Fathom Creative

Ivymount approached us with an exciting project: a rebrand to commemorate their nearly 60 years of developing innovative programs to help learners reach their fullest potential. As a school focusing on education and therapeutic services for neurodiverse students, we aimed to create designs that reflected their mission and connected with their audience.

Our research focused on designing for accessibility, particularly for individuals on the autism spectrum. This led to tailored designs featuring clean fonts, a lively color palette, and engaging graphics.

The result? A fresh new brand that honors Ivymount's legacy while feeling modern and inviting. This revamped identity not only celebrates their commitment to education and support but also sets them up for a bright future, highlighting their dedication to evolving and meeting the needs of neurodiverse learners for years to come.

Spring has sprung in the District, marking the start of the highly anticipated National Cherry Blossom Festival! NCBF partnered with us to craft the branding for , the theme for the 2024 festival.

The festival's focus this year is all about embracing community and fostering connections, inviting everyone to partake in the joyous celebrations and admire the stunning cherry blossoms throughout the four-week extravaganza heralding the arrival of spring.

The visuals for are designed to exude a sense of vitality and motion, mirroring the vibrant essence of the National Cherry Blossom Festival. With lively graphics and captivating imagery, the campaign encapsulates the festive spirit and encourages individuals to immerse themselves in the lively atmosphere of the festival. Join us as we come together under the cherry blossoms to kick off spring in style!

Fathom partnered with the U.S. Small Business Administration to make their Agency Financial Report more engaging and reader-friendly. Together, we transformed dense financial data into an accessible story that highlights SBA's impact. Thoughtful design choices help readers easily comprehend complex info—from financial statements to data visualizations.

A key recommendation was using a multiplexed font for financial tables. In multiplexed fonts, each number and symbol is the same width, regardless of font weight. This maximizes the distinction between similar figures—perfect for financial data.

The result is an expertly-crafted, approachable report that connects readers to SBA's financial position and their meaningful support of small businesses nationwide.

When BioCarbon Fund tapped us to design their 2023 annual report, we knew strategic visuals would showcase their emissions-reduction efforts. We handpicked photos highlighting those impacted—Colombian coffee growers to Indonesian farmers. Vibrant full-bleed images bled across pages, enveloping readers in fertile forests and thriving communities. An earthy palette of deep greens and azure blues reinforced the environmental initiatives, while generous white space and clean sans-serif type amplified the beautiful photography and enhanced scannability.

Every design decision, from color palette to typography to photo bleeds, focused viewers on people empowered and landscapes preserved through sustainable programs. This visually compelling and intentional design earned raves for marrying function and aesthetics while spotlighting those uplifted. The report also marked the signing of the organization’s first ERPA signing in Ethiopia, setting the stage for further progress.

When the International Bank for Reconstruction and Development sought our graphic design expertise for their annual International Impact Report, we knew we had to vividly capture the biodiversity sustained by their global programs. Our team curated photos from member countries, embracing the teal hues of nature. Peppered between vibrant images, digestible infographics depicted the tangible impact of 2022 initiatives and beyond.

This year, we pioneered an interactive new format—a clickable panel indexing each section of the report for reader navigation. The reception spoke volumes. IBRD received resounding praise for both the visual storytelling and their commitment to conservation efforts spanning continents. As partners in their mission, we are proud to have brought to life a publication that inspires action. Our collaboration with IBRD on their 2022 report tells an encouraging story of progress and potential when groups work hand-in-hand for communities and ecosystems worldwide.

The World Bank tapped Fathom Creative to modernize its 2023 Forest Carbon Partnership Facility annual report. This vital update details the global coalition's efforts to curb deforestation and reduce emissions. Fathom faced a challenge - transform dense text into an intuitive, screen-friendly digital experience.

In a growing digital age, reports are viewed primarily on-screen. Knowing this, we found ways to restructure the report in a way friendly to online readers. This meant increasing the margins on the page, structuring the layout with a universal header and footer, and thinking of interactive elements throughout the report to name a few.

Out went walls of copy. In came color, breathing room, and forest photography allowing readers to visually traverse regeneration sites. Location tags underscore the partnership's planet-wide impact. Interactive graphics make statistics accessible while keeping readers engaged and scrolling.

NAPABA - National Asian Pacific American Bar Association came to us with a unique and exciting challenge: honoring the 35th anniversary of the Nation's largest Asian-Pacific American legal group. We knew we wanted to create an identity that matched the energy of the momentous occasion. Our visuals came together utilizing dynamic typography, vibrant gradients, and photo collages depicting NAPABA's rich history. The end result? An identity as bold and bursting with pride as the community it represents.

Check out our Case Study to learn more:
https://fathomcreative.com/portfolio/napaba35/

Escape to the eternal city of Rome, even if just in your imagination. Our December mood board is a visual feast of rich colors and warm gatherings, evoking the essence of this historic city. Let it inspire you to savor the joy of coming together with loved ones this holiday season.
Note: We do not own nor did we create the images featured in this mood board.

