Officine Générale

Optimal Simplicity, Officine Générale’s Spring Summer 24 Runway Show.

CREDITS :

Photos 1-2 :
[styling] -
[hair] -
[makeup] -
[model] -
[photographer] -

Photo 3 :
[Model] - Tais Viera
[Photographer] - Louis Baquiast

Navy mild weather layering

[Photographer] - Louis Baquiast

Jacinthe poplin

CREDITS :

Photo 1 :
Vogue Greece
[photographer] - Sabine Villiard
[stylist] - Elena Psalti
[hair] - Kazue Deki
[makeup] - Loriane Leger
[model] - Julia Banas

Photo 2-3 :

[stylist] -
[hair] -
[makeup] -
[model] - .mbengue .quentin
[photographer] -
[production] -
[casting director] -
[belts] -
[jewlry] -
[flowers] -
Photo 4 :
[photographer] - Louis Baquiast
CREDITS :

Photo 1 :
Vogue Greece
[photographer] - Sabine Villiard
[stylist] - Elena Psalti
[hair] - Kazue Deki
[makeup] - Loriane Leger
[model] - Julia Banas

Photo 2-3 :

[stylist] -
[hair] -
[makeup] -
[model] - .mbengue .quentin
[photographer] -
[production] -
[casting director] -
[belts] -
[jewlry] -
[flowers] -

Photo 4 :
[photographer] - Louis Baquiast
[model] - Leo Comanescu

A story in orange.

CREDITS :
[photographer] :

Shades of burnt sand.
Georgia O’keefe’s house, New mexico

CREDITS :
[Photographer] - Lillie Ferris .isabelle - Louis Baquiast
[Models] - Demy de Vries - Feranmi Ajetomobi

Combining eras to create a new history.

Sculpture by Nicolas Lefebvre, Assemblages exhibition at Christie’s, May 2024, Paris

CREDITS :
artist


[Model] - Badji Seraphin
[Photographer] - Louis Baquiast

9am, Boulevard Saint-Germain, Paris

A quest for authenticity magnified by Giovanni Dario Laudicina's styling, which he describes as "very french, articulated around cinematic references".

CREDITS :
[Photographer / creative direction] - Laurence Ellis ​
[Creative direction] - Nina Mahéo ​
[Stylist] - Giovanni Dario Laudicina ​
[Hair stylist] - Ed Moelands ​
[Makeup artist] - Janeen Witherspoon

Unretouched Analog photos, specific work on light, seeking for softness.

CREDITS :
[Photographer / creative direction] - Laurence Ellis ​
[Creative direction] - Nina Mahéo ​
[Stylist] - Giovanni Dario Laudicina ​
[Hair stylist] - Ed Moelands ​
[Makeup artist] - Janeen Witherspoon

Embodied simplicity translated from words to the image by Laurence Ellis and Nina Maheo.

CREDITS :
[Photographer / creative direction] - Laurence Ellis ​
[Creative direction] - Nina Mahéo ​
[Stylist] - Giovanni Dario Laudicina ​
[Hair stylist] - Ed Moelands ​
[Makeup artist] - Janeen Witherspoon

Inspiration.
New collection coming soon.

Hans Hartung in his Antibes studio, photographed by François Walch in 1975
Crédit : © ADAGP, Paris 2019

Spanish holidays, 1974
motorcycle jacket, 1990
MA-1 military bomber,1980
Printed tee-shirt, 1988

CREDITS :
[photographer] : Louis Baquiast

Beauty of secondhand garment is the form of transmission inherent to it, clothing that have been worn with love, that are showing traces of time, embracing a second or third life, in a new environment.
Our second vintage drop is now online.

Shockingly simple

CREDITS:

[styling] -
[hair] -
[makeup] -
[model] –
[video] -
[production] -
[casting director] -
[belts] -
[jewlry] -
[flowers] -

Rediscover past collections in our Archives boutique in Lyon.

