Wide Eye

More sharing!

runs effective, large-scale, digital voter mobilization and persuasion campaigns in key battleground states. Their digital ad creative is cutting-edge, data-driven, and they work to persuade and inform voters each election, meeting them where they are— online. Wide Eye is proud to have created a logo and strategic brand system to elevate this organization’s powerful work and the advancement of issues that voters care about. There couldn’t be a more important time to and ensure a democracy that works for all.

Project Team:
Colene McFarlane
Skyland Woll
Elizabeth Bawol
Grace Abe
Lola Jacobs
Valerie Le

     

Our collaboration with and has also extended to more intensive engagement to improve the efficiency of their digital channels going into election day.

Through targeted user research and data-driven optimization, our team helped reshape their digital narrative and strengthen their calls to action.

The result? Increased volunteer sign-ups and more hands on deck for critical campaign shifts. In this close of an election, every optimization matters — volunteer shifts translating directly into votes.

Wide Eye credits:
Lela Feldmeier
Lizzie Willett
Chris Montwill

Over the last few months, Wide Eye has worked in a close, collaborative partnership with Swing Left/Vote Forward’s design team for the final sprint to the election, starting with a quick refresh of the brand on social for consistency and impact.

Together we’ve been building a library of 100s and 100s of rapid response graphics that lift up issues like reproductive freedom and climate justice, highlight key candidates and races nationwide, and drive action—letters, phone calls, donations, and more—to help swing this crucial election to the Democrats.

Wide Eye credits:
Alayna Citrin
Elizabeth Bawol
Hyewon Lee
Sebastian Arredondo
Maddie Wilson

VOTE!
Look up your polling location on iwillvote.org

Wide Eye credits:
Grace Abe
Sebastian Arredondo
Elizabeth Bawol
Alayna Citrin
Kayla Holbeck
Ben Ostrower

Typography:

and


Harris Walz Team:
Way too many to count, but especially
Kate Conway
Shar Biggers
Jen Perrone

More from us soon….


 🎉Happy 100th birthday to President Jimmy Carter!🎉


As we celebrate this incredible milestone, we’re excited to announce that Wide Eye is partnering with the brilliant and dedicated folks at The Carter Center () to refresh their visual system and redesign their website. The Carter Center’s mission—championed by President Carter and Mrs. Carter—has always been to foster peace, fight disease, and build hope worldwide. We’re deeply honored to contribute to this legacy and help propel their transformative, global work into the future.

Hello from Chicago! We’re thrilled to partner with the team on the brand and website for the 2024 Democratic National Convention. We built a flexible, vibrant, and accessible identity that’s setting the stage for Kamala Harris and Tim Walz’s historic campaign this week.
Looking ahead, some of you may know we’re also involved with the Harris for President campaign brand—more to come on that collaboration soon... 

Project Team: Ben Ostrower, Curtis Gray, Elizabeth Bawol, Grace Abe, Kayla Holbeck, Lola Jacobs, Nathan Dirks, Sebastian Arredondo, Skyland Woll, Jen Perrone

  

New role [LINK IN BIO]

We are seeking a motivated, resourceful Digital Project Manager for a full-time position. The successful applicant will help manage our brand and interactive design projects, and will work directly with our designers, engineers, and clients to produce beautiful, engaging digital experiences. Applicants must have knowledge of agency work, graphic design, product design and/or web development, excellent communication skills, good visual instincts, an eagerness to learn, and a “can-do” work ethic.

Annual salary: $60-80k plus benefits
This position is remote.

Thrilled to share a new Content Strategist contract-to-hire role at Wide Eye. [LINK IN BIO]

We’re seeking a creative, highly organized Content Strategist with extensive experience in content strategy and editorial management for large-scale, content-rich websites and digital products for a six-month contract-to-hire position. This role requires a deep understanding of content strategy, user experience, editorial best practices, SEO, analytics, and modern content management systems to drive engagement and achieve client objectives.

Annual salary: $90-115k plus benefits (or contract equivalent)
This position is remote.

Throughout the redesign, Wide Eye worked closely with the amazing team, leading them to strategic and effective design solutions that both reflect their deeply-held values and long term goals. The collaboration resulted in a that not only boosts Participant’s online presence but further elevates their dedication to social impact. Wide Eye is proud to have played a role in this transformative process.

Visit the new site celebrating Particpant’s work at participant.com

Sharing some old work. In 2021 Wide Eye worked with the ACLU of Florida to brand and design a bold, visionary, and aspirational public campaign, "WE MAKE THE WAY" -- the ACLU of Florida's multi-year strategic effort to build a more just Florida for all. The "WE MAKE THE WAY" campaign, built in collaboration with the ACLU of Florida, takes inspiration from the civil rights movement and the state of Florida and centers the ACLU's core principles: justice, equality, and democracy.

Our work included campaign naming, messaging, tone of voice rules, and visual branding.

Project team: Alex Rosales, Ida Woldemichael, Melanie Garunay

Typography: GT America by

(formerly Little Kids Rock) runs the largest nonprofit music program in the US public school system. Teachers currently implement innovative, culturally relevant curriculum to over 1,200,000 students in schools across the country, because they believe music should be a right, not a privilege.



Project Team: Alex Rosales, Ben Ostrower, Kelsey Holmes, Sebastian Arredondo, Teresa Carné Torrent

Sharing a bit of never-before-seen work from 2021. The following visual brand design was developed for an organization committed to achieving universal guaranteed income, but ultimately not made public.

The design approach, called “Future”, paints a picture of an America where every citizen is empowered to reach their full potential through minimum, basic income.

Project Team: Ben Ostrower, Mackenzie Kolling, Melanie Garunay, Alex Rosales, Roni Lagin

While we all had wished the election results would have swung a different way, we’re immensely proud to share our visual design and brand identity work from Stacey Abrams’s gubernatorial campaign launch earlier in 2022.

Our relationship with the Abrams campaign dates all the way back to her first run in 2018, and we relished this as an opportunity to reimagine Stacey Abrams’s public persona for 2022.

For the typography, we worked collaboratively with the legendary Tobias Frere-Jones and his amazing team at Frere-Jones Type to complete a custom version of a typeface ultimately named Community Gothic. Characterized by its rough, uneven edges and vintage properties, it was a perfect voice for the campaign – highlighting the continued fight for justice – tying the past to the future and the organic to the digital.

The musicality of Community Gothic is shown in more detail here - alternating between compressed, normal, and wide widths for constituency groups, quotes, and cities and communities in Georgia.

Project team: Grace Abe, Ben Ostrower, Elizabeth Bawol

While we all had wished the election results would have swung a different way, we’re immensely proud to share our visual design and brand identity work from Stacey Abrams’s gubernatorial campaign launch earlier in 2022.

Our relationship with the Abrams campaign dates all the way back to her first run in 2018, and we relished this as an opportunity to reimagine Stacey Abrams’s public persona for 2022.

Displayed here is a closer look at some of the extended design system for the campaign. Including: the iconic Georgia peach seal, One Georgia Our Georgia slogan lockup, and approved color pairings.

For the typography, we worked collaboratively with the legendary Tobias Frere-Jones and his amazing team at Frere-Jones Type () to complete a custom version of a typeface ultimately named Community Gothic. Characterized by its rough, uneven edges and vintage properties, it was a perfect voice for the campaign – highlighting the continued fight for justice – tying the past to the future and the organic to the digital.

The final slides show how the campaign operated within that system to extend and mature the visual brand throughout 2022.

Project team: Grace Abe, Ben Ostrower, Elizabeth Bawol