South End of Memphis
Discover city living at our apartment homes designed for a well-rounded life in the South End. South Junction is where you pursue your passion.
Good City Living
South Junction resides at the intersection of authentic urban neighborhood and modern sustainable community. It's historic downtown Memphis meets revitalized, walkable city living. It's a place where active people live, bike and play in uniquely re-purposed environment that is sociable, connected and progressive. A community where trees grow along concrete walks that link life to
The View vs. The Apartment 🌳🤩 It's the best of both worlds on South Bluffs! You can be immersed in a natural neighborhood with tree canopies in your backyard, while also being just a few steps away from the hustle and bustle of Downtown Memphis.
P.S. Interested in calling the South End your home next month? Ask about our July Special when you talk to our leasing office 👀✨🤫
06/27/2024
A trolley photo on your feed = TROLLEY NIGHT 🎉🚎 Immerse yourself for an evening filled with art, music, food, drinks and community vibes all in one place, THE SOUTH MAIN ARTS DISTRICT 🫶
06/18/2024
HTC RESIDENT GIVEAWAY 🌟 Celebrate by entering for a chance to win one of FOUR Picnic Backpacks for free! See below for details ⤵
You read that right! We're giving away four picnic backpacks to a resident at each of our downtown properties (South Bluffs, South Junction, South Line, and Downtown Memphis Flats). Each backpack comes with:
🎒Picnic Backpack with built-in compartments perfect for loading your entire picnic setup.
🧺 $50 Gift Card to to grab all your picnic essentials on us!
How to enter:
*MUST BE A CURRENT HTC RESIDENT*
🌟 LIKE this post
🌟 FOLLOW and
🌟 Tag your picnic buddies in the comments below (Each comment counts as an entry, so enter as many as you like 😉)
We’ll announce the winners on Thursday, June 20th! Good luck!
06/18/2024
HTC RESIDENT GIVEAWAY 🌟 Celebrate by entering for a chance to win one of FOUR Picnic Backpacks + FOUR $50 gift cards for free! See below for details ⤵
You read that right! We’re giving away four picnic backpacks to a resident at each of our downtown properties (South Bluffs, South Junction, South Line, and Downtown Memphis Flats). Each backpack comes with:
🎒Picnic Backpack with built-in compartments perfect for loading your entire picnic setup.
🧺 $50 Gift Card to to grab all your picnic essentials on us!
How to enter:
*MUST BE A CURRENT HTC RESIDENT*
🌟 LIKE this post
🌟 FOLLOW and
🌟 Tag your picnic buddies in the comments below (Each comment counts as an entry, so enter as many as you like 😉)
We’ll announce the winner on Thursday, June 20th! Good luck!
05/27/2024
Manifesting a summer of endless pool days 🌞 Happy Memorial Day and first week of pool season from the South End!
Tag your South End crew in the comments and start planning your next pool day 👇
05/22/2024
One thing about us, we love showering our South Enders with deals and discounts 🤩💸 ICYMI: Check out our new HTC Resident discounts for you to use around the neighborhood ⬇️
☕️ French Truck: 15% ALL beverages when you present your pass. (Everyday special: Receive a FREE cup of drip coffee whenever you purchase a bag of coffee!)
🌿 South Main H**p: Enjoy 10% off the order with a purchase of $50.00 or more in-store only. Applies to pet products as well!
🍸 8 & Sand: BOGO Appetizers!
🧘 Sana Yoga: 2 weeks unlimited for $25. If you sign up for any membership package during that 2 week period, you will receive ½ off your first month!
🍅 Cordelia’s Market: Receive $5 off a purchase of $30 or more. Excludes to***co, alcohol, and sushi! (Everyday special: Receive 10% off your entire purchase when you present your student ID card at the register!)
