VDW

✨ 𝐄𝐧𝐬𝐮𝐫𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐁𝟐𝐁 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐬 𝐑𝐞𝐚𝐝𝐲 ✨

Any B2B business model is a constantly evolving environment that requires, at the very minimum, an annual review of marketing strategies. 📝

Here are five tips to keep you ahead of the curve with your B2B marketing: 👇

✅ 𝑩𝒆 𝒓𝒆𝒂𝒅𝒚 𝒘𝒉𝒆𝒏𝒆𝒗𝒆𝒓 𝒂𝒏𝒅 𝒘𝒉𝒆𝒓𝒆𝒗𝒆𝒓 𝒚𝒐𝒖𝒓 𝒃𝒖𝒚𝒆𝒓 𝒊𝒔 𝒓𝒆𝒂𝒅𝒚.
With a marketing environment that is always in flux, there seems to be an unending list of potential touchpoints where businesses can meet potential buyers. When a potential buyer makes contact, serve them then and there. That may take some extra flexibility on your part, but it’s a more customer-centric approach.

✅ 𝒀𝒐𝒖𝒓 𝒑𝒖𝒃𝒍𝒊𝒄 𝒓𝒆𝒍𝒂𝒕𝒊𝒐𝒏𝒔 𝒎𝒂𝒕𝒕𝒆𝒓.
You’ll need to build a strong foundation. That foundation will be constructed out of the way you brand yourself and your public relations. What you do, how you do it and who you do it with can all impact how the public views you and your business.

✅ 𝑹𝒆𝒔𝒆𝒂𝒓𝒄𝒉 𝒚𝒐𝒖𝒓 𝒎𝒂𝒓𝒌𝒆𝒕 𝒂𝒏𝒅 𝒕𝒂𝒌𝒆 𝒂𝒑𝒑𝒓𝒐𝒑𝒓𝒊𝒂𝒕𝒆 𝒂𝒄𝒕𝒊𝒐𝒏.
You need to get a look at the lay of the land in this evolving era, as it pertains to your competitors and potential buyers. Start by identifying current threats and challenges. Then make adjustments to your operations that suit what you learn from your market research.

✅ 𝑲𝒆𝒆𝒑 𝒂𝒏 𝒆𝒚𝒆 𝒐𝒏 𝒕𝒉𝒆 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒐𝒏.
While knowledge about your buyers and potential customers is important, so is having actionable intel on your competitors. A detailed competitor analysis can let you see what they’re doing. It will show you the ways in which they are different from you. Comparative analysis will highlight your own strengths and weaknesses, allowing you to improve your operations to better compete.

✅ 𝑻𝒂𝒌𝒆 𝒊𝒏𝒕𝒆𝒍𝒍𝒊𝒈𝒆𝒏𝒕 𝒓𝒊𝒔𝒌𝒔.
Change has always been inevitable, and there is risk inherent in changing with the times. And that means you’re going to have to make adjustments to keep up. There is a risk inherent in changing with the times. But if you follow your data and make decisions based on facts rather than emotion, you’ll be alright.

The success of your B2B marketing plan will hinge heavily on your flexibility and your willingness to adapt to change. But if you do it right, your business can truly thrive. 🚀

🕵 𝐓𝐡𝐞 𝐒𝐤𝐢𝐥𝐥𝐬 𝐓𝐡𝐚𝐭 𝐃𝐞𝐟𝐢𝐧𝐞 𝐚 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐫 🕵

If you’re wondering what special skills a virtual researcher requires, they’re certainly not the same as those employed by a general virtual assistant. 💻

Some general VAs are competent at research, but for specific projects, you need a dedicated researcher. This is where the research specialist role comes into its own. 🧐

Below are the critical skills that a competent virtual researcher will possess and which you should look for when sourcing one: 👇

✅ 𝑨𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔:
A virtual researcher should be capable of decisively separating information that is relevant and applicable for its intended purpose from that which provides no meaningful value.

✅ 𝑺𝒑𝒓𝒆𝒂𝒅𝒔𝒉𝒆𝒆𝒕 𝒂𝒏𝒅 𝑫𝒂𝒕𝒂𝒃𝒂𝒔𝒆 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕
Research assistants require basic to intermediate capabilities for using spreadsheets, databases, and other information technology solutions. They won’t necessarily be data scientists, but they will know their way around the most commonly used applications.

✅ 𝑨𝒏 𝑬𝒚𝒆 𝒇𝒐𝒓 𝑫𝒆𝒕𝒂𝒊𝒍
When you require in-depth and accurate research, a specialist is more likely to have a keener eye for detail.

