The Karma Group

Meet Tracy: Our Senior Art Director.

With over 30 years at The Karma Group, Tracy's a master of visual storytelling! She's crafted stunning art direction and design for clients like Kraft Foods, Nature's Way, and everything in between.

Tracy approaches her work with a creator's mindset. She considers the chaos in the target audience's life, envisions how the product brings order and delight and then creates art that conveys this transformation.

Want to know more about our team? Head to thekarmagroup.com/people/ to learn more!

June is Employee Wellness Month, and we are excited to celebrate our collaborative work with Nature's Way Brands. Together, we have infused their organizational brand within their workplace environments. Discover how we enhanced employee engagement through strategic use of language and visualization by checking out our detailed case study!

Nature's Way - The Karma Group Rallying Employees Around Mission and Purpose Through Organizational Branding

Enter the world of color psychology, where color plays a role far beyond mere aesthetics. Every hue has a hidden agenda, influencing our thoughts, emotions, and actions in ways we often overlook. And every shade is a silent storyteller, bridging the gap between perception and reality of the human experience.

Decode the Rainbow here: https://vibrations.thekarmagroup.com/blog/decoding-the-rainbow-the-power-of-color-psychology-in-influencing-audiences

Congratulations are in order for Aspirus Health and St. Luke's!

After affiliating on March 1st, this Tuesday they celebrated the official rebranding as Aspirus St. Luke's and Aspirus Lake View. We are thrilled to see these two incredible entities come together, and are excited to witness the future growth and success that this partnership will undoubtedly bring.

Our media team is virtually attending DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions Midwest 2024 to hear from top digital marketing speakers and gain insights into emerging strategies.

We're taking our advertising expertise to new heights with topics like AI, content marketing, digital marketing trends, and more!

Meet Paul, one of our Senior Account Executives.

With 25+ years under his belt, he blends research, strategy, and even a sprinkle of social psychology to create impactful campaigns that get results.

Paul seamlessly switches gears – mentor, collaborator, strategist – keeping projects on track even when things get complex. Experience has made him a master of many hats, ensuring a cool head under pressure.

Want to know more about our team? Head to thekarmagroup.com/people/ to learn more!

Happy Mother's Day from the Karma group! Today, we celebrate all the amazing moms who juggle so much in their daily lives. Thank you for all that you do to create a positive impact on those around you. Enjoy your special day!

Building a NICU for the Future: A Case Study by The Karma Group.
➡️ https://thekarmagroup.com/case-studies/bellin-health-nicu/

Learn how we helped Bellin Health communicate the importance of parental connection as they revolutionize neonatal care.

Bellin Health NICU - The Karma Group Launching a Service Line with the Highest Level of Care

Spring is here 🌼 and it's time for some office sprucing up! The Karma Group is getting into the spirit of the season with a little spring cleaning around the office. Freshening things up together while we work towards a more organized workspace.

Connecting communities is what we do best! We’re thrilled to celebrate Astrea reaching their milestone of 1,000 customers in Platteville. This means more streaming, searching, connection, and speed for small-town life.

We've reached another milestone in Platteville, WI... This week we are celebrating 1,000 connected customers! Thank you to everyone who has made this achievement possible. We look forward to continue delivering reliable and affordable fiber Internet service to our current and future customers.

For more details, check out our blog at https://bit.ly/3UIRoAF

Effective marketing isn't about pushing, it's about pulling people in with meaningful messages that are delivered to the right people, in the right place, at the right time.

Our team understands that all successful campaigns are an intricately designed collaboration of strategy, creative, and media.

We excel at combining creative strategy and messaging with hyper-targeted media tactics, ensuring your brand speaks directly to your audience's hearts, minds, and beliefs.

If you're seeking a partner who just gets the art of timing and messaging, we're here for you.

Meet JJ Zoch, one of our media department's Media Planners/Buyers.

With 11+ years of navigating the ever-changing media landscape, JJ crafts targeted digital campaigns that score big for our clients. He uses data and industry knowledge to pinpoint the perfect channels and strategies, ensuring measurable results.

When he's not crushing goals at work, JJ cheers on the Green Bay Packers, juggles family life (husband & father of two toddler boys) and hits the links for some occasional golfing fun.

Want to know more about our team? Head to thekarmagroup.com/people/ to learn more!

