IN store

Umbrella with 10% OFF on our website and at IN store! Don’t let the rain spoil your day! 🌧️ Limited time discount

Join our Birthday Card Design Challenge!

We’re seeking the wittiest, most eye-catching birthday card designs out there. Whether it’s a clever quip or a hilarious illustration, bring on the laughs!

Selected card designs may be printed, and designers will receive $25 gift cards 🏆

Swipe to see more details!

Enjoy a 15% discount on all Tote Bags starting tomorrow and lasting until May 24. Come and grab yours!

Temporary schedule for next week. See you Wednesday through Friday, 10-6.

New YES! 2024 Long sleeve T-shirt AVAILABLE NOW! Come by the IN store to grab yours or buy it on our website. Price $30
Today May 2nd is the LAST DAY to buy everything in the store with 15% discount!
*except jewelery

Hurry up to pick up discounted YES! and School of Design merchandise starting tomorrow!

YES sale, starting tomorrow. 15% off IN store merch during the show. See you there.

Change of hours this week. Remember to come check out YES!

New merch just in time for the holidays. The store is OPEN from 10-6 Monday December 18 until Thursday December 22. Come in and say hello

The annual poster show is back! Starting December 4th - ONLINE ONLY - visit the IN store website to order yours.

NEW PRODUCT: Korinna Azreiq is a graduate of the GBC Jewellery Arts Program. Her creation process begins with the sketch, then she builds the design with the help of 3D modeling software- Rhinoceros.
Each piece is built by a 3d printer in nylon- lightweight flexible and durable material.
The final step is hand dying which makes each piece unique.
The metal used for the findings is sterling silver and niobium – a lightweight hypoallergenic metal.

Customized long-sleeve and short-sleeve shirt for National Truth and Reconciliation Day (Orange Shirt Day) designed by School of Design alumni Kassa Matthews of Studio Peacemaker.
 
The shirt is a reminder that every child is loved and will forever be remembered. We honour them through action, and wearing orange is only the beginning.
 
All shirt proceeds will go towards scholarships and emergency aid for Indigenous students.

We will be closed from Aug 19th until Sept 4th. We can’t wait to see everyone when school starts up again!

We will be closed on Monday August 7th but back open with regular hours on Tuesday. Have a great long weekend everyone.

Save a table at your place with placemats and trivets. Our dining and drinkware are 20% off until August 20th. See link in bio

Get hype about type! We are offering 20% off our typography collection until the end of July

We ❤️ Toronto and our designers do too. Items in our Toronto collection are 20% off until July 16.

Fly-Fish(ing) on a Tuesday. Featuring a School of Design T-shirt and YES 5 panel hat. Fish design by Noyemi Ohanya, available in placemats and pillows. Find them all in-store and online.

We gave old leather a new life, you can give it a new home. Recycled leather card cases and glasses or pencil cases now available. Designed by Emma Keat and Lori Endes

Rep the Six with these city inspired designs. Our Toronto collection is 20% off until July 16th. See the link in our bio or come into the store

We will be closed on Friday June 30th and Monday July 3rd for Canada Day. We will be back open with regular hours on Tuesday.

The Annual Poster Show is now live!!! We hope you'll browse the posters and find the perfect piece of art to add to your collection. Thank you for supporting the Poster Show and student artists!

All profits from the Poster Show and go towards student awards

Which one is your favourite? Let us know in the comment section!

Credit Designers (in order of posters):

Gianlucca Ferrara
Alina Smoliar
Patricia Medina Dos Santos
Will Kim
Tim Tongco
Daniela Chaves Rozo
Viktoriia Kanakova

The Annual Poster Show is coming soon! We'll be showcasing all of the artwork on November 28th, so make sure to save the date! 🗓️👀

New arrivals of GBC totes!!

The first two are fun bubbly play on the letters in the front and solid black in the back. While the last one goes across both the back and front sides.

Which ones are your favourite? 1,2 or 3!

Available on instoregbc.com

This original illustration by GBC School of Design student, Sabi Rahimi, is inspired by all of the women in the streets of Iran fighting for their freedom. The slogan "Women, Life, Freedom" represents the hope of freedom for all. By purchasing one of the Women, Life, Freedom products you are helping to raise awareness about the injustices against women in Iran and raising funds to support Iranian students.

*the items will be available around mid-December!

Happy Reading Week!

The IN Store will be closed Oct 22nd - 31st

All online orders placed between October 21st and October 31st will be shipped out November 1st. Take advantage of our promo 10 cards for $8 bundle until October 31st!

Hi everyone,

My name is Patricia Marinay, and I am entering my third year as a Graphic Design student. I am still learning my design niche but am currently obsessed with branding and editorial and dabbling with typography from time to time. The past two years gave me time to discover my love for gardening and my passion for photography with my favourite furry model - River.

Working at the IN gave me a fantastic opportunity to truly appreciate design and gain confidence in my work through the projects. Collaborating with my fellow designers and adapting to new conditions while conceptualizing innovative ideas were some of the skills I learned while working at the IN store. I am genuinely grateful for the experience and the opportunity to meet and work with amazing mentors and fellow designers.

You can find me at .marinay

Hi all!

If you haven't been able to visit the store yet, we are excited to announce that IN, in partnership with , will be at the Celebrate TO Sept 10th to 11th at Nathan Phillips Square Booth #75.

We're proud of the city we call home, and excited to see people together on the street enjoying its diversity and beauty.

More details to come soon!

Hi all! Some upcoming temporary schedule changes for the next 2 weeks .

We are OPEN next week:
Monday (Aug 22nd) to Wednesday (Aug 24th) 10a.m. - 6p.m.

We are ClOSED all week:
August 28th to September 3rd

We will update you on the fall store hours shortly for when school starts!

Hello everyone! My name is Christina Kim and i’m going into my third year in the Graphic Design program. Before entering George Brown College, I studied and completed a degree in Illustration. Other than designing, I enjoy drawing, being a homebody, and drinking too many cups of coffee. 

Working at the IN store as a graphic designer has granted me so many opportunities that I am grateful for. Not only was I able to work on exciting projects, but I was able to develop my skills as a designer and learned all about professional practice. I’m incredibly thankful for my mentors for their guidance and wisdom, and my fellow IN designers, who are such hardworking, talented and kind individuals. 
You can find me here at !