💘 Momma's: $1 off drinks with purchase of an entrée Tuesdays from 7 PM to 10 PM (limit 5 drinks per customer)
🐶 Bardog Tavern: 20% off appetizer with drink purchase Mondays from 5 PM to 10 PM (limit 1 appetizer per customer)
05/01/2024
FOLLOW THE RAINBOW 🌈 to all the exciting events happening around Memphis this May! Here’s a list of everything you need to check out 🤩👇
❤️ RiverBeat Music Festival - New music festival on the riverfront happening May 3-5 at Tom Lee Park
🧡 Strangewaze Wednesdaze - FREE Happy Hour series in the Edge District every Wednesday in May from 5:30-7:30pm at Health Sciences Park
💛 World Championship Barbecue Cooking Contest - Join Memphis in May for the 46th anniversary of the largest pork barbecue contest in the world on May 15-18 at the Liberty Bowl
💚 SmokeSlam - An epic three-day BBQ throwdown on the river from May 16-18 at Tom Lee Park
Make your way around the 〽️ this May!
05/01/2024
04/26/2024
TONIGHT! 🚃 Explore the vibrant South Main Arts District at Trolley Night from 6-8pm! South End residents are only a short walk (or trolley ride!) away from all the action 🚎🍻🛍️🎶
04/22/2024
Happy from the South End of Memphis! 🌎🌳 Life is always greener when you choose to live on the South End. As the first commercial developer to venture onto the South End, HTC has always prioritized repurposing the land and buildings to create a vibrant, eco-friendly residential neighborhood.
Here are some of our 🌱green🌱 initiatives across all three South End properties:
💚 South Bluffs
∙ Filled with native trees, shrubs, and flowers
∙ Pedestrian and Bike-friendly
∙ Built on repurposed railroad land
💚 South Junction
∙ Lots of green s**ce
∙ On-site dog park for convenience and efficiency
∙ Built on repurposed land
💚 South Line
∙ Energy efficient windows and appliances for lower electric costs, certified through MLGW’s Eco-Build Program
∙ EV chargers
∙ On-site community orchard and green s**ces
∙ Support local farmers next door at the Memphis Farmers Market
NEW availability! 🏡 Make this s**cious 2 bed/2 bath South Bluffs apartment your new home in the heart of the South Main Arts District.
Keep reading for more specs and details:
• 1,065 sq ft
• ✨RARE✨ pool view
• Located nearby tennis/pickle ball court
• Granite countertops
• Gas log fireplace
• Washer and dryer in unit
• Water and sewer are included
• 24-hour fitness center
• Access to 2 Outdoor pools
• Direct route into Tom Lee Park
Save this post and click the link in our bio to apply for this 2 Bed/2 Bath South Bluffs unit today 🔗
Supporting local grocers is our love language 〽️🥬🛒 Make your way to Cordelia's Market in Harbor Town and explore their vast inventory of produce, products, and more" to "curated selection of groceries, meats, fresh produce, and more
〽️ Local vendors like Las Delicias Memphis, Muddy's Bake Shop, and more!
🥗 Fresh salads and sushi made daily in-house
🥩 Full service butcher and seafood counter
🍻 The best beer & wine selection around town!
🍴 Sit down areas to eat, play, and work indoors and outdoors
HTC RESIDENTS 📣 Receive $5 off a purchase of $30 or more. Excludes to***co, alcohol, and sushi! (Everyday special: Receive 10% off your entire purchase when you present your student ID card at the register!)
04/12/2024
COLLAB
Swipe to see the many ways we celebrate around Downtown Memphis 🥪✨
Whether you're on the hunt for a classic bite or a deluxe experience, these downtown restaurants sure know how to make a delicious grilled cheese sandwich!
🍽️ Arcade Restaurant - Grilled Cheese with a twist! Savor the flavor of Pepperjack Cheese melting between Avocado, Bacon, and Tomatoes.
🍽️ Bardog Tavern - Enjoy THREE scrumptious grilled cheese options:
• Classic Grilled Cheese
• Deluxe Grilled Cheese & Egg (American, ham, bacon, tomato, fried egg w/ shoestring fries or potato hash)
• Deluxe Grilled Cheese (butter-grilled American, ham, bacon, tomato)
🍽️ Momma's - Sink your teeth into their "Big Rig Grilled Cheese" and thank us later! Come with ham, bacon, tomato & American on Texas toast.
