TACKL. Marketing

TACKL. Marketing updated their phone number.

Have you heard?

Alleviation Entertainment has been added to the team! We were able to provide packages such as, but not limited to SMM ((Social Media Management), SEO (Search Engine Optimization) and Facebook ads.

Will you join the team next?

Are you Interested in pursuing a new brand or idea? Just give us a Dm or send an email to [email protected]

Can we give a warm welcome to another member to our Tackl family?

True Gents Barbershop ()

In collaboration with True Gents we were able to provide to them packages that included, but not limited to SMM (Social Media Management), SEO (Search Engine Optimization), Web Design & Maintenance, as well as sales & marketing consulting.

If you want to take your business to the next level, and reach out to those potential customers and clients but you don’t know how in this ever growing digital world, we can help you. We have a combined 40+ years of marketing experience to bring to the table.

DM us for inquiries and questions.

We would like to welcome to our Tackl family. Hepple is an upcoming digital marketplace that offers on demand physical and digital services. Hepple is proudly a Canadian owned and operated company 🇨🇦

Audience overlap can be detrimental to achieving your social media campaign goals. This is because most social media apps will use the audience with the better history and can cause you to waste your budget. Here are our Do’s and Don’t’s to avoid audience overlap ⬇️

DOs:

1. Cast a wide net for new users – target interests, locations and age groups
2. Attract users similar to the ones you have in your wide net
3. Bring home individual users through precise targeting using Dynamic Product Ads and Website Custom Audiences – you want to make sure your creatives are keeping them entertained

DONTs:

1. You don’t want to increase your own bids by letting your campaigns compete with each other.
2. You don’t want to bore your audience with repetitive creatives.
3. You don’t want to miss out on targeting people in different stages of the funnel.
4. And you definitely don’t want to create a mix-up in your own campaign reports, which will happen if you have the same people in different target groups.

KPI’s are essential to helping you understand if your product is meetings its business goals and if the product strategy is working. Without KPIs, you end up guessing how your product is performing. But choosing the right indicators is not always straightforward. Below are 10 tips to help you select those KPI’s 🔽

1. Be clear on the user and business goals of your product

2. Make the goals specific

3. Use ratios and ranges

4. Avoid vanity metrics

5. Don’t measure everything that can be measured

6. Use quantitative and qualitative KPIs

7. Employ lagging an leading indicators

8. Look beyond financial and customer indicators

9. Leverage trends

10. Use a product scorecard

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - - - - - - - - - - - -
Leave it to us to TACKL your marketing goals.
Stay Connected at Tacklmarketing.com
- - - - - - - - - - - - - -

Make it a habit!

What is a marketing Audit?👇👍✔️

1)Describe All Marketing Goals and Objectives
Your marketing goals should be comprehensive and well thought out. Marketing goals should be SMART and align with overarching business objectives.

2)Create Your Customer Personas
If you haven’t created detailed buyer personas for your ideal buyer, take this opportunity to do so.

3) Identify the Competition
Name the top 3–5 competitors in your industry. Note their business information, such as the company name, website, and headquarters location.

4)Describe Your Products and Services
Be sure to include all features, benefits, pricing, sizing, and distribution methods for each product and service that you offer. Analyze how each of your products or services compares to your top competitor(s).

5)Map Out Your Inventory
Create a detailed document that contains all of your current marketing assets. Compile and catalog all of your brand materials and marketing collateral.

6)Analyze Data and Draw Conclusions
Once you’ve assembled and documented all of your data, you should have a pretty clear picture of your company’s standing. Identify areas of strength and weakness as you analyze each section of your marketing audit.

Step 7: Make a Plan and Put It into Action
After analyzing the results of your marketing audit, you can make more informed decisions about how to move forward.
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - - - - - - - - - - - -
Leave it to us to TACKL your marketing goals.
Stay Connected at Tacklmarketing.com
- - - - - - - - - - - - - -

Data-driven decision making (or DDDM) is the process of making organizational decisions based on actual data rather than intuition or observation alone. Every industry today aims to be data-driven.

“Information is the oil of the 21st century, and analytics is the combustion engine.” – Peter Sondergaard

10 Tips To Enhance Data Driven
Decision Making Strategies below👇

1) Guard against your biases.

2) Define objectives.

3) Gather data now.

4) Find the data needed to solve these questions.

