Zach Bundt - REI Investor Marketing

Guys are making money with SEO, PPC, TV, SMS, CC, Mailers, knocking doors.

In markets that are huge and in country markets

There are deals out there

If the deals have dried up, maybe the market isn't the issue

This is the time of year to evaluate the past year and make plans to fix, build or scale for the next year

If 2025 is going to be different, that's gotta start now

When you have a problem where do you go to find the solution?

A. Your mailbox
B. Spam messages on your phone
C. Facebook
D. Google

Where do you think sellers who are distressed go when they need to get out of a tough situation?

A good online reputation and solid brand will just get better and better as it ages

If your SEO was better you'd close more deals...
And you'll never beat out legit SEO companies doing the work yourself

This is the time of year guys who are always one step ahead are thinking about what went right and what went wrong this last year.

They are also taking those data points and making decisions for 2025.

Many will wait until December or January to do all of this

By that point, you're analyzing something, making a decision, and then implementing... which takes what?

TIME

So... what does that mean?

That means by the time a decision is reached you could have lost 4-8 weeks

That puts you into February or March....

With nearly a third of the year gone BEFORE you implement the things that are going to turn the year around...

This doesn't make sense yet so many people fail right here

You want a leg up on your competition?

Think now.

Decide.

Implement before the end of the year

Start the year off right and go get your goals for 2025

If you're sick of getting outranked by you competition and sick of them getting the local motivated seller leads

You know the ones that have larger margins

The ones that are easier to close

The ones that everyone covets

Start your SEO now and come spring time your future self will be thanking your past self

As you have motivated inbound seller leads coming to you

Asking you to help them solve a problem

If that's where you want to be, drop a comment or shoot me a DM

You have a website template that you desperately want to produce leads...

You were told that it would if you did a few simple things...

Now that you're a couple thousand into that investment...

You realize that its not working

You wanna know why?

Here's the idea...

Those sites worked when there were new to the market (years ago). They got a lot of clout and scaled like crazy. Now the audience (distressed sellers) is aware of the sales process which is presented to them over and over the same way...

Build trust. Build a brand. Answer their questions, make them feel seen, heard and suddenly you're positioned as a problem solver where as all the others are positioned as transactional...

You'll close more deals than you don't when you find your self in that situation

I used to own and run a PPL company, 5 things I learned that might surprise you and how you can implement some of those strategies to potentially double or triple your inbound warm lead flow

First, let's hit the high level backstory

I got into the digital marketing game after I was sold the idea of "digital real estate"

If you own assets that generate leads, those assets or leads are worth something and someone will pay you for those assets

Sounded good

We built out 75+ sites around the nation. Targeting trades, roofers, fence builders, stuff like that

We figured out how to get GMB's live and rank these sites to generate those leads

One of my problems was I hate cold calling and had done it for nearly 10 years at that point

So I pivoted

I helped a REI make about $450k in about 8 months... blew my mind but knew there was some opportunity there

That person referred a handful of their buddies to work with us and we did similar things for them

At that point I decided to create systems are REIs and to give 100% of my energy understanding this one niche

And being able to duplicate results across markets as best I could

What I've learned after 5+ years going from running a PPL company to providing SEO and PPC for REIs

1. PPL leads will always fall short. When someone calls and seeks information... they land on a page that says "we buy houses city"... no mention of a company, no branding, just generic stuff...

You call that person and then have to present your company for the first time. You have a limited interaction and then have to point them to a separate website or whatever to help build trust...

Not a great look. Doesn't build trust.

That lead landing on a branded asset that build trust, has social proof, educates, etc is 1000% better than the before mentioned path

2. Think of your business like a "franchise" model. Each "office" you open in another area near by gives you another asset...

Another asset = more lead flow

Think about Papa Johns... a different location on each block. Each GMB is attached to the singular website...

This allows them to limit their expenses while multiplying the ranking possibilities for every one of their locations

This is how one of our guys gets as many as 77 inbound leads a month

He owns multiple assets, each asset drives leads and he dominates multiple markets through out his region...

