Deakin Business School

In a fiercely competitive sector, eCommerce business owners can be overwhelmed with the variety of tactics and tools required to generate leads and convert customers. Helping them to tackle the challenges head on, Deakin Business School partnered with The Hope Factory and Shopify on a workshop to give business owners a toolkit for sustainable growth. Professor of Practice Pete Williams shared the proven 7 Levers framework giving participants practical, actionable solutions.

DBS collaborates with e-commerce leaders to tackle the sector’s challenges - Business Newsroom eCommerce is a tough sector and Deakin's Professor of Practice Pete Williams led a workshop teaching business owners techniques to thrive

From studying law at Deakin to starring on reality tv show The Mole to finance a sport career in London, read all about Erin Dooley’s fascinating journey that culminated in her becoming the Head of Commercial Partnerships at Collingwood Football Club, where she is making great strides for women in sport.
"As women, we have such a knack of social and emotional intelligence as well as channelling great empathy," Erin says.
"When it comes to leadership roles, it has become more about the human and less about the outcome of a project, and I think this is where women have such a superpower.”
Read on:

From humble beginnings to career fulfilment Working as a Senior Partnerships Lead at the Collingwood Football Club, Deakin University alumni Erin Dooley narrates her journey.

Recently, over 220 Geelong small businesspeople attended a growth event co-hosted with the Geelong Chamber of Commerce and keynoted by Deakin Business School (DBS) Professor of Practice Pete Williams. Participants gained a set of actionable insights to boost their profits and learned about further growth opportunities offered by the Deakin Business Development Clinic.

Read more to find out how your business can benefit from engagement with Deakin.

Helping Geelong small businesses develop successful business plans  - Business Newsroom Geelong's small business community is set to benefit from Deakin's Business Development Clinic and its framework for business planning.

Current and aspiring sport managers, can you picture yourself honing your craft in the midst of the NBA Summer League?

We have secured a limited number of places, available to our current students and alumni, at Sports Business Classroom in Las Vegas - a sport management intensive offering an immersive, inside experience of sport business at the highest level.

Learning in an exclusive setting – inside the NBA's official off-season tournament - students will gain amazing insights from a roster of leading lights in US professional sport, manage a mock trading period and dive deep into key topics like salary caps and collective bargaining, or media and broadcast.

Find out more!

https://study-abroad.deakin.edu.au/index.cfm?FuseAction=Programs.ViewProgramAngular&id=10825

Recovering from chronic fatigue syndrome, Bachelor of Business student Jill Absolom called on Deakin’s support to help her complete her studies. Now she’s running a successful marketing business and along the way she earned the Bowater Trust Medal as ’s best all-round undergraduate student.
How did she do it all? Find out here 👇

Jill Absolom’s unconventional path to business success - Business Newsroom Deakin's accessibility support helped Jill Absolom to complete her bachelor of business while overcoming chronic fatigue syndrome, now her business is taking off.

👏 👏 👏 Huge congratulations to Bachelor of Commerce alum Ray Pastoors winner of Environmental Business of the Year at the 2024 National Australian Small Business Champion Awards. His business True Green® Hosting is the first in the world to provide visibility and offset of your online carbon footprint. The internet emits roughly as much greenhouse gas as the global aviation sector and his pioneering venture is addressing this challenge right here in Australia.

Read more 👉

True Green Hosting wins Environmental Business of the Year - Inside Small Business True Green is recognised for being the world's first web hosting provider to offer an annual carbon report card and offset program.

We're proud to announce that applications are now open for the “Achieving with Autism Scholarship”.

Developed and offered in partnership with WISE Employment, this ground breaking initiative will provide a student with Autism Spectrum Disorder tailored support to help them graduate with a Deakin bachelors degree in law or business.

“This scholarship will help students with autism to attain a Deakin degree and have the opportunity to contribute to their chosen profession as a qualified practitioner,” said Professor Jenni Lightowlers, Executive Dean of the Faculty of Business and Law.

“Encouraging the widest possible participation in our law and business degrees, and by extension the professions, is integral to our Deakin values. We embrace difference and respect and welcome all. That is why we are thrilled to work with WISE Employment to offer this exciting scholarship.”

The scholarship is available to students commencing study in Trimester 2, 2024.

Learn more and apply >>> https://deakin.au/AWA-Schol

Here’s something to chew on as we await another Reserve Bank interest rate decision – what if the RBA’s own processes are fuelling inflation and contributing to high interest rates? Economics PhD candidate, Matt Crocker raises this provocative question and investigates.

Is the Reserve Bank feeding inflation? A Deakin economist investigates - Business Newsroom Matthew Crocker, a Deakin economics PhD student, explains how COVID-driven changes to the Reserve Bank's processes might be feeding inflation

In a first for , a team of information systems students tackled the global CaseIT competition in Vancouver. Led by Professor Rens Scheepers, our team of Hudson Williams, Kaylie Carbis, Bhavya Bagaria. and Alannah Petering took on teams from top international universities and delivered an excellent performance that got them to the wildcard round.
Read more >>> https://businessnewsroom.deakin.edu.au/news/2024/04/deakin-business-students-strong-competitors-on-the-global-stage/

adjunct professor Lisa Ronson has been announced as one of the judges for the 2024 Media Federation Australia Awards - Australia's premier media agency awards. She’ll be judging the year’s best media agency work that lives up to the industry’s We Are The Changers purpose and demonstrates best-practice media thinking and long-term business growth for clients. Congratulations Lisa!

