Truth Initiative

Back to School: More than 2.1 million teens currently use e-ci******es, with one in four reporting daily use. New brands and product types continue to appear on the market at an extremely fast rate, and keeping up with the latest trends and lingo can be difficult.
Get the full dictionary:
https://truthinitiative.org/research-resources/emerging-to***co-products/va**ng-lingo-dictionary

Watch the on Sunday? Season three of the Emmy-winning comedy “The Bear” features cameos by John Cena, Jamie Lee Curtis, Olivia Colman, and many others. But the best guest star may just be ni****ne replacement therapy (NRT) gum.

“The Bear” season 3’s best guest star? NRT gum Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NRT.

"While the significant drop in youth e-cigarette use is a public health win, the nearly 40% of teens who v**e frequently remain at high risk for ni****ne addiction."
- CEO & President Kathy Crosby to Newsweek.

Youth va**ng drops to record low Va**ng among young people dropped significantly from 2023 to 2024, with the lowest number of children and teens smoking e-ci******es in 10 years.

Watching the on Sunday? Discover to***co's starring role at https://brnw.ch/21wMErH.

The 2024 National Youth To***co Survey (NYTS) shows significant progress in reducing youth e-cigarette use, with nearly half a million fewer middle and high school students currently va**ng. However, among middle and high school students who currently v**e, nearly 40% – over 620,000 teens – report using e-ci******es frequently (38.4%) signaling signs of persistent ni****ne addiction. Read our statement here:

Significant Drop in Youth E-Cigarette Use Marks Progress, But Nearly 40% of Teens Who V**e Frequently Remain at High Risk for Ni****ne Addiction, a Serious Public Health Concern The 2024 National Youth To***co Survey (NYTS) shows significant progress in reducing youth e-cigarette use, with half a million fewer middle and high school students currently va**ng.

Full statement:
https://truthinitiative.org/press/press-release/11-leading-organizations-urge-us-supreme-court-uphold-fdas-marketing-denial

Join our partners National Council for Mental Wellbeing this Thursday at 2 PM EST to hear from African American To***co Control Leadership Council co-founder Valerie Yerger, ND on The : What’s Menthol & Emotional Brain Training got to do with it? Everything!

go.thenationalcouncil.org

The to***co industry has targeted Black Americans and strategically marketed its products to appeal to the community for decades, including by placing more advertising in predominantly Black neighborhoods and in publications popular with Black audiences.

To***co use in the Black American community This fact sheet about to***co use among Black Americans outlines patterns of use, industry targeting, and health effects.

It is incredible to see Stop & Shop’s support for the and well-being of the communities they serve over products and profits. For those struggling to quit within these communities, cessation tools like EX Program can help with support and resources.

Massachusetts-based grocery retailer says it will end to***co product sales at all stores The grocer says sales at all of its 360 stores will be halted by Saturday.

These tech-forward e-cigarette brands are following in the footsteps of JUUL, the e-cigarette introduced in 2015 whose sleek, silver design and USB-charging mechanism made it an instant success among young people.

How celebrity-branded and tech-forward e-ci******es may be contributing to youth ni****ne use In the growing e-cigarette marketplace, celebrity brands and tech-forward designs may be contributing to youth uptake of these cheap, flavored, and highly addictive products.

ICYMI: Chief Health Officer Dr. Amanda Graham spoke to PBS NewsHour about a recently published clinical trial that found that teens enrolled in the Truth Initiative program were 35 percent more likely to report quitting after seven months.

How a free, anonymous texting program may help teens quit va**ng More than 2 million American middle and high school students now use e-ci******es, also known as “va**ng." A clinical trial found that teens enrolled in the “This is Quitting” anonymous text message program were 35 percent more likely to report quitting after seven months. To learn more about ...

“This is the first study to demonstrate the effectiveness of a quit va**ng program for adolescents. It’s also a program that has been used by more than 780,000 young people nationwide since Truth Initiative launched it in 2019,” Dr. Amanda Graham, chief health officer at Truth Initiative and principal investigator of the study, said to CNN.

How do teens quit va**ng? Some simply send a text for help, new study shows | CNN For teens who want to stop va**ng ni****ne, an interactive text message program was found to be effective at helping quit.

New study published in JAMA shows effectiveness of Truth Initiative's text message program in helping teens quit va**ng. In a study of over 1,500 adolescents, participants in the text message program were 35% more likely to quit. And it was effective for all segments of young people including those with mental health challenges, with no evidence of transition to smoking. To learn more about how this program could help your team, visit truthinitiative.org/exprogram.

Va**ng Cessation Text Messaging Intervention for Adolescent E-Cigarette Users This randomized clinical trial compares the effectiveness of a tailored, interactive text message program for ni****ne va**ng cessation vs assessment only among US adolescents aged 13-17 years.

