Web Canopy Studio

Your marketing team might put out content which they THINK will resonate with your audience...

But a lot of the time, it doesn't.

Yet don't worry.

There's an easy fix...

Your sales team will likely know all about your buyer persona's fears and desires.

So make sure you speak to them regularly. When you do, you'll be able to produce better marketing.

Want ChatGPT to create life-like images for you?

Then do NOT ask for this common prompt.

You'll be disappointed.

But...

Here's what to do instead.

No comment😅

ChatGPT tip incoming!

If you're responsible for creating content at your company, you won't want to miss this one...

Who else hates cold emails like this?😅

Want an easy way to squeeze some extra juice out of your email marketing campaigns?

Run A-B tests! (One at a time though!)

Here's why...

If you're not keeping your HubSpot portal clean and organized, you could easily lose track of which workflows contacts are automatically enrolled in.

That means someone could be enrolled in 3 or 4 workflows at the same time, which is obviously not good for anyone.

If this is happening to your contacts, then it's probably time for a little "spring clean" within your portal.

Here are some interesting ways to use HubSpot's personalization tokens to improve your email marketing:

Generally, including two links in an email is a good number to aim for...

But ONLY if you're linking out to just the ONE resource. Here's why...

"Do you believe in meeting after meeting?"

If you're anything like most people, the answer is probably "NO!"

Discover specific tactics to make your emails more impactful.

One of the best copywriting skills to possess is saying more with less.

That means getting your intended message across without waffling.

When it comes to email marketing, that rings doubly true.

After all, people's attention spans are getting shorter and shorter. The last thing they want to do is read a long email.*

So if you can make your email shorter WITHOUT compromising the quality, do it.

*Thought I'd include an asterisk above...

Because if you're an online "guru" / thought leader then people may be willing to read longer emails.

But if you own / work at a B2B company, shorter tends to work better.

Are you making the most out of your email list?

Like most companies, you're probably not.

But here's the thing:

Email is STILL one of the best ways of putting your offer in front of prospects.

Period.

Want to know WHY we prefer HubSpot to Salesforce?

Check this out:

https://www.webcanopystudio.com/blog/salesforce-vs-hubspot

Attention HubSpot users:

Did you know...

You can customize the email tool inside of Marketing Hub with columns, allowing you to get an instant snapshot of how your emails are performing!

Want to ensure your landing pages look awesome on both desktop AND mobile?

Then use the simple "jumping hack" Jason Smith explains in this video.

We're all about helping companies make the most out of their HubSpot portals.

The thing is, that looks different for each and every company.

Some businesses will benefit from having every single tool...

Yet most should take more care selecting the right tools specific for their situation, so as not to waste resources.

What's the ACTUAL purpose of graphic design in relation to landing pages?

Watch this video to find out.

With HubSpot, it's now possible to ensure AI generated content sounds "on brand."

Watch this.

That feeling when you send a re-engagement email and wait anxiously for a response...