The Media Federation of Australia names signature judges for 2024 MFA Awards The Media Federation of Australia has unveiled the signature judges for the 2024 MFA Awards.The announcement:The Media Federation of Australia (MFA) has announced the six senior marketers who will be judging the 2024 MFA Awards as signature judges. The 2024 MFA Awards Signature Judges are: Martin Br...

Our upcoming Global Economy study tour will give students an exciting opportunity to engage with economists at key institutions and organisations including Commonwealth Treasury, DFAT, RBA and Macquarie Bank in Canberra, Sydney and Melbourne. 🏦

Students will learn concepts of fiscal policies, exchange rate and trade issues and monetary policies and how these policies are determined. 💹

The tour is a great way to bring core macroeconomics topics to life, including persistent inflation, business cycles, economic recession, the natural rate of unemployment, and the effects of government debt on the overall economy. 📈

Enrolled students can sign up here >>> https://talent.deakin.edu.au/user/jobSearch.html?execution=e1s1&service=DeakinTALENT

Lacking the security resources of larger organisations, small and medium businesses can be especially vulnerable to cyber attacks. Join SME cyber security specialist, Dr Graeme Pye, and an expert panel to learn the 5 key steps to protecting your business online. Thu 18 April, 1-4pm at the Lighthouse Theatre, Warrnambool. Register >>>

CyberSafe 24 - Great South Coast NOT TO BE MISSED! Our CyberSafe24 Great South Coast presenters will provide information on the steps to secure your organisation.

Congratulations Sandeep Namburu, 2024 Young Alumni Excellence Award recipient (MBA(Intl) '18). 👏 👏 👏

Sandeep is the founder of the renowned brand consulting firm Magsmen in India and a certified image consultant. He is also an enrolled advocate at the High Court of Andhra Pradesh and demonstrated community-mindedness through his Launchpad initiative - a program providing startups with free support and guidance.

Congratulations Sandeep Namburu (MBA(Intl) '18), 2024 Young Alumni Excellence Award recipient Congratulations Sandeep Namburu (MBA(Intl) '18), 2024 Young Alumni Excellence Award recipient.Sandeep is the founder of the renowned brand consulting firm Ma...

Congratulations Rhydian Cowley OLY (BA/BCom '15), 2024 Young Alumni Excellence Award recipient.

A two-time Olympic racewalker, Rhydian has a strong connection to land and is an environmental activist with Bush Heritage Australia. As a Sports Environmental Alliance ambassador, he seeks to empower sporting organisations to reduce their carbon footprint. Rhydian will be competing in the upcoming Paris Olympics.

Congratulations Rhydian Cowley OLY (BA/BCom '15), 2024 Young Alumni Excellence Award recipient Congratulations Cowley OLY (BA/BCom '15), 2024 Young Alumni Excellence Award recipient.A two-time Olympic racewalker, Rhydian has a strong connectio...

Congratulations James Murphy (BCom '17), 2024 Young Alumni Excellence Award recipient.

James runs See All Dolphin Swims in Queenscliff and founded the Southern Ocean Envirolink which has been awarded Green Travel Leader status by Eco-Tourism Australia. James' team allocates 40% of their time to conducting charitable work and the company directs 50% of profits to enabling SOEL's conservation efforts.

Congratulations James Murphy (BCom '17), 2024 Young Alumni Excellence Award recipient Congratulations Murphy (BCom '17), 2024 Young Alumni Excellence Award recipient.James runs in Queenscliff and founded the ...

Congratulations Fiona Campbell (BCom '91), 2024 Alumni Excellence Award recipient for DBS.
Fiona is a highly regarded technical audit specialist as Oceania Audit Partner at EY. The 2023 Australian Accounting Hall of Fame honored Fiona as an auditing standard setter and practitioner.
She has been recognised for the development and retention of women in the industry.
Let her journey inspire you...

Congratulations Fiona Campbell (BCom '91), 2024 Alumni Excellence Award recipient Congratulations Fiona Campbell (BCom '91), 2024 Alumni Excellence Award recipient.Fiona is a highly regarded technical audit specialist as Oceania Audit Part...

International Women's Day brings focus to inequalities today, so we can work to create progress for the other 365 days ( ). ​

The very fact that we have International Women's Day means we're not where we need to be. ​
We must invest in women now to achieve equality in the future.​

International Women’s Day matters, because women and girls everywhere matter. ​
Why does it matter to you?

Count her in: Invest in Women. Accelerate Progress. This is the theme of International Women’s Day 2024. ​
At Deakin’s Faculty of Business and Law, we understand the importance of investing in women, financially, educationally and emotionally, and we strive for a future where we are all equal.

