno550vF1kc

Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes - Marketing Land The second installment in Marketing Land’s series on paid social and how platforms are shifting in the new era of social media marketing.

We're excited to see our own Chief Operating Officer and Director of Insights Thomas J Thompson tomorrow as he takes the Plano Chamber of Commerce through the trending world of influencer marketing. See you then!

What is the 6-second rule and how does it affect your company's Twitter posts? Read more here: http://ow.ly/msjo50vF19c

Twitter's 6-second rule means advertisers can pay for completed ad views It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.

Are you a grant writer in the Dallas area who loves movies and film? We are seeking grant writers to help one of our favorite local nonprofits secure their future. If interested, contact [email protected] to learn more.

"67% of Millennials/Gen-Zers [reported] that 'I expect offers from companies to always be personalized.'" Read more about syncing back up with your consumers: http://ow.ly/1owY50vF120

A Reality Check On Advertising Relevancy And Personalization Advertisers & Publishers Must Meet Consumer Expectations for Interest-Based Messaging—or They'll Be Left Behind

bloomfield knoble has been ranked as one of the top 20 largest advertising firms in Dallas of 2019. Thanks, Dallas Business Journal! Learn more about bk, and what we can do for you, here: http://ow.ly/MidL50vF1zL

bloomfield knoble – A full-service advertising agency based in Dallas, Texas. Advertising. Marketing. Creative. bloomfield knoble (bk) is a full-service advertising agency based in Dallas, Texas. Our best-in-class service drives our creativity, strategy, media and branding to build businesses. Our philosophy of true partnership has led to an average client tenure of 7 years...

Just like any other aspect of business, social media is filled with shorthand — and every acronym is important. How many do you know? http://ow.ly/LSyn50vEZXW

130 most important social media acronyms and slang you should know Acronyms are a natural fit for social media networks. This list of acronyms and slang will help you stay fresh with the latest lingo across social networks.

The main color you choose for your company can say a lot. See how to use your brand's color to your advantage with this simple guide: https://www.canva.com/learn/color-meanings-symbolism/

Color meaning and symbolism: How to use the power of color in your branding – Learn Color holds power. Below, we show you how to use the power of color in your branding.

"If you use your social media analytics thoughtfully, they provide a peek into what your fans, followers, and customers are expecting from your business." Here are 7 that you really need to reach your goals: http://ow.ly/DoAB50v65My

7 Social Media Metrics That Should Really Matter to Your Brand Dig into these seven social media metrics that really matter for your brand – Content Marketing Institute