Miss Mayfly Women's Fishing and Wading Gear

Update: Looks like we are back up and ready to roll!!

Unfortunately, Miss Mayfly was not spared in the great Microsoft Outage. The issue has rendered our customer service inaccessible. We are unable to access both our email and service platforms that run off of email. Microsoft reports that there is no hack and there has been no breech of customer data and our system remains secure.

If you require urgent help, please contact 866-834-1880 M-F 10am-6pm EST. We ask that non-urgent needs refrain from calling until our systems are working once again so that we are not overwhelmed with calls and can focus on those with urgent needs. Thank you for your patience and cooperation.

Big shout out to our July top fans! 💎

Ben Harvey, Kit Brown, Wanda Hair Taylor, Nicole Hoyt, Christy Martin, Janice Schoonhoven-Rinehart, Cathy Nikes Jones

Drop a comment to recognize ,

Winner, Winner! Nicole wins the Miss Mayfly Independance Anniversary drawing. Thank you to everyone who commented to enter and shared in our celebration.

Nicole Hoyt has been a long-time top fan, participating in multiple contests, commenting on nearly every post and she is always showing her support for other anglers. We are tickled to see her win this one!

Congratulations Nicole! Please email us at [email protected] to claim your wader prize.

Winner chosen by manual drawing

Okay fans, guess what special day is coming up this week?

How shall we celebrate? Everyone who guesses (drop in comments) the correct special occasion will be entered in a drawing to win a Miss Mayfly Moxie Wader of your choice!! Extra entry if you guess the date.

Hint: it’s not the obvious answer.

💕

White Mountains, NH
June 2024

this was the third stream in two days that I took my sister to innthe whites. she really is a natural…

shout out to .mayfly.fishing for coming in strong with a nice women’s wading pant that fit my sister and I 😉 I was used to those frigid temp freestone creeks, but wasnt sure how my sister would do. I didnt need to worry with these pants! also, luckily she wears one shoe size smaller than me so she could wear my extra boots 😂

Congratulations to Cathy Nikes Jones Miss Mayfly’s drawing winner! We appreciate you!

To claim your prize:
1. Go to Missmayfly.com
2. Pick out one item out of the following: Any short or long sleeve tee, any Miss Mayfly logo Fly box, or any Miss Mayfly Hat of your choice.
3. Email the product description and size/variant to [email protected] with your shipping address.

* If the chosen size variant is out of stock, the item will be placed in back order until it can be fulfilled.

Big shout out to our top fans! 💎

Ben Harvey, Wanda Hair Taylor, Nicole Hoyt, Christy Martin, Kelly Wilding, Janice Schoonhoven-Rinehart, Cathy Nikes Jones

Thank you for your interaction and support! You are each being entered to win your choice of Miss Mayfly Hat, Tee shirt or Fly box! We will announce our winner tomorrow!
Drop a comment to congratulate our top fans

What an honor! Lisa Hilliard Sporting her Miss Mayfly waders with the legend!!

“Thank you for your hard work on these fabulous waders & boots! This is me holding his fly rod”!-Lisa

Then & Now- 8 years and counting.
The first media article hit the stands in 2018, after having spent two years designing, planning & building.

We love celebrating our customers! We receive the most fabulous photos and reviews in our inbox and we would love to share them. If you would like for us to highlight you, please message us the following: ⬇️⬇️⬇️

1. Clear photo, reel/short or video.
2. Permission to post content on socials and/or website.
3. Let us know if we can use your name (first/last/both/none)
4. Optional: State and/or River name plus 1 of the following- short description, quote or review.

Please ignore the autoresponder. We will post in order received. Depending on response, this might take a while.

Thank you! We are excited to celebrate you!

🥰

New Jubilee Sponsor Alert! Miss Mayfly empowers female anglers by providing fit-focused fishing and wading gear for all shapes and sizes with an unwavering commitment to break barriers, foster inclusivity, and transform the future of fly fishing. www.MissMayfly.com

“When you hear fish rising behind you, you cast, have a hit and set the hook a little too hard that this little guy goes flying in the air!

Sorry little fella, gave fly fishing a whole new meaning. 😉” -Renee Kelly from Pennsylvania

I think most of us can relate. I’ve rocketed my fair share of unsuspecting littles.

UPDATE: We have good news and bad news.

BAD NEWS
Boots: We will be discontinuing the Moxie line of boots- and the green style is nearly sold out. If you were waiting to purchase these, now is the time to purchase while you can. We will have enough of the blue style to last about two more months.

Chest Waders: We will begin to run out of a few chest wader sizes within the next month. However, we just received a supply of 8/9 Plus & Supremes- they are safe for a little while.

