Maeutica branding agency

About changing times, brands as new leaders, and the undiscovered power of employee branding...
Thank you Առաջին ալիք for the invitation and interesting conversation with Anna Avanesyan and Nana Hovhannisyan

Երկխոսություն երրորդի համար. Նանա Հովհաննիսյան, Հայկուհի Տաքսիլդարյան Public TV Company of Armenia 2022 Facebook: https://www.facebook.com/ArmPublicTVInstagram: https://www.instagram.com/ArmPublicTV #ԱռաջինԱլիք

You can send a message directly to Maeutica branding agency.

Maeutica branding agency updated their info in the about section.

Maeutica branding agency updated their address.

ՀայՓոստ / HayPost - a national post carrier, that every Armenian grew up with, a symbol of connectivity, stability, institution. With the outlined reformation and growth strategy, HayPost is starting an ambitious journey of re-establishing its essential part in people’s everyday lives as an ecosystem of mail, delivery and government-related services.

Maeutica branding agency is proud to go hand in hand with the Post of Armenia along this ambitious and responsible rebranding journey. HayPost has always been our people everywhere, yet with each day it makes firm steps to become better, closer, more capable. It is due to fresh mindset and technological solutions yet keeping human heart in the center.

And so the new story begins...

HayPost X Maeutica_The Rebranding

We are happy to announce that Vinci Agency has become an exclusive representative of Maeutica in Russia.
The best is yet to come.

Maeutica Branding Agency стало партнером Vinci Agency Благодаря сотрудничеству компании будут предоставлять услуги полного цикла

Is this a hat, a rock, or maybe something never seen before? Let's figure it out together.

We expanded to the Gulf Region and the CIS and now expanding our team with creative and committed partners in crime to walk through this journey. They will have an inspiring opportunity to work on international and local brand story creation projects.

If this caught your attention, and you are looking to find your tribe, leave us a message and submit your CV at [email protected]

It was a long journey of self-exploration. And here we are. We never stop, we never give up. We build our biography, nail who we are, find like-minded people to join efforts and create together, value the beauty of partnership and share strong belief that stories have the power to change the world. That's us. That's Maeutica.

Haykuhi Aya Taksildaryan Marina Ghazaryan Ghukas Lucas Madoyan Narek Gregoryan Christina Khlushyan Eliza Malkhasyan Lusine Muradyan Eva Vorontsova and Co.

Read our story on Rusbase/RB
https://rb.ru/opinion/Business-woman-norules/

Once upon a time, there was a brand…” or the phenomenon of brand storytelling.
Recently, experts all over the world are talking a lot about Brand Storytelling and empathizing its importance as a vital communicational tool.
But brands have always been telling stories, haven’t they?
Why are we so hyped about it NOW? When it comes to business, all trends are based on an actual problem they’re designed to address.

It’s simple, really.
Let’s break it down.

Our brand strategist Eva Vorontsova did some thinking.

“Once upon a time there was a brand…” or the phenomenon of brand storytelling M-Thinking

Almost 1 year ago we were living and breathing WCIT 2019 Yerevan. It was a great pleasure to indulge in a sweet nostalgy when recalling our unforgettable experience in the case review on Habr.

Как сторителлинг помог провести Конгресс WCIT 2019 Привет, Хабр! Меня зовут Айя Таксилдарян — основательница компании Maeutica. Я хотела бы рассказать о том, как мы создали идеологическую платформу для WCIT-201...

Why stories are needed in the digital age?

DIGITALIZATION vs HUMANIZATION!
How stories humanize the digital face of business?

Follow the link to read the full article from Haykuhi Aya Taksildaryan in HIGHTECH.PLUS.

Сторителлинг в tech-индустрии: зачем нужны истории в эпоху цифровизации Концепция осознанности изменила потребительское поведение. По данным HavasGroup, 77% покупателей предпочитают те бренды, чьи ценности они разделяют. Во время пандемии э....

The Pandemic accelerated the changes in our life. This tough period proved that trends come and go, but the essence is eternal. Our brand guardianship leads us to think and rethink about brand life cycles, especially in times of crisis or pandemic. We were happy to share some thinking with РБК.
Register on the РБК page to read the full article.

https://bit.ly/3jODTe1

Haykuhi Aya Taksildaryan & Marina Ghazaryan

Marina Ghazaryan leads us through a short introduction to Customer Episodes on M-Thinking [content platform].

The Pandemic showed that experience thinking is essential for brands to survive. The new trend is the so-called "Customer Episodes" which emerged long before the Pandemic and earned its place in the mindset and toolkit of those who are responsible for designing customer experience.

What is that fancy word after all?

Thinking on Customer Episodes M-Thinking

The Pandemic revealed and affirmed the importance of stories as a remedy, a hope, an effective tool to maintain a sense of belonging. Gladly, we had another chance to speak about Storytelling and how it can really drive the business forward.

