Odvant Creative

Thanks to one of our new, but not so new, favorite clients, we discovered a company called Fourthwall.

Fourthwall is a print-on-demand website. At first, they seemed like they had the standard products of other print-on-demand websites, but when we found out they offer knit sweaters, time practically stood still for us.

We immediately envisioned creating custom holiday sweaters for our “famous” holiday card photo. 😉

, please send us an early holiday gift and make sure these arrive in time for our holiday photoshoot at the one and only . 🎄

We cannot wait to see these!
Who wants to guess which sweater is whose?

Frighteningly Good Brand Makeovers! 👻

Ever seen a rebrand so bad it haunts you? 😱

Even the creepiest branding fails can rise from the grave! 💀

In our latest post on the blog, we share 5 epic brands that turned their terrifying missteps into major wins. From cringe to creative, these stories prove that even the scariest start can have a happy–with the right strategy!

Apple - From a cluttered logo to the sleek, iconic apple we all know and love. Simplicity is key.

Old Spice - Grandpa’s cologne got a hilarious makeover. Bold humor saved the day.

Burberry - From knockoff to luxury fashion house, Burberry’s rebrand was pure class.

Lego - Sales were crumbling, but clever partnerships and fresh ideas rebuilt the brand.

Dunkin’ - Dropping “Donuts” was a game-changer, helping them refocus on coffee and appeal to a younger crowd.

Check out the full stories on our blog:
https://www.odvant.com/oddthoughts/

Happy birthday to Dena! May your day be filled with donuts and tacos…. or donut tacos (thanks AI)!

We take great pride in collaborating with community organizations to create impactful reports, quality-of-life plans, and/or annual reports. Our goal is to sift through extensive data and present it in a digestible format that resonates with the audience while also being fun to look at!

Earlier this year, we partnered with Riverworks and LiscMKE on an essential quality-of-life plan report for the Harambee neighborhood. From the inception of their steering committee to our current phase—transitioning a comprehensive 30+ page document online—we’ve been involved every step of the way. This report not only articulates the key goals of their plan but also highlights identified priorities and actionable next steps toward those objectives. It involved significant effort from their team and community! Witnessing the transformation of all their work become something visually appealing and meaningful was incredibly rewarding for us. If you’re seeking assistance with your impact reports or any similar projects, don’t hesitate to reach out!

Boy do we love a good CreativeMornings Milwaukee event but this month's event will not be topped. Why? Because we are so excited to announce that our very own Nydia Mauras-Jones will be the speaker for Septembers event!

Join us in celebrating our co-founder on September 20th at 8:30am at The Bindery in Bay View, as she "reflects" 😉 on the topic of Reflection.

Nydia is such a thoughtful and powerful speaker, you will not want to miss this.

Tickets are free and bonus, there is always coffee and treats.
See you there!

https://creativemornings.com/talks/nydia-mauras-jones-reflection?fbclid=IwY2xjawFFZVdleHRuA2FlbQIxMQABHT9WiBFYA33ihU0k9g3QzcpKchcbI3fuz90UDp9Yt9n-a_AwvktBNz9GvQ_aem_DraxC4fy6oHo9AHKN6QAlw

Nydia Mauras-Jones | Reflection | CreativeMornings/Milwaukee Our theme for September is REFLECTION. It was chosen by our Oklahoma City chapter in Oklahoma and illustrated by Aditi Heins. Just like an echo is a reflect...

Here is a sneak peak at some new brand assets we created for a women and non-binary collective that offers support for state legislatures.

More about the entire project soon!

Love how they turned out thanks to our designer .creative.

We were delighted to create this shirt for a worthy cause!

We collaborated with a close friend and the Pabst Theatre Group to design a shirt inspired by the arch over the Pabst Theatre stage and the lanterns from the Leukemia & Lymphoma Society’s Light the Night Event.

Light the Night is a fundraising campaign for The Leukemia & Lymphoma Society, funding research for blood cancer cures. The goal is to bring light to the darkness of cancer through research and cures.

The event takes place on September 26 at 5:00 PM at Henry Maier Festival Park. Register at Lightthenight.org/events/milwaukee.

Order this shirt to support The Leukemia & Lymphoma Society’s fight against blood cancers. All proceeds will go towards this cause.