✅ 𝑳𝒐𝒈𝒊𝒄𝒂𝒍 𝒕𝒉𝒊𝒏𝒌𝒊𝒏𝒈
Accurate research offers no room for emotional thinking or personal bias. A skilled virtual researcher can apply logic to the identification of information and data relevant to your project.

✅ 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏
A virtual researcher must be able to articulate his or her findings in a way that’s easy for you and your local team to comprehend.

✅ 𝑻𝒊𝒎𝒆 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕
Many research projects are run to strict deadlines, and your virtual researcher should be a competent time manager who will organise his or her workload effectively.

✅ 𝑷𝒓𝒊𝒎𝒂𝒓𝒚 𝑫𝒂𝒕𝒂 𝑪𝒐𝒍𝒍𝒆𝒄𝒕𝒊𝒐𝒏
Virtual researchers are adept at collecting primary data, meaning they can create and conduct surveys, arrange and execute interviews, and organise focus groups to share and understand insights.

It’s fair to say that research is research, and a general VA can often handle it. However, exceptions exist for specialized fields like legal, medical, and heavily scientific professions. Therefore, someone with the skills listed above should be able to assist with almost any project involving data and information gathering. 🧾

Have you tried working with a virtual researcher? 🤔
Feel free to share your experience in the comments!

📞 𝟖 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 𝐒𝐤𝐢𝐥𝐥𝐬 𝐟𝐨𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬 📞

Thanks to advancing technology, customer service expectations are changing. While quality service remains essential, a lot of expectations have evolved. ☎

Many of these new expectations must be managed through the use of technology. However, while new technologies are important, they’ll never replace certain basic principles of customer service. 📜

Here is a list of skills that are still central in today’s business world: 👇

📌 𝑬𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆 𝑽𝒆𝒓𝒃𝒂𝒍 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏
When interacting with dissatisfied customers, the ability to communicate effectively is vital. Failure to communicate well simply makes the situation worse.

📌 𝑬𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆 𝑾𝒓𝒊𝒕𝒕𝒆𝒏 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏
Writing effective emails is tough, needing a specific skill set: being concise, thorough, and professional while avoiding errors. Neglecting these can compound customer frustration. To enhance your writing, take your time, consider your message, and read it aloud for clarity.

📌 𝑻𝒉𝒆 𝑨𝒃𝒊𝒍𝒊𝒕𝒚 𝒕𝒐 𝑩𝒆 𝑷𝒂𝒕𝒊𝒆𝒏𝒕
Dealing with dissatisfied and sometimes angry customers is a cost of doing business in most industries. When it happens, your patience is a vital tool to salvaging the relationship and resolving the problem.

📌 𝑻𝒉𝒆 𝑨𝒃𝒊𝒍𝒊𝒕𝒚 𝒕𝒐 𝑩𝒆 𝑬𝒎𝒑𝒂𝒕𝒉𝒊𝒄
Empathy is an important key when communicating with a customer. Good customer service isn’t just about understanding the customer’s problem. It’s about understanding why that problem is important to the customer.

📌 𝑻𝒉𝒆 𝑨𝒃𝒊𝒍𝒊𝒕𝒚 𝒕𝒐 𝑩𝒆 𝑷𝒆𝒓𝒄𝒆𝒑𝒕𝒊𝒗𝒆
Understanding both complaints and compliments can help you spot problems and fix them. But not all customers speak up. How you react to what customers say, whether directly or indirectly, affects how they see your brand.

📌 𝑺𝒆𝒍𝒇-𝑪𝒐𝒏𝒕𝒓𝒐𝒍
In the age of social media, unhappy customers may publicly criticize you, causing negative publicity. Reacting publicly can worsen the situation. Instead, showing empathy and suggesting private communication is often best.

📌 𝑻𝒉𝒆 𝑨𝒃𝒊𝒍𝒊𝒕𝒚 𝒕𝒐 𝑻𝒂𝒌𝒆 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒚
At its core, customer service means owning up to issues on behalf of the business, regardless of who caused them. To customers, you represent the company. Failing to take responsibility makes it seem like the company is dodging accountability.

📌 𝑻𝒉𝒆 𝑨𝒃𝒊𝒍𝒊𝒕𝒚 𝒕𝒐 𝑳𝒊𝒔𝒕𝒆𝒏 𝑨𝒄𝒕𝒊𝒗𝒆𝒍𝒚
Good customer service relies on understanding your customers' needs through active listening. It's about understanding without interruptions. Repeating key points and asking questions show comprehension and improve customer relationships.

