Influ2

How can you tell if someone is a sales champion or not? And what should you do if they are?

Joe McNeill, CRO at Influ2, discusses these topics on the 30 Minutes to President's Club Podcast with Nick Cegelski and Armand Farrokh. Here are the key takeaways:

✅ Offer value to potential champions before asking for introductions – the reciprocity can lead to them introducing you to key decision-makers.
✅ Explicitly ask uncooperative contacts what you can do to gain their support, or find ways to bypass them.
✅ Align the champion’s motives with the business case and learn how to sell both.

Watch the full recording for more insights: https://bit.ly/4c5SlZ0

How can companies win over decision-makers who are increasingly self-serve and digital-first?

At this year’s Saleslove on Tour, Joe McNeill, CRO at Influ2, and Randy Littleson, CMO at Salesloft, discussed the non-linear nature of the modern buyer's journey and the importance of personalization at every touchpoint.

Read the full article for key highlights from their conversation: https://bit.ly/3LslFOF

Are your sales and marketing teams stuck in silos?

At our webinar tomorrow, Mason Crosby, Founder of Scrappy ABM, and Anna Tsymbalist, Head of ABM at Influ2, will talk about proven frameworks to create a truly unified program.

The agenda is packed with actionable playbooks, ad examples, and automation tips.

Save your spot here: https://bit.ly/3Lqxuoh

Influ2 continues its winning streak at G2. This summer, we secured such top awards as Best Results, High Performer, Best Usability, Easiest Admin, and many more.

Influ2 also maintains its position as a Leader in Account-Based Advertising for the fourth season in a row.

It's all thanks to our incredible customers and their continued support, reviews, and feedback.

You can't run an ABM marathon before you learn how to walk. Mason Crosby, Founder of Scrappy ABM, and Anna Tsymbalist, Head of ABM at Influ2, know how to build a powerful ABM program from the ground up.

Join them on Jul 17 for a live masterclass in creating coordinated marketing and sales programs where they will talk about:

✅ Playbooks for reviving lost opportunities, re-engaging prospects after missed meetings, and promoting event participation;
✅ Ad and landing page content to create for each playbook;
✅ Triggers to automate the process.

Save your spot here: https://bit.ly/4eK2HjT

Influ2 has won a golden Globee Award for being a Marketing, Advertising, and PR disruptor.

Last year, we launched Influ2 V2, evolving from person-based advertising to full-scale revenue marketing. This new platform, designed to tackle modern GTM challenges, earned us recognition from the Globee Awards committee.

A huge thank you goes to our customers and incredible team. 🏆👏

Say hi to our team at Saleslove on Tour today 👋

Saleslove on Tour is in full swing. Don't miss Joe McNeill, CRO of Influ2, sharing his insights on building trust with buyers throughout their entire complex journey. His live talk will take place at 2:20 PM CDT.

Our team is also ready to chat about all things advertising and growing your sales pipeline. You can find them by the White City Ballroom. Step by!

A strong pipeline solves (almost) all problems.

But generating a quality pipeline is becoming increasingly difficult. The buying environment is tough: buyers prefer to research independently, decisions are made by large committees, and buyer journeys are more complex than ever.

Joe McNeill, CRO at Influ2, will explore these challenges at the Pavilion CRO Summit on June 6. He’ll discuss how marketing can make sales easier and provide support at every stage of the buying process, from pipeline generation to expansion.

Find more details here: https://bit.ly/3X11oXd

Sales reps get roughly 5% of a customer's total purchase time. On June 4, Joe and Randy will talk about why it's happening and what we can do about it. Don’t miss out.

Today's buyers are doing most of their research BEFORE your sales have a chance to talk to them.

And they don’t do it in a straightforward way. The buyer’s journey looks less like a path from point A to point B and more like a labyrinth.

Join Joe McNeill (Influ2) and Randy Littleson (Salesloft) at Saleslove On Tour in Chicago as they'll dive into this new journey. They'll discuss how to adapt your GTM strategy and introduce the integration of Salesloft Rhythm with Supercadence.

You can register here: https://bit.ly/3Vl0cgj

Since CipherHealth has a very narrow ICP, Influ2's ability to target specific people within accounts has been a game-changer.

See what Megan Lomazzi, Senior Marketing Operations Manager at CipherHealth, and others are saying about Infu2: https://bit.ly/438dWf5

Thank you, Megan 🥰

Join Anna Tsymbalist, Head of ABM at Influ2, and Davis Potter, CEO of ForgeX, for a live webinar on May 30th. They'll be discussing how to automatically personalize the buyer's journey with targeted ads.

Anna will share insights on multiple real-life campaigns she has launched with Influ2 over the years and answer your questions live.

Save your spot here: https://bit.ly/4bOqpsV

What role should C-level executives play in strategic decision-making for ABM? When should a company consider adopting an ABM strategy? And is it truly a silver bullet for any business?

Dmitri Lisitski, CEO of Influ2, answers these questions and more in the latest episode of the MAN.Digital podcast hosted by Romeo Mann.

“Many people see an ABM solution as a magic wand to replace a poor sales process. But if your current meeting booked rate is zero, you can multiply zero by any number, and it’s still going to be zero. Start thinking about ABM once you have a repetitive sales process.” - Dmitri Lisitski.

Listen to the full episode here: https://bit.ly/3WE5TqF

We all know the struggle of delivering a truly personalized ad experience. It always comes down to either choosing a more generic approach or drowning in manual work.

But what if you could automatically deliver ads that speak directly to each individual's needs at any given moment?

In this article, we talk about how you can leverage ad engagement data and CRM insights to dynamically adjust ads and guide prospects through every part of the buyer journey.

