Laughing Samurai

E-commerce is counterintuitive to Twitter’s MO. It could succeed, but there’s a few reasons we have our doubts: https://bit.ly/2VAPzcR

Should E-Commerce Businesses Be Excited About Twitter’s Shop Module? Everyone’s talking about the new Twitter shop module, but is Twitter e-commerce actually beneficial for brands? Here’s what e-commerce businesses should know.

When it comes to personalizing marketing content for consumers, there’s a thin line between being relevant and being creepy. 👹

How Much Data Personalization Is Too Much Personalization? Consumers want personalized marketing content when it's appropriate, but there’s a thin line between being relevant and being creepy.

It turns out keywords aren’t the be-all and end-all of effective slug writing – and neither is copying your page title. 🙊

How to Write a Slug URL slugs play an important role in e-commerce SEO. Learn how to write slugs that help you rank higher and attract more clicks.

You know how to sell products online, but do you know how to spell e-commerce? 🤨 https://bit.ly/3hbuSfD

How to spell ecommerce, e-commerce and eCommerce Learn once and for all how to spell ecommerce, including why there are so many spellings, grammar, popular use and where the word is headed.

When a ton of traffic ≠ a ton of conversions, your user flow may be at fault. https://bit.ly/3Ak1StR

How to Create User Flows for E-Commerce User flow diagrams are part of building a successful e-commerce website and UX strategy. Learn about user flows and how to create your own to boost sales.

Facebook Shops is meant to support your e-commerce store, not replace it. 🙅 Your territory is where you have the most control, and it’s where you will get the most out of your data and brand to grow your customers’ lifetime value. https://bit.ly/3wczaIa

The Risks and Rewards of Selling on Facebook Shops Learn about the pros and cons of selling on Facebook Shops as an e-commerce business, from increased reach to damaged CX.

“Best practices” don’t work for every e-commerce store and audience. Only user data can prove what works for yours. 🥅 https://bit.ly/2RCitrc

Using Crazy Egg to Grow Your E-Commerce Store Learn quick, impactful ways to improve your e-commerce website and boost conversions with user data tools. Tips for using heatmaps, recordings and more.

For all the benefits a well-designed, well-placed chatbot can provide, a poor chatbot can do twice the damage. 💣 If you have a chatbot or are thinking about investing in one, here’s what you need to know:

How Chatbots Affect User Experience Chatbots save time, money, and increase conversions - but only if done right. Learn how chatbots can hurt or help UX and whether it's right for you.

Do people need an FAQ to checkout on your website? There’s another solution, and it’s simpler than you thought.

Tips to Simplify Your Customer Journey Map Customer journey maps don’t have to be complex and confusing. Learn 12 ways to simplify your journey map to make it easier to create and read.

FCC Acting Chairwoman, Rosenworcel, has yet to move on re-establishing , and there's A LOT of work to be done to create the free and open internet that workers, students and online businesses deserve.

Digital Equity in the Post-Pandemic Era The digital divide has been laid bare during the pandemic. Equitable solutions to digital infrastructure are how we should rebuild our economy.

Apple CEO, , is taking the stand today in the Epic Games v. Apple trial. Here's a reminder of how the outcomes of Big Tech trials effect SMBs:

Antitrust & Big Tech - A Small Business Perspective In recent antitrust hearings, Big Tech was grilled over how they have harmed businesses by limiting competition, but how have SMBs been affected?

UI is about the interface for user interactions; UX is the experience the user gains by interacting. UI is ultimately a part of UX, but differentiating them is essential for your business’s success.

UX vs UI Design: What’s the Difference? UX vs UI - they work together but are not interchangeable. Great UI can increase conversion rates by 200%, great UX can push that number to 400%.

Good UX design is founded on good UX research, and good research starts with choosing the right research method. 🔬

Here’s how to make sure you’re optimizing your resources and design with the right choices:

How to Choose the Right User Research Method Good UX design is founded on UX research. Learn about the research and design process and how to choose the right UX research method to answer your questions.

Think of the people building your website as a brain. 🧠

The right hemisphere is creative and the left hemisphere is analytical - you need both hemispheres firing to create something that looks awesome and works without a glitch. 👾

Web Design vs Web Development: What’s The Difference? Designers supply the creative, developers make it happen; together they build websites that are aesthetically pleasing and propel business objectives.