GOOD NEWS

Mayfly is growing like Mad. In 2024 our sales are up 40% from 2023. This intense rate of growth has required 3 wader productions in less than a year. We are investing everything to scaling our inventory to meet the demand- and we are still running out quicker than we can make them.

Boots: The boots have become an overnight hero and have been wiped out over the past couple months. We are developing a new boot style with a neutral color story. We hope it will be here by fall. If not, it will arrive in the winter season.

Chest Waders: We are beginning yet one more production of Moxie Chest waders. We hope this order also arrives by fall or winter. This will be the last Moxie Chameleon production before we switch to a new chest wader design in spring 2025. The new chest wader will be our deluxe competition wader packed with some crazy-cool new features.

Pant Waders: Pant sales are on fire! Our latest production will be arriving this week- with our 3 new specialty sizes! We now have extra-petite pants available in slim & curvy, as well as a new size 6/7 supreme. The new model upgrades include a deeper pocket and D-ring loops for attachments. The pant will also switch over to a new design by spring 2025.

We are also considering developing an inexpensive entry level wader to be more affordable for lower budget consumers. Of course, the lower the price, the shorter the life span. Our fear is that this will affect our reputation for durability. What do you think of this? Hero or Zero?

Love Always!

Miss Mayfly Fishing & Wading Gear Miss Mayfly Waders are designed to fit women of all shapes and sizes. Our chest wader and wading pants are tailored to fit height, weight, and foot size all at once. Miss Mayfly's Wading Boots provide the best in fit, comfort & stability. We also provide curated fishing tools, accessories and fly bo...

MEMORIAL SALE IS LIVE NOW!

Sale Ends Tuesday @ Midnight EST

Miss Mayfly Fishing & Wading Gear Miss Mayfly Waders are designed to fit women of all shapes and sizes. Our chest wader and wading pants are tailored to fit height, weight, and foot size all at once. Miss Mayfly's Wading Boots provide the best in fit, comfort & stability. We also provide curated fishing tools, accessories and fly bo...

🥰We love our customers! And our customers LOVE their waders.☺️

Mayfly Fam!!! Yall NEVER disappoint!!

Ok let me just set the tone!! I’m 5 foot easy 240 I’m a thick plus size female and I already had the 8/9 Plus wader pants! I wanted something that just got me in the water a little further and something with a little more wiggle room and would allow layers!!

I ordered the 8/10 Supreme! Are your eyes like this? 😳😳😳

I just got these and thought oh 💩 these are going to be too big!! I put leggings on and a t-shirt and wow!! They have room for layers and hoodies!! The draw string was just enough to bring in the extra around my chest! I can wear a hoody under the waders with a rain coat over!! I’m absolutely in love with these and can not wait to use them this weekend!! I can squat comfortably without feeling like a can o biscuits about to bust!! If my excitement isn’t showing… idk what else to say!!

Thank you so much Miss Mayfly for incredible products!!

Say hello to one of our most favorite people, guide and dear friend, Miss Brenda Thibeault. If you’re in need of a TN guide, send her a message. Please support women-owned and operated business 🥰.

Happy Mothers Day 🌸 to everyone who has ever nourished the heart of another. Whether it was a biological child, a non-biological child, a pet or even someone’s dream, for a moment or for an eternity, we recognize you today and every day for the love that you have shared. 💞

Today, I am thankful not just for my four beloved adult kids, two step kids, my grandson, my dog, my cat and a couple of people that my heart adopted along the way (and of course my own Mom), but I’m thankful for being the mother of Miss Mayfly.

I created Miss Mayfly. I nurtured it, protected it, fought and sacrificed for it. I’ve cried, I’ve banged my head off the wall and I’ve danced with pride and joy in celebration of its achievements. I’ve made mistakes but woke up every day committed to being better. Some days I’m exhausted and I need a break. Some days my pacience runs thin but then I receive a message of thanks from the very people this company was born for, causing me to remember just how important its existence is. So I pull myself together, give it a big hug and move forward.

It is no coincidence that we are acheiving leaps and bounds of growth since taking full ownership back last year- After all, Mom always knows best. Truth is, Mayfly is being loved and nourished exactly how it should be, enabling it to accomplish the goals that I always had dreamed for it- and making me pretty proud to be its momma.

Although I would like to, I would be arrogant to take all of the credit, when in fact, I didn’t do it alone. I had the support of each of you and as you lifted me up, you lifted Mayfly. You trusted me and you believed in Miss Mayfly. You purchased, you shared our posts, you recommended us to your friends. You emailed me with inspiring messages and gave me the hope to keep going. Our fans, our customers, our friends, propelled us and helped raise this company into the beloved and successful brand that it has become today. I will always remain grateful to each of you. Thank you from me and this very special child of mine.
-Kim Ranalla

Our friends at Zen need your help!