5)Find the unresolved questions.

6) Analyze and understand.

7) Don’t be afraid to revisit and reevaluate.

8) Present the data in a meaningful way.

9) Set measurable goals for decision making.

10) Continue to evolve your data driven business decisions.

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - - - - - - - - - - - -
Leave it to us to TACKL your marketing goals.
Stay Connected at Tacklmarketing.com
- - - - - - - - - - - - - -

You need to have a plan when it comes to measuring business success. Here are 6 methods of measuring business performance for your organization below👇

1. Look At Your Business’s Financial Statements

2. Check Customer Satisfaction

3. Average How Many New Customers You Get

4. Conduct Performance Reviews

5. Stay Current And relevant in the market and and watch for trends.

6. Assess Your Own Expectations

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - - - - - - - - - - - -
Leave it to us to TACKL your marketing goals.
Stay Connected at Tacklmarketing.com
- - - - - - - - - - - - - -

In any industry you must understand the market, it's a big part of being able to teach and explain how your industry is broken down.

10 steps to building an effective marketing strategy⤵️

1️⃣Define Your "Why?

2️⃣Create Your Brand Story

3️⃣Define Your Goals

4️⃣Develop Audience Personas

5️⃣Create a Journey Map

6️⃣Identify Key Channels

7️⃣Develop a Content Strategy

8️⃣Draft a Content Calendar

9️⃣Plan Your Resources

1️⃣0️⃣Simply Measure

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - - - - - - - - - - - -
Leave it to us to TACKL your marketing goals.
Stay Connected at Tacklmarketing.com
- - - - - - - - - - - - - -

#ᴄᴀʟɢᴀʀʏɴᴏᴡ

Establishing a clear marketing message is crucial!

5 tips below on how to ensure your message is delivered ⬇️

1️⃣: Identify your target audiences. Once you’ve identified a few key personas, start “interviewing” them. What are their pain points? What are their hopes? What do they fear? Which brands do they identify with? How do they see themselves within their organizations? Are there phrases to which they’re likely to respond? The answers to these questions should infuse your messaging.

2️⃣: Review your company goals. Before you spend time honing your key marketing messages, it’s important to understand what those messages need to achieve. If your company is a startup, your primary goal may be branding, so key messages should be long-term to support the brand image you want to convey.
Ascertain your primary value and benefits. This is the crux of a good key message. How is your business or product different? What special capabilities, expertise or accolades set your company apart? How do you do what you do better/faster/smarter/cheaper than the next guy?

3️⃣: Research competitors’ messages. That’s research, not copy. It’s important to understand what your competitors are saying – and what seems to be resonating with their customers – to ensure your messages are hitting the right points and to counter their claims. If Company B says its solutions are the most advanced on the market and help your target buyers look like rock stars at work, your messages should debunk that statement, while emphasizing what sets your offerings apart.

4️⃣:Brainstorm keywords associated with your brand. When people think about Apple, the words that come to mind may include innovative, ubiquitous and effortless. What words do you want your audience to associate with your brand?

5️⃣: Test, test, test. Once you’ve developed your messages, it’s time to test them out. Work the messages into written materials and conversations internally and externally. Are the messages easy to convey? Do they sound as strong verbally as they do on paper? Take the time to test and hone your messages until they’re perfect, and then roll them out across your organization.

Everything in life and business, you only earn more if you become more valuable. Because if you can do more for people than anybody else does, you can prosper. But you can't do that unless you're constantly educating yourself with the cutting edge.

11 tips to help you learn effectively⤵️

1️⃣Set a goal first.
You need to set a clear goal in order to understand how much time you’re going to spend on studying and to estimate the priority of your self-education.

2️⃣Remember to be consistent.
Consistency is the key to successful learning. When you invest time in the process daily, you remember everything better and master things quicker. That’s why you need to create a study routine and stick to it.

3️⃣Create a schedule.
Scheduling requires you to access your tasks and to organize them in the best way possible.

4️⃣Organize your workplace.
If all you need for studying is within your reach and your workplace is cleaned from all the unnecessary and potentially distracting stuff, it would be easier for you to concentrate on the studying process.

5️⃣Maximize the focus.
The better you focus on studying, the more effective the result will be.

6️⃣Take notes.
The process of note-taking requires you to analyze the text, choosing the most important parts that need to be written down.