Information architecture is the foundation of great web design. 💪

Having the right IA systems and schemes in place means that your designers and developers can build a website for the utility and delight of the end user.

How Information Architecture Supports User Experience Information architecture is the foundation of great web design and will be used by designers and developers to make your website awesome for the end user.

Without , even the most beautifully designed website will fail. 📉 Make sure your website or application is easy to use by tracking these key usability metrics. 🕵🏻‍♂️

Essential Usability Metrics for Measuring UX Usability metrics will tell you if you’re providing a sufficient user experience, what changes you need to make, and allow you to track improvements.

Designing for color blindness ensures a user experience that your audience can navigate and enjoy. For them, it means a brand they can rely on; for you, it means more loyal customers. 🙌

UI Design for Color Blind Users Designing for color blindness helps users navigate your product and convert. Learn how to design for color blind users with these 8 UI design tips.

Laughing Samurai updated their info in the about section.

is a moving target. A good strategy requires:

🎯 Fresh Content Ideas
🎯 Thorough Content Audits
🎯 Organic Traffic Insights

Lucky for you, Google Search Console provides all of this data for free.

Get More Traffic to Your Blog With Google Search Console Google Search Console is a free and comprehensive measurement tool you can use to further enhance your website’s performance on Google Search.

Alt text is not just an SEO tool to help your content rank, it's there to help people that need the assistance of screen readers to understand your web pages.

Learn why alt text is important and how to craft great alt text for your own images.

The Art of Writing Alt Text for Accessibility Alt text is the invisible description of images in the code of a website that describes the appearance and function of an image on a screen.

42% of people believe that the way they shop has changed for good. 😳

Life has changed due to the pandemic, and those changes have inspired shifts in how consumers think and buy. Don’t get left in the dust.

How to Adapt Your Business to Changes in Consumer Behavior From COVID-19 It’s time to ready your COVID-19 marketing strategy, and learning about the most significant changes in consumer behavior is a good place to start.

Building your website is never a one-and-done task - not if you want it to perform. 📈

If your website has experienced any of these 14 signs or symptoms, it's time to tune-up your content. 🕵🏻‍♂️

Signs You Need to Update Your Website Content The signs and symptoms of outdated content that appear in a content audit of your website will tell you it’s time for a tune-up.

Did you know 60-70% of content goes unread? 👀 Yikes.

Make sure you're content doesn't get lost in the ether by making informed decisions about your strategy. 🔮

The Ultimate Guide to Business Blogging When blogging for your business, there is a difference between publishing blogs and actually blogging successfully. To do the latter, read on.

Bad websites are easy to build. Good websites, not so much. What makes a good website is often hidden to the naked eye - and done so intentionally. 🕵🏻‍♂️

What Makes a Good Website Bad websites are easy to build. Good websites, not so much. They take loads of effort, experience, an understanding of what works and what doesn't, and a well thought out development plan.

Writing content that pleases your target audience and search engines, while also staying on brand is not a thing that happens without making a plan. ✏️

How to Kickstart Your Content Strategy Content strategy is more than just putting words on a website, it’s about creating content that delivers for your brand and business objectives.

Your current customers should get as much TLC as your prospects. 🥰 Show your brand loyalists some love with great customer service and a well-designed, user-centric website that meets their needs.

How to Reduce Churn Rate Churn rate is not necessarily related to your product’s quality but it's delivery. A user-centric website will reduce churn by retaining customers.

61% of online consumers make a purchase after reading blog recommendations. 💡

That’s a lot of opportunity and just one of the many reasons your business should have a blog.

7 Reasons Why Your Website Should Have a Blog If you’re wondering whether your business should be investing in blog marketing, here are 7 reasons your website should have a blog.

To understand how UX and UI work together, consider a piece of cake. 🎂

When you have good UI and bad UX: Your cake looks beautiful but tastes terrible.

When you have good UX and bad UI: It tastes delicious but you don’t have a fork to eat it with.

UX vs UI Design: What’s the Difference? UX vs UI - they work together but are not interchangeable. Great UI can increase conversion rates by 200%, great UX can push that number to 400%.