Hi friends! If you followed the page Zen Tenkara, the owner Karin Miller has asked you a to share a link to her new page. Tragically Zen was h-ack-ed last month and has been unable to reco.ver both the business pa ge and Karin’s personal pa ge. Please help Karin liking her new pa ge and by sharing this post to spread the word.

Unfortunately Zen has lost connection with over 10,000 followers. I can only imagine how devestating this is, especially during prime season. Please help Karin to reco.ver her followers. Codes to avoid triggering spam.

https://www.facebook.com/profile.php?id=61558695058628&mibextid=PlNXYD

Zen Tenkara/Zen Fly Fishing Gear Defining American Tenkara
Official Page
www.zentenkara.com www.zenflyfishinggear.com

Our feedback to this article: Evaluating the True Cost of Fly-fishing Products.
Anyone who suggests that companies who focus on margins, come & go, lacks brand manufacturing knowledge. The truth is a company HAS to focus on margins to keep their doors open particularly in a seasonal industry. Wading gear sells great 4 months out of the year, then sales decline throughout the year until September when gear sales drop by as much as 75%. However, expenses don't drop just because sales drop. This seasonal model requires strict margins and budgeting for brands to make it in this industry (not to mention to grow).

The world of manufacturing, particularly in wading gear, is very expensive and complex. Here is a "real" insight into the costs involved- costs that HAVE to be worked into MSRP pricing for brands to even exist.

Production: The minimum order required is quite high for fabric development, creation, product development, manufacturing, duties, taxes, freight and credit line interest rates. The costs to fund productions require upfront investment that if not budgeted tightly could bankrupt a company easily and without healthy margins, funding these costs would be catastrophic.

Business Overhead: Product costs are not the only costs we face. The product margin has to include general business overhead, extensive customer support services, trade & consumer shows (costing about $6,000-$8,000 per show), travel, advertising, donations, social media management, photography, videography, content, taxes (and more taxes), legalities, licenses, shipping, warehousing, fulfillment, websites and expensive apps to manage productions, inventory, accounting, customer service and marketing- and all the paid employee and/or outsourced role costs associated with each.

Equipment & supplies: Let's not forget the equipment required from computers to mannequins, to simple paper and staples. Booth displays, product samples, brochures & business cards- equipment & supplies are not a cost to be forgotten in the bottom line.

Wholesale Margins: Last but not least, we have to work in the chunk of 50% margins that goes to wholesale dealers. If consumers want their favorite products in fly shops and stores near them, we have to work in a margin so that these retailers can make money and keep their doors open as well. And even though we sell to them at a discount, we still have to pay all of the above expenses plus the added expense of managing wholesale retail accounts.

There is a LOT that goes into a brand and the sale of one product has to make enough in margin to cover not only the product cost, but the overhead and expenses for the company. This is not like selling the pet rock- however even the pet rock didn't sell itself. In the retail word, products do NOT just sell themselves. There is an extensive strategy implemented behind the scenes and it is not cheap- nor easy to grow a flourishing company, especially a seasonal, niche company. Add in an economic stressor and the survival of our seasonal, niche companies are at serious risk.

Our product pricing has to pay for every one of these aspects of business expense. Every sale drops a coin in one of the numerous costs & expense buckets that we have lined up on our doorstep. So, no it not as simple as developing the best product at the best price point that we can, however, we do have to consider what is "our" demographic willing to pay for the product and yes, how long should it last according to that price paid? It is a delicate balance to strike. If we want our favorite brands and products to continue, if we want better products and for brands to invest in new consumer product development, then we need to invest in the brand, not nitpick their pricing as if it is some kind of conspiracy against the consumer.

Evaluating the True Cost of Fly-fishing Products Brands that focus on legitimate (long-term) value are positioned to last.

Stop by today for some Maggie Valley Fly Shop Fun! Grill, Chill, Shop and enter to win prizes- or shop their sale online! ❣️Support those who invest in you❣️Happy 1.5 MV!

Customer Appreciation Day is today at MVFS. In store and online. From 6am-4pm. Thank you to all of our loyal folks over the past year and a half. Come on down to the fly shop in Maggie Valley , we’ll be grilling up at noon . We got 20% off all guided trips booked today , you can use them anytime throughout the year. All MVFS merch is 20% off today only and we have pre loaded fly MVFS fly boxes for $50. Raffling off a complete fly rod and reel set up and some drawings as well. Our local Trout Unlimited Chapter will be on hand as well. You can order online or call us at 828-476-6710 and we’ll ship it to you. Thank you again from all of us at MVFS
❤️