Anisimoff Legal

Specialist advertising, marketing & media law firm dedicated to providing practical commercial advice

26/07/2024

The ACCC thinks The Good Guys have been up to not-so-good things, alleging false and misleading representations in consumer promotions - https://mailchi.mp/anisimoff.com.au/the-accc-thinks-the-good-guys-have-been-up-to-not-so-good-things-alleging-false-and-misleading-representations-in-consumer-promotions

03/07/2024

Use It Or Lose It! A recent case between the Seven Network and 7-Eleven highlights the importance of using your registered trade marks - https://mailchi.mp/anisimoff/httpsanisimoffcomauimportance-of-using-your-registered-trade-marks

17/06/2024

Don’t jump the gun on sports advertising – Advertising watchouts for upcoming sporting events 🏅 - https://mailchi.mp/anisimoff/advertising-watchouts-for-upcoming-sporting-events

03/06/2024

Trying To Turn A New Leaf With Medicinal Cannabis Advertising? The TGA Is Not Impressed And Your Plans May Be Up In Smoke. - https://mailchi.mp/anisimoff/tga_advertising_medical_cannabis

Photos from Anisimoff Legal's post 29/05/2024

Today we took some time to celebrate our newest law graduates and Senior Associate Mark Armstrong!

Congratulations to Emma Farncomb and Jennifer Andrade for successfully completing your law degrees. Your hard work, dedication, and perseverance have paid off, and we couldn't be prouder of your achievements.

Here's to your bright futures (and ours) with you in it! Well done, Emma, Jen and Mark! 🌟

23/05/2024

🎉 More Exciting News! 🎉. We are delighted to announce the promotion of our fabulous Trade Mark Attorney, Despina Lyons, to Senior Associate at Anisimoff Legal!

Congratulations, Despina!

22/05/2024

🎉 We are thrilled to announce the promotion of Mark Armstrong to Senior Associate at Anisimoff Legal. Congratulations Mark! 🎉

26/03/2024

A New Privacy Law Era: The Government’s Position On Privacy Reform In Australia - https://mailchi.mp/anisimoff/a-new-privacy-law-era

20/03/2024

Express Yourself! The Chou V Metstech Pty Limited case is a stark reminder that there is no copyright protection for ideas - https://mailchi.mp/anisimoff/chou-v-metstech_no-copyright-protection-for-ideas

12/03/2024

🎨💼 Imagine pouring your soul into a revolutionary campaign for a major client, only to watch it get hijacked and credited to a rival agency. This isn’t just fiction; it’s a stark reality that many creative minds face today.

💡 This story is more than just a cautionary tale. It’s a call to all creative professionals and agencies to fortify their intellectual property rights and safeguard their creative ideas. With strategic legal insight and unwavering determination, AdCr8 navigated through murky waters, emerging not just unscathed but stronger, setting a precedent for the industry.

🔗 Explore the full story and discover how AdCr8’s ordeal could revolutionize the way creative agencies protect their work. Could this be a turning point for creative rights in advertising? Find out more on our website. https://anisimoff.com.au/idea-heist-adcr8s-battle-for-creative-justice/?utm_source=facebook&utm_medium=organic&utm_campaign=cmp1&utm_term=crt1&utm_content=post-video

06/03/2024

Doom & Gloom For Zoom Zoom – Mazda Cops $11.5m Fine For Misleading Car Buyers About Their Consumer Rights - https://mailchi.mp/anisimoff/mazda-cops-11-5m-fine-for-misleading-car-buyers-about-their-consumer-rights

04/03/2024

🌟 The Copycat Predicament 🌟

Discover how AdCr8, a top creative agency, navigates through a whirlwind of legal challenges in "Mirror Images: AdCr8’s Battle in the Copycat Conundrum." This intriguing narrative unveils their strategic approach to accusations of plagiarism and their fight to safeguard creative integrity in the advertising world.

🔍 Uncover the importance of legal preparedness in protecting your work and reputation in the creative industry. Our latest series of slides delves into AdCr8's journey, highlighting key moments and decisions that led to their triumph over adversity.