Effective customer service representatives are a valuable part of a successful business. But to be successful in customer service, you’ll need to adopt the basic skillset. 🧐

💻 𝐓𝐡𝐞 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐇𝐢𝐫𝐢𝐧𝐠 𝐚𝐧 𝐎𝐟𝐟𝐢𝐜𝐞-𝐁𝐚𝐬𝐞𝐝 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭 💻

When considering hiring a virtual assistant, the potential cost is often the primary concern for many. Despite appearing to be the more expensive option, office-based VAs offer tangible benefits. 📋

While it's widely assumed that office-based VAs entail higher costs, merely assessing rates overlooks the bigger picture. 👀

Let's explore why they could be a valuable investment for your business: 👇

📌 𝑺𝒊𝒎𝒑𝒍𝒊𝒇𝒊𝒆𝒅 𝑺𝒐𝒖𝒓𝒄𝒊𝒏𝒈 𝒂𝒏𝒅 𝑯𝒊𝒓𝒊𝒏𝒈
If you choose to hire a freelance virtual assistant, first, you have to find one. There's a pool of VAs out there, and finding someone who's a good fit for your business is never easy. But with a company that directly employs VAs, it's simpler. They have lots of assistants ready to go. If they don't have the right fit, they'll find one for you. 🧐

📌 𝑺𝒊𝒎𝒑𝒍𝒊𝒇𝒊𝒆𝒅 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕
After hiring a virtual assistant from a provider or as a freelancer, you'll need to assign tasks, set deadlines, specify quality standards, and provide training. The difference with a provider is that all VAs work together in one place, with team leaders and managers ensuring tasks meet your expectations. This setup lightens your management load, freeing up more time for your business. ⏳

📌 𝑹𝒆𝒍𝒊𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝒂𝒏𝒅 𝑪𝒐𝒏𝒕𝒊𝒏𝒖𝒊𝒕𝒚
While freelance virtual assistants are often professional and diligent, challenges like power outages or illness can disrupt workflow. With an office-based VA, these issues are minimized. Providers typically offer backup support to ensure continuity, alleviating concerns about technology glitches or unexpected absences. 📈

While hiring a freelance virtual assistant from platforms might seem cost-effective due to lower rates, research might reveal that hiring through a virtual assistant provider isn't as expensive as expected and offers significant value in terms of reliability and quality of service. ✨

Have you tried working with an office-based virtual assistant? How's your experience? 🤔
Feel free to share your thoughts below! 💬

✨ 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭 𝐌𝐚𝐠𝐢𝐜𝐚𝐥 𝐌𝐨𝐦𝐞𝐧𝐭𝐬 ✨

Having the support of a virtual assistant can be a life-changing improvement for just about any entrepreneur. It really comes down to getting professional help at an affordable price – a benefit that can mean the difference between success and failure for your business. 📈

What's a VA Magical Moment? 🤔

A VA magical moment is when your bond with your virtual assistant strengthens through special instances. These are times when you glimpse into their mindset and motivation, and their surprising behavior boosts your confidence in their abilities.

Below are the instances where you will witness magical moments with your VA 👇

✅ 𝑨𝒏𝒚 𝑸𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒔
One magical moment occurs when you hear them say, “I’m not sure how to do that,” or “I’m not sure what you mean.” They definitely don't want to mess up, but still, they gather the courage to ask. That means they trust you. And trust is the absolute foundation of any working relationship.

✅ 𝑬𝒎𝒑𝒂𝒕𝒉𝒚 & 𝑰𝒏𝒊𝒕𝒊𝒂𝒕𝒊𝒗𝒆
After working with your virtual assistant for some time, they become a vital part of your team. A good VA knows when to act and does so without needing to be asked. They'll help ease your workload by taking charge of tasks and making sure not to burden you with too much information. They also make sure you get some time to relax.

✅ 𝑹𝒆𝒂𝒅𝒚 𝒕𝒐 𝑳𝒆𝒂𝒓𝒏
When my team members want to learn new things, that is also a special moment. Your support in this matter is really important because in the long run, it’s good for the business.

✅ 𝑴𝒆𝒆𝒕𝒊𝒏𝒈 𝑭𝒂𝒄𝒆-𝒕𝒐-𝑭𝒂𝒄𝒆
Another special moment is when you get to actually meet your virtual assistants face-to-face. If you work with virtual assistants, try to do that at least once.

✅ 𝑾𝒉𝒂𝒕 𝑴𝒂𝒌𝒆𝒔 𝑻𝒉𝒆𝒎 𝑻𝒊𝒄𝒌?
Another magical moment is discovering what motivates your VA. At Virtual Done Well, part of our income goes to various charities, including a program to feed the homeless. Witnessing the team's passion for supporting such causes is truly inspiring.

