The Marketing Optimist

Next week I’m burning my feet for charity!

I’m hoping it not too burney but even it is is it’ll be worth it to raise money to support Simon on the Streets who do so much to help the homeless of Leeds and Bradford.

Go on sponsor me a few quid. It’ll be good for your karma.

https://www.justgiving.com/page/marketing-optimist-sots-firewalk

Simon on the Streets Firewalk 2024 Help Richard Michie raise money to support Simon On The Streets

We had a great day at in Leeds today.

We met loads of interesting people. And had some great conversations about all kids of marketing issues people have.

“How do you stop fire burning your feet?”

Is going to be one of the questions I hope they can answer when I walk over fire to raise money for Simon on the Streets in November.

Quite why I decided to do this I’m not sure, but I think the charity deserves your support for me sacrificing my feet!

the chosen charity of The Marketing Optimist, does amazing work to help the homeless of Leeds and Bradford.

They are not supported by the Government so have to raise all their own funds

So please dig deep and help in any way you can via my JustGiving page https://www.justgiving.com/page/marketing-optimist-sots-firewalk

"How do you stop fire burning your feet?"

Is going to be one of the questions I hope they can answer when I walk over fire to raise money for Simon on the Streets in November.

Quite why I decided to do this I'm not sure, but I think the charity deserves your support for me sacrificing my feet!

Simon on the Streets, the chosen charity of The Marketing Optimist, does amazing work to help the homeless of Leeds and Bradford.

They are not supported by the Government so have to raise all their own funds.

So please dig deep and help in any way you can via my JustGiving page https://www.justgiving.com/page/marketing-optimist-sots-firewalk

Give us a few quid for Simon on the Streets will you? I’m literally going to walk over fire for them!

https://www.justgiving.com/page/marketing-optimist-sots-firewalk?

Simon on the Streets Firewalk 2024 Help Richard Michie raise money to support Simon On The Streets

The return of the Gallagher brothers will also see the return of proper music branding.

Love them or hate them everyone knows what Oasis are about.

Load rock music that rips off the Beatles and Slade.

Distinctive branding - see helvetica bold italic

A certain haircut and clothing style

A tribal feel

A very local connection with Manchester

A feel for 90s nostalgia with a new Labour government

And a crazy story of feuding brothers, made up or real.

It’s not hard to see why there’s a buzz around them getting the band back together*

*rumour is, other than Noel and Liam, none of the original band will be involved.

I don’t know why I sign up for these things, but then I remember it’s helping Simon on the Streets who do amazing work for homeless people. I’m trying to raise £1000 it would be wonderful if anyone can help even £1 will help. https://www.justgiving.com/page/marketing-optimist-sots-firewalk

Simon on the Streets Firewalk 2024 Help Richard Michie raise money to support Simon On The Streets

It’s been a busy old day for The Marketing Optimist

This morning we were in York asking people maths questions for Multiplynyorks with Katie Thompson and Ligita P doing an amazing job. York has some characters!

And now I’m waiting to set up Get to the Point in Department on Leeds Dock. Looking forward to seeing you if you got tickets.

Amazing view from the building in Manchester yesterday

When in Sheffield you have to have pie and chips with lashings of at it’s the law tha knows.

We popped over to Wakefield today for a few meetings in the city. Handily for us have opened a new flexible office space in near the gallery.

We’re really loving the industrial design of the space and looking forward to visiting again soon.

The sunset over Leeds last night was magnificent. All The Marketing Optimist team work remotely now so we’re not in the city as often. But getting back in does have its own energy which is great when you need it.

Changing to still hasn’t taken. News outlets are still using “X formerly known as Twitter” or the other way round.

made a big error changing a brand that was a verb to a letter with no particular connection to anything

The whole The Marketing Optimist team loved working on the rebrand for Moresby Hall Hotel. It's such an interesting building packed with history (and perhaps a few ghosts).

The work we completed has transformed the visitor experience and the hotel has a 90% average occupancy now.

Take a look at how we rebranded, built a new website and brought it to life with professional photography.

Our Marketing Optimist mugs are rarely seen out in the wild these days. This specimen was seen today helping some recover from chronic coffee fatigue.

We’ve got exciting news! Get to the Point 4th Edition will be held on March 19th at Santander Work Cafe in Leeds.

Get to the Point is a night of presentations on any subject the speaker chooses. With a few little rules.

Each speaker has to follow these rules.
20 slides
15 seconds each slide
NO Sales pitches.

We have 40 free tickets available here https://www.eventbrite.co.uk/e/get-to-the-point-at-santander-work-cafe-leeds-tickets-780643605037

There’s no doubt about who’s opening in Trinity Leeds soon.

Clear branding and no nonsense graphics.

Not everyone had Nike brand or budget, but we can all learn lots from their approach. Perhaps WHSmith should take note?

Happy New Year to you. We’re really raring to get 2024 going and a nice walk in damp Temple Newsam helped blow away the last of the Christmas over indulgences

GET TO THE POINT
20 slides
15 seconds each slide
No sales pitches

26 September at Leeds Dock.

Raising funds for Simon on the Streets as part of Leeds Digital Festival

Get to the Point! Leeds Digital Festival 2023 Five-minute talks that 'Get to the Point!'. 20 slides, 15 seconds each slide, No sales Pitches! At Leeds Leeds Digital Festival 2023.

Now you see ‘em.

Now you don’t

We’re bringing back Get to the Point to this years festival!

20 slides
15 seconds per slide
No Sales pitches!

All ticket sales go to

Grab your tickets here https://www.eventbrite.co.uk/e/get-to-the-point-leeds-digital-festival-2023-tickets-687124306297

Popped in the for Spam fritter with egg jam and chilli. Very nice it was too. Thanks to for the tip.

Tickets are available for Get to the Point as part of Leeds Digital Festival

20 slides
15 seconds each slide
No Sales pitches.

Get to the Point! Leeds Digital Festival 2023 Five-minute talks that 'Get to the Point!'. 20 slides, 15 seconds each slide, No sales Pitches! At Leeds Leeds Digital Festival 2023.

Happy world emoji day!

Beautiful holes in the hotel we stayed in earlier this week