Core Creative

Have you ever wondered how companies like Apple, IBM, AirBnB, GE Healthcare or Mayo Clinic always seem to be coming up with innovative product releases and marketing strategies?

The answer is that they use design thinking, an approach that focuses on human-centered problem solving and ideation.

Our VP of Insights and Strategy, Sue Spaight, discusses how we use empathy, problem solving, ideating, prototyping and testing to address our clients’ marketing challenges.

Check it out:

Using Design Thinking to Inspire Creativity and Innovation | Core Creative Answers to frequently asked design thinking questions: What is design thinking? How is it done? How is it applied?

“Let Them Play.” A simple phrase we used to help Arkansas Children’s reintroduce their newly renovated children’s Jonesboro clinic – which meant residents didn’t have to drive out-of-state to get the specialty care they deserved.

“Let Them Play” doesn’t lead by listing the number of specialties or specialists. It shows what parents want for their children: a normal, fun and adventurous childhood.

See how this campaign captured the hearts of Jonesboro’s families: https://hubs.li/Q02DqD470

By connecting with people’s desire for healthier homes, we developed a product launch campaign for bathroom fans and began a full remodel of Broan's brand position.

Explore what we’ve created for Broan and its refreshing results: https://hubs.li/Q02CNWMF0

A big thank you and round of apPAWS to all our team members, friends and fur babies who attended this past weekend’s Pet Walk MKE! We couldn’t have asked for better weather or a better turnout for our Doodles for Donations pop-up. In just a few hours we raised over $600 for the Wisconsin Humane Society – and had a great time doing it. Already looking forward to next year’s event!

We’re thrilled to announce that Core has been honored with a Best of Show award from the Healthcare Advertising Awards for our work on the ThedaCare lifeinspired brand campaign.

Out of over 4,300 entries, the lifeinspired campaign was one of only two Best of Show honorees in the Integrated Marketing Campaign category, highlighting the exceptional quality and impact of our work.

Shout out to our amazing team for this remarkable achievement! Read more about the campaign and the award:

Healthcare Ad Award Best of Show ThedaCare Lifeinspired | Core Creative Core has been honored with the Best of Show award at the 41st Annual Healthcare Advertising Awards for our work on the ThedaCare lifeinspired integrated campaign.

Bark twice if you’re in Milwaukee! This Saturday (June 15), we’ll be at the Wisconsin Humane Society’s Pet Walk Milwaukee. Join us for the walk or at the Core tent, where we’ll be giving away FREE bandanas for you or your pooch and doing custom pet doodles for donations (all going directly to the Wisconsin Humane Society). Pets are one of our team’s biggest passions – help us make a big impact!

https://hubs.ly/Q02BlY-k0

And just like that, it’s June! ☀️ Our team celebrated some recent creative success and the arrival of summer with some high-quality patio time. A beautiful afternoon of games, good weather and great company!

Want to have a howling good time on June 15? Join us for the WHS Pet Walk MKE! As an agency passionate about pets and proud creative partners to the Wisconsin Humane Society, we're excited to participate and raise money for animals in need.

It doesn’t take much to make a big impact! Whether you donate a dollar or join the Core team (and our furry friends) for the walk, every little bit helps!

Get the full details and donate here:

Pet Walk MKE 2024 Join or donate to the Core Creative Team for the Pet Walk MKE 2024

In less than three months, we helped CPI launch a first-of-its-kind Workplace Violence Prevention Training Index in the healthcare space.

After analyzing survey results, creating a more interactive online survey, and implementing a robust communications plan – CPI continues to be an industry thought leader!

See how this project quickly came to life: https://www.corecreative.com/work/crisis-prevention-institute-wvp-index/

Can’t say we won the tournament, but we sure had a blast bowling with United Adworkers 🎳

How do you market to a niche, wealthy audience?

Well, to start, your value proposition should have nothing to do with the cost.

When Burger Boat Company came to us, we developed a brand position to sell something less tangible — freedom and access. Freedom to choose; to explore; to live at the pinnacle of luxury.

See how Burger Boat Company's brand came to life: https://www.corecreative.com/work/burger-boat-company/

We’re looking for an experienced Public Relations Specialist!

Do you enjoy being part of a collaborative team to produce incredible solutions and results? Would you describe yourself as a great writer, an excellent communicator and team leader? If this sounds like you, then we might be your perfect fit. We are looking for an PR professional who loves media relations and can help lead and support several clients. Come join us!

https://www.corecreative.com/culture-careers/core-brand-careers/

Who says you can't celebrate Derby Day and Star Wars Day on the same afternoon? We had a blast stuffing our faces, channeling our inner Jedi, and rocking ridiculous hats. 🐎

We’re excited to share that Core Creative has been named one of Milwaukee Journal Sentinel’s Top Workplaces for the 5th consecutive year!