👉 Swipe left to journey through AdCr8's legal and creative challenges, and witness how they transformed a potential crisis into a landmark victory for creativity and law.

Get the full story: https://anisimoff.com.au/mirror-images-navigating-legal-nuances-in-adcr8s-copycat-predicament/?utm_source=facebook&utm_medium=organic-post&utm_campaign=cmp1&utm_term=crt2&utm_content=post-video

19/02/2024

🚀 Navigating Budget Challenges in Advertising 🚀

Dive into our latest case study where creativity meets fiscal responsibility! AdCr8, a leading Australian advertising agency, embarks on an ambitious campaign for TechSphere Solutions but soon hits a major snag. 💸📈

🔎 Read through our article to explore:

• The Highs and Lows of an Ambitious Campaign: The journey begins with big ideas.
• When Budgets Spiral: Creative additions vs. fiscal realities.
• A Legal Tangle: How overlooking contract terms led to a financial dispute.
• Resolution Through Negotiation: The path to a mutually beneficial solution.
• Proactive Measures for the Future: Lessons in communication and project management.

Full Article: https://anisimoff.com.au/the-budget-blowout-blame-who-pays-for-scope-creep/?utm_source=facebook&utm_medium=organic-post&utm_campaign=cmp1&utm_term=crt14&utm_content=post-video

🤔 Every advertising agency faces the challenge of balancing creativity with budget constraints. AdCr8’s story sheds light on the importance of contract adherence and effective project management to prevent financial disputes.

✅ For agencies and project managers, this is a must-read! Learn how clear communication, regular budget reviews, and a strong grasp of contractual terms can pave the way for success, even when the unexpected happens.

13/02/2024

In the world of influencer marketing, one post can change everything. AdCr8 learned this the hard way in their latest campaign for Refreshz. Join us on a journey through a captivating scenario where an influencer's viral misstep leads to a whirlwind of backlash, putting both the brand and agency in the eye of a storm.

Read the full article: https://anisimoff.com.au/the-influencer-conundrum-a-viral-misstep/?utm_source=facebook&utm_medium=organic-post&utm_campaign=cmp1&utm_term=crt3&utm_content=post-video

👀 See how an agency might face:
1️⃣ A Partnership Gone Wrong: When an influencer campaign clashes with brand values.
2️⃣ The Ripple Effect: A viral video, plummeting sales, and a brand's image at risk.
3️⃣ Crisis Meets Strategy: AdCr8's pivotal legal moves amidst turmoil.
4️⃣ Learn From the Best: How strategic legal insights can turn a crisis into an opportunity.

➡️ Swipe and delve into this intriguing tale. Discover how smart legal strategies and crisis management can safeguard your campaigns. Don't miss the full story - click the link for insights on navigating influencer partnerships with confidence!

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05/02/2024

🌿 The Fine Line of Green Marketing 🌿

Discover the intricate journey of AdCr8 in our latest feature, "The Environmental Claim Controversy." When their eco-friendly campaign for EarthFirst faces a legal hurdle, it's not just about creative storytelling but navigating the complexities of environmental advertising laws. 🌏⚖️

🔍 Dive into our slide series to see how AdCr8 tackled:

• The challenges of balancing creativity with compliance.
• The intricacies of handling an ACCC complaint.
• Strategies for ensuring authenticity in green marketing.

This scenario highlights the importance of ethical advertising and legal savvy in an environmentally-conscious market. Join us as we explore how AdCr8 turned a potential crisis into a testament of responsible marketing.

➡️ Swipe through the slides and learn how to navigate legalities in green marketing without compromising on creativity.

Read the full article: https://anisimoff.com.au/the-environmental-claim-controversy-navigating-the-legalities-in-green-marketing/?utm_source=facebook&utm_medium=organic&utm_campaign=cmp1&utm_term=crt8&utm_content=post-video

02/02/2024

What does the ACCC’s crackdown on influencers and dodgy online reviews mean for you? - https://mailchi.mp/anisimoff/acccs_crackdown_on_influencers

18/01/2024

Lunchtime Law Review | Finalised ACCC guidelines on greenwashing have been released – What are they, and what could it cost you? - https://mailchi.mp/anisimoff/greenwashing_accc-20592361

19/12/2023

Wishing all of our wonderful clients a fantastic Christmas. Thank you for all of your support this year. We look forward to working with you in 2024 !