These moments are milestones or signs of a good working relationship. And that positive relationship is vital to productivity in the long run. 📊

What are the moments you have experienced with your VA that mesmerized you? 🧐
Let us know in the comments! 💬

🚫 𝐒𝐢𝐱 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐎𝐮𝐭𝐬𝐨𝐮𝐫𝐜𝐢𝐧𝐠 𝐈𝐬𝐬𝐮𝐞𝐬 🚫

While outsourcing certain business tasks to companies in other countries can offer benefits, it also involves risks and trade-offs

However, understanding what the potential pitfalls are and how they might be avoided can prevent them. 🔍

Here are six potential outsourcing issues that you can plan ahead to counteract 👇

📌 𝑪𝒉𝒂𝒏𝒈𝒆 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕
When companies start outsourcing tasks, one big challenge is getting everyone in the company on board. Some might resist or just not get involved. The best way to address this problems is to implement an effective change management strategy.

📌 𝑪𝒖𝒍𝒕𝒖𝒓𝒂𝒍 𝑫𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒄𝒆𝒔
Outsourcing can run into problems because of differences in culture. To avoid issues, both the company outsourcing the work and the one doing it should try to understand each other's culture through training.

📌 𝑼𝒏𝒓𝒆𝒂𝒍𝒊𝒔𝒕𝒊𝒄 𝑬𝒙𝒑𝒆𝒄𝒕𝒂𝒕𝒊𝒐𝒏𝒔
If outsourcing expectations, especially those held by the management of a company, are too high, there is a risk of over-critical feedback and disappointment. However, if handled effectively, managing the expectations of outsourcing can create a great deal of goodwill among the venture’s stakeholders.

📌 𝑳𝒂𝒄𝒌 𝒐𝒇 𝑨𝒍𝒊𝒈𝒏𝒎𝒆𝒏𝒕 𝑶𝒗𝒆𝒓 𝑪𝒐𝒏𝒕𝒓𝒂𝒄𝒕𝒖𝒂𝒍 𝑻𝒆𝒓𝒎𝒔
Sometimes, arguments can happen because people disagree about what's written in a contract. To prevent these arguments, it's a good idea to have top executives involved in negotiations, assign specific people or departments to handle contract issues, and establish clear processes for clarifying any contract terms.

📌 𝑰𝒏𝒕𝒆𝒍𝒍𝒆𝒄𝒕𝒖𝒂𝒍 𝑷𝒓𝒐𝒑𝒆𝒓𝒕𝒚 𝑰𝒔𝒔𝒖𝒆𝒔
In order to mitigate this risk, it is necessary to develop stringent safeguards and protocols when outsourcing. An outsourcing service provider should adopt an information security risk management strategy that complies with best practices.

📌 𝑪𝒐𝒖𝒏𝒕𝒊𝒏𝒈 (𝒐𝒓 𝑴𝒊𝒔𝒄𝒐𝒖𝒏𝒕𝒊𝒏𝒈) 𝒕𝒉𝒆 𝑪𝒐𝒔𝒕𝒔
When outsourcing tasks, it's important to accurately calculate all costs and timeframes upfront to prevent delays and surprises. It's especially crucial to consider specialized skills that might come with a premium cost. Ensure that the benefits of outsourcing outweigh all associated costs.

Outsourcing has challenges, but it can save money, expand your business, and make you more competitive. With solutions to potential problems, there's no reason not to succeed in outsourcing. 🚀

For a detailed explanation of this topic, read the full article through the link in the comments! 😉

🎥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥 𝐕𝐢𝐝𝐞𝐨𝐬 🎥

A powerful tool in business sales is the success story. Customers seek solutions to problems and fulfillment of needs. Demonstrating past success in solving similar problems greatly enhances your chances of closing a sale with potential customers. That’s why customer testimonials are so powerful.

These days, trends in marketing content are shifting more and more towards video formats and obtaining this type of testimonial is not hard. It’s deciding how to present them to your audience. 💻

Where should you share them? 🤔

Here's some tips: 👇

📌 𝒀𝒐𝒖𝒓 𝑾𝒆𝒃𝒔𝒊𝒕𝒆
If you have something as valuable as a customer testimonial on video, you need to put it in the one place that digitally represents your business more than any other. And that is your website.

📌 𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂
The content on your social media channels also helps to establish potential customers’ expectations. So, make sure that your social media channels are displaying that same ‘marketing gold’ that you’re sharing on your website.

📌 𝑪𝒂𝒔𝒆 𝑺𝒕𝒖𝒅𝒊𝒆𝒔
A case study is designed to outline the significant detail of how your product or service has worked in the real world to accomplish its purpose. Understanding that you’d be hard-pressed to find a good reason not to use customer testimonials.

