IlluminAge Communication Partners

Shout out to all of our friends who work in and manage residences across the country! Thank you for your tireless dedication to providing safe and healthy environments for your residents.

The hashtag is a powerful symbol that boosts online visibility, helping brands connect and engage with a broader audience. Here are four ways senior care providers can leverage hashtags in their social media posts. https://www.illuminage.com/4-ways-to-unlock-the-power-of-hashtags/

4 Ways to Unlock the Power of Hashtags Ever wonder how the pound sign ( #) evolved into a digital trendsetter? Originally used to denote “number,” it gained new significance in 2007 when Twitter users began using it to tag and search for trending topics. Now known as a hashtag, this symbol...

New on the Bright Ideas blog: Securing your Meta business portfolio is more important than ever, given the number of business assets they hold. As a vital tool for managing your company’s social media presence and advertising, protecting it from cyber threats is crucial. Here are five essential tips to ensure your Meta business portfolio account remains secure. https://www.illuminage.com/5-tips-to-secure-senior-living-facebook-and-instagram-pages/

"Pride Month, a time to celebrate the LGBTQ+ community, presents a crucial opportunity for long-term care leaders to reflect on their role in creating inclusive environments for workers and care recipients."

Read more from PHI:

https://www.phinational.org/why-long-term-care-must-champion-lgbtq-inclusion/

Why Long-Term Care Must Champion LGBTQ+ Inclusion Pride Month, a time to celebrate the LGBTQ+ community, presents a crucial opportunity for long-term care leaders to reflect on their role in creating inclusive environments for workers and care recipients. With a rapidly aging LGBTQ+ population facing unique challenges and a surge in discriminatory....

More and more of our clients are discovering the power of our Publications Manager plugin for WordPress websites. It lets you manage one online publication...or an entire family of publications. Nonprofits, associations, residential facilities - whoever you are, our easy-to-use plugin can help. https://www.illuminage.com/publications-manager-plugin-for-wordpress/

Does SEO really work? Our work for client Vitality Senior Services produced, on average, a remarkable jump of 30 positions in search rankings for multiple websites. Read more in our latest case study. https://www.illuminage.com/case-study-vitality-senior-services-refreshed-seo-content/

Happy ! Washington state is now a part of AARP's Network of Age-Friendly States and Communities and USAging's Dementia-Friendly America networks, collaborations that will help people in our state thrive in their communities. We're proud to live in a state that is committed to supporting residents as they age in the setting of their choice, including their own homes.

Hats off to our many friends and colleagues who are Aging Life Care Professionals, and to the Aging Life Care Association, for . Thanks to your caring and commitment, aging well is a reality for countless seniors.

Happy Long-Term Care Administrators Week to our many friends who manage care facilities. We honor you and the hard work you do in service of seniors, families, and others.

Wondering how paid search can turbo-charge conversions? We created a pay-per-click campaign for Los Angeles Jewish Health, LA’s largest senior housing provider. They saw an average of 15 conversions each month per campaign. Learn more in our case study. https://www.illuminage.com/los-angeles-jewish-health/

Los Angeles Jewish Health Case Study Improved Paid Search Strategies Contribute to 12.5% Increase in Traffic; Substantial Rise in Online Inquiries The Client Los Angeles Jewish Health With over a century of trusted senior care, Los Angeles Jewish Health evolved to meet changi...

For most of us, scrolling through our feeds is an easy task. But the World Health Organization estimates that 33% of people face vision or hearing impairments. We've got some easy ways you can make your social media channels more inclusive. https://www.illuminage.com/accessibility-matters-in-social-media/

Accessibility Matters in Social Media Imagine social media as a vibrant virtual celebration, bringing people together from all corners of the globe. Unfortunately, not everyone can join in on the fun. If those who post content don’t follow accessibility best practices, many individuals a...

Want to use on your website but have no expertise and no idea where to begin? Creating video content is a lot easier than it used to be, thanks to user-friendly online tools. Learn more in our latest blog post. https://www.illuminage.com/how-to-create-video-for-your-website/

How to Create Video for Your Website Anyone who has turned to YouTube for a how-to video understands the value of instructional videos. Today’s website users expect informative content, and up to 40% of consumers expect websites to have videos. And when it comes to instructions, 83% of people prefer to watch a video rather than follo...