The world has changed and authenticity is the new standard of cool. Here’s why no one connects with your braggy FB post.

How Authenticity Became Cool Authenticity becomes cool, and organizational branding follows suit.

Over 7,000 patients have told us how much they like their doctors.
Today, we encourage you to tell them directly.

Celebrate National Doctors' Day.

Ready to dive into the thrilling realm of branded keywords in paid search? Because let's face it, nothing quite compares to unraveling your brand's dynamic landscape - or is that just us?

Our team of experts is poised to hold your hand through the riveting decisions and optimize your strategy (or at least make it slightly less dreadful).

Should You Pay for Your Own Name? Discover the pros and cons of bidding on branded keywords in paid search campaigns. Learn how claiming your brand name can boost visibility, defend against competitors, and control your message effectively.

What an honor to help communicate the vital mission of EPH. We love getting to create such impactful work for an organization that has an even greater impact on our community.

EPH Give Them Wings 2024

Thanks for always helping us shine!
Check out the rest of the "Karmight" crew here: https://thekarmagroup.com/people/

Good things are being done by great organizations for an even greater cause!

For the next 24 hours, join us in supporting Give BIG Green Bay. This annual fundraising initiative highlights the impactful work local nonprofits are doing to benefit our community.

We are excited to highlight two of our clients who are participating in this year's event - Bellin Health Psychiatric Clinic and Encompass. Both provide essential services to our community by embracing those on their mental health journey and providing quality early education and care for future generations.

Join us in giving back!

https://www.givebiggreenbay.org/

Bellin Psychiatric Clinic: https://www.givebiggreenbay.org/organizations/bellin-psychiatric-center-ac7a3609-8f08-4a3d-8f14-fdd1d61f21eb
Encompass: https://www.givebiggreenbay.org/organizations/encompass-early-education-and-care

Give BIG Green Bay 2024 Join me and give back!

Embrace proactive change before necessity knocks.

At The Karma Group, we believe in proactive evolution over reactive adaptation. In a world where change is constant, our collaborative approach ensures your brand evolves with purpose, not out of necessity.

Don't wait until it's too late; let's strategize, innovate and thrive together.

They say some rules are made to be broken, but
Graphic design has rules for a reason... they work.

Rule #1 - Hierarchy is the .

Size, color, white space, alignment and proximity are the ultimate influencers in guiding your viewer’s eye through your creative elements. Every choice impacts the viewer’s journey.

Our advice? Embrace your creativity, but follow the graphic design playbook for the most effective and captivating creative assets.

A snapshot of pure joy from the Karma holiday bash!

With unforgettable moments and laughter that echoed throughout the day, it’s a reminder that the heart of success lies in the strength of our team. 💪❤️

We know that people are the heart of any organization, and we are grateful for each and every person who makes our agency shine.✨ 🙌

🎨✨ Wishing the happiest of birthdays to our incredible Art Director, Helen Carpiaux ! 🎂🌟 Not just a creative powerhouse, but also an award-winning stone sculpture artist, she crafts magic in every medium. Here's to the dependability that makes her a true force in our agency and the incredible artistry that makes her shine! ✨🏆

Empowering success, one training session at a time! Our expert team at The Karma Group collaborated with our amazing client Granite Valley to dive deep into the art of boosting sales and optimizing LinkedIn profiles.

As your preferred partners, we're here to tailor every consultation to bring your vision to life. Current clients, remember, your success is our priority. Prospective clients, the door is always open—tell us your focus, and let's amplify it together!

Navigating the world of branded keywords in paid search? 🧐

It's all about understanding your brand's unique landscape – from visibility to competition and audience behavior. Feeling a bit overwhelmed? Let's connect! Our team of experts is here to guide you through the nuanced decisions and help optimize your strategy. 💡🚀

https://www.linkedin.com/feed/update/urn:li:activity:7156382728072962048

Need inspiration? We've got you covered!

Fuel your creativity with our Karma-curated book list. 📚

'Can't Hurt Me' by David Goggins for mental toughness.

'Ceramic Sculpture: Making Faces' by Alex Irvine for hands-on artistry.

'The Happiness Project' by Gretchen Rubin for a dose of joy.

'How to Win Friends and Influence People' by Dale Carnegie for timeless social wisdom.

'The Art of the Idea' by John Hunt for a transformative perspective on creativity and life.

What are your favorites? Drop them below.