Xylem approached us with a compelling challenge that we were eager to solve: to create a statement-making Sustainability Report that effectively showcases their sustainability initiatives, achievements, and ongoing efforts within the water industry. In response, we implemented a range of thoughtful solutions to address their needs and elevate the impact of the report.

This one was a full team effort and we are so proud of the final product!

Learn how our approach aimed to deliver an impactful and visually engaging asset in Xylem’s ongoing success story 👇 https://fathomcreative.com/portfolio/xylem-sustainability-report/

Children's Law Center came to us seeking a new look for their annual fundraising event, Helping Children Soar. CLC is non-profit organization working with D.C. children and families and a network of pro-bono attorneys that utilize law to solve children’s urgent problems today to improve the systems that will affect their lives tomorrow.

How do you create a visual identity that conveys the complex yet hopeful nature of an organization that is fighting for a brighter future for D.C.s under-represented children? Our answer was simple yet beautiful, kaleidoscopes.

Check out the full Case Study 👇
https://fathomcreative.com/portfolio/childrens-law-center/

Vintage never goes out of style! 💫 Our November mood board is a playful tribute to midcentury influence and all its quirks. Get ready to dive into a world of retro patterns, funky colors, and playful designs. Who's with us?
Note: We do not own nor did we create the images featured in this mood board.

Embrace the darkness and let shadows lead the way. 🖤 Our October mood board, 'Structured and Bold,' captures the essence of the season ahead. With its strong contrasting images and slightly eerie vibes, this collection will give you a taste of the mysterious beauty that October brings.
Note: We do not own nor did we create the images featured in this mood board.

Rappahannock Food Pantry approached our creative team seeking a refreshed visual identity that captures the essence of the organization while resonating with its current and future audience.

The new Rappahannock Food Pantry brand introduces a fresh look centering around the idea of community and togetherness in a playful tone.

Hand-drawn illustrations of fresh produce and food items sit at the heart of the brand. To maintain a sense of continuity and recognition, we retain the pantry's familiar color palette, featuring tones that are warm and bright.

This visual identity reinforces the organization's sense of unity and belonging. It not only reflects the pantry's mission but also invites the community to actively participate and support this vital cause.

From the field to the court, September is all about the thrill of sports! 🏀⚽️🏈 Our Sportscore mood board captures the essence of athleticism with its bold and dynamic images. It's time to embrace the energy of game day.
Note: We do not own nor did we create the images featured in this mood board.

The Pines American Bistro in Rehoboth Beach, DE, is the go-to destination for an incredible dining experience. With an impeccable interior design, creative American cuisine, craft cocktails, and first-class customer service, this restaurant has it all.

At Fathom Creative, we worked alongside Second Block Hospitality to refine the brand identity and create impactful marketing materials that perfectly complement the overall dining experience. Our designs celebrate the essence of The Pines' unique offerings and will leave you spellbound!

Join us at The Pines American Bistro and discover the refined branding and incredible design work that makes this establishment so special.

We recently had the opportunity to provide branding for the hot new restaurant in Rehoboth Beach, Bodhi Kitchen.

The name, Bodhi, meaning a place of enlightenment is a place to escape and be transported somewhere new. Armed with blueprints and mood boards our team was ready to get to work.

As we jumped we were immediately inspired by one key feature… the moon gate. Not only is it an iconic shape, it is through it the visitors travel to a new world. We also knew we wanted the brand to be bold and high contrast, making a statement in the seaside town of Rehoboth Beach.

While the moon gate is instantly recognizable we also wanted to infuse a bit of personality into the brand. Enter the foo dog. As diners eagerly approach Bodhi Restaurant they are also welcomed by two large foo dogs flanking the iconic door. We knew this was an opportunity to give the restaurant a fierce yet endearing mascot that would be carried throughout the rest of the brand.

Since Bodhi Kitchen has unveiled its moon door, foodies have flocked to enjoy its decadent cuisine and also travel from the beach to a new vacation destination.

Step outside and let nature embrace you! 🌿 Our August mood board is a tribute to the beauty of the natural world. Featuring organic shapes, scenes from American landscapes, and warm colors, this collection is a visual invitation to explore and appreciate the wonders of nature.

Note: We do not own nor did we create the images featured in this mood board.

Second Block Hospitality approached us to develop a new visual identity and materials for their exciting, new lounge in Rehoboth Beach, The Treehouse Lounge. They created an inviting and casual escape in the beachy town and wanted elevated designs to support their new space. Our brand collateral beautifully compliments the excellent interior design of this unique location, which offers a delightful selection of drinks, small plates, and desserts.

Inspired by nature and the decor in the lounge itself, we incorporated elements from the surrounding environment into the visuals. The mesmerizing patterns of driftwood add captivating movement to the backgrounds, evoking the rhythmic waves of the nearby ocean. The carefully curated color palette exudes a fresh and inviting vibe that perfectly complements the lounge’s ambiance while staying on brand.

Our distinct visual identity system set the SBH team on a clear path for the Lounge to expand and grow for years to come. If you find yourself in Rehoboth Beach be sure to stop in and experience the seamless blend of nature-inspired aesthetics at the Treehouse Lounge.