The Online Fix

Curious about what it would take to have the best marketing year yet for your business? What would the impact be on your business? New business, exceeded marketing goals? Hot off the press a new workbook designed for the small business owner to think their way to the best possible year yet for your business.

Link to access: https://buff.ly/48psQ34

I've been playing with Microsoft Designer for AI image generation. My favourite feature is the ability to generate an image (using AI text to image) and then incorporate this into a social media post (again, AI text to design). Time-saving, yes. Consistent style ... not so sure.

This was the script I used to generate this image - attempting to evolve the 'stick man' style that I've been embracing.

"A beach with white sand with a stick figure man in dark teal in colour drawn with a pencil, sitting on a deck chair, reading a book. The beach should be photographic realistic, but the stick man should look drawn."

Questionable results. But optimistically, all these image tools are still early days. Any suggestions on improving my script?

🚀 Do this one thing to improve your marketing results. Set up an automated report with all your marketing activity - from website traffic and conversions to Facebook and Google ads performance, email campaign metrics, and organic traffic insights. Delivered once a month, have the honesty moment with yourself on how the past month has performed, then take action to optimise and improve. You can do this with Google's Looker Studio - which is free, although you will need some third-party connectors to bring the information.

I have an article that shows the basics - or feel free to message if you'd like to chat about getting help📊✨
https://theonlinefix.com/automating-google-analytics-reports-step-by-step/

Need content ideas in a hurry. Here are a few 'prompts' to use with your favourite AI chatbot to give you a host of ideas in a hurry!

What Are The {X eg. 10} Most Popular Sub-topics Related To {Topic}?
What Are The 10 Most Popular Sub-topics Related To {Sub-topic}?

How to focus your marketing on what will deliver results to grow your business

1. Do a customer journey to map out all the touch points they need to find and buy from you. This will help you focus your marketing efforts where it matters most!
2. Look at your analytics to see what’s working, and what’s not. No point in continuing to do all the things that aren’t working - use it to test and learn new marketing activity!

Need some help working it out? Try these Digital Marketing & Action Plan Templates to help you identify and plan out your marketing action plan!

https://theonlinefix.com/digital-marketing-action-plan-templates/

🚀 Want to take your business to new heights in 2024? 📈✨ Revisit your customer journey, identify where you can improve, and create a game plan! 💪🔍
🔥 Need assistance? Our Digital Marketing & Action Plan Templates, complete with a customer journey map, are here to help. 📥💼

👉 Download them now: https://theonlinefix.com/digital-marketing-action-plan-templates/

https://theonlinefix.com/digital-marketing-action-plan-templates/

Hoping you all get some time to down tools and take some time out.
Happy holiday season, everyone.
Be safe. Be well.

Make your 2024 marketing goals easier! Set up an automated reporting dashboard to track your progress. It's simple and effective. Plus, I've got a step-by-step guide for you to do it for free using Google's Looker Studio. 📊 Improve your marketing efforts with the right insights. Check it out! 👇
https://theonlinefix.com/automating-google-analytics-reports-step-by-step/

📣 Attention marketers! Did you know that 49% of marketers believe organic search offers the best ROI? However, many businesses struggle with SEO and waste money. Luckily, SEO doesn't have to be expensive. Check out this DIY guide to learn how to optimize your website!
Click through to read the guide: https://theonlinefix.com/how-to-do-seo-step-by-step-diy-guide/

Just a quick check in with the state of the world... anyone else having a quiet moment of ... ?

Feel free to fill in the blank in the comments...

#2023

Making use of productivity Apps for your small business can help you get much more done in your day. These are my top tips and apps to get more done!

Access the list here:
https://theonlinefix.com/productivity-apps-for-small-business-productivity/

Do you ever wonder if those subscriptions are really worth it? 🤔 Well, today we're diving into whether Grammarly Premium is a good investment for small businesses.

Read the review on whether Grammarly Premium is worth for small business.
https://theonlinefix.com/is-grammarly-premium-worth-it-for-small-business/

Every now and then, we need a little inspiration and ideas to market our business. And here it is. A big ol long list of things to do, arranged based on the customer journey.

Resource available https://theonlinefix.com/how-to-market-your-business-ideas-and-possibilities/

Have you been left scratching your head about GA4 and can't work out how to properly set up the conversions? I get it. The Google support articles seem always to assume a heap of 'knowledge' to understand the article!
So I've pulled together the best of the best GA4 experts out there:).

