Midas SEM Pte Ltd

We love it when our clients expand and grow! Congratulations to Kim Lim and the team on their latest and largest outlet so far!

𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐈𝐦𝐚𝐠𝐞 𝐞𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬 𝐚𝐫𝐞 𝐧𝐨𝐰 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐨𝐧 𝐝𝐞𝐬𝐤𝐭𝐨𝐩 𝐝𝐞𝐯𝐢𝐜𝐞𝐬.

Google Ads will start rolling out image extensions to desktop computers. Image extensions may improve the aesthetic attractiveness of your advertisement, which may encourage people to click on them. Advertisers who are already utilizing picture extensions for mobile devices will see those extensions automatically appear on desktop when the change goes live in a few weeks, so keep an eye on performance to see if it's worth it for your business.

𝐈𝐦𝐚𝐠𝐞 𝐞𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬 𝐨𝐧 𝐝𝐞𝐬𝐤𝐭𝐨𝐩: Image extensions were only visible on mobile devices before this upgrade. As this upgrade goes out, advertisers who already use picture extensions will see their ads appear with image extensions on desktop devices.

𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐢𝐦𝐚𝐠𝐞 𝐞𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬: Dynamic image extensions, which automatically select the most suitable image from your ad's landing page, are now available on desktop devices as well. Dynