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At what point do you have too much data – the viability issue. Data could be seen as the latest form of wealth, yet an excess of something beneficial can transform a precious asset into a costly liability. The demand for information is universal. It serves many functions that enhance profits and operational effectiveness for businesses. With artificial intelligence (AI) currently the topic of widespread discussion, the desire for information is growing exponentially.
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At What Point Do You Have Too Much Data - The Viability Issue Data could be seen as the latest form of wealth, yet an excess of something beneficial can transform a precious asset into a costly liability. The demand for

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SwiftERM AI Hyper-personalisation software for ecommerce email marketing SwiftERM is AI hyper-personalisation software, for ecommerce email marketing success. It uses the data captured on your site, each consumer’s purchase histor...

How to Achieve Marketing Success through Chaos Theory. Marketing’s transformation is perpetual and rivalry intense. Adopting disorder could be the secret to achieving strategic triumph. Introduce chaos theory, a scientific idea that appears distant from the marketing domain, yet surprisingly provides important perspectives on dealing with the volatile terrain of online advertising, consumer actions, and the success of marketing efforts. In this piece, we delve into the intriguing connections between chaos theory and marketing, and how leveraging disorder can boost your marketing approaches to greater levels.
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How To Achieve Marketing Success Through Chaos Theory Marketing's transformation is perpetual and rivalry intense. Adopting disorder could be the secret to achieving strategic triumph. Introduce chaos theory, a

The synergy of data and AI in predicting purchase behaviour. Understanding the wants and needs of consumers — ideally, before they even know it — remains a constant necessity for advertisers. Artificial intelligence (AI) is now simplifying this task significantly, particularly with the advent of deep learning. As technology and AI progress, so must advertisers and the tactics they employ. It’s already streamlining operations to enable advertisers to make more informed decisions quicker.
https://swifterm.com/the-synergy-of-data-and-ai/
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The Synergy Of Data And AI In Predicting Purchase Behaviour The synergy of data and AI in predicting purchase behaviour. Understanding the wants and needs of consumers — ideally, before they even know it

Machine learning demonstrates powerful resource for data analytics. In a time when information is constantly being created from all online activities, machine learning (ML) has become a powerful tool for making sense of this enormous amount of data. Unlike old-school statistical approaches that depend on people manually testing hypotheses and straightforwardly analysing data, machine learning models excel in dealing with complexity and large datasets.
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Machine Learning Demonstrates Powerful Resource For Data Analytics In a time when information is constantly being created from all online activities, machine learning (ML) has become a powerful tool for making sense of this

Machine Learning Enabling Marketing Attribution. Content marketing focuses on creating and distributing useful, pertinent material to engage with your target market. The goal is to grab their interest maintain it and establish a durable bond. That intangible might be more easily identified as perpetually relevant to each individual’s needs.
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Machine Learning Enabling Marketing Attribution - SwiftERM Machine Learning Enabling Marketing Attribution. Content marketing focuses on creating and distributing useful, pertinent material to engage with

What ROI are you Achieving from your Tech Stack? If you’re in charge of buying business software, IT, or backing a group interested in understanding the value of technology. You’re likely to be familiar with the concept of Return on Investment (ROI) about these acquisitions.
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What ROI Are You Achieving From Your Tech Stack - SwiftERM What ROI are you Achieving from your Tech Stack. If you're in charge of buying business software, IT, or backing a group interested in understand

How to Remedy Traffic Drop for Ecommerce. The battle for online shopping supremacy is fierce, and running an ecommerce venture is a challenge. An ecommerce business owner must juggle numerous factors to ensure their business not only operates smoothly but also delivers a positive return on investment. The success of an ecommerce store hinges on its website traffic, and any decline in traffic can lead to significant concerns.
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How To Remedy Traffic Drop For Ecommerce - SwiftERM How to Remedy Traffic Drop for Ecommerce. The battle for online shopping supremacy is fierce, and running an ecommerce venture is a challenge

Fastest-Growing Ecommerce Companies in the UK (2024). In 2023, ecommerce companies in the UK generated a total revenue of over $130 billion.
Moreover, ecommerce sales are expected to grow by 4.1% in 2024, which helps the UK keep its position as the most advanced ecommerce market in Europe.
https://swifterm.com/fastest-growing-ecommerce-companies/

Fastest-Growing Ecommerce Companies In The UK (2024) In 2023, ecommerce companies in the UK generated a total revenue of over $130 billion.

The Shape of Fashion Ecommerce in 2024. Looking into the next 12 months, the fashion ecommerce world promises a dynamic mix of change and creativity. As technology and what customers want keep changing, online stores are adapting new ways to engage with online buyers. The future is marked by a greater focus on tailoring experiences, ethical shopping, and integrating cutting-edge technology.
https://swifterm.com/the-shape-of-fashion-ecommerce-in-2024/

The Shape Of Fashion Ecommerce In 2024 - SwiftERM The Shape of Fashion Ecommerce in 2024. Looking into the next 12 months, the fashion ecommerce world promises a dynamic mix of change

Gartner Predicts One-Third of Interactions with GenAI by 2028 will be Autonomous. By 2028, Gartner, Inc. predicts that one-third of engagements with generative AI (GenAI) services will involve the use of action models and self-operating agents for the completion of tasks. Self-operating agents are integrated systems that can achieve specific objectives without the need for constant human guidance, utilising a range of AI methods to make choices and produce results.
https://swifterm.com/gartner-interactions-with-genai-autonomous/

Gartner One-Third Of Interactions With GenAI Autonomous Gartner Predicts One-Third of Interactions with GenAI by 2028 will be Autonomous. By 2028, Gartner, Inc. predicts that one-third of engagements

Sustaining Email Attribution Models for ecommerce. Email marketing attribution involves gathering information to figure out if an email played a role in a transaction, such as a purchase, signing up for a service, or making a donation. Some attribution methods give credit to emails for a part of the transaction, while other methods split the credit among different channels. In some cases, an email might get all the credit or none at all.
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Sustaining Email Attribution Models For Ecommerce Sustaining Email Attribution Models for ecommerce. Email marketing attribution involves gathering information to figure out if an email played

The top 100 UK winners at ecommerce and why. Recent reach data reveals the significant progress made by UK ecommerce in the last four years. It’s anticipated that store visits will decrease this year by between 5% and 10% compared to four years prior, according to shopper analytics expert Forrester Research. Enjoying a current increase of 26.6% YoY, according to ONS data.
https://swifterm.com/the-top-100-uk-winners-at-ecommerce/

The Top 100 UK Winners At Ecommerce And Why - SwiftERM The top 100 UK winners at ecommerce and why. Recent reach data reveals the significant progress made by UK ecommerce in the last four years.

Large language models are changing ecommerce. A large language models (LLM) is a form of artificial intelligence (AI) software capable of identifying and producing text, among various other functions. These models are trained using extensive data collections, which is why they are referred to as “large.” LLMs are constructed on the foundation of machine learning, particularly utilising a specific type of neural network known as a transformer model.
https://swifterm.com/large-language-models-are-changing-ecommerce/

Large Language Models Are Changing Ecommerce - SwiftERM Large language models are changing ecommerce. How the average consumer starts their search when they're looking to make a purchase is

In the constantly changing world of AI, the development of multimodal models represents a major advancement. These models, able to analyse and comprehend information from different formats including text, images, and sound, have great potential to transform various sectors and areas. As we move forward, it’s becoming more and more important to grasp the importance of multimodal models.
https://swifterm.com/ai-multimodal-model-application/
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AI Multimodal Model Application In Ecommerce - SwiftERM AI multimodal model application in ecommerce. In the constantly changing world of AI, the development of AI multimodal models represents a major advancement.

Must read blogs for ecommerce success in 2024. We’ve just completed a survey of our fastest growing and most profitable clients to establish what has helped them achieve the most in the last 12 months. We included both large and small names, to focus the purpose on growth rather than achievements already in place.
https://swifterm.com/must-read-blogs-for-ecommerce-success-in-2024/

Must Read Blogs For Ecommerce Success In 2024 - SwiftERM Must read blogs for ecommerce success in 2024. We've just completed a survey of our fastest growing and most profitable clients to establish

Send time optimisation a part of AI hype-personalisation involves the strategy of sending out marketing emails at moments when a specific individual consumer is most likely to be receptive to them. Any hyper-personalisation market reportunderlines its importance. report Traditionally, marketers would often base their timing on when the majority of people in a specific group tend to open and interact with their messages. First and foremost though it is essential to understand customer preferences in your emails.
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Send Time Optimisation An Part Of AI Hyper-personalisation Send time optimisation a part of AI hyper-personalisation. Optimising send times as part of AI hype-personalisation involves the strategy

The rise of AI in email marketing. In today’s ever-evolving email marketing landscape, it’s essential for senior marketers to stay up-to-date with the latest trends in order to succeed in the email marketing landscape. As AI continues to revolutionise the way marketers build email campaigns, brands need to stay on top of the latest trends. In this guide, we’ll explore the latest strategies and insights from leading industry experts in the email marketing space. From cutting-edge hyper personalisation techniques to cutting-edge autonomous tools, this guide will give you the knowledge and insight you need to succeed in the ever-evolving world of email marketing.
https://swifterm.com/the-rise-of-ai-in-email-marketing/

The Rise Of AI In Email Marketing AI in email marketing means, hyper personalisation, which is precisely what it sounds like. It’s not just name tags, it’s more than that. Today’s