04/10/2024
South End pets do it best 🐶🐾🐱 Here’s to all the furry friend residents who make the South End feel like home!
Huge thanks to all our residents who participated in our contest and snapped the most adorable photos of their furry roomies 📸❤️
The sunset views at South Line seals the deal every time... 🌅 Keep watching to tour this dreamy 2 Bed/2 Bath available now on the South Line.
Every unit features these amazing amenities...
🪨 Granite countertops
🔌 USB charging ports in the kitchen island
🪵 Vinyl plank flooring
💡 Energy efficient windows & appliances – featuring MLGW ECObill Program
🧼 Washer and Dryer In-Unit
🚮 Water, sewer, trash collection, and recycling are included
You'll also have access to...
🚘 2 unassigned Parking Spots
🐶 Pet Friendly – GREEN s**ce
🏖 Sparkling pool with lounge area
🌳 Orchard featuring a variety of fruit trees
🔥 Fire pit and grills
🏋 24 Hour Fitness Center
🌟 PLUS: South Line is located directly next door to the Memphis Farmer’s Market which is opening up back in April!
04/05/2024
TOMORROW 🌻🧑🌾 The Memphis Farmers Market is ✨BACK OPEN✨ every Saturday from 8AM-1PM! Start your weekend on the South End with a morning stroll through the market to support local vendors in Memphis!
💛 🥬 🥩🥖🥕🫛🎶💛
Every Saturday April 6-Nov 2
8am - 1pm
S Front & GE Patterson
Memphis, TN 38103
04/03/2024
SPRING HTC DEALS ☀️🌷〽️ Calling all residents! We have all-new HTC Resident discounts for you to use around the neighborhood throughout the season! ⬇️
🍅 Cordelia’s Market: Receive $5 off a purchase of $30 or more. Excludes to***co, alcohol, and sushi! (Everyday special: Receive 10% off your entire purchase when you present your student ID card at the register!)
💘 Momma's: $1 off drinks with purchase of an entrée Tuesdays from 7 PM to 10 PM (limit 5 drinks per customer)
☕️ French Truck: 15% ALL beverages when you present your pass. (Everyday special: Receive a FREE cup of drip coffee whenever you purchase a bag of coffee!)
🌿 South Main H**p: Enjoy 10% off the order with a purchase of $50.00 or more in-store only. Applies to pet products as well!
🐶 Bardog Tavern: 20% off appetizer with drink purchase Mondays from 5 PM to 10 PM (limit 1 appetizer per customer)
🧘 Sana Yoga: 2 weeks unlimited for $25. If you sign up for any membership package during that 2 week period, you will receive ½ off your first month!
🍸 8 & Sand: BOGO Appetizers
03/29/2024
It's a beautiful day to celebrate the start of spring at 's FIRST Trolley Night of the year tonight! 🚃
Here are some spots you should check out this evening:
1️⃣ South Main Member Lounge to enjoy a TROLLEY THEMED EVENING with complimentary soul burgers from , wine, and beer. 🍻🍔
2️⃣ Slider Inn to enjoy live music, yard games, Jameson slushies, and sliders. []
3️⃣ Birdies for virtual indoor golf, live sports, bites, and drinks. []
4️⃣ Stock & Belle to meet up with friends over drinks and shopping. []
03/27/2024
SPOTTED: Spring is bringing the South End to life! A little birdie made South Line its new home, and it looks like they've really nested in.... 😉🪺🐣
Stop by and say hello to our new residents in the tree next to the mailboxes!
03/22/2024
Attention all HTC Residents 📣👀 Your HTC Quarterly Pass full of neighborhood deals expires on 3/29! Although you'll have a new set of exclusive discounts and deals to enjoy real soon, don't miss out on using these incredible offerings while they're still around ⬇️
• Central Station - HTC Residents will have complimentary access to our 24-hour fitness center that includes a variety of machines and free weights, along with a Peloton Bike.