7️⃣Experiment with tools.
Some learn the best while doing exercises, some like to play educational games, some remember better when the information is presented visually.

8️⃣Inspire yourself.
Motivating yourself to study all the time could be hard, so you might need something to help you carry on.

9️⃣Don’t forget to practice.
Not all online learning requires practice. But if you have an opportunity to practice what you’re studying, do it.

1️⃣0️⃣Always review.
Even if you think you’ve mastered something well enough, don’t skip the reviewing part. There aren’t many people able to remember something after studying it.

1️⃣1️⃣Make learning a lifestyle.
The best and the quickest way to master something is to surround yourself with it.

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - -

Interested in finding out which platform is best for your business?

Step 1: Identify your audience
You want to be as specific as possible, since it will make your decision easier. Write down the answers to the following questions:
Who is your typical customer?
How old are they?
Are they male or female?
What is their income and education level?
What are they interested in outside of your product and service?

Step 2: Define your goals
Once you know your audience, you need to define goals for that audience. As a business owner, your primary goal will likely be to drive sales by attracting customers-yet, there are other creative goals for social media. While some brands use social media to drive brand recognition and to develop friendly relationships with potential buyers, others use social media for customer support.

Step 3: Find your audience. To do this, you’re going to determine which platform your audience uses by looking at the demographics of the users on each platform. You’ll also want to consider how active your audience is on that platform.

Facebook⤵️

Reports over 1.3 billion users-that’s larger than the population of China! With all that noise, it’s important to remember how individuals use Facebook. This makes Facebook a good platform for building the loyalty of your existing customer base.

Twitter⤵️

Is an excellent platform to build awareness for your brand. Twitter utilizes the hashtag, which organizes conversations around a word or phrase. Why would you do this? Because Twitter can offer insight into what topics are trending, Twitter is often used by news outlets to find stories.

YouTube⤵️

Has become one of the biggest search engine platforms with 1 billion users. The best video platform

LinkedIn⤵️

Has the distinction of being the most utilized platform for older audiences. LinkedIn is also unique because it has a narrow focus. People use LinkedIn to search for jobs and to network professionally. As a result, the platform is useful for B2B lead generation, general networking, as well as recruiting employees.

Instagram⤵️

Is one of the fastest growing platforms, As a result, this platform works really well for visual based businesses.

Focusing on results lead to success

Operational staff in organizations led by results-oriented managers approach their work with that sense of urgency that characterizes teams' behavior in the most productive workplaces. However achievement is evaluated, members of results-driven teams have a strong sense of their shared priorities and singular mission, and are all fully focused on delivery.

9️⃣ ways to focus on results below⤵️⤵️

1️⃣:Have track records of consistently achieving high results

2️⃣:Are mentally oriented to continuously anticipate reaching the finish line

3️⃣:Are highly effective motivators

4️⃣:Provide clear and succinct direction

5️⃣: Are skilled in building momentum in productivity across their team

6️⃣: Inspire confidence in leadership and achievability of goals

7️⃣:Exhibit an ideal work ethic and otherwise strong personal integrity

8️⃣:Provide real-time feedback and guidance

9️⃣:Set ambitious goals for themselves and their teams

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - - - - - - - - - - - -
Leave it to us to TACKL your marketing goals.
Stay Connected at Tacklmarketing.com

A small win is a concrete, complete, implemented outcome of moderate importance. By itself, one small win may seem unimportant. A series of wins are small but significant tasks, however, reveals a pattern that may attract allies, deter opponents, and lower resistance to subsequent proposals.

20 small wins worth celebrating⤵️

▪️Rocking an important presentation

▪️Sharing an innovative idea in a meeting

▪️Connecting with someone you admire via virtual coffee date

▪️Connecting with another college alum in your industry

▪️Updating your LinkedIn bio

▪️Learning a new skill via online learning

▪️Reading a book on career planning

▪️Getting a shout-out on an all team meeting

▪️Mentoring a new team member

▪️Writing a blog post to share your insights with others

▪️Editing a friend’s resume

▪️Making your five-year plan

▪️Rocking a performance review

▪️Hiring an employee or intern

▪️Receiving praise from a manager

▪️Installing all your pending software updates

▪️Cleaning out your inbox

▪️Carving out time for long-term projects on your calendar

▪️Taking a call while enjoying the outdoors (instead of a video meeting)

▪️Making a list of one year goals and setting calendar reminders to check in every two months on how you’re doing

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - - - - - - - - - - - -
Leave it to us to TACKL your marketing goals.
Stay Connected at Tacklmarketing.com
- - - - - - - - - - - - - -
#2021

Once you’ve established a powerful digital marketing strategy, you’re good to go, right? Not really. You should consider your strategy to be a living document that is continually updated based on new information.

