Dragon360

We're finally starting to see an increase in humorous content in the B2B sphere. There's been a noticeable surge in entertaining content lately, which is like a breath of fresh air for all of us.

However, while this trend is enjoyable, what's its actual impact? Does it drive revenue? Does it enhance brand recall? Does it improve product understanding and desirability? Or could this creative content boom potentially lead to more marketing layoffs?

Join us this week with Todd Clouser (dubbed "The worst marketer in the world") as we delve into the art of creating fun and creative content with a clear purpose that ultimately improves bottom-line results.

Demos can be the lifeblood to generating pipeline and revenue, regardless of your GTM strategy. Prospects want to see the thing they’re about to buy in action, ensuring it’s the right fit for their needs. But not all demos are created equal.

On this week’s episode of Digital Banter, we’re going to dive deep into the world of interactive demos with special guest Natalie Marcotullio, uncovering what makes interactive demos more effective in moving the revenue needle.

We’ll chat about how interactive demos align to certain GTM motions, as well as discuss why so many brands are still so hesitant to move in this direction with their business strategy.

So whether you’ve already made the shift to interactive, are considering making a move, or have no idea what an interactive demo even means, this episode is going to help you make some pretty significant decisions that can impact your brand’s bottom line.

In this week's episode of Digital Banter, we're thrilled to have Ross Simmonds as our special guest. We're diving deep into the world of content creation and distribution, exploring a critical issue that often gets overlooked: the disconnect between content creation and effective distribution.

Many brands invest significant resources in crafting top-notch content, meticulously researching their audience, developing personas, and addressing pain points and objections. Yet, despite these efforts, content often falls short because distribution is an afterthought.

In this episode, we're flipping the script. We're putting distribution at the forefront of your content strategy, highlighting the importance of repurposing content to maximize its reach and impact. Additionally, we'll delve into the innovative ways AI can streamline the distribution process, making it more efficient and effective than ever before.

The main source of conflict between sales and marketing often stems from the perception among salespeople that the sole responsibility of marketing is to support sales efforts. Whether you agree or disagree, what if this perspective is accurate?

As marketers, it's essential for us to drop our egos every once and awhile, and look at ourselves in the mirror. Whether it's crafting engaging campaigns, refining branding, or unleashing creativity, we need to ask ourselves: What is the ultimate goal beyond just "selling more"?

This week's episode features Scott Logan, SVP of Marketing and Demand Generation at Connex One.

We will delve into the intricacies of marketing strategy for sales-oriented organizations, covering aspects such as team alignment, marketing operations, and measurement.

It's an episode you don't want to miss!

So many times marketers craft the most amazing and creative campaigns, yet fall short in delivering the performance they seek because of one overlooked item: the landing pages.

That's why on this week's episode of Digital Banter, we're delving into the intricacies of paid media landing pages.

Joining us is special guest Tas Bober, who will walk through essential landing page frameworks and insights that will elevate your ad campaigns to new heights.

Tune in live or catch the replay!

The "phone lines" are open and we're here to answer anything and everything you may have questions about when it comes to developing, executing, and scaling a people-first approach to your marketing.

From tactical paid media questions to audience development and research to expanding on how a people-first approach will impact your business in 2024, this special AMA Edition of People-First Playbook is your opportunity to ask the experts your burning questions LIVE.

Known for his Hot Takes (or perhaps we should say, Point of View), Anthony Pierri stands out as arguably the best hook writer on all of LinkedIn.

In this week's episode of Digital Banter LIVE, we're thrilled to welcome Anthony to the show as we delve into his thoughts on a subject where he confidently asserts a very strong stance: product positioning for early-stage startups.

Get ready to glean insights from a true expert as we pick Anthony's brain on this crucial aspect of startup strategy.

When people think of ABM, they often believe they need $200K in technology and an additional $200K in media spending. The good news is that this perception is completely inaccurate. In fact, you shouldn't invest a dime in either of these without a concrete strategy and a proof of concept.

Join us this week as we invite Mason Cosby to the show. He will delve deep into how to initiate ABM and execute it effectively, even on a budget.

In B2B land, influencer marketing is still a bit of a head-scratcher for most folks. Just like always, we're kinda slow to jump on the cool stuff we see happening in the D2C world.

We come up with excuses like our sales cycles are longer, it's hard to measure, it doesn't vibe with our brand, or some other random resistance to change. But guess what?

There are some B2B brands out there totally killing it by teaming up with influencers and making killer content that actually drives revenue.

This week, we've got Brianna Doe hanging out with us to spill the beans on how these B2B brands are making it big with influencers and how you can dip your toes into the game. Don't miss out!

Trust is really hard to build when nobody knows who you are. Why would some senior executive trust some random person or brand they don’t know?

They wouldn’t. And that’s why the Nearbound Playbook matters.

Join us as we delve into the integration of nearbound into your marketing efforts, injecting partner insights into every facet of the customer journey. Discover how nearbound propels revenue growth swiftly and addresses challenges in partnerships, marketing, and sales.

Tune in for insightful discussions on navigating the business landscape with the nearbound advantage!

Dive into the intricate world of community building with our latest episode of 'People-First Playbook' as we explore strategies that harness the power of community to engage, entertain, and drive revenue. Whether you're a seasoned brand or just stepping into the buzz that is community, this episode is for you.

