Wurl
The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value.
Wurl is a leader in the CTV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. Wurl is owned by AppLovin (NASDAQ: APP). For more information, visit www.wurl.com.
02/13/2024
Transforming the FAST landscape with Tastemade 📺🍴
We’re excited to partner with innovators like Tastemade who, together with Wurl, are shaping the future of content discoverability on free, ad-supported streaming TV.
Read more about Tastemade’s success in achieving 153% ROAS with
ContentDiscovery in AdExchanger: https://hubs.ly/Q02kX6PB0
Tastemade Wants Viewers To Feast On FAST | AdExchanger Tastemade taps Wurl for performance marketing campaigns that direct viewers to its FAST channels while lowering customer acquisition costs.
02/01/2024
How did the E.W. Scripps Company fast-track their journey to success with ContentDiscovery? 🚀🤔
Check out their story featuring Tim Langlitz, Director of Audience Development: https://hubs.ly/Q02jwt_t0
01/30/2024
The 2024 Wurl Summit in sunny San Diego has officially begun! ☀️
We're so excited to have our team together this week to collaborate, learn and participate in some exciting activities.
Keep an eye out to see what we’re up to 📸
01/24/2024
We’re so excited about CTV in 2024, that we can't keep our predictions to ourselves! 🔮
Peek into the crystal ball with Wurl's Ron and Dave, as they share their predictions in this AdMonsters feature: https://hubs.ly/Q02hfh8N0
Streaming Into the Future: CTV Predictions of 2024 - AdMonsters We chatted with a few CTV experts about what's ahead for CTV, and their predictions point toward a bright, lucrative future.
01/23/2024
We’re hiring! Join our Wurl team as a Data QA Engineer 🤖
If you're all about precision, attention to detail, and thinking outside the box, we want YOU on our team 🔍
Apply now: https://hubs.ly/Q02hb0T-0
Experts foresee an exciting 2024 in streaming! 📺🔮
The future looks bright for CTV with complete transitions to AI-driven personalization, the adoption of FAST in Europe, and more.
Read our blog to see what our executives at Wurl, and partners Speedvision Media Group and .com / Chess TV are predicting: https://hubs.ly/Q02hbtcb0
Curious about what 2024 has in store for CTV? 📺
Keith Bedford, our GM for EMEA, is here to share his top two predictions for the year ahead.
Have any forecasts of your own? Share them with us!🔮⬇️
01/12/2024
ContentDiscovery is a 2024 BIG Innovation Award winner in the Software category! 🏆
It’s an honor to be recognized by the Business Intelligence Group, alongside an impressive lineup of products that are pushing the boundaries of innovation in tech.
Check out all the winners here: https://hubs.ly/Q02g9CTd0
01/10/2024
Will Richmond from VideoNuze and Colin Dixon at Nscreenmedia break down the top trends set to shift the CTV landscape in 2024, including the rise of ad-supported streaming, addressing churn, and AI's impact on video. Tune in to the podcast here 👉
Inside the Stream: Streaming TV Predictions for 2024 - VideoNuze Keeping with our annual new year’s tradition, this week Colin and I offer our top predictions for streaming TV in 2024. They cover a wide range of topics including SVOD, CTV ads, TV OS, sports, FASTs, AI, cord-cutting and more. Let us know what you think - agree or disagree with us? Listen to the ...
01/08/2024
Don't let your viewership and subscribers slip away! 👀
Join Amanda Fell, VP of Business Operations, as she shares how to attract and retain viewers in the ever-evolving streaming landscape: https://hubs.ly/Q02fDbyg0
01/04/2024
From ad-supported growth to AI-driven content discovery, 2023 marked a significant evolution in the world of streaming.
Check out our reflections on this transformative year in our latest blog post 👉 https://hubs.ly/Q02fgs2Y0
12/29/2023
Our executives have spoken, and they foresee an exciting 'reset' year for streaming in 2024.🔮
Check out their predictions and the trends shaping the transition from cable to streaming in this TV Technology Magazine feature: https://hubs.ly/Q02dTw_p0
Wurl’s 2024 Predictions: We are “Halfway” Through the Transition from Cable to Streaming Steamering is in for a “reset” year are among the predictions Wurl’s executives are making for 2024
Imagine a world where your content effortlessly connects with the perfect viewers, and your ads hit the mark every time.
No need to dream; ContentDiscovery makes it a reality! https://hubs.ly/Q02dS_b30
12/27/2023
Exciting news! Our 2024 predictions on the streaming industry were featured alongside industry experts from AppLovin and adjust.com in this AiThority.com article: https://hubs.ly/Q02dPhbk0
Check it out and get ready for another epic year of AI-driven advancements in CTV 🚀
AI in Gaming Predictions for 2024: Featuring Industry Experts from AppLovin, Adjust and Wurl The use of AI in gaming is not a new development. This AiThority article features insights from leaders at AppLovin, Adjust, and Wurl.
Happy Holidays to our incredible team, clients, and partners! 🎄
It's been an amazing year, and we're already excited about the opportunities and possibilities in 2024!
What's on your streaming list this holiday? 🍿📺
Share your favorite holiday shows and movies with us!
Sit back and watch how ContentDiscovery connects your content to the perfect audience🍿📺
Start attracting, engaging, and retaining viewers on a massive scale: https://hubs.ly/Q02dt-FK0
12/19/2023
Up next in our CTV Strategy Series: The Benefits of Performance Marketing!
Learn how to target the right audience, maximize your budget, and achieve measurable results 👉https://hubs.ly/Q02dpbRt0
12/14/2023
We had a great time at CTV Ad Days New York! 🗽✨
Our VP Sales & Partnerships, Dave Bernath, was on stage in the 'FAST: Gathering Speed' panel, discussing the future of the streaming advertising industry.
We’re proud to have been a silver sponsor of this event!
Spin your advertising into high gear🚴♂️
Precisely target the right viewers with the content they care about using first-party data provided by ContentDiscovery: https://hubs.ly/Q02cJGyP0
12/12/2023
Check out this MediaPost article featuring our CEO, Ron Gutman: https://hubs.ly/Q02cRjYd0
His insights offer a glimpse into the developments expected in 2024 in the streaming industry.
Will Streamers Offer Regular Tune-In TV Show Promos - Like Linear TV? A maturing streaming TV business prompts the question of what comes next. For many, that means tune-in promotion.
How does The E.W. Scripps Company excel in CTV advertising?
Tim Langlitz, Director of Audience Development, reveals how they've mastered audience targeting and got the most out of ad spend using ContentDiscovery.
Learn more: https://lnkd.in/d4CiGWzs
12/08/2023
Check out our General Manager for EMEA, Keith Bedford, in the ANA’s article!
He shares his insights on the top marketing predictions for 2024 alongside other leading experts in the industry: https://hubs.ly/Q02cwc-F0
The Top Marketing Predictions for 2024 2024 will be a year of disruption, transformation, and change. From the continued rise of AI to the growing importance of first-party data, it’s safe to say nothing will stay as it is now. Marketers will continue to prioritize finding ways to enhance segmentation and personalization — how they w...
12/07/2023
Explore new revenue paths in CTV advertising with Ria Madrid, VP of Advertising Partnerships, in our latest Expert Q&A! 🔍
Ria unveils AdPool's strategy for maximizing ad yield and its transformative effects on publishers ➡️ https://hubs.ly/Q02cn3k-0
12/06/2023
Our CEO, Ron Gutman, is featured in MarketWatch’s latest article discussing the challenges and strategies in the evolving streaming landscape.
Read the full story here: https://hubs.ly/Q02cbSQD0
What to expect as Netflix, Disney and other big streaming names shift strategy Shifting consumer tastes and corporate strategies portend changes in programming, with artificial intelligence looming in the background, as major streaming...
Last month, we celebrated , highlighting the history of television as a symbol of connection and communication.
From black and white to 4K, it's come a long way in a short time.
Here's a glimpse into some current facts about TV and streaming that might surprise you! 👀
Ready to join the 95% of marketers hitting their KPI targets with CTV? 🤔 📺
Jumpstart your ad strategy with our comprehensive CTV Report in collaboration with AppLovin!
Get your hands on insights, success stories, and more! https://www.wurl.com/ctv-report/?utm_campaign=ctv-report-23&utm_content=264219811&utm_medium=social&utm_source=linkedin&hss_channel=lcp-2198641
11/29/2023
Meet with us at CTV Ad Days in New York! 🌃
Fill out our meeting request form and get ready to connect: https://hubs.ly/Q02bhd_40
Plus, catch Dave Bernath on the 'FAST: Gathering Speed' panel, exploring the essentials of OTT monetization, FAST channel growth, and more!
See how A+E Networks sliced subscriber costs in half with ContentDiscovery!
Our solution facilitated successful campaigns, helping them meet their objectives. 🎯
Their favorite feature? The data insights aiding smart marketing choices, as shared by Dana Ortiz from A+E.
Explore how ContentDiscovery could be your key to a thriving subscriber base: https://try.wurl.com/contentdiscovery-2023
Missed Advertising Week New York? Don’t worry; Tori Owens, our Senior Manager of Global Comms, vlogged it for you!
Tag along and see what she got up to at this exciting event.🗽
11/22/2023
This month’s spotlight is Meg Long! 🌟
As our Senior Events Marketing Manager, she ensures all our events are nothing short of spectacular.
Swipe right and learn more about Meg and her exciting role ➡️
Click here to claim your Sponsored Listing.
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Palo Alto, CA
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