📌 𝑽𝒊𝒅𝒆𝒐 𝑺𝒕𝒓𝒆𝒂𝒎𝒊𝒏𝒈 𝑺𝒊𝒕𝒆𝒔
Video streaming sites are ideal for sharing various types of video content. Yet, the value extends beyond publicly posting and searching testimonials. The ability to link them for diverse purposes stands out as a major advantage for these platforms.

📌 𝑷𝒓𝒐𝒔𝒑𝒆𝒄𝒕𝒊𝒏𝒈 𝑴𝒆𝒆𝒕𝒊𝒏𝒈𝒔
It’s good to tell your prospective customers what you can do for them, but it’s better to show them what you’ve already done through these testimonials.

📌 𝑬𝒎𝒂𝒊𝒍
This is a great way to get your messages out there – including your customer testimonials. Just make sure you have some solid context to introduce your testimonial content.

📌 𝑬𝒗𝒆𝒏𝒕𝒔
When hosting events like conferences or webinars, seize the chance to showcase your customer testimonial videos. They build excitement at the start and leave a positive impression at the end. Utilize these platforms to demonstrate how past successes can benefit potential buyers.

By sharing testimonials on various platforms of your business, you can build trust with your potential customers, ultimately driving sales and growth. Plus, many of these options are budget-friendly and most are free, so don't miss this opportunity! 🚀

How do you maximize the impact of your testimonials? 🧐
Share your tips below! 💬

🚀 𝐇𝐨𝐰 𝐭𝐨 𝐁𝐨𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐚𝐧𝐲’𝐬 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐅𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭 🚀

These days, pretty much everybody is on the internet. Consequently, a majority of potential businesses can be found or made there. But it can be lost there, too. 💻

Your company’s digital footprint is a vital part of its public image and appeal.

How can your company have a positive and effective digital footprint that will drive customers to your business and make it grow? 👇

📌 𝒀𝒐𝒖𝒓 𝑷𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝑾𝒆𝒃𝒔𝒊𝒕𝒆
Probably the most important thing a company can do in terms of establishing and broadcasting its online identity is to have a professionally designed website.

📌 𝒀𝒐𝒖𝒓 𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑷𝒓𝒆𝒔𝒆𝒏𝒄𝒆
Social media is the easiest way to reach the broadest range of customers for the lowest price – free. Opening and posting to a Facebook or Instagram account costs nothing. But using it effectively takes a degree of skill and strategy.

📌 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑳𝒆𝒂𝒅 𝑮𝒆𝒏𝒆𝒓𝒂𝒕𝒊𝒐𝒏
Gone are the days when most business deals happened through letters and meetings. Nowadays, the internet is where it's at for reaching lots of potential customers. But where do you start? Lead Generation. It's about finding new leads to help you sell more and grow your company.

📌 𝑺𝒆𝒂𝒓𝒄𝒉 𝑬𝒏𝒈𝒊𝒏𝒆 𝑶𝒑𝒕𝒊𝒎𝒊𝒛𝒂𝒕𝒊𝒐𝒏
Search engines are like super-smart tools on the internet. You type in what you're looking for, and they dig through a huge pile of websites to find exactly what you want. Whether it's information, products, or services, people rely on search engines to track them down. That's why it's crucial for your online stuff to be set up in a way that makes it easy for these search engines to find and show to others. 🕵️

In today's computer and internet world, how your company appears online is vital. Your company's digital footprint is the identifying imprint they leave in the online world. 📰

What steps do you take to make your company shine online?
Feel free to share some tips in the comments! 💬

📰 𝟔 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐎𝐮𝐭𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐂𝐨𝐩𝐲 𝐭𝐡𝐚𝐭 𝐒𝐞𝐥𝐥𝐬 📰

Copywriting is an art form. It requires a certain level of talent and skill to effectively communicate your message in a market full of competition. If you believe it's difficult, you might be surprised because it's actually quite straightforward. 📝

If you want to learn to write outstanding copy that can cut through the noise and win sales, then follow these 6 tips. 👇

✅ 𝑷𝒓𝒆𝒔𝒆𝒏𝒕 𝒂 𝑼𝒏𝒊𝒒𝒖𝒆 𝑷𝒆𝒓𝒔𝒑𝒆𝒄𝒕𝒊𝒗𝒆
One of the biggest challenges in marketing today is getting past people’s defenses. If you want your audience to really listen to what you have to say, you’re going to have to take a less direct angle of attack and do something they haven’t seen before.

✅ 𝑪𝒐𝒏𝒏𝒆𝒄𝒕 𝒕𝒉𝒆 𝑫𝒐𝒕𝒔
Once you have your angle of attack figured out, you have to guide your audience on the journey from their problem to your solution. And you have to do that succinctly and efficiently.

