Tourism and Hospitality, Bournemouth University Business School

STUDY Tourism and Hospitality Tourism and Hospitality, Bournemouth University Business School THIS SEPTEMBER
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Happy to contribute to the 7th Africa Business Tourism tomorrow
Africa Tourism Partners
Register now: www.africamiceacademy.com

It is not too late to apply for our
BA (Hons) International Tourism & Hospitality Management
Underpinned by our long-standing and internationally recognised research in tourism and hospitality, this multi-accredited course is suitable for those with career aspirations related to global hospitality and the wider travel and tourism industry

BA (Hons) International Tourism and Hospitality Management Underpinned by our long-standing and internationally recognised research in tourism and hospitality, this multi-accredited course is suitable for those with career aspirations related to global hospitality and the wider travel and tourism industry.

Looking forward to welcoming students to Bournemouth University OPEN DAY today. Join us https://www.bournemouth.ac.uk/events/15-june-undergraduate-open-day
Throughout the day you will have the opportunity to:
Attend subject talks by academic staff and have the opportunity to ask questions during the exhibition
Go on a tour of the campuses with one of our Student Ambassadors
Take a look inside one of our Lansdowne Campus halls of residence
Attend talks on financing your course, accommodation, student life and tips for your UCAS application
Enjoy a bus tour around the Bournemouth area, including a view of our accommodation options, the beach and the town centre.

Next Week keynoting at the THE INC 2024 “Technology Enabled Competitiveness and Experiences in Tourism, Hospitality and Events“. The conference will be held from 5th till 7th June 2024 in Amsterdam, the Netherlands. Programme https://lnkd.in/dEMbCSC6 with Elina Michopoulou Nikolaos Pappas Marianna Sigala Nancy McGehee Fevzi Okumus Mike Duignan Peter O Connor Stanislav Ivanov Lorenzo Cantoni Juho Pesonensonen

Join the Bournemouth University OPEN DAY on the 15th of June to find out about our Tourism and Hospitality courses Tourism and Hospitality, Bournemouth University Business School
more information on

Undergraduate Open Day | Bournemouth University Please note: our Design & Engineering courses will not be represented at this Open Day. Instead, there is a Design & Engineering Open Day on Saturday 22 June 2024, which is part of the Festival of Design & Engineering. Please book this Open Day if you want to study Design & Engineering.

Exciting news! Our new book will be available in June 🤩 - pre order your copy now! 💻 This is a unique guide for people management in hotels suitable for both academics and practitioners as well as students. 🔝📖 Lia Marinakou

https://lnkd.in/dSwnqW48

Do not miss the Editors Session at INVTUR 2024 in Aveiro with
Prof Fevzi Okumus, International Journal of Contemporary Hospitality Management
Prof Cathy Hsu Tourism Management
Prof Dimitrios Buhalis Tourism Review
giving advice to Early Career Researchers on how to develop their publications and their research career

Editors Session at INVTUR Fevzi Okumus Cathy Hsu Dimitrios Buhalis Editors Session at INVTUR Fevzi Okumus Cathy Hsu Dimitrios Buhalis

Editors Session at INVTUR Fevzi Okumus Cathy Hsu Dimitrios Buhalis Editors Session at INVTUR Fevzi Okumus Cathy Hsu Dimitrios Buhalis
https://youtube.com/live/vTRxjh5wz7g

Editors Session at INVTUR Fevzi Okumus Cathy Hsu Dimitrios Buhalis Editors Session at INVTUR Fevzi Okumus Cathy Hsu Dimitrios Buhalis

Professor Dimitrios Buhalis Keynote delivered at the 6th INVTUR at Aveiro University chaired by my irmao Professor Carlos Costa

Professor Dimitrios Buhalis is live

ALERT 🚨 A “Gabriel James” is pretending to be me and using my photo and then is asking for money to publish journal articles - OBVIOUSLY FAKE PLEASE REPORT THIS PROFILE 🚨https://www.facebook.com/profile.php?id=100073686557245 🚨🙏

sign is up
rooms are set
bags are getting ready
INVTUR

Almost the complete anthology of the Buhalis books 📚
Reunited together for the first time !

NEW PAPER JUST PUBLISHED

Rasul, T., Santini, F. de O., Lim, W. M., Buhalis, D., Ramkissoon, H., Ladeira, W. J., Pinto, D. C., & Azhar, M. (2024). Tourist engagement: Toward an integrated framework using meta-analysis. Journal of Vacation Marketing, https://doi.org/10.1177/13567667241238456

Tourist engagement (TE) has gained prominence in academia and industry. While previous studies have focused on exploring TE in tourism and hospitality, no consolidated empirical study has been conducted. We conducted a comprehensive meta-analysis using data from 73 independent studies retrieved from 72 papers, with a total sample size of 41,757. Our analysis, using meta-analytic structural equation modelling, tested a conceptual framework and found that tourist experience and TE individually mediate tourists’ satisfaction, emotion, behavioral intention, and loyalty. Additionally, cultural (e.g., power distance, individualism, uncertainty avoidance, indulgence) and economic (e.g., human development index) moderators influence TE. Our findings also suggest that popular global destinations enhance the relationship between tourist experience, engagement, and behavioral intention.