Check out our guide for real-life examples of ad creatives that you can use for each journey stage: https://bit.ly/4dkqE0p

Join us tomorrow at 1 PM ET for a webinar and learn how to double meeting attendance with person-based ads.

Anna Tsymbalist, Head of ABM at Influ2, and Davis Potter, CEO at ForgeX, will break down the proven strategies to keep prospects hooked – from the moment they book a demo, all the way to the demo itself.

They will be joined by a special guest. Kevin Lindberg who leads ABM at Yotpo will share his insights on building a high-impact ABM program.

Get your questions answered live, connect with other top professionals in the field, and discuss all things ABM and beyond. To join the webinar, make sure you click Attend on the LinkedIn event page here: https://bit.ly/49CylMB

We're honored to get recognized by G2 yet again this spring.

Influ2 is named a leader in the Account-Based Advertising category. We also snatched badges for Easiest Setup, Easiest Admin, Most Implementable, Best Estimated ROI.. and a couple of badges we couldn’t get before!

P.S. Happy April Fools’ 😉

StarTree boosted their conversion rate to new opportunities by 3.17x. We teamed up with Megan Ayala, who is responsible for demand generation at StarTree, to discuss the strategies that led to this increase.

“With Influ2, every dollar spent is a powerful investment that allows us to not just reach our ICP but actually connect with them and build a meaningful relationship.”

Read the full case study here: https://bit.ly/3IOj1RG

In this episode of The Thoughtful Entrepreneur podcast, Dmitri Lisitski talks about B2B advertising strategies for enterprise sales.

“If you sell large enterprise deals, it's impossible to expect that someone will purchase a product for a seven-digit figure without salespeople involved. But you really can see a lot of improvement in conversion rates when marketing is targeting the same people.”

Learn how Influ2 helps navigate lengthy sales cycles and build relationships with multiple stakeholders simultaneously. Listen to the full episode here: https://bit.ly/3wSZflC

Three days at B2B Marketing Exchange gave us a perfect opportunity to network with industry professionals and reconnect with our customers.

Huge thanks to StarTree and Persefoni who shared the stage with us for a panel discussion. Together, we delved into the pipeline generation challenges and explored marketing strategies to tackle them.

Thanks to everyone who joined us 🫶

Join Influ2 CEO, Dmitri Lisitski, at B2BMX for a panel discussion with two of our customers.

What can you expect?

📈 Eliana Cameira, Head of Growth Marketing, and Jane Yu, Growth Operations Lead, will share how revenue marketing helped Persefoni achieve a 2.98x boost in conversions for new opps.

📈 Megan Ayala, Demand Generation Manager, will talk about the strategies that increased StarTree’s pipeline generation conversions by 3.17x.

Tune in to hear about the challenges Persefoni and StarTree faced, the solutions they implemented, and the incredible results they achieved.

Our team is kicking off the event season by attending B2B Marketing Exchange in Scottsdale 🪂

If you're also heading to the conference, come find us at Booth 305. We’d love to chat about how you can reach decision-makers when their feeds and inboxes are overflowing with irrelevant noise.

Looking forward to meeting you in Scottsdale!

Love isn't just chocolates and roses. Love is.. also showing appreciation for the trust and support of our customers! ❤️

You're the reason we go the extra mile, the reason we're constantly innovating, and the reason we do what we do.

Happy Valentine's Day!

The years of instability in customer acquisition and retention are over. 2024 is expected to bring a welcome shift: steady growth. ✨

But this doesn't mean going back to the old tactics. Modern GTM teams are embracing revenue-centricity, where marketing and sales collaborate like never before.

“Marketing teams can no longer focus solely on delivering new opportunities. Sales teams can’t concentrate exclusively on closing immediate business.” - Den Kozlov, VP of Growth at Influ2.

Want to learn more about the trends that are currently shaping the martech landscape? Read the full article here: https://bit.ly/49oei4D

In episode two of the MarTech Podcast, Dmitri and Doug dive deeper into the concept of account-based everything (emphasis on “everything”).

As ABM is evolving beyond shared account lists, it’s time to embrace an even deeper alignment that will include customer support.

How exactly? Listen to the full episode for more tips: https://bit.ly/480kgYq

In this episode of the MarTech Podcast, Dmitri Lisitski sits down with Doug Bell, CMO of Chief Outsiders, to talk about:

✅ The future of martech: is the era of singular platforms over?
✅ Building successful ABM motions: why program design should always come before tool selection.
✅ Ad engagement data: the key to proving ABM effectiveness and driving sales success.

Listen to the full episode here and stay tuned for part 2: https://bit.ly/47VKc7A

Proving marketing impact on complex B2B deals is tough:

✅ MQLs rarely translate to sales in an intricate decision-making process.

✅ Sales teams are often left alone to deal with warmed-up accounts past the hand-off.

That’s why companies selling to enterprises should ditch vanity metrics and focus on account-based experience & lifecycle revenue marketing instead.

Read the full article for more insights on transforming martech from Dmitri Lisitski: https://bit.ly/3SxJKYM

Huge thanks to Or Moshkovitz and Kfir Pravda for hosting Joe McNeill on the ABX & Cocktails podcast. It's not every day we get to talk about our vision for Influ2 V2 and the best seasonal cocktails in one conversation 😉

In this episode, Joe shares real examples and playbooks of how GTM teams leverage Influ2 V2 for a seamless buyer experience and better collaboration.

His advice: align ads with sales priorities, use generated pipeline to measure success, and ditch the siloed metrics. It's all about unified goals.

Dive deeper with the full episode here: https://bit.ly/41YBZ10