Our clients who are professionals are already attuned to the needs of "solo agers" - a huge demographic market. "For providers, the demographic presents an opportunity to sell 'peace of mind' regarding future care needs for solo agers currently living in the general community." https://www.mcknightsseniorliving.com/home/news/solo-agers-present-growing-senior-living-demographic-target/

Solo agers present growing senior living demographic target An increase in the number of solo agers — older adults living alone — can provide an opportunity for senior living providers looking to attract yet another demographic.

Two college students planning careers in have some fresh perspectives for operators, including: "Show stories about senior living communities that empower people to be independent, foster opportunities for a social life or create openings for lifelong learning." We agree, and we are here for you! https://www.mcknightsseniorliving.com/home/columns/guest-columns/we-are-college-students-with-ideas-of-how-to-promote-senior-living-careers-to-a-younger-generation/

We're college students with ideas of how to promote senior living careers to a younger generation Two college students share insights on promoting the field of senior living leadership to a younger generation.

Happy holidays from all of us at IlluminAge Communication Partners! In lieu of sending holiday greeting cards and gifts, we have made a donation to Meals on Wheels America, supporting their mission to deliver nutritious meals and warm smiles to seniors in need. We wish you the joy of community and the warmth of caring.

From left to right: Aaron, Connie, John, Elly, Ryan, Nancy, Mary, Asher, Amanda, Dennis, Sarah, Danielle, Lindsey. Not pictured: Bonnie and Lynn.

Great news for in New York.

NY latest to adopt LGBTQ+ Bill of Rights for long-term care residents New York has become the latest state to adopt legislation establishing a bill of rights for LGBTQ+ residents of long-term care facilities.

Happy Thanksgiving from all of us at IlluminAge!

A common challenge we see with our clients is grappling with the intricacies of platforms like Google Analytics, which has a wealth of data that can be difficult to decipher. IlluminAge’s monthly reports come to the rescue by simplifying data and highlighting key trends and performance indicators. We empower you to make more informed decisions. Read more on the Bright Ideas blog.
https://www.illuminage.com/transform-your-marketing-strategy-with-monthly-reports/

Unlock the Power of Data: Transform Your Marketing Strategy with Monthly Reports IlluminAge's monthly reports simplify complex marketing data, empowering informed decisions. Learn how you can gain insights across platforms effortlessly.

"Completing our 3rd generation website design with IlluminAge was like working with my own internal digital marketing team. They gave me the extra hands where I needed them, beginning with website strategy planning and updated navigation to improve the user’s ability to understand the wide breadth of what we offer, then development of an amazing custom design that is on-brand and makes a great first impression, to copywriting support to polish existing content and improve search engine optimization.

"Their ongoing support for blog content combined with paid search program management allows us to expand our online footprint after the website publication is complete. We highly recommend them as a digital marketing partner!"

Thank you, Emily Clotfelter, for your kind words and for Kline Galland 's ongoing partnership with IlluminAge! We're proud to be associated with such a well respected organization.

Thank you to all of our friends at American Health Care Association/National Center for Assisted Living for hosting another great convention. We thank the Society of Long Term Care Communicators and the Long Term Care Meeting Planners for both inviting us to their meeting and for the work they do to support their members and the communities those providers serve. Kudos to the amazing 80s cover band at the PAC event….the sports theme and great music were a hit!

There’s still time to stop by booth 1077 and say hi!
Health Care Association of New Jersey
Health Care Association of Michigan
Connecticut Association of Health Care Facilities
Porter One Design

Look at this dynamic duo, ready to help you turbo-charge your digital marketing! If you're at the American Health Care Association/National Center for Assisted Living conference in Denver, visit Mary Donahue (left) and Connie Parsons at booth 1077.

IlluminAge is looking forward to being at the American Health Care Association/National Center for Assisted Living conference in Denver and talking to attendees about their digital marketing program! Stop by booth #1077 to talk about your website, your Google reviews, your social media program and more. Looking forward to !

Congrats to Robin Run Village Senior Living in Indianapolis on your new website! And thank you to our friends at Oakdale Seniors Alliance. https://www.robinrunseniorliving.org/

"People are becoming more proactive rather than reactive when it comes to shopping for a senior living community." Is your digital game ready? IlluminAge can help with everything from paid search to your website to optimized content.
https://www.mcknightsseniorliving.com/home/news/digital-continues-rise-as-source-of-leads-move-ins-tours-in-senior-living/

Digital continues rise as source of leads, move-ins, tours in senior living Digital continues its ascent to importance in senior living — as a lead source and move-in source and tour generator, according to an expert.

A shout out to all of our hard-working friends in during . Thank you for the amazing work you do every day for people who need your care and compassion.
American Health Care Association/National Center for Assisted Living