5️⃣ tips to keep your marketing strategy relevant

1️⃣: Stay up to date on your industry trends and the marketing industry in general

The marketing world is a fast-paced, ever-changing industry. One way to ensure that your strategy remains relevant is by staying up to date on the trends and news in your industry segment and in the marketing industry.✔️

2️⃣: Establish an open door, two-way communication plan with your marketing team

Communication is the key to any successful marketing strategy. Whether you are working with an internal team or with a digital marketing agency, you will need to form some sort of communication plan.✔️

3️⃣: Invite in team members that aren’t typically involved in your project for brainstorming

Typically your brainstorming session will consist of only those people directly involved in the project. This makes a lot of sense overall since you avoid “wasting time” explaining to outsiders what the project is and what your goals are. However, sometimes the internal team you’re working with just isn’t enough.✔️

4️⃣: It’s okay to toss out parts of a plan or even the entire plan

Now before you freak out about how long it took you to write that plan that you are now being told you should toss out, think about how much more time and resources you will waste if you continue to implement an outdated plan that isn’t working for you.✔️

5️⃣: Don’t be afraid to try something new, even if you are unsure if it will work

“If you do what you’ve always done, you’ll get what you’ve always gotten.” – Tony Robbins.

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - - - - - - - - - - - -
Leave it to us to TACKL your marketing goals.
Stay connected at Tacklmarketing.com

#2021

Follow these steps below to ensure your advertisements perform!

Focus on ROI⤵️⤵️

The most common mistake people make with their campaign is focusing on the visible appeal of their ad rather than the results. While your idea may appear excellent to you, there are chances that it won't convert as expected. On the other hand, a seemingly dull deployment can sometimes bring unbelievable results
Target the right audience
A campaign that's not targeted to the right individuals is meant to fail. You cannot just display your ad to random individuals and expect them to become your customers. To get maximum ROI from an online idea, targeting the right audience is a key step.

Optimize your landing pages⤵️⤵️

A key element of your advertising funnel is the landing page. Think of it as the sales person who's sole aim is to convert that visitor into a customer. Without a laudable landing page, your digital presence will not bring you the results you expect.

Here are six bullet points on ensuring your little landing page has big

✔️conversions:
You need to hire an expert to create your landing page content
✔️Provide all the necessary information on said page. The user must not have to search elsewhere to find out more about your service.
✔️Keep the interface simple and call to action buttons direct.
✔️Add reviews to keep undecided customers interested.
✔️Keep all elements focused on a single goal.
✔️Clearly state that goal in your CTA.

Analyze data⤵️⤵️

Tracking digital ad campaigns is tricky. Therefore you must have an analytic platform setup correctly to view your campaigns from a 360-degree angle.

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - - - - - - - - - - - -
Leave it to us to TACKL your marketing goals.
Stay Connected at Tacklmarketing.com
- - - - - - - - - - - - - -

2021 is a year for great opportunities 🙌🏻

“Success usually comes to those who are too busy to be looking for it.” – Henry David Thoreau

What plans you should follow in 2021?

1️⃣: Multiple ROI by adding more channels

2️⃣: Don’t dismiss passive content consumption

3️⃣: Focus on customer loyalty

4️⃣: Back up social listening with data research

5️⃣: Use online reviews to build trust

How will you help further establish your business 🤔?

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - - - - - - - - - - - -
Leave it to us to TACKL your marketing goals.
Stay Connected at Tacklmarketing.com
- - - - - - - - - - - - - -

#2021

A brand. It can be a logo, a symbol or even a slogan, but above all it is an identity that must hold reputation.

“A brand is the very identity of a company.” - Jeff Bezos

Here are 5 premium branding tips that could improve your company's appearance.

1️⃣: Invest in personalization and style to develop a sense of character for your brand so customers can relate!

2️⃣: Make effective use of social media by setting up different channels (ex. Facebook, Twitter , Instagram, Tik-Tok) to target different audiences with different types of content!