Why might quitting to***co be different for Black Americans compared to others in the U.S.? RSVP now for this engaging fireside chat, moderated by Quiana Williams from the EX Team and features the esteemed Dr. Mignonne C. Guy, an expert in to***co control and health equity research.

[WEBINAR] Quitting To***co as a Black Person in the U.S. The Struggle is Real: Trials, Tribulations and the Road to Success in Quitting To***co as a Black Person in the U.S. Are you a Black person living in the U.S. who wants to quit smoking or va**ng? Why might quitting to***co be different for you compared to others in the U.S.? Join us for an insight.....

Today is World Lung Cancer Day, and Truth Initiative joins organizations across the country spreading awareness about the risk factors attributed to this deadly disease. A new study by the American Cancer Society found that 44% of all cancer deaths among U.S. adults were attributable to lifestyle, with cigarette smoking taking the lead as one of the deadliest risk factors. The study also found that most cases and deaths were from lung cancer. The occasion also provides an opportunity to reflect on the role that to***co continues to play in the consistently high rates of lung cancer cases and deaths.

Nearly half of all cancer deaths in the U.S. are preventable — and smoking is a leading risk factor A new study by the American Cancer Society found that 44% of all cancer deaths among U.S. adults were attributable to lifestyle, with cigarette smoking taking the lead as one of the deadliest risk factors.

The battle against illegal e-ci******es has intensified as federal and state authorities take action to protect young people from the thousands of unauthorized, flavored products that are flooding the market.

Authorities step up measures to address unauthorized e-cigarette sales

Full hypocrisy on display: These incentives would be better used on to***co use prevention and cessation to offset the $2.19 billion in annual smoking-related health care costs in Colorado rather than lining PMI’s pockets.

Zyn parent company Philip Morris International to invest $600 million, create 500 jobs in Colorado Aurora got a massive economic boost when Philip Morris International announced plans to build a 600,000 square foot manufacturing facility in the city.

CEO & President Kathy Crosby in making the announcement: “Initiative is well suited to help us reach young people with our national to***co knowledge-building and evidence-based quitting program campaigns, aimed at creating a future free from lifelong addiction and fostering healthier lives.” Read more in Ad Age:

Why Truth Initiative chose IPG’s Initiative as its media agency—inside the pitch Truth Initiative CEO Kathy Crosby explains why the organization went with Initiative after nearly a decade with Stagwell’s Gale.

There IS support out there for people of all ages trying to quit va**ng ni****ne. Text 88709 to get free support today or explore other resources at BecomeAnEX.org.

How to Quit Va**ng Millions of Americans use e-ci******es. There’s little research into how to help them stop.

Retailers bear a pivotal responsibility in curbing youth e-cigarette use in their communities and must swiftly remove these products to ensure a safer future for our young people.

Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People In our fight to end youth and young adult ni****ne addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial to***co and substance use.

Amid a dramatic increase in popularity, surging sales, and social media buzz, the flavored oral ni****ne pouch brand Zyn is now enticing users with a rewards program that allows them to score freebies using points earned by purchasing their ni****ne products.

Zyn rewards program follows Big To***co’s marketing playbook Zyn rewards program follows Big To***co’s marketing playbook

Reynolds American’s (RJR) introduction of a new line of ni****ne-free disposable va**ng devices is another thinly veiled attempt by the to***co industry to grab share of the e-cigarette market and avoid FDA regulation. The uncanny resemblance to ElfBar, one of the most popular e-cigarette brands among teens, and fruity flavors like Watermelon Frost could continue to normalize va**ng among youth, serving as a gateway to e-cigarette products that already contain as much ni****ne as a carton of combustible ci******es.

Exclusive | Reynolds American Introduces Fruity V**es—Minus the Ni****ne With a new brand called Sensa, Reynolds is entering a regulatory gray area.

New research presented at American Thoracic Society’s conference shows that former cigarette smokers who v**e had a higher risk of lung cancer compared to former smokers who didn’t v**e, via U.S. News and World Report:

Va**ng After Quitting Smoking Keeps Lung Cancer Risk High US News is a recognized leader in college, grad school, hospital, mutual fund, and car rankings. Track elected officials, research health conditions, and find news you can use in politics, business, health, and education.

New research suggests that those with high levels of e-cigarette dependence may be more likely to seek help quitting, compared to a general population of e-cigarette users expressing any intention to quit.

Young people enrolled in Truth Initiative quit va**ng program report high levels of e-cigarette addiction The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.

These stories of influence and interference in Black communities and legislation show that the to***co industry playbook hasn’t changed. The Washington Post has more:

How Big To***co enlists Black activists to fight menthol, va**ng bans To***co companies woo Black and LGBTQ+ allies to loosen va**ng regulations and fight Biden administration plan to ban menthol ci******es