Thanks to Pabst Theater Group and Ann Lennart for involving us.

We were so happy to design this shirt for a good cause!

Order this shirt now and all proceeds will go to supporting The Leukemia & Lymphoma Society's fight against blood cancers. Thanks to Pabst Theater Group and Ann Lennart for getting us involved.

Look good while doing good! Introducing our exclusive Light The Night shirt, with all proceeds supporting The Leukemia & Lymphoma Society's fight against blood cancers. Design by Odvant Creative.

Get yours now! ❤️🤍💛 bit.ly/LTNMKE24

We’ve been collaborating with Artists Working Education for years. Dena first joined as a resident artist ages ago, and later Dena and Nydia taught public art at Carmen High School, resulting in a mural with students and community members. We absolutely adore the work they do - it’s an understatement! Access to art at a young age shaped us as creative entrepreneurs. Not everyone is that fortunate, but AWE is working to change that.

AWE recently approached us for a brand refresh. Their old sun logo was beloved but lacked functionality and assets. We revamped their logo with a more professional sun icon that doubles as a paint splat - how fun! Bright new colors and playful shapes were added to reflect the artwork from their programs. We’re thrilled to collaborate with them again and give them the refresh they deserve! Stay tuned for more exciting updates around this brand! 👀

That was fun!

We had the pleasure of working on a little mini-brand for a local triathlon!

On Sunday, September 8th, join Wheel and Sproket, Milwaukee Kayak Company, and Yellowwood Gear as they host this event that benefits the Milwaukee Parks Foundation.
You can sign up now at Outdoorsytrimke.com!

If you need some fun and memorable event branding yourself, you know who to call 😉 .

Love love love how much local art is in the new Baird Center!

Artists , , and .

Happy Pride y’all!

We are beyond honored to support this amazing event organized by the Partnership for the Arts and Humanities program from Milwaukee Recreation.

Join us on Thursday, May 30th at Turner Hall to come together to support so many amazing arts and humanities organizations throughout Milwaukee. There will be student artwork, performances, and hands-on activities.

Family-friendly FREE event! 4-7PM

See art, make art, and celebrate art with Milwaukee Recreation at the 2024 Partnership for the Arts & Humanities Showcase!

Join us at the historic Turner Hall Ballroom on Thursday, May 30 to peruse student work, connect with local arts & humanities partners, enjoy on-stage performances, and participate in hands-on activities. Thank you to our headlining sponsor, Harmonic Harvest, and our supporting sponsors, Educators Credit Union, Hal Leonard, Milwaukee Makers Market, Odvant Creative, and Reflo, for their continued support of young people in the city of Milwaukee.

This event is free for all community members; anyone is invited to drop in between 4-7 p.m. Visit mkerec.net/PAHshowcase to learn more!

For the third year in a row, we are proud to announce we are designing the collateral for the . And this year will be extra special as the MANDIs are celebrating 25 years! What an accomplishment! Celebrate 🎉 🙌

If you are unfamiliar with the award ceremony, MANDI stands for: Milwaukee Awards For Neighborhood Development Innovation. It is a chance to come together and celebrate non-profits and organizations in the area doing amazing work in deserving Milwaukee communities. It is organized by .

Save the date! This year the event will be held on August 15 at 5:30 in the new Baird Center.

We did a thing!

Did you know our team all has experience designing and making murals? Co-owner recently completed this mural inside The New Fashioned in the . Check it out on the second floor.

If you have an office space or building that needs something bright that incorporates your brand elements, let us know!
#

[Repost ]

Join us on Wednesday, May 8 (Day 3 of WEW 2024) for Build a Brand Story. This morning workshop takes a deep dive into strategic branding for small business owners. Led by Nydia Maurás-Jones, co-owner of , she'll explain how to assess your brand story and identify tools you need to maintain consistency and authenticity.

Following Nydia’s presentation, she’ll be joined by a panel of women entrepreneurs to discuss how their businesses have leveraged their brand stories to market their goods and services.

Light breakfast and coffee will be provided by and , thanks to our breakfast sponsor Nurturing Generations // .

Tickets are $15 (or attend all 30+ WEW 2024 events for $150 with our All-In Membership). Register now with link in bio!