• Sana Yoga Medical District - Downtown's Newest Hot Yoga and Pilates Studio is offering our residents One Month Unlimited classes for only $99!
• Green Collar Cleaning - Extended deal to HTC residents ONLY. Take 10 % off your cleaning services for the ENTIRE year when you sign up by January 11th! Check your email or text messages for the link to view our discount code 📲
• Plant Based Heat - Try 's BBQ Jackfruit Sandwich or Classic Plant Based Heat Burger for $10 located at their Express Shop on 363 S. Front Street!
• Momma's Bar and Kitchen - Enjoy 15% off your dinner Sundays through Thursdays from 6 PM until Midnight.
• Slider Inn - Bring your friends in for $1 off draft, can, or wine with the purchase of a Kick Start appetizer (limit 5 drinks) Mondays through Thursdays from 6 PM until Midnight.
• Aldo's Pizza - Cozy up to the bar for a $12 one-topping 12" pie from Sundays through Thursdays from 3 until 10 PM.
As always, show your HTC Resident Pass email or text to enjoy these exclusive deals!
✨RARE✨ 2 Bed/1 Bath availability! 🚨 South Line’s Patio Apartments are nestled underneath Central Station on South Main, and this unit is looking for a new resident to call it home.
With this virtual tour, you can picture what life looks like living in the heart of the South Main District amongst all the action!
Why you’d LOVE living at South Line:
• Enjoy our Community Gardens and Orchard featuring a variety of fruit trees
• 24-hour fitness center
• Sparkling pool with lounge area
• Fire pit and grills
• Pet Friendly – NO monthly pet rent!
• Walking distance to shopping, galleries, restaurants, entertainment, and more!
Apply for your future apartment today by clicking the link in our bio 🔗
03/15/2024
Who's feelin' lucky on South Main this Friday 🍀 Celebrate St. Patty's Day TONIGHT with 's inaugural South Main St. Patrick's Day Bar Crawl from 6pm until! Tickets here: https://www.southmainassociation.com/store/p/stpattys-on-south-main-tickets/
Your ticket to the event includes:
💚 No Cover to Participating Bars
💚 Exclusive Drink Specials
💚 Live Music & Entertainment
💚 Security At Every Door
Participating Bars: Earnestine & Hazels, Birdies, South Main Sushi, Green Beetle, IBIS, Bar Ware, and Slider Inn.
*Tickets are $30 per person. Proceeds will go directly to the South Main Association’s Safety Fund, an initiative to raise money for installing neighborhood safety cameras integrated with MPD’s crime center.
🚨 21+ event
03/13/2024
TOMORROW 🍕‼️➡️ To celebrate the opening of in the Edge District, we're giving all our residents FREE PIZZA for PI DAY tomorrow (3.14)!
Stop by your leasing office anytime from 2:00-4:00pm tomorrow to enjoy fresh, hand-tossed pizza + enter our raffle for a chance to win a FREE session of Duck Pin Bowling at Rock'n Dough's newest location - coming SOON to 🎳
This one's for the city girls 👯🏙 Here are just a few of our favorite women-owned businesses in Downtown Memphis to show support to this ! Let's spread the love, so we can keep them around for years to come 💓
1️⃣ - Spearheaded by owner Erika Smith, this all-female Stock & Belle dream team is running one of the most successful boutiques in the city! One step into the s**cious store feels warm and inviting, and with a coffee shop next door, it's the perfect shopping haven to spend your day in.
2️⃣ - Only the best noods in the city 🙌🍜 Good Fortune recently made their Food Network TV debut on Guy Fieri's Diners, Drive-Ins, and Dives! Toast a Taiyaki to them this weekend!
3️⃣ - Feelin' Memphis is a true wonderland for Memphis gifts and goodies! Tawanda Pirtle, also known as the co-owner of Jack Pirtle's Chicken franchise, continues to radiate so much Memphis love and light with her Feelin' Memphis boutique.
We don't gatekeep in Memphis! Shoutout your favorite women-owned businesses around Downtown in the comments below 👇
03/06/2024
Did you know... 💡🌳🐿️ For over three decades, South Bluffs has been engaged in repurposing the South Main area from a railroad-based warehouse district to a thriving residential neighborhood.