Paris, April 9, Pierre Maheo wearing Newton bomber, Leon jacket, and Daily classics olive chino

CREDITS :
[Photographer] - Louis Baquiast

OPTIMAL SIMPLICITY - SPRING SUMMER 2024 CAMPAIGN

CREDITS:
[Photographer / creative direction] - Laurence Ellis
[Creative direction] - Nina Mahéo
[Stylist] - Giovanni Dario Laudicina
[Hair stylist] - Ed Moelands
[Makeup artist] - Janeen Witherspoon

OPTIMAL SIMPLICITY - SPRING SUMMER 2024 CAMPAIGN

CREDITS:
[Photographer / creative direction] - Laurence Ellis
[Creative direction] - Nina Mahéo
[Stylist] - Giovanni Dario Laudicina
[Hair stylist] - Ed Moelands
[Makeup artist] - Janeen Witherspoon

OPTIMAL SIMPLICITY - SPRING SUMMER 2024 CAMPAIGN​

CREDITS:​
[Photographer / creative direction] - Laurence Ellis ​
[Creative direction] - Nina Mahéo ​
[Stylist] - Giovanni Dario Laudicina ​
[Hair stylist] - Ed Moelands ​
[Makeup artist] - Janeen Witherspoon

A white pair of jeans : a perennial staple in the trousers category.

CREDITS :
Photos 2-4
[Photographer] Louis Baquiast
[Model] - Iana Godnia – Jeranimo Van Russel

Blue cotton denim set : Sou overshirt and Ginger wide-leg trousers.

CREDITS :
[Model] - Tais Viera
[Photographer] - Louis Baquiast

One bag, multiple possibilities.

CREDITS :

Photo 1
[Photographer] - Robin Joris Dullers

Photo 2
[Photographer] - Louis Baquiast
[Art direction]- Nina Haverkamp

Photo 3
[Photographer] - Louis Baquiast
[Model] - Noémie Abigaïl

March 10th, spotted in Paris wearing our June bag in Olive.

Photo 1 : courtesy of

Photo 2
[Photographer] - Louis Baquiast
[Art direction]- Nina Haverkamp

June bag in black italian leather as seen in the latest issue of
CREDITS :
[Magazine] - Style Magazine -
[Photographer] - Letizia Ragno -
[Stylist] – Giovanni de Ruvo -

Crafted in a family-run workshop in Tuscany, June is made from a full-grain italian leather.

CREDITS:
Photo 1 - 2
[Photographer] - Louis Baquiast
[Art direction]- Nina Haverkamp
Photo 3
[photographer] - Robin Joris Dullers
Photo 4
[photographer] -
[model] -
[styling] -
[hair] -
[makeup] -

Made to stand up to fashion and time.
June is characterized by its distinctive rectangular shape and cut sides, it comes in 2 sizes and 4 different colors.

CREDITS:
[Photographer] - Louis Baquiast

Introducing June. A bag born from many considerations : shape, functioonality, design and leather craftmanship.

CREDITS:
[photographer] - Louis Baquiast
[photographer] - Robin Joris Dullers
[model] - Jade Nguyen
[photographer] - Laurence Ellis
[model] -

High-quality european leather make the perfect base material for our wardrobe heroes.

Poplin is a spring summer favourite. Made from pure cotton, its tighter weave is resistant while its feel is distinctively smooth and cool against the skin.

OPTIMAL SIMPLICITY - SPRING SUMMER 2024 CAMPAIGN

« Lightness, optimism and simplicity is what I wanted for this collection.

I also wanted to get rid of the excess, free myself from the details and focus solely on the material.
I sought to remove, to lighten, to subtract instead of adding. And, little by little, I questioned whether
simplicity couldn’t become a language, the distinct sign of the season.

This virtuous dilemma was guiding the elaboration of the entire collection, without forgetting that
simple can sometimes be (very) complicated. And the stylistic exercise became almost introspective, it was no longer just about the clothes that we wore, it now involved a philosophy of life and a manner of behaving… »

Pierre Mahéo


CREDITS:
[Photographer / creative direction] - Laurence Ellis
[Creative direction] - Nina Mahéo
[Stylist] - Giovanni Dario Laudicina
[Hair stylist] - Ed Moelands
[Makeup artist] - Janeen Witherspoon