You can do the same

3. SEO leads close at a much higher percentage. Some of our guys closed as much as 75% of the lead flow. This makes sales so much easier

4. No matter how great a PPL site was I built, it always looked like a joke when next to a website that had built a brand, had included social proof, had done all of those things... mine never stood a chance in the long run

5. You can invest 150k over the next 18 months and have an inbound system built out that will allow you to dominate regions and states... very few have the vision to see this but it's exactly what we did with Mat

Most of you won't see it but for those of you who do... this could change your strategy for the next 5 to 10 years

Drop a comment, shoot me a DM, would love to chat with you guys about these ideas and your thoughts and experiences

Open markets and tons of opportunity in Virginia Beach, Baltimore, Omaha, and Columbus Oh

Who is in those markets that wants inbound leads and to dominate all the competition?

SEO gurus who sell a course don't give you all the strategies

I've heard there's a correlation between lower IQ and better closing rates in salesmen....

From personal experience.... can confirm

😂

As I chat with different people every day I hear so many share concern with the uncertainty (market, politics, inflation, whatever it is)

We don't have to sit in that fear or uncertainty

One frame sits in that uncertainty and constantly worries about what will or what wont happen

If this happens then that's going to be the end of life as we know it!!!

It's simply not true. It's not healthy and it's a very limiting place to live life from

It is true, things might not go as well as we like or exactly as we hope but in life things rarely do anyways... no reason to get bent out of shape about it

It's much healthier to sit in a place of peace. A place where we pursue and work and build

Let go of those expectations and control what you can control. Something I try to live my life by is to "measure effort not outcome"

If I am doing everything I can do, that's really all I can ask. I'll make mistakes, as will you. Make the next right decision.

Keep on keepin on

Quote from one of our SEO guys today:

"One of my competitors jokingly expressed their frustration at always ranking behind me in google searches, so we got that part right!!"

It pays to beat out your competition month after month!

If you're not building a brand you'll never make it long term as a REI.. very few can continue to hunt year after year and sustain

There was another core google update in August focused around content

Google wants to see content that their users find helpful

People want to see a brand they trust

If you aren't putting out content and don't have a brand you aren't going to win against those who do

P.S. to all the guys out pushing chat gpt content, I wish you luck... it's going to age like a deer on the side of the road

What does good SEO look like?

This is an established company that has done some SEO work in the past.

Signed up with us and gained over 100 new visitors within a couple months of the project starting

See the photo below

You don't stand out from your competition and it's costing you deals every month... Here's the framework for how you can change that 👇👇👇

In business you can do what everyone else is doing or you can look at what most people do and then do the opposite.

What does that look like for REIs and organic marketing?

Right now and in the recent past, we are seeing a ton of people push out generic sites that all look the same.

That doesn't build trust when the seller looks at the next site and it looks the same as the last

What is the opposite of that?

The guys who are focusing on the opposite look more like they are building a brand

And that brand is often focusing on themselves

For a while people were trusting companies and wanting more of that corporate feel

Now people are going back to trusting people

They see a face or a team

And then someone from that team comes and meets them and looks at their property

Suddenly they have a person they know, like and trust

What comes with that is higher closing percentages

And more deals

Look at your marketing, do you look like everyone else or do you have a brand that builds trust with your ideal avatar?

If you don't like the answer, that is a great place to start

The next part of this is what that actually looks like in terms of ROI and success for your business

We have guys who are driving 1500+ searches a month to their website of BRANDED search

That means people in their market are searching for X company + high buyer intent keyword

That is the best of both worlds

Those leads are going to close at a much higher rate

How would your business change if you had thousands of people over the next year who have a problem (they need to sell their house) and they are looking to you to solve that problem for them?

I'd argue that its a game changer

And I'd argue that bc the guys we work with who are doing that have completely changed their business

This could be you in 12 months...

One of the guys I was chatting with last week said, "Everything I hear about SEO is negative... That's a good thing for me because it scares people off and has less competition."

This dude is going to succeed.

He's going to get SEO leads and he's going to get the fat 50k spreads he is pursuing.

What do y'all think about SEO?

Have you really looked at what you believe and questioned those beliefs to see if they hold water?

Let's look at some common beliefs and consider different frames

1. SEO Takes Time

a. SEO takes too long. It's a waste of money bc I won't get any return for who knows how long

b. SEO is an investment into your brand and helps increase margins for every other marketing channel. If getting to the top of Google was as easy as getting a list, we'd have the same crap going on as we do with mailers and texting lists.

High barrier to entry ensures that the people at the top of google WILL ALWAYS have access to the best, most profitable deals.