✅ 𝑮𝒊𝒗𝒆 𝒊𝒕 𝒂 𝑪𝒂𝒑𝒕𝒊𝒗𝒂𝒕𝒊𝒏𝒈 𝑳𝒆𝒂𝒅
The lead in your copywriting is a single phrase or sentence that is designed to draw your customer along the pipeline. The goal of your lead is to get them to read what follows. So, it has to be unique and interesting.

✅ 𝑳𝒊𝒔𝒕𝒆𝒏 𝒕𝒐 𝒀𝒐𝒖𝒓 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆
The real key to good copy is connecting with your audience. You have to give them something to consume that they want to consume. And you do that by listening to them.

✅ 𝑼𝒔𝒆 𝑵𝒂𝒕𝒖𝒓𝒂𝒍 𝑳𝒂𝒏𝒈𝒖𝒂𝒈𝒆 𝒂𝒏𝒅 𝑨𝒗𝒐𝒊𝒅 𝑬𝒙𝒂𝒈𝒈𝒆𝒓𝒂𝒕𝒊𝒏𝒈
The use of technical jargon is a sure sign that a writer is more focused on his own skill than his audience’s needs. Nobody cares about your expansive vocabulary when it comes to copywriting. They care about connections and the message.

✅ 𝑨𝒑𝒑𝒍𝒚 𝒕𝒉𝒆 𝑨𝒈𝒆-𝑶𝒍𝒅 “𝑲𝑰𝑺𝑺 𝑷𝒓𝒊𝒏𝒄𝒊𝒑𝒍𝒆”
“Keep it Short and Simple” is a vital piece of advice for writing effective copy. Copywriting differs from other forms of content in this way. Copy is designed to be consumed by an audience with a short attention span.

Mastering the art of copywriting is achievable with the right approach. Anyone can elevate their copywriting skills and create compelling content that resonates with audiences and drives sales. Remember to be unique, concise, and audience-focused in your approach. 🕵

What tips have you found helpful and effective in your skills? 🤔
Feel free to share your thoughts below! 💭

If you wish to read the full article, just click the link in the comments! 🔗

✨ 𝐀𝐜𝐡𝐢𝐞𝐯𝐢𝐧𝐠 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐃𝐞𝐬𝐩𝐢𝐭𝐞 𝐚 𝐋𝐚𝐜𝐤 𝐨𝐟 𝐒𝐤𝐢𝐥𝐥𝐬 ✨

Building customer relationships is critical, but how can you find the time? 🤔

As your business grows, affording your customers the attention and care they deserve becomes a tougher task. But here's some good news, outsourcing customer service can help you while you focus on growing your business. 💼

After all, customer service is not everyone’s forte, but that shouldn’t stop you from running a business where customers come first. 📞

Below are some customer service tasks you can outsource. 👇

✅ 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒔𝒆𝒓𝒗𝒊𝒄𝒆 𝒆𝒎𝒂𝒊𝒍 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏
Email management is a classic devourer of time. Hand over your customer service email duties to your VA by setting up a customer service email account and providing him/her with the necessary access.

✅ 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒔𝒆𝒓𝒗𝒊𝒄𝒆 𝒑𝒉𝒐𝒏𝒆 𝒕𝒓𝒂𝒇𝒇𝒊𝒄/𝒗𝒐𝒊𝒄𝒆𝒎𝒂𝒊𝒍𝒔
With a little training, he or she will be able to provide appropriate responses to many of the calls, but you can specify that certain calls are transferred to your team to handle.

✅ 𝑨𝒅𝒅 𝒂 𝒍𝒊𝒕𝒕𝒍𝒆 𝒆𝒙𝒕𝒓𝒂 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒄𝒂𝒓𝒆
When you engage a virtual assistant provider, you can enhance your ability to provide great customer service and build relationships. You can have your VA make follow-up contact with your customers and can even send greetings on customers’ birthdays or other special dates. This will help you retain customers and perhaps increase the amount of referral business you receive.

Outsourcing your customer service activities doesn't have to be expensive. There are many virtual assistants from different countries that offer extremely affordable rates. With them in your team, you can focus on tasks that help your business expand. 💻

If you haven’t thought about outsourcing your customer service, why not give it a try? Start off small and see how things go. 🚀

Ready to take your customer service to the next level with outsourcing?
Let us know in the comments! 💬

💬 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐲𝐨𝐮𝐫 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 💬

How can you effectively market your message?

Most of us use a variety of marketing strategies to build up connections. One means is through Social Media. More people use social media to make their voices heard because it can easily reach millions of people. 📲

But social media is a wide platform, and you have a lot of competitors. So you have to stand out among all the others.

How to do it? 🤔

Here are three amazing ideas that help you market with style 👇

▶ 𝑺𝒊𝒎𝒑𝒍𝒆
No one has the time to read lengthy articles. Voice your ideas concisely to capture the audience's interest instantly.