3️⃣: Boost your SEO by optimizing the power of search engines and effectiveness using keywords. Having customer reviews or blogs are great ways to improve organic SEO.

4️⃣: Build an effective, easy to navigate website that improves the flow of traffic.

5️⃣: Be aspirational and innovate a brand that inspires people to represent your brand!

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - - - - - - - - - - - -
Leave it to us to TACKL your marketing goals.
Stay Connected at Tacklmarketing.com
- - - - - - - - - - - - - -

Focus on yourself and your team to succeed.

Lift up:

Sometimes, life gets you down and it’s tough to keep that from bleeding into work life. When you notice an teammate that seems like they might be in a funk, do what you can to lift their spirits. The simple things can make a big difference when this happens. It doesn’t always have to cost anything or even take much of your time. Sometimes, a simple “Thank you” will do the trick. Make sure your employees receive due praise for a job well done.

Encourage:

Be totally honest with your team and take ownership of your mistakes, teach them how they can learn from failures and take the next step forward. Encourage them to come straight to you (or their supervisor) whenever they make a mistake by ensuring people are not ridiculed. Make sure you and other leaders in your business use these instances as learning opportunities. Remember, everyone has that go-getter attitude in them, sometimes it just takes a little encouragement to come out.

Inspire:
To inspire means to fill someone with the urge to do something, especially creative. People want to know their skills are relevant and useful in the organization they serve. Inspire your team so they want to contribute to your company in a way other than their usual clock-in, clock-out. Find a way they can communicate ideas to upper management and have those ideas considered. But also let them get their hands dirty by making them a part of the process in making their ideas or company projects a reality.

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - - - - - - - - - - - -
Leave it to us to TACKL your marketing goals.
Stay Connected at Tacklmarketing.com
- - - - - - - - - - - - - -

Build a brand people love!

If you're going to create a brand that draws people in, you must focus on two things ⤵️⤵️

1️⃣ Simplicity:

Simplicity makes a brand great. This means distilling a brand down to one word or feeling. If I say Nike, Apple, LinkedIn, Airbnb, there's an ethos that customers easily recognize and remember. Athletic. Innovative. Connected. Home.

Average brands lose this simplicity by trying to be everything to everyone. Their messages are too complicated. Sometimes people describe their brand, and several sentences into it, you still don't understand their core message. That's a bad sign. You have to be able to explain your brand in a really simple way.
That single, simple message is the best way to connect with customers and stay top-of-mind.

2️⃣ Consistency:

If you want customers to truly connect with your brand, their feelings towards your brand need to be consistent. They should feel a particular way when they see your logo, your product, and your marketing.

A consistent brand creates a familiar emotional experience to keep customers coming back.
Many companies struggle with this. Teams create emails, ads, and a website, but no one checks if they're on-brand or off-brand. Messaging ends up going down multiple paths because there's no consistency around its core ethos. And different messaging means customers don't get the same experience every time.

Although ones skills help them to establish their business it is an individual's drive that creates their success

9 ways to develop a growth mindset

1. Acknowledge and embrace imperfections.
Hiding from your weaknesses means you’ll never overcome them.

2. View challenges as opportunities.
Having a growth mindset means relishing opportunities for self-improvement. Learn more about how to fail well.

3. Try different learning tactics.
There’s no one-size-fits-all model for learning. What works for one person may not work for you. Learn about learning strategies.

4. Follow the research on brain plasticity.
The brain isn’t fixed; the mind shouldn’t be either.

5. Replace the word “failing” with the word “learning.”
When you make a mistake or fall short of a goal, you haven’t failed; you’ve learned.

6. Stop seeking approval.
When you prioritise approval over learning, you sacrifice your own potential for growth.

7. Value the process over the end result.
Intelligent people enjoy the learning process, and don’t mind when it continues beyond an expected time frame.

8. Cultivate a sense of purpose.
Dweck’s research also showed that students with a growth mindset had a greater sense of purpose. Keep the big picture in mind.

9. Celebrate growth with others.
If you truly appreciate growth, you’ll want to share your progress with others.

Need a hand with branding or marketing services?
Jump into our inbox or send us a message, we’d love to get in touch! [email protected]
- - - - - - - - - - - - - -
Leave it to us to TACKL your marketing goals.
Stay Connected at Tacklmarketing.com
- - - - - - - - - - - - - -