Keywords
Tourist engagement, tourist experience, tourist behavioral intention, tourist satisfaction, tourist emotion, destination awareness, destination image, destination loyalty, meta-analysis, MASEM

NEW RESEARCH ARTICLE JUST PUBLISHED

Assiouras, I., Giannopoulos., A., Mavragani, E., Buhalis, D., 2024, "Virtual Reality, Mental Imagery and Visit Intention: Is Travel Inspiration the missing link?" International Journal of Tourism Research https://doi.org/10.1002/jtr.2646


Yannis Assiouras Eleni Mavragani Antonios Giannopoulos

The study examines the relationship between virtual reality (VR)-facilitated mental imagery and travellers' intention to visit a destination. A serial mediation process through travel inspiration (inspired-by and inspired-to) is proposed as a psychological mechanism able to explain the positive relationship of elaboration and quality of mental imagery with visit intentions. VR users were recruited through Prolific Academic. The findings demonstrate that VR-facilitated elaboration of mental imagery increases travel inspiration and consequently visit intention. However, the importance of mental imagery quality is much lower. The paper contributes to the literature of pre-travel VR experience by exploring the role of travel inspiration.

Join us NOW on the Institute of Hospitality online seminar tomorrow to discuss Strategic Business Management in Hospitality
Wednesday 17 April, 2024
Time: 11:00 am - 12:00 pm London Time
https://www.instituteofhospitality.org/event/strategic-business-management-in-hospitality/

Strategic business management in hospitality involves the formulation and implementation of long-term plans and initiatives to achieve competitive advantage, sustainable growth and profitability in the hospitality industry. Join our expert panel to discuss this subject, learn best practice and gain valuable insights. If you have questions you’d like our panel to discuss, feel free to share them during the webinar.

Join us on the Institute of Hospitality online seminar tomorrow to discuss Strategic Business Management in Hospitality
Wednesday 17 April, 2024
Time: 11:00 am - 12:00 pm London Time
https://www.instituteofhospitality.org/event/strategic-business-management-in-hospitality/

Strategic business management in hospitality involves the formulation and implementation of long-term plans and initiatives to achieve competitive advantage, sustainable growth and profitability in the hospitality industry. Join our expert panel to discuss this subject, learn best practice and gain valuable insights. If you have questions you’d like our panel to discuss, feel free to share them during the webinar.

for my African friends- Happy to keynote on the scientific conference, contribute to the industry day and do a research publication clinic for Tourism Review and join TTRA Europe 2024 - George, SA in George South Africa

SOUTH AFRICA, TTRA Europe, 21-24 April 2024, Fancourt Hotel, George, South Africa. https://ttra.com/events/europe-annual-chapter-conference/

Bournemouth crowned UK’s Greenest Holiday Destination in 2024
UK holiday specialists Park Holidays have conducted research into CO2 emissions, air quality and green spaces across the UK’s most popular travel destinations to find out.
Bournemouth Ranks Highest Overall for Green Credentials

Bournemouth crowned UK's Greenest Holiday Destination in 2024 Ecotourism is in demand with terms like ‘green holidays and searches for green spaces, such as parks nearby, on the rise

NEW METAVERSE PAPER JUST PUBLISHED

Kılıçarslan, Ö., Yozukmaz, N., Albayrak, T., Buhalis, D., 2024, The impacts of Metaverse on tourist behaviour and marketing implications, Current Issues in Tourism, https://doi.org/10.1080/13683500.2024.2326989

ABSTRACT Metaverse is expected to deeply affect the travel and tourism industry and requires a dearth of empirical research. In this investigation, two exploratory qualitative research studies were conducted to fill this gap. The first research explored the potential impacts of Metaverse on the travel and tourism industry by interviewing tourism academics. Findings revealed that Metaverse could be used for marketing, CRM, and HRM by hospitality organisations, while it would be useful for marketing and sustainability of destinations. It could also influence tourist behaviour before, during, and after travel experiences. One of the notable findings was related to the close relationship between Gen Z and virtual events. The second research identified the motivations of Gen Z individuals to attend a concert organised in Metaverse. Accordingly, novelty-seeking, escape, fun and excitement, and socialisation were the most significant push factors to use Metaverse. Metaverse-specific characteristics, accessibility, and availability were the important pull factors to attend a Metaverse concert.

Jet2 will offer up to 27 weekly flights from Bournemouth.
Destinations include Tenerife, Gran Canaria, Lanzarote, Alicante, Palma, Ibiza, Menorca, Antalya, Dalaman, Faro, Crete (Heraklion), Rhodes, Zante and Corfu, plus Madeira and Fuerteventura – both of which are exclusive to Jet2 at Bournemouth.
Jet2 will base two aircraft at Bournemouth, with its inaugural flight from the airport scheduled to depart for Tenerife on 1 April 2025.