1. LovesData - simple and very precise - also has resources specific to Squarespace and Shopify if this is relevant to you.
2. AnalyticsMania - perfect for more in-depth detail if you need more complex conversion tracking
3. Orbit Media - Andy Crestodina is such a clear communicator and provides a lot of info on 'interpreting and reading' your analytics.

Just google these gurus and you'll find both step-by-step written resources as well as huge video libraries on YouTube.

🚀 Thinking about the year almost done and what you want to do better next year?

Why not do an audit see what's working, what's not and what's next to help you nail your marketing for next year.

Download the step by step guide at https://theonlinefix.com/troubleshooting-guide-for-your-marketing/

Do you want...
📌 A customized roadmap to achieve your marketing goals for your business and a detailed, step-by-step plan to reach them.
AND
📈 A marketing measurement dashboard using Looker Studio and Google Analytics to help you track your progress.
AND
🤝 10 hours of one-on-one strategy and solution sessions to develop the strategy and work plan, keep you accountable, teach you the necessary skills to execute your plans and help with any troubleshooting challenges you might face.

Apply now and let's kickstart your journey to marketing success! 💪 Visit https://theonlinefix.com/solutions-session/ to find out more

📆 Tired of scrambling for content ideas throughout the year? It's time to take control! Discover how to effortlessly plan your content for the entire year and unlock amazing benefits. Ready to level up your content game? Dive into this ultimate guide to creating a content plan: https://theonlinefix.com/creating-a-content-plan-your-ultimate-guide/

Did you see that Zoom have released AI features into their app? The talk is big but what was the result when I tested them?

https://theonlinefix.com/zoom-ai-review-of-capabilities/

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Choices, choices!🙄Choosing the right social media platform for your business can be a head-scratcher. Don't worry, we're here to help. In this perfect for those getting started with their business - guide, we'll break the platforms down with stats and things you need to know so you can make the right choice.

https://theonlinefix.com/choosing-the-right-social-media-platform-for-your-business/

Staring at a blank screen can be daunting, but don't worry, writer's block happens to everyone! Here are some tips to help you overcome it:

1. Take a break and come back to it later with a fresh mind.
2. Write anything that comes to mind, even if it's not related to your topic.
3. Change your environment to get a new perspective.

Or scratch everything above and just use ChatGPT for some ideas.

🚀 Ready to take your small business to the next level? Learn how to set up Google Ads in this easy-to-follow guide! ⏰

https://theonlinefix.com/google-ads-for-small-business-step-by-step-guide/

Google or Facebook. Which one is the greater 'fill in the blank'

... I'm interested to see what you'd pick?

Are Google Ads worth it? Maybe ... depending. Curious to learn how to determine the 'worth' for your business? Check out my step-by-step guide:

https://theonlinefix.com/are-google-ads-worth-it-for-small-business/

As a small business owner, it's common to feel uncomfortable promoting yourself. However, a simple solution is to shift the conversation towards your customers and their needs. By solving their problems, you demonstrate your expertise and build trust along the way - no eekiness involved! If you don't tell them what you do, they can't possibly know you can help them!

🎄 Today I'm doing a workshop on Chrissy campaigning ... why so early? 🎁 According to AusPost retail data, the majority of people have already finished their gift shopping by the end of November. 🛍️ More research from Deloitte indicates there will be an emphasis on 'deals' and 'specials' when shopping this holiday season. What does this mean? It's crucial to capitalize on the huge discounts and deals offered during Black Friday and Cyber Monday. And you need to be planning and in the market NOW through to end of November. If you're an e-commerce store owner, now is the time to be planning and campaigning!🎅🚀

Attention ecommerce sellers! Want more 'add to carts' on your product listings? Try this one thing.

If people aren't converting, chances are they are still in research mode. So give them all the answers - comparisons and answer their objectives so they don't need to go anywhere else. Experiment with the format and content on one product till you hit the sweet spot, then apply to all others!

🔥 Looking to expand your audience? Ever tried the Instagram collaboration feature? It's a game-changer! 🚀 Share content across accounts and start collaborative projects with fellow creators. Find out how it works here ➡️
https://theonlinefix.com/how-to-use-the-instagram-collaboration-feature/

Who knew? Instagram’s audience is 52.2% male, and 47.8% female (no other reporting available for now)... interesting, as this is a change! Time to revisit your content and audience?

New to Instagram for business? 🤔 Want to promote your small business but don't know where to start? 📈 Check out this comprehensive guide for DIY marketers! 🔥 Link in bio or go directly to:

Read on at: https://theonlinefix.com/instagram-for-small-business-guide-for-beginners/