A comprehensive guide to regularisation in Machine Learning
Machine learning models are prone to overfitting and underfitting when training. Regularisation is used to correct the model so that it correctly fits the test set. Regularisation helps to reduce the risk of overfitting and ensures that the model performs well.
https://swifterm.com/a-comprehensive-guide-to-regularisation-in-machine-learning/

A Comprehensive Guide To Regularisation In Machine Learning Machine learning models are prone to overfitting and underfitting when training. Regularisation is used to correct the model so that it correctly fits the

Alarming rise in online return fraud & abuse. The rise of online shopping has brought about a new issue for retailers: an increase in online return fraud and return policy abuse, according to a recent consumer study by return management platform Loop. The report’s alarming detail reveals that approximately 38% of UK shoppers admit to having engaged in return policy abuse or fraudulent behaviour in the past year.
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Alarming Rise In Online Return Fraud & Abuse Alarming rise in online return fraud & abuse. The rise of online shopping has brought about a new issue for retailers: an increase in fraud abuse

Hyper-personalisation revolutionises luxury ecommerce. Hyper-personalisation is the new normal in the ever-evolving world of luxury brands. Today’s consumers want experiences that are tailored to their individual tastes and wants. As a result, luxury brands, which stand for exclusivity, have adapted to this new reality by creating more personalised relationships with their consumers.
https://swifterm.com/hyper-personalisation-revolutionises-luxury-ecommerce/

Hyper-personalisation Revolutionises Luxury Ecommerce Hyper-personalisation revolutionises luxury ecommerce. Hyper-personalisation is the new normal in the ever-evolving world of luxury brands.

Holistic nutrition consumers demand hyper-personalisation. Hyper-personalisation is shaking up different industries by driving innovation and meeting the needs of consumers who are increasingly looking for product selections, customised and relevant to their needs.
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Holistic Nutrition Consumers Demand Hyper-personalisation Holistic nutrition consumers demand hyper-personalisation. Hyper-personalisation is shaking up different industries by driving innovation and meet

Autonomous marketing will become standard operational procedure. Imagine a world where AI and machine learning work together seamlessly to plan and deliver effective marketing campaigns while eliminating human involvement altogether. No more marketing analysts, no more copywriters, no more content creators. Instead, you’ll have an advanced technology that appears to have a brain of its own. It’ll continuously learn and adapt to changing consumer behaviour and optimise your campaigns right in front of you. Sounds futuristic, right? Well, it isn’t. The age of autonomous marketing where marketing AI seamlessly integrates with machine learning is here and it’s shaking up the marketing landscape.
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Autonomous Marketing Standard Operational Procedure Autonomous marketing will become standard operational procedure. Imagine a world where AI and machine learning work together seamlessly

Self-determination theory and the ecommerce shopper. The average CMO may no longer be familiar to Maslow’s theories since leaving University, but having expanded earlier in our blog about his Hierarchy of Needs theory, we felt it appropriate to offer his equally respected Self-Determination Theory (SDT) to offer a fully-rounded approach to our knowledge base.
https://swifterm.com/self-determination-theory-and-the-ecommerce-shopper/

Self-determination Theory And The Ecommerce Shopper - Swift Self-determination theory and the ecommerce shopper. The average CMO may no longer be familiar to Maslow's theories since leaving University

The psychology of purchasing decisions. On the surface, purchasing decisions appear to be simple. We purchase what we need and want, based on price, quality and availability. But underneath the surface, there’s a complex psychological dance going on. Our moods, personalities, cultures, cognitive biases and social cues all shape purchasing decisions in fascinating and sometimes irrational ways. Understanding some key terms in consumer psychology can help marketers and buyers make informed decisions.
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The Psychology Of Purchasing Decisions - SwiftERM The psychology of purchasing decisions. On the surface, purchasing decisions appear to be simple. We purchase what we need and want, based on

When Not to Use Deep Learning. Deep learning is all the rage today, as major breakthroughs in the field of artificial neural networks in the past few years have driven companies across industries to implement deep learning solutions as part of their AI strategy. From hyper-personalised product selections to image and copy creation and object recognition in retail, and much more, deep learning has unlocked a myriad of sophisticated new AI applications. But is it always the right way to go?
https://swifterm.com/when-not-to-use-deep-learning/

When Not To Use Deep Learning - SwiftERM When Not to Use Deep Learning. Deep learning is all the rage today, as major breakthroughs in the field of artificial neural networks in the past

The science behind each consumer’s tastes, preferences and product selection. Typically we explain taste—in food, music, movies, art— in terms of culture, upbringing, and sheer chance. In what we buy often the same applies. It is also attribute to life-experiences, association with certain things that you identify with certain people or places, the experience of which effects us each individually. Life’s experiences also endow us with appreciation and discernment; the value of longevity of a materials used, the practicality of use, the sheer ebulliance of style or use.
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Consumer's Tastes, Preferences And Product Selection The science behind each consumer's tastes, preferences and product selection. Typically we explain taste—in food, music, movies, art— in terms of