Hook Fish Co.
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We prepare regionally-sourced seafood for local events and popups. Our events feature poke, fish tacos and ceviche, creating community around fish.
The average fish hits 7 hands before reaching a consumer. Our seafood either comes directly from a fisherman or a local wholesaler, who gets it directly from a fisherman—no unnecessary (and costly) steps in between. The result: more money in the hands of the fisherman.
Fresh, day boat Albacore Tuna available at SF and Mill Valley locations! We have traceable, frozen-at-sea albacore tuna available year round and used in our poke, but it’s a special treat at this time of the year to get fresh albacore to enjoy cooked seared on our fish plate, salad, or tacos. Caught by our friend Mike Johnson of FV Pure Luck out of Eureka. Mike was stoked to keep a couple fish for his family and friends. 🤙
Tuesday July 23rd, we are stoked to host an evening with Greg Bertish showing their film “The Little Optimist.” Coming from South Africa a Non Profit Charity that assists marginalised and at risk youth through the upgrading of under resourced places of Healing & Learning, and through Sailing Therapy programs. We will have locally donated raffle prizes, film and a Q&A with Greg, and live tunes by Mesa Trio band. An evening not to be missed🤙 at door suggested $10 donation goes directly to The Little Optimist trust. See you Tuesday!
Late but great delivery last night of locally caught CA Halibut. We’ll let these rest on ice while we are closed for the 4th of a July and have these fish ready for the big weekend! Thanks Willie of FV Sea Squirrel
Heat wave? New Hook Fish Co hats just landed, a softer hat with an unstructured fit. Comfortable and cool🤙
Outer Sunset location captured by
Outer sunset location is closed today due to a power outage. Our Mill Valley location is open if you haven’t had a chance to visit, or we’ll see you Friday
Black Cod in house that’s caught set trap from landed in Eureka. Rich and buttery, cooks up with a crispy skin and great on any dish! Take some home or we can cook it up.
Take Hook Fish Co with you on your next adventure! Hats, beanies, mugs, bottle openers and oyster shuckers available at both shops and online. 🤙
Have a safe & happy holidays. 🤙 Hook Fish Co.
The Outer Sunset location, 47th and Irving will be closed this week for maintenance. We will reopen this coming Saturday Dec. 17th. Thanks for your support🤙
Our Mill Valley location will be closed this week for some remodeling. Great opportunity to visit the Outer Sunset location at 4542 Irving st. by Ocean beach.
Today at our Outer Sunset, SF location we will be donating all profits to MeWater Foundation. Come by for lunch or dinner, and your meal will help them reach their fundraising goal for a new van; bringing more inner city youth to experience the ocean.
Live music tonight at 6pm. Mango Bus jams, benefit for Sausalito and Marin City public schools!
Irving street location will open at 2pm
Excited to be serving breakfast starting this Saturday at 8am.
Our neighbors across the street at are raising money to aid wildfire relief efforts. Buy a print now and all proceeds will be sent. Visit www.3fishstudios.com to contribute now.
Awesome busy day @ the beach --- we are sold out for the night! Gathering more for tomorrow. Thanks for the support 🐟
We are humbled by all the support from our community during our opening weekend and are excited to be filling our case daily with traceable, local fish. If you find yourself in the neighborhood come by for a bite to eat or a filet to take home and cook yourself. We are open daily from 11:30 am - 9:00 pm
Today is the day we we embark on a new adventure. Grand opening of our new fish market / restaurant. Starting today we will be open daily from 11:30am-9pm. Thank you to the many that have supported our vision along the way.
Now that the sign is up it's official! Grand opening this Saturday 6/3 from 11:30 am - 9pm. All are welcome. We can't wait to share our hard work with the community.
Nice day out by the beach. Come by tonight for dinner we will be at Cajun pacific from 5-9pm
Slight change of plans, as is the nature of popups. New schedule at Cajun Pacific:
SUNDAY 12pm - 9pm
MONDAY 5pm - 9pm
Enjoy a Saturday at Hellman Hollow for some bluegrass tunes. We'll see you tomorrow for fish tacos and cold beer!
Stoked on a good event with last night! We are looking forward to music in the park and 2 nights of our pop-up at Cajun this week. We will be open from 3-9 on both Saturday and Sunday this week end so be sure to make it by.
It's shaping up to be a nice weekend. We will be at Cajun pacific from 3-9pm tomorrow serving up fresh fish and ice cold agua frescas. Come by and visit us after your day at the beach.
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Address
4542 Irving Street
San Francisco, CA
94122
Opening Hours
Monday | 11:30am - 9pm |
Tuesday | 11:30am - 9pm |
Wednesday | 11:30am - 9pm |
Thursday | 11:30am - 9pm |
Friday | 11:30am - 9pm |
Saturday | 11:30am - 9pm |
Sunday | 11:30am - 9pm |
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