Heartland Optical
Our commitment is to deliver comprehensive patient care with thorough eye examinations and a staff o
Heartland Optical's staff is determined to provide every patient with the enhanced vision they deserve. Our commitment is to deliver comprehensive patient care with thorough eye examinations and a staff of opticians with over 100 years of combined experience. We use the highest quality products with cutting edge technology to bring you the best in vision.
06/11/2024
It's here!! 50% OFF prescription sunglasses. No appointments necessary for shopping!
** Cannot be combined with insurance. Lenses must be produced in our lab. Offer ends August 31, 2024.
05/24/2024
Cheers to the official start of summer! Our office will be closed Saturday thru Monday in observance of Memorial Day. Whatever you do this weekend, take a moment to honor those who gave all.
Our office is closed today in observance of the Easter holiday.
It all started in middle school with a rap contest victory... We asked Hannah (one of our opticians) to recreate it, and she did! With the help of Red Orchid Productions, she created a whole new rap about Heartland Optical and killed it! We loved it and she's letting me share it with you all. You're awesome, Hannah!
We're calling it a snow day! We'll be closing at 2:30pm today. We'll reopen tomorrow at 8am. Stay safe and warm!
Good morning! Both Lincoln locations will open at 10am. If you have an appointment scheduled, we'll be reaching out to you soon to reschedule. Thank you!!
For the safety of our team and our patients, we have decided to close both Lincoln locations at 2pm. Stay warm and safe!
12/29/2023
When your new optometry intern brings back biscotti from Italy, you know she’s a keeper! Thanks, Elena!
12/24/2023
Merry Christmas Eve from *most* of the Heartland crew. 🎄
12/22/2023
Our elves say we close at 3:30pm today for our annual Holiday Party! We’ll be back Tuesday, December 26!
Our offices will be CLOSED Thursday, Nov 23 thru Sunday, Nov 26. We will reopen on Monday with normal business hours. Happy Thanksgiving!!
10/20/2023
We've been busy opening a new store AND welcoming a new doctor to our office! Dr. Cassity Youssef is scheduling patients at both of our Lincoln locations. She discovered optometry as a career in high school and knew she wanted to pursue it after having to wear glasses/contact lenses since the age of 12. The reactions from patients when they can see better or their ailments improve is why she loves being an optometrist... Click to learn more about Dr. Youssef: https://heartlandoptical.com/our-story/
09/26/2023
To know Mike is to love him. Congrats on winning Paraoptometric of the Year. Very well deserved for all you’ve done and continue to do. So proud to have you on our team.
09/22/2023
Here we go!! Now open at 8222 Holdrege Street. Schedule online at https://heartlandoptical.com/schedule-now/
09/20/2023
Putting the final touches on our new store! Opening next week - see you at 8222 Holdrege Street!
09/12/2023
We’re so close!! Oakley display installed… Ray Ban coming soon and so much more!
09/11/2023
Our online scheduling is now available for our newest location! Come see us at 8222 Holdrege St, Suite 5. https://schedule.solutionreach.com/scheduling/subscriber/75504/scheduler
09/02/2023
More progress is being made! We expect to open at the end of this month. Online scheduler will be posted next week! So much to be excited about and thankful for. See you soon at 8222 Holdrege Street!
09/01/2023
Please keep Roxana and her family in your thoughts. ♥️ We were fortunate enough to have Jackie work in our Grand Island office for a bit over the summer. Roxana loved working alongside her daughter everyday.
More than $14,000 raised for family of teen killed in a Nebraska UTV crash A GoFundMe for the 18-year-old says, "She was just starting her college journey. She had a close bond with her loving parents and cherished her younger brother as her best friend."
08/30/2023
We’re in our final days of our 50% off prescription sunglass sale! If you are doing this…. Stop in today or tomorrow to take advantage of our sale!
08/22/2023
It’s coming alive and we couldn’t be more excited!
08/06/2023
We’re making progress!!
07/19/2023
Drum roll..... Our new location will open at 8222 Holdrege Street here in Lincoln. Dr. Jennifer Wemhoff will be leading this location and we cannot wait serve you all! More details on our expected open date and online scheduler coming soon....
07/18/2023
Our third and final hint.... All details will be announced tomorrow!!
07/17/2023
Any guesses?? Details coming July 19…
07/14/2023
Our office is closing at 4pm today (July 14) so our team can celebrate together! We will reopen Saturday at 8am. Thank you!
07/12/2023
More details coming July 19!
07/11/2023
Something exciting is happening! Mark your calendars for our huge announcement on July 19th! Watch for posts and stories coming your way that will hint at what it could be...
07/03/2023
Our office is closed Tuesday, July 4 in observance of Independence Day. We will reopen with normal hours on Wednesday, July 5. We hope you all enjoy the holiday like this kid!
05/26/2023
Cheers to the start of summer! Our office will be closed Saturday thru Monday in observance of Memorial Day. Whatever you do this weekend, take a moment to honor those who gave all.
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Our Story
Our staff and optometrists are dedicated to providing our patients with the advanced eye care they deserve. Our commitment is to deliver superior patient care through comprehensive eye exams, on-site lens creation in our state of the art laboratory, and a staff of opticians with over 150 years of combined experience. We only use the highest quality products and cutting edge technology to bring you the best in vision. We currently have two offices serving both Lincoln, NE and Grand Island, NE.
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Address
1012 N 27th Street
Lincoln, NE
68503
Opening Hours
| Monday | 8am - 5:30pm |
| Tuesday | 8am - 5:30pm |
| Wednesday | 8am - 5:30pm |
| Thursday | 8am - 5:30pm |
| Friday | 8am - 5:30pm |
| Saturday | 8am - 12pm |
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