2. Do I need an agency, can I do it myself?

a. With this thought, there are two common paths... drop 15-25k and invest in a program. Spend hundreds of hours figuring out SEO, website builders, and everything. Spend 15 hours a week completing all the tasks needed.

Or... piece together different cheap providers and play project manager. The issue with this is simple, let's look at an example.

You're building a house. I tell you in passing that I used to own a roofing company and have experience working with subs. You decide that I can help with the roof. When we get to the build, the subs are working on laying the plumbing. You come to me with an emergency and ask some questions around the plumbing.

IDK bro... that's not my lane. Many people want to piece different providers together but don't understand how to dot the i's and cross the t's in regards to SEO.

b. Hand it to an agency that does it all and does it well. They hand it back done and done right.

If this is helpful, I can share some more common beliefs and things to think about.

That's all for now ✌️

P.S... Own Your Assets

Want to be recession proof?

Have people coming to you asking for help

How do you get people coming to you?

Be where they are and be there when they're there

Excuse my word salad...

Someone needs something, they go looking on google

They don't go to facebook

They don't wait for a text

They don't hope someone sends them a letter

They go to google and look at their options

Be on google

With a reputable brand

And you'll realize that while other guys are crying about not being able to find good deals you have a consistent stream that not only continues through the hard times but actually increases

Most understand this but few are actually trying to build what it takes to be this type of company

If you're one of the few trying to build out a brand and dominate your market, shoot me a message or drop a comment

I see so many guys working to find more deals but they keep looking in the same places as everyone else and wondering why they can't scale.

One of our guys has over 1500 BRANDED searches coming in because he worked on SEO and PPC and built his brand in his market and surrounding markets.

He was able to get 5 GMB's in the area

Get 30-100 reviews on each GMB

And is the go to investor in his area

He has 50-75 inbound leads each month

What would change in your business if you had 1500 people searching for you each month?

Or if you had 75 people filling out forms for you to contact them about their property?

Deals suddenly start to flow

And

Flow consistently

AI content will age like spun blogs aged --> Resulted in DeIndexing

Who would like a Free 1:1 Marketing Consultation?

I've been convicted that I am not helping enough people so we are going to change that.

Two weeks ago I got on a call with one of our past clients who purchased a website and is saving up to invest in SEO down the road

He booked a call and I asked him what he needed and listened to where he was

It turned out that the timing to continue working on his project is not here yet but he had a few questions

We spent the next hour going over applicable things that he can be doing to increasing his online market share, building credibility, and working towards getting more leads

Now, is what we talked about going to do everything and get him exactly where he wants to be?

No. And he knows that.

But will it get him closer?

Yes.

Will it help him close more of his existing lead flow?

Yes.

So that's what we are doing.

Once a week I will be answering any questions regarding SEO, GMB, Reputation Management, multi site GMBs, AI, content, backlinks, citations, location pages, anything that is needed.

The idea is to do it 1:1 and give undivided attention.

There's no sales pitch on the back end.

With that being said, do I want to help more people with their SEO?

For sure. But that call is not the place.

That call is to help you and make your life easier as best I can.

Side note, this probably won't be on the table for long (as I don't really have too much more time to give)

So if you want in, reach out. Or drop a comment below.

Oh and....

OWN YOUR ASSETS ✌️

You wanna know how to 10x the amount of reviews you have and set yourself apart from the competition?

Drop a "reviews" below and I'll send you over a custom report detailing how your GMB compares to others in your city

The entire game of business is figuring out limitations and removing them.

What limitations are in your way?

How can you remove them?

There's over 25k investors using website builders hoping that they will get SEO leads from that site.

Most are not getting leads.

Limitation

There's thousands of investors trying to run their own SEO and PPC, the vast majority are not getting the results they want.

Limitation

Those guys are also trading time to get those underperforming results...

Limitation

You wanna know how to get rid of those limitations?

Work with a company that works for you.

Who gets a 528% ROI for their customers...

I think I know a guy haha

Shoot me a DM if you wanna see how we might be able to help you remove some limitations from your business and increase your ROI by hundreds of percent

Sitting in the mountains working on the business.

The quiet is so nice.

We get so caught up in the day to day and for me, I don't realize how much noise gets in.

Take that time away and work on your business, it's amazing how much can get done with a little space