▶ 𝑩𝒐𝒍𝒅
Be precise and daring with what you want to say. Being direct gives more power to your speech.

▶ 𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏
Impact makes the connection and emotion plays the biggest role in this strategy. Start with a problem that people can relate to. In this way, you get connected emotionally.

Your words have the power to resonate deeply with your audience, forging not just a connection but a lasting bond that transcends mere communication. 📣

How do you make your message catch your readers' attention?
Feel free to share your thoughts in the comments and inspire others with your tips! 😉

💻 𝟓 𝐒𝐭𝐞𝐩𝐬 𝐭𝐨 𝐌𝐚𝐤𝐞 𝐘𝐨𝐮𝐫 𝐕𝐀 𝐂𝐨𝐦𝐟𝐨𝐫𝐭𝐚𝐛𝐥𝐞, 𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞, 𝐚𝐧𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐞 💻

Have you tried working with a virtual assistant? 🤔

If you’ve never used the services of a virtual assistant before, you might be surprised at just how much of a benefit they can be to your business.

If you’re going to be working with a new virtual assistant for the first time, you should realistically prepare for a four-week period of onboarding. 📋

While this might sound like a long time, the payoff will be very worthwhile as long as you take the right steps in that first month to really integrate your VA into your business and team. 👥

Below are some of the steps that could help you in onboarding your new VA 👇

✅ 𝑶𝒇𝒇𝒆𝒓 𝒂 𝑾𝒂𝒓𝒎 𝑾𝒆𝒍𝒄𝒐𝒎𝒆
As soon as you have finalized the hiring process, you should, at the very least, send your new virtual assistant a welcome message.

✅ 𝑷𝒓𝒐𝒗𝒊𝒅𝒆 𝒂 𝑺𝒕𝒓𝒖𝒄𝒕𝒖𝒓𝒆𝒅 𝑻𝒂𝒔𝒌 𝑳𝒊𝒔𝒕
Break a list down into a schedule of what must be done daily, weekly, monthly, or according to any other time period. This will help your VA plan out and prioritize his workload.

✅ 𝑷𝒓𝒐𝒗𝒊𝒅𝒆 𝑺𝒆𝒍𝒇-𝒔𝒆𝒓𝒗𝒊𝒄𝒆 𝑻𝒓𝒂𝒊𝒏𝒊𝒏𝒈
Before you even start working with your new virtual assistant, provide him/her with training material covering the tasks you will delegate and demonstrating the way in which you want them done. Your VA may have worked on similar tasks before, but each client tends to want things done a little differently from the others.

✅ 𝑴𝒂𝒌𝒆 𝒀𝒐𝒖𝒓𝒔𝒆𝒍𝒇 𝑨𝒗𝒂𝒊𝒍𝒂𝒃𝒍𝒆
Productivity will suffer more than it needs to if your VA gets stuck on a task and can’t get hold of you for help.

✅ 𝑹𝒆𝒒𝒖𝒆𝒔𝒕 𝒂 𝑫𝒂𝒊𝒍𝒚 𝑻𝒂𝒔𝒌 𝑺𝒖𝒎𝒎𝒂𝒓𝒚
During the onboarding period, have your new virtual assistant send you a task summary (by email) at the end of each day. This summary should detail the time your VA spent on each separate task during the course of the day.

Putting some effort in during the early weeks will make a big difference to the value you get from your VAs services over the longer term.

Do you have any tips for those who plan to hire a VA?
Feel free to share your thoughts below! 💬

💻 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞𝐬 𝐚𝐧𝐝 𝐃𝐢𝐬𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐄𝐧𝐚𝐛𝐥𝐢𝐧𝐠 𝐁𝐥𝐨𝐠 𝐂𝐨𝐦𝐦𝐞𝐧𝐭𝐬 💻

Should you allow comments on your blog? 🤔

Allowing interactions with your audience definitely has benefits but it also has risks involved.

Let's look at the pros and cons of enabling comments on your blog below 👇

📌 𝑨𝒅𝒗𝒂𝒏𝒕𝒂𝒈𝒆𝒔 𝒐𝒇 𝑬𝒏𝒂𝒃𝒍𝒊𝒏𝒈 𝑪𝒐𝒎𝒎𝒆𝒏𝒕𝒔

▶ 𝐀𝐝𝐝𝐞𝐝 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 𝐜𝐡𝐚𝐧𝐧𝐞𝐥.
Allowing comments in your blog allows your audience to reach out to you and by that, you are attracting leads.

▶ 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐟𝐚𝐜𝐢𝐥𝐢𝐭𝐚𝐭𝐞𝐬 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠.
Blog comments and your responses to them allow you to interact in a unique way, which helps to build positive relationships.