Home - Adlaw International - global network of law firms 01/12/2023

Anisimoff Legal is honoured to be the Australian member of AdLaw International, the global network of advertising law specialist firms. Each year AdLaw's members meet for the AdLaw International Annual Conference, with different members presenting on pressing legal issues in their market, region, or globally. This year, the increasing prevalence of influencer marketing risks, and the rise of artificial intelligence in the communications industry were hot topics, as detailed in this report by AdLaw International Chairman Christoph Kolonko. |

Home - Adlaw International - global network of law firms Global network of law firms. We serve the needs of a modern advertiser in the global market place. Our advantages are quality, practical, speed, cost and convenience

29/11/2023

Lunchtime Law Review | Using AI in advertising and creative campaigns – What are the legal issues? - https://mailchi.mp/anisimoff/using-ai-in-advertising-and-creative-campaigns

23/11/2023

Lunchtime Law Review | It’s all fun and games until someone gets spammed! – ACMA continues to smash companies for Spam Act breaches - https://mailchi.mp/anisimoff/acma-continues-to-smash-companies-for-spam-act-breaches

21/11/2023

Lunchtime Law Review | IP Australia’s new trade mark classification guidance for virtual goods and services - https://mailchi.mp/anisimoff/ip_australias_new_trade_mark_classification_guidance_for_virtual_goods_and_services

24/08/2023

Lunchtime Law Review | Here’s looking at you, kids – AANA releases new rules under latest Children’s Advertising Code - https://mailchi.mp/anisimoff/aana_children

09/08/2023

ABAC Responsible Alcohol Marketing Code gets an update – what does it mean for alcohol advertising in Australia? - https://mailchi.mp/anisimoff/major_australian_privacy_law_changes-20580949

24/07/2023

A couple of weeks ago we took a moment to celebrate a significant milestone in our business. 2023 marks 40 years of Anisimoff Legal. We are so proud of the firm and every single person in this photo (and of course a few that were unable to make it!). Thank you to all our wonderful clients, new and old, for continuing to allow us to support you. Finally, to Tony Anisimoff… the man behind the name and most importantly, the man who saw that law firms could dare be different – Thank you!

20/07/2023

Anisimoff Legal is proud to announce that Matt Hansen has just been appointed as Partner. Matt has been with the firm since 2006 and is an integral part of its business. Congratulations again Matt!

20/07/2023

Lunchtime Law Review | New ACCC draft guidelines on greenwashing have been released – What is changing, and what could it cost you? - https://mailchi.mp/anisimoff/greenwashing_accc

11/07/2023

Lunchtime Law Review | Check yourself before you wreck yourself – countdown continues for incoming unfair contract terms legislation amendments - https://mailchi.mp/anisimoff/unfair_contract_terms_legislation_amendments

21/06/2023

Lunchtime Law Review | Privacy reform – what are the future directions for targeted advertising? - https://mailchi.mp/anisimoff/privacy_reform

19/06/2023

Lunchtime Law Review | Spam and pay - CommBank pay huge fine for major spam compliance failures - https://mailchi.mp/anisimoff/spam_and_pay_commbank

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Videos (show all)

🎨💼 Imagine pouring your soul into a revolutionary campaign for a major client, only to watch it get hijacked and credite...
🌟 The Copycat Predicament 🌟Discover how AdCr8, a top creative agency, navigates through a whirlwind of legal challenges ...
🚀 Navigating Budget Challenges in Advertising 🚀Dive into our latest case study where creativity meets fiscal responsibil...
In the world of influencer marketing, one post can change everything. AdCr8 learned this the hard way in their latest ca...
🌿 The Fine Line of Green Marketing 🌿Discover the intricate journey of AdCr8 in our latest feature, "The Environmental Cl...
Wishing all of our wonderful clients a fantastic Christmas.  Thank you for all of your support this year.  We look forwa...

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