📷: .creativephoto

We are obsessed with the new cans we designed for . The patterns are so stinking cute.

Owner Erin has been doing an amazing job with the new products. You never know what she will have at her new location in Wauwatosa. If you enjoy delicious cookies, CBD seltzers, gummies, or just good company and good times, you should definitely stop by and sample a seltzer!

They are located at:
8932 W North Ave, Wauwatosa, WI 53226
Open Wednesday–Saturday 10 AM–6 PM and Sunday 10 AM–3 PM

Tomorrow Night!

Come feel the passion and synergy of the MKE creative community! Join the Imagine MKE network for a Creative Mixer at to inspire love for and deeper connection to your own creative entrepreneurial practice.

The evening will begin with the opportunity to have your website, social media, and messaging reviewed by local branding experts Monica Miller (), Brandon Minga (), and our very own Nydia Mauras-Jones.

Stick around to make connections with other creatives, experience artist activations, a behind the scenes look at the brewery and a karaoke afterparty!

RSVP at: https://partiful.com/e/pBMCP1UBzXouxm9zun4i?fbclid=IwAR0ohdlprme2KVUYJg5JbvVsbC5JE9xnFJp1q80nwFKS7rMKo8vYCjdZCBA

Happy Friday All!

Humble Brag: New testimonial on our google business profile. Thank you for the kind words!

Trust is one of our core values and we are always happy when that shines through when working with clients.

It might be winter, but summer is approaching quickly, and we need lifeguards!

Today, we are thrilled to announce the launch of a new website and initiative for Milwaukee Parks Foundation. This website serves as an incredible resource for individuals in Milwaukee, providing information on open swim locations, swimming lessons, and, most importantly, the steps you need to become a lifeguard.

The demand for lifeguards has increased exponentially. We encourage everyone to explore the website and consider pursuing a fun and rewarding career as a lifeguard. The Milwaukee Parks Foundation has put immense effort into creating this comprehensive resource guide to ensure that residents have access to vital information for a safe and enjoyable swimming season!

Check it out!
https://www.aquaticsambassadorsmke.org/

Milwaukee Parks Foundation introduces Aquatics Ambassadors ahead of summer The Aquatics Ambassadors program helps recruit lifeguards and promote swimming in Milwaukee County. The Milwaukee Parks Foundation has hired six ambassadors.

*New Blog Post*
Navigating Branding on a Budget: Tips for Small Businesses and Nonprofits.

Let’s face it – budgets can be tight. Especially right now. Fruit is so expensive, don't even get us started–seriously. 😵‍💫

The good news? You don’t need a bottomless wallet to elevate your brand. In our latest blog post, we dive into 3 cost-effective branding and marketing strategies you can do today.

Here is the first one: Share Your Journey….and Your Face!
The algorithm LOVES your face. We hate that about social platforms, but it is true. If you have not posted your face in a while, here is your reminder. We encourage sharing your organization’s story and values through social media, blogs, or newsletters. Jump on a live feed and talk about your mission and your plans for the future with your company or service. Your followers will love your authenticity and it informs them about what you do and why.

See more on our blog, link in profile.

Navigating Branding on a Budget: Tips for Small Businesses and Nonprofits - Odvant Creative Navigating Branding on a Budget: Tips for Small Businesses and Nonprofits by Dena Nord | Jan 18, 2024 | Branding, Nonprofit, Strategy | 0 comments You’re passionate about your small business or nonprofit, but let’s face it – budgets can be tight. The good news? You don’t need a bottomless wa...

Recently we have been working more with Vanish. We did their brand for them many years ago, and have come back together to do some recent marketing materials.

We thought we would share their branding again on the feed. They are an advanced leg treatment company with multiple locations in Wisconsin. We had a lot of fun abstracting this idea into something that is both beautiful and empowering for their customers.

to these brand patterns we made for . We love how they are using them on their website and social media. Follow them to see more! Better yet, if you need a SEO or digital marketing partner, reach out to them for help!

Brand patterns are a great way to establish your brand without having to use the logo. We love to incorporate patterns into any brand identity so clients have lots of flexibility to showcase their brand on websites, packaging, marketing materials, and more.