This recognition reinforces our commitment to creating the best employee and client experience in the business. See how our people-first culture keeps Core thriving:

Core 2024 Top Workplace by Milwaukee Journal Sentinel People-first culture receives its fifth distinction from Milwaukee Journal Sentinel.

Congratulations to this quarter's Spark Award winners: Eric, Phil, and Jennifer!

This award is based on our best Bring It nominations (our employee-nominated honors for those going above and beyond) to honor individuals who truly embody our core values. Thank you for your drive and dedication to make great things happen for all of us at Core Creative!

In a highly saturated healthcare market, TriHealth turned to us in order to redefine their brand strategy and bring it to life in a new campaign. Applying our unique "say it. live it." philosophy — which helps align a brand's actions and experience with its customer image and messaging — we focused on the patients' need to feel understood, heard and cared for as individual human beings.

See how this surprisingly human brand campaign came to life: https://www.corecreative.com/work/trihealth-be-seen-be-heard-be-healed/

Last week, our team was in Las Vegas at the Healthcare Marketing and Physician Strategies Summit teaching marketing pros from around the globe about the top healthcare trends of 2024. We also raffled off a custom pair of Nikes and tried our best to outshine the statues at Caesars Palace 🕺

means celebrating our roots and where we call home. And what better way to do that than toasting with Milwaukee beer and enjoying this spectacular pretzel from Milwaukee Pretzel Company

As part of our Life Inspired brand platform, our goal was to empower individuals across ThedaCare’s communities with guided, actionable steps to improve their well-being and use inspiration to grow the movement. The “What If I Told You” integrated awareness campaign showed how small moments have the power to spark meaningful change.

Learn how this campaign turned inspiration into action: https://www.corecreative.com/work/thedacare-life-inspired/

Celebrating St. Patrick’s Day with an Irish lunch and some shamrockin’ fun 🍀

This quarter’s Spark Award winners go to: Tim, Kevin and Donovan!

Each quarter, we select our best Bring It nominations (our employee-nominated honors for those who go above and beyond) to award our special Spark distinction to individuals whose work embodies our values - Connection, Ownership, Resourcefulness and Energy. Keep up the great work!

Wrapping up Black History Month and kicking off Women’s History Month, our new Core Impact culture team brought back one of our favorite events – lunch from Immys African Cuisine, games, and prizes from local black and women-owned businesses. Thanks to our Impact team for organizing this great afternoon!

Congratulations to the 2023 Luminary Award winners: Jordan Johnson & Cassie Kopcha

The Luminary Award is an honor given to two team members who consistently exemplify our values over the course of the year. These individuals light up the agency with an inspiring spirit and an exceptional commitment to facilitating creativity, productivity and collaboration.

This year, Jordan has been a driver of our Core culture. His infectious positivity and kindness brighten every room and his presence has become an integral part of our team and our work. Cassie is a pro at sharing her ideas, communicating feedback and finding the best possible solutions for the team. She always brings the energy and our team wouldn’t be the same without her.

Thank you for everything you do to make all of us – and our agency – better.

We welcomed in the new year with our annual Core Holiday Party! This year, we took over Pilot Project Brewing and enjoyed some brews, games and quality time together. Thanks to our Core Connects team for organizing this year’s celebration. It’s always a blast with this crew!

Ugly sweaters, unique gifts, and some very questionable gingerbread houses. The essence of Core Christmas 🎄

Join us in celebrating Amy’s 10th anniversary at Core Creative! We asked Amy which of Core’s values — Connection, Ownership, Resourcefulness, and Energy — do you connect with the most? Here’s what she said:

I connect most with the value of Ownership.

Since Day 1 here at Core, I have been given the space to bring ideas to the table and explore new ways to tackle challenges. It has been extremely rewarding having a company and a manager who fosters professional growth like Core does. Alongside so many talented peers, we have put our hearts and souls into our work, which has been an incredible experience.
Cheers to the next 10!

Congratulations to this quarter's Spark Award winners: Izzy, Alex and Amy!

This award is based on our best Bring It nominations (our employee-nominated honors for those going above and beyond) to honor individuals who truly embody our core values. Thank you for your drive and dedication to make great things happen for all of us at Core Creative!

One of our favorite annual traditions at Core - Feastivus! A day where we come together to celebrate each other and how far we’ve come. A day with homemade dishes and desserts shared between friends. A day filled with smiles, laughter and stuffed bellies. Happy Thanksgiving from all of us at Core Creative!

A few of us recently had the BEST morning volunteering at the Wisconsin Humane Society. We made blankets, cuddled with the cutest animals and even shared a few tears. Thank you to the Wisconsin Humane Society for all that you do!