This is why International Women’s Day matters to Deakin's Faculty of Business and Law. ​
Why does it matter to you?

A huge congratulations to the DBS 2024 Deakin University Alumni Excellence Award recipients! 👏 👏 👏

Fiona Campbell
Fiona is a highly regarded technical audit specialist as Oceania Audit Partner at EY. Recognised for the development and retention of women in the industry, Fiona was honoured by the 2023 Australian Accounting Hall of Fame as an auditing standard setter and practitioner.

James Murphy
James is a third-generation volunteer fire-fighter, and the chief technology officer and founding researcher at FLAIM Systems. FLAIM's virtual firefighting training system is deployed with customers across emergency services, defence, and training organisations in 45 countries.

Sandeep Namburu
Sandeep is the founder of the renowned brand consulting firm Magsmen in India and a certified image consultant. He is also an enrolled advocate at the High Court of Andhra Pradesh and demonstrated community-mindedness through his Launchpad initiative - a program providing startups with free support and guidance.

Rhydian Cowley OLY
A two-time Olympic racewalker, Rhydian has a strong connection to land and is an environmental activist with Bush Heritage Australia. As a Sports Environmental Alliance ambassador, he seeks to empower sporting organisations to reduce their carbon footprint. Rhydian will be competing in the upcoming Paris Olympics.

Would you rather be sipping Limoncello and making pasta in Italy right now?

Then sign up for the June MBA study tour to Milan and Lisbon and deepen your understanding of the international business environment, while making life-long friends, exciting new memories and homemade pasta with an Italian TV exec.

Applications close 31 March.

Read more about the tour >>> https://businessnewsroom.deakin.edu.au/articles/europe-tour-open-for-mba-students

“At the completion of my degree...I was promoted again.”

“What you learn from it, you get back tenfold.”

We spoke to the first ever graduates of our brand-new Recruitment and Talent Acquisition course, developed in response to industry demand, and these are some of the things they had to say about it.

Read the full interview below.

Deakin Business School Looking for a unique, innovative and personalised education? Choose Deakin Business School - we use emerging technologies to enrich your experience.

Deakin Business School is thrilled to be selected as a 2024 PRME Champion! This program is a chosen global collective of business and management schools who are dedicated to raising the bar for sustainable business education.

As a group of 47 institutions, we are excited to demonstrate our commitment to the Principles for Responsible Management Education (PRME) through collaborative projects that equip future business leaders with the skills to contribute to the United Nations Sustainable Development Goals through business.

Billions of dollars awarded through Commonwealth Government grants were non-competitive, a new study from the IPA-Deakin SME Research Centre found.
“Tracking how Australian taxpayer money is actually spent is more important than ever because every dollar counts right now,“ said George Andrew Tanewski, IPA-Deakin SME Research Centre Director and Deakin
University Professor of Accounting.
“And this study is the first in a series of papers that will help show where the money is going.”
Read more…

Deakin Business School - Research finds billions awarded by Commonwealth in non-competitive grants A new study from the IPA-Deakin SME Research Centre found that the overwhelming majority of Commonwealth Government grants awarded to businesses between 2018-2022 were non-competitive, and that only 17% of the $3 billion in business grants awarded over the five-year period were competitive.

The NBL is experiencing record crowd levels.

Hunter Fujak, Deakin senior lecturer and author of Code Wars, discusses the major sporting codes competing for our attention and the many factors driving crowd numbers.

Basketball boom: NBL closes gap on rivals with family fun and community focus | Jack Snape Record attendance figures and rising interest in Australia’s premier hoops competition are in stark contrast to some rival sports

ChatGPT can certainly make life easier for some. But what are the ethical implications of using “unexplainable AI”?

Prof. Matt Kuperholz, data scientist with Deakin's Centre for AI and the Future of Business, says forward‑thinking companies have already created ethical guardrails to ensure their use of these technologies is appropriate.

Read more below.

(Note: this post was not written by a robot…or was it?)

Generative AI in business: how to navigate the ethics | INTHEBLACK Generative AI can potentially revolutionise business, but accountants must navigate the ethical questions of these transformative tools. See why.

Starting this year, Deakin is offering a new Associate Degree of Business in Warrnambool. With two years full-time study, the course enables students to take the first step towards a business career and opens pathways for further study. A guaranteed internship within the local community gives students the opportunity to learn first-hand from industry leaders and build up a professional network.

https://businessnewsroom.deakin.edu.au/articles/new-university-course-for-deakin-is-all-business

While recent ABS figures show the labour market remains tight, local businesses continue to struggle with the resultant staff shortages.
Deakin University Senior Lecturer in Economics Omar Bashar says it’s all about supply and demand…

Staff wanted as labour market remains tight - Geelong Times NEW figures from the Australian Bureau of Statistics (ABS) show the labour market remains relatively tight, with job vacancies 71 per cent higher than in February 2020, before the pandemic. ABS head of labour statistics David Taylor said the number of job vacancies fell by about 1 per cent between A...