▶ 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐜𝐚𝐧 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐛𝐥𝐨𝐠.
Comments on your blog give you a glimpse of what your audience has in mind.

▶ 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐜𝐚𝐧 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐛𝐥𝐨𝐠.
Your readers’ input to your blog can help you see your own products and services from their perspective which will help you to better meet your customer's needs.

▶ 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐜𝐚𝐧 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮 𝐥𝐨𝐨𝐤 𝐬𝐦𝐚𝐫𝐭𝐞𝐫.
Reader comments on your blog demonstrate trust in your ability to answer questions and solve problems, reinforcing your image as a thought leader and fostering trust.

📌 𝑫𝒊𝒔𝒂𝒅𝒗𝒂𝒏𝒕𝒂𝒈𝒆𝒔 𝒐𝒇 𝑬𝒏𝒂𝒃𝒍𝒊𝒏𝒈 𝑪𝒐𝒎𝒎𝒆𝒏𝒕𝒔

▶ 𝐀 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐬𝐞𝐜𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐜𝐚𝐧 𝐛𝐚𝐜𝐤𝐟𝐢𝐫𝐞.
If your comments section is devoid of audience feedback, it can look like nobody else reads your blog or trusts you.

▶ 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐜𝐚𝐧 𝐬𝐜𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐫𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐰𝐚𝐲.
A single negative comment from a dissatisfied or unreasonable customer can harm your reputation. Mishandling your response can worsen the damage.

▶ 𝐒𝐩𝐚𝐦 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐜𝐚𝐧 𝐝𝐞𝐭𝐫𝐚𝐜𝐭 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐩𝐞𝐫𝐜𝐞𝐢𝐯𝐞𝐝 𝐪𝐮𝐚𝐥𝐢𝐭𝐲.
Disreputable businesses, scammers, and trolls have now made spam comments. If left unchecked, these sorts of comments can cause your readers to mistrust all the comments on your blog posts.

▶ 𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐢𝐬 𝐚 𝐭𝐢𝐦𝐞-𝐜𝐨𝐧𝐬𝐮𝐦𝐢𝐧𝐠 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞.
Comments have to be actively managed. When a customer posts a question under your blog, they’re expecting an answer.

Deciding whether to allow comments on your blog is a personal choice. The pros and cons mentioned above aim to assist you in making the most suitable decision for your business. ✨

📞 𝐖𝐡𝐲 𝐭𝐡𝐞 𝐁𝐞𝐬𝐭 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐑𝐞𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐢𝐬𝐭𝐬 𝐀𝐫𝐞 𝐑𝐞𝐚𝐥 𝐏𝐞𝐨𝐩𝐥𝐞 📞

Tired of answering all calls yourself?

The good news is that you can have a receptionist; even on a tight business budget, you can engage a real human receptionist with all the necessary skills and qualities at a very reasonable cost through a virtual assistant company. 💰

Below are some of the benefits of hiring a human virtual receptionist:

👉 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝑺𝒆𝒓𝒗𝒊𝒄𝒆 𝒊𝒔 𝒕𝒉𝒆 𝑽𝑹’𝒔 𝑭𝒐𝒓𝒕𝒆
Many successful business owners struggle with effective phone communication. If you acknowledge this, a virtual receptionist can greatly enhance your enterprise.

👉 𝑴𝒂𝒌𝒆 𝒀𝒐𝒖𝒓 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝑨𝒗𝒂𝒊𝒍𝒂𝒃𝒍𝒆 24/7
Hiring overseas virtual receptionists can offer 24/7 live phone responses, which is especially beneficial for online businesses serving an international customer base.

👉 𝑴𝒐𝒓𝒆 𝑨𝒇𝒇𝒐𝒓𝒅𝒂𝒃𝒍𝒆 𝒕𝒉𝒂𝒏 𝒂𝒏 𝑬𝒎𝒑𝒍𝒐𝒚𝒆𝒅 𝑹𝒆𝒄𝒆𝒑𝒕𝒊𝒐𝒏𝒊𝒔𝒕
Research indicates employees are productive for about three hours daily. Hiring a full-time receptionist may lead to unproductive time during the paid eight hours. Opting for a virtual receptionist for four hours could be 80% more cost-effective.

Doesn't your enterprise deserve the ability to provide callers with a personal, engaging experience that fosters business growth? 🤔

Now, it's possible without excessive complexity or cost. 💷

Instead of grappling with multitasking, on-site receptionist complications, or robotic call management, consider hiring a professional remote-working receptionist. ☎️

Ready to elevate your business communication?
Let us know in the comments! 💬

For detailed information on this topic, feel free to read the full article through the link in the comments!