Partnering with ZoomInfo, our featured brand, we'll discuss the art of turning community engagement into measurable business growth, providing actionable strategies and real-world examples that transcend brand boundaries. In a landscape marked by budget constraints, consensus-driven decision-making, and time challenges, we'll unravel effective approaches for building and sustaining communities that contribute to the bottom line.

So be sure to tune in live or check out the replay for strategies, tips, and a people-first perspective that resonates across industries

Building a successful paid media program starts with the right mindset. The most successful advertisers adopt the mindset of investors and carry out their strategies with the precision of scientists.

This week, we're excited to have Silvio Perez, Founder of AdConversion, join us. AdConversion isn't just a B2B training course — it's on a mission to tackle the challenge of training in paid media strategy.

Sure, we'll touch on the tactical aspects of building a paid media program, but what we're really delving into is the often elusive realm of strategy.

Why? Because, let's face it, nailing down a solid strategy can be like navigating uncharted waters. Resources are scarce, and everyone seems to have a different take.

Beyond our discussion, we're opening the floor for your burning questions about paid media. Think of us as your go-to panel for any random paid media queries you might have during the show.

Product packages and pricing tiers stand as fundamental pillars for any thriving SaaS brand, pivotal in meeting the evolving needs of the market. The race for innovation, feature enhancements, and optimized tiers is a constant pursuit for growth-focused SaaS businesses, keeping them ahead in the competitive landscape.

Amidst this complex landscape, the key question arises: How can SaaS brands master the successful launch of these updated offerings?

In this week's episode of "People-First Playbook," we're delving into the art of launching updated product tiers within the dynamic world of SaaS.

Partnering with Capsule, our featured brand, we'll unveil tailored strategies, insights, and innovative ideas aimed at guiding SaaS brands, like Capsule, through the complex terrain of introducing new product tiers, ensuring a launch that drives success and revenue. All of this while adhering to a people-first playbook.

Marketing & Sales Alignment: Despite all the talk, only a handful of companies have it figured out.

Sometimes, marketing listens to sales calls; occasionally, both teams are tied to the same revenue target. Nevertheless, the leads passed from marketing to sales often fall short in quality, and closing MQLs seems like an insurmountable challenge for the sales team. The lack of cohesion between marketing and sales keeps on giving.

On this week's episode of Digital Banter LIVE, we're thrilled to welcome Lara Erdem from Dreamdata to our show. From what we hear on the streets, she seems to have cracked the code on marketing and sales alignment.

Join us for this week's episode as we delve into her insights and uncover what genuine marketing and sales alignment truly entails.

This week on People-First Playbook, we're delving deep into the art of scaling success through a people-first approach.

Many brands go-to-market with a people-first approach (still not enough in our opinion) and experience success right out of the gates.

But how do you sustain that success? And how do you scale it by keeping things fresh, innovative, and engaging with that same people-first mindset?

This week we're doing just that with a campaign from Zuddl, an event management platform that's transforming the events world and using a people-first strategy to grow.

So if you're looking for ways to scale success and want to get some fresh ideas that are people-first to the core, this episode is a must watch.

Join us this week on Digital Banter LIVE as we dive deep into the world of B2B event marketing with a fresh perspective.

Tim Davidson will be our special guest, and he's here to shatter conventional event strategies and inspire you to take a bold new approach.

Let's face it, most B2B marketers struggle when it comes to events. They invest huge sums in booths, chase after badge scans, and often find themselves questioning the ROI. But not Tim.

This week, we're peeling back the curtain on his game-changing strategies for making the most out of B2B events without breaking the bank.

If you're tired of the same old event routines and want to learn how to extract the maximum value from your B2B events, this show is a must-watch. Get ready to unleash your creativity, break free from the norm, and make your B2B events stand out.

Join us for People-First Playbook, a LIVE show where one marketer's campaign is brought to life right before your eyes using a people-first approach.

On this week's episode, we're sitting down to chat about a people-first campaign for Demandbase and its suite of sales-focused products + offerings.

Balancing awareness and lead gen, we'll walk through insights, ideas, and suggestions on how Demandbase can break through the noise with a people-first approach and connect with an audience that knows the art of sales - including when they're being sold to.

From trust-building to making your product a "must-have" in the minds of your market, this episode is a must-watch for everyone looking to make a lasting impact on their audience that delivers bottom-line results.

So register today and tune-in on November 1st for People-First Playbook, hosted by Nick Bennett and Andy Groller.

Join us for People-First Playbook, a LIVE show where one marketer's campaign is brought to life right before your eyes using a people-first approach.

On this week's episode, we'll be crafting a product launch campaign for Testimonial Hero and their new self-capture video testimonial product.

Whether you're launching a new product like Testimonial Hero or looking to scale an existing offering, we guarantee you'll walk away with the ideas and insights you need to knock that next campaign out of the park.

Register today and tune-in on October 24th for People-First Playbook, hosted by Nick Bennett and Andy Groller.

Interested in staying up to date with future episodes? Or have a campaign or initiative you'd like featured on the show?

You can do both at https://lnkd.in/eYBpMaU7

39% of adults watch streaming video content daily, making CTV the fastest growing advertising platform.

As streaming conquers traditional television viewing, now is the time to learn more about CTV and the closely related OTT. Take a deep dive into the future of advertising with our latest piece >>> https://d360.co/1may/

While lists of the “hottest trends of 2022” dominate the beginning of the year, it's not surprising to find many of these “hot trends” flame out by early February.

To cut through the noise, we’ve narrowed the list down to three, must-do strategic practices to ensure campaign success >>> d360.co/1mau