When Henry Turley first developed the area into residences, he planted an arboretum of trees and bought squirrels to set free amongst the fresh new greens to help bring the South End back to life.
Survey says our Flex floorplan is the people's choice for their dream apartment 💭🤩 More s**ce = more ways to make your downtown-living dreams come true!
Our 1 Bed/1 Bath + Flex Space is South Line's most popular floorplan! See what all the hype is about by reading below
Apartment Details:
• 867 SqFt
• Walk-in Closet
• Granite countertops
• Vinyl plank flooring
• Energy efficient windows & appliances – featuring MLGW EcoBUILD standards
• Washer and dryer in-unit
• Water, sewer, trash collection, and recycling are included
• 1 unassigned parking spot
Need more reasons why you'll LOVE living at South Line? Keep reading!
• NO monthly pet rent
• Enjoy our Community Gardens and Orchard featuring a variety of fruit trees
• 24-hour fitness center
• Sparkling pool with lounge area
• Fire pit and grills
• Pet Friendly - GREEN s**c
• Walking distance to Tom Lee Park, South Main, and Downtown Core!
Swipe to see the apartment behind this gorgeous poolside view 🌞🌳🏖️
March is finally here, and we're only a few short months away from starting our days lounging by the pool again. This gorgeous Suuth Bluffs 2 bed/2 bath unit is available for rent today and offers a rare view overlooking the stunning pool and gazebo!
Here’s a list of all the featured amenities:
• 1,065 sq ft
• Granite countertops
• Vinyl plank flooring (certain units)
• Gas log fireplace
• Washer and dryer in every apartment home
• Water and sewer are included
• 24-hour fitness center
• Access to 2 Outdoor pools
• Direct route into Tom Lee Park
• Tennis/pickle ball court
Ready to make your summertime dreams come true? You’re only an application away! Click the link in our bio to apply today 🔗
02/28/2024
An extra day in February is an extra day to use your HTC Resident Pass! 🎟️🎉 Check out these exclusive restaurant discounts you have access to now through 3/31 ⬇️
• Momma's Bar and Kitchen - Enjoy 15% off your dinner Sundays through Thursdays from 6 PM until Midnight.
• Slider Inn - Bring your friends in for $1 off draft, can, or wine with the purchase of a Kick Start appetizer (limit 5 drinks) Mondays through Thursdays from 6 PM until Midnight.
• Aldo's Pizza - Cozy up to the bar for a $12 one-topping 12" pie from Sundays through Thursdays from 3 until 10 PM.
Don't miss your chance to use these deals before they're gone!
02/26/2024
Did you know... 💡 The iconic towering structures featured at the gates and fountains around South Junction are real rocks dug up from underground.
During the development and construction of South Junction, pulled these rocks from the earth below. The team decided to create unique structures to highlight the beauty of Memphis' geology.
Your journey to a healthier lifestyle begins right at home 💪🏡 Our South Bluffs, South Junction, and South Line residents all have exclusive access to 24-hour fitness centers on each property.
Each gym features everything you need for your at-home workout routine:
🏋️ Free Weights
🏋️ Treadmills
🏋️ Exercise Machines
🏋️ and more equipment!
Is the South End calling your name? Book a tour with us online at the link in our bio 🔗
Click here to claim your Sponsored Listing.
Our Story
Good City Living
South Junction resides at the intersection of authentic urban neighborhood and modern sustainable community. It's historic downtown Memphis meets revitalized, walkable city living.
It's a place where active people live, bike and play in uniquely re-purposed environment that is sociable, connected and progressive. A community where trees grow along concrete walks that link life to arts, entertainment, fine dining, a farmer's market and one-of-a-kind pop-up events.
South Junction is where you pursue your passion. Share your experiences. Enjoy your surroundings. Not just a place to stay - it's good city living.
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Contact the establishment
Telephone
Address
9 E Carolina Avenue, Ste 101
Memphis, TN
38103
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
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