Follow the link to read the full article from Haykuhi Taksildaryan in Rusbase.

«Хорошую историю хочется рассказать всем»: как драйвить бизнес через сторителлинг | Rusbase В три этапа

With everything going on right now, companies have to fight on three fronts at the same time: keep their businesses alive, stay publicly conscious, AND take care of their employees. As HR Branding becomes a focal point for keeping employees happy, new questions arise: Is this the new normal? And if so, how are we going to adapt?

Our brand strategist Eva Vorontsova did some thinking.

Changing the game by changing the mindset M-Thinking

"How big is your … Brand Spirit

There came a new day that brought another thinking while working over a new brand story creation.
I asked myself: what is it that helps me break through all these weeks?" Our brand strategy director Marina Ghazaryan thinks over some questions in our new article.

Brand spirit will maintain the Team spirit M-Thinking

Haykuhi Taksildaryan shared some thoughts on what makes storytelling convincing.

10 характеристик убедительной истории в сторителлинге В последнее время, говоря о брендинге и продвижении, эксперты все чаще делают акцент на сторителлинге как важнейшем коммуникационном инструменте. При том,

Today is a special day at Maeutica. It’s the birthday of the guardian of our creative spirit and impeccable style.
Happy Birthday Marina Ghazaryan! We love you!

Follow the link and read Marina's article about the role of the storytelling in conditions of social distancing.

M-Thinking SOS FOR THE BRAND. KEEPING UP THE TEAM BRAND SPIRIT

Making the moments meaningful despite the weather and off the calendar. These magical words to become the motto during this pandemic life period of ours we did not see coming. But this was the very core idea that we have highlighted for Burmunk Perfumery Chain back in 2017.

We feel that stories we have created are irreplaceable part of ourselves: we give them birth and keep living with them, cherish and guard them. So, if you spot a familiar face down in our portfolio photoshoots, do not be surprised. This is the only right way to do it, and we are happy to be part of that. Our brand guardians managed to experience some photo shooting fun before we had to physically distance ourselves from one another and from our stories settled in different corners of our beloved Yerevan.

Please embrace one of our beloved stories, the story of a Moveable Feast, the story of Burmunk Perfumery Chain.

Review full project at:
www.maeutica.com

A Coffee, A Friend: what else is there to wish for?!

While working on a new coffee shop project our strategists explored the Armenian cultural code for coffee and it turns out, it is not the smell, it is not the taste, it is not the cup - it is the ritual itself. In Armenian culture coffee is a tool for networking, interacting, sharing ideas and overcoming stress.

This is how a new concept DOC therapy bar was born. A coffee expert, a mindset, a passion, an invitation, a space, Wanna coffee about it? a new word in therapy.

Brand Parents:
Naming & Brand Concept: Marina Ghazaryan
Logotype & Identity design: Ana E. Margaryan
Brand Lexicon & Messaging: Marina Ghazaryan, Eva Vorontsova
Photography: Daniel GHazaryan Art
Client: Hospitality and Management group

We created:
Naming, Brand Positioning Strategy, Logotype, Identity Design, Packaging Design, Brand Lexicon & Messaging, Tone of Voice, Interior Branding, Brand Experience Design

It was our pleasure to be the brand center for the most decentralized congress WCIT2019 and creators of the brand ideology that calls to rethink the way perceptions about the world we live in are set.

Farewell WCIT2019, you will be missed and never forgotten.

Review our project at:
www.maeutica.com

Yes, this is us, Maeutica, people, company who created WCIT2019 brand, who challenged the idea of the center, who have not slept for many long nights to make this story a reality!

This is the other center we live in, this is the other people that make it all happen.

It is our greatest joy and honor to see this event of immense importance happen and succeed in a way few people believed it would.

We were one of those believers. We poured our hearts and souls and all the skill we had into making it not just another tech event, but a story, waiting to become a legend. We fought hard to bring our ideas to life. People said we were unforgiving and restless. And we were.

This project was years in development and our minds were constantly brewing, buzzing with words, concepts, visuals, scenarios, dilemmas.

We cared deeply about bringing our vision to life, about turning Yerevan into "that other center" and the fact that so many people were able to connect and relate to it proves the strength of this ode to otherness.

We want to thank everyone, who believed with us, worked by our side. Thank you for achieving so much, putting Armenia in the spotlight and setting the mark for all future tech events.

Our OTHER PEOPLE thank you Haykuhi Taksildaryan Nika Wolf Yepiskoposyan Marina Ghazaryan Karen Gevorgyan Ghukas Lucas Madoyan Ana E. Margaryan Лианна Манукян Eva Vorontsova Eliza Malkhasyan Christina Khlushyan MaRy Hambardzumyan Anoush Iskandaryan Hovhannes Papoyan