KHB Marketing Group

You may have heard that you cannot use ChatGPT to create original content for your website. It's just not true. You need to understand how it works and its limitations but you absolutely can use ChatGPT to draft website content. Train your ChatGPT to deliver content that's unique to you, in your brand voice.

I will spend the next several weeks discussing 4 Ways to Upgrade in a Downturn. In part one, I review what focusing can do for your business.
https://www.linkedin.com/pulse/focus-hunt-katherine-hunter-blyden/

Focus on the Hunt When I was a kid, there were more than a few hot summer days when my siblings and I would search our house top to bottom for quarters. We looked under dressers and under beds—often finding misplaced items and sometimes finding loose change.

Delivering on a brand promise is the single most important thing a company can do to build trust with its customers.

Is Your Brand Full of Air? Inflation hurts. It is not just the middle class that is feeling the pain.

Good coaches know the rules of the game and how to be strategic about their timeouts to improve their chances of winning.

Use Timeouts Like a Baller My son is a HUGE basketball fan. Recently, he and I attended a game between the Milwaukee Bucks and Brooklyn Nets.

When launching a new product, it is critical to identify your niche in the market. Your product or service should fit your target market better than any other segment of the market.

One Size Does Not Fit All Television cooking shows have exploded in popularity in the last 20 years. The French Chef starring Julia Child debuted in 1963.

The oldest Millennials are now over 40. This new crop of business leaders do not search for answers to business challenges like the generations before them. Adapt your B2B marketing efforts or continue to struggle with sales.

Content Development Lessons for B2B Marketing When blog sites like Blogger started in the late 1990s, creators primarily consisted of individuals sharing their research and opinions in word processing-like format with hyperlinks. Early blogs were primarily personal and were often used to share information with friends and family.

If you are not meeting your growth goals, you cannot continue to do what worked in the past. It’s time for a change.

Time to Eat New Vegetables When my son was a toddler, getting him to try new foods was a task. In my negotiations with him, I used all the wrong names for vegetables.

To reduce customer acquisition costs, marketers often focus on changing the marketing spend to generate more leads. Referrals generate leads with minimal or no increase in budget.

How Referral Marketing Reduces Customer Acquisition Costs (CAC) - KHB Marketing Referral marketing generates leads with minimal or no increase in budget. Essentially, making each marketing dollar work harder and smarter.

Clicks are desirable with but they'll cost you. It's important to know when you want the click and when you do not. https://www.linkedin.com/pulse/how-avoid-unwanted-clicks-digital-advertising-katherine-hunter-blyden