Jet2.com and Jet2holidays names Bournemouth as its 12th UK base Jet2 flights will take off from Bournemouth next summer (2025), flying to 16 destinations across Europe, the Canaries and the Med

Pleased to speak about Generative Artificial Intelligence : revolutionizing Sustainable Tourism Worldwide

in

happening now on zoom

The future of Digital Marketing Research on a napkin ! Most of my great ideas 💡 have been drawn on a napkin 😄😇 the future is challenging but definitely bright !!!

Looking forward to a fantastic Digital Marketing colloquium: Exploring Artificial Intelligence, Metaverse and Web3 Bournemouth University 19-20 March 24

https://www.bournemouth.ac.uk/about/our-faculties/bournemouth-university-business-school/department-marketing-strategy-innovation/digital-marketing-colloquium-2024

NEW PAPER METAVERSE PAPER

Kılıçarslan, Ö., Yozukmaz, N., Albayrak, T., Buhalis, D., 2024, The impacts of Metaverse on tourist behaviour and marketing implications, Current Issues in Tourism, https://doi.org/10.1080/13683500.2024.2326989

ABSTRACT Metaverse is expected to deeply affect the travel and tourism industry and requires a dearth of empirical research. In this investigation, two exploratory qualitative research studies were conducted to fill this gap. The first research explored the potential impacts of Metaverse on the travel and tourism industry by interviewing tourism academics. Findings revealed that Metaverse could be used for marketing, CRM, and HRM by hospitality organisations, while it would be useful for marketing and sustainability of destinations. It could also influence tourist behaviour before, during, and after travel experiences. One of the notable findings was related to the close relationship between Gen Z and virtual events. The second research identified the motivations of Gen Z individuals to attend a concert organised in Metaverse. Accordingly, novelty-seeking, escape, fun and excitement, and socialisation were the most significant push factors to use Metaverse. Metaverse-specific characteristics, accessibility, and availability were the important pull factors to attend a Metaverse concert.

DIGITAL NOMADS research published with Mattia Rainoldi and Adele Ladkin

Rainoldi, M., Buhalis, D., Ladkin, A., 2024, Blending work and leisure: A future digital worker hybrid lifestyle perspective, Annals of Leisure Research, Vol 27(2), pp. 215-235 https://doi.org/10.1080/11745398.2022.2070513

50 free online copies of their article to share with their networks.
https://www.tandfonline.com/eprint/PIKYAWNA5IC85495WI7V/full?target=10.1080/11745398.2022.2070513

Blending work and leisure: a future digital worker hybrid lifestyle perspective Work performed by digital means is one of many societal transformations caused by the prevalence and continuous adoption of digital technologies. Free of the constraints of location and time, digit...

Do not miss next week 19-20 March 24 at Bournemouth University
The Digital Marketing Colloquium: Exploring Artificial Intelligence, Metaverse and Web3
BOURNEMOUTH UNIVERSITY BUSINESS SCHOOL
https://www.bournemouth.ac.uk/about/our-faculties/bournemouth-university-business-school/department-marketing-strategy-innovation/digital-marketing-colloquium-2024

Please Join us for a great discussion and to build the new emerging research agenda of digital marketing
Share with interested colleagues and PhD students

JUST PUBLISHED Value Cocreation and Sharing Economy paper

Vasil, M., Chopdar, P.K., Buhalis, D., Das, S.S., 2024, Value co-creation in the sharing economy: Revisiting the past to inform future, Psychology and Marketing, https://doi.org/10.1002/mar.21990

Abstract

The objective of this study is to provide an integrated view of the body of knowledge of value co‐creation in the sharing economy in terms of the topical content and the research background. To this end, this study conducts a systematic literature review guided by the SPAR‐4‐SLR protocol. Leveraging the integratedADO‐TCM framework, the review identifies 39 antecedents under 3 categories, 7 decision constructs, and 18 outcome constructs related to value co‐creation, as well as the prevalent theories, contexts, and methods explored in this domain. The review exposes several research gaps and offers insightful future research pathways that are directed toward theory, context, and method. These pathways can serve as a guide to strengthen and advance the theoretical, contextual, and methodological foundations of future research, contributing to the sustained evolution of the domain.

KEYWORDS co‐creation, framework‐based review, sharing economy, systematic literature review, value co‐creation.

I am pleased to announce the programme of our
Digital Marketing colloquium: Exploring Artificial Intelligence, Metaverse and Web3
BOURNEMOUTH UNIVERSITY BUSINESS SCHOOL 19-20 March 24 https://www.bournemouth.ac.uk/about/our-faculties/bournemouth-university-business-school/department-marketing-strategy-innovation/digital-marketing-colloquium-2024

Please Join us for great discussion and building the new emerging research agenda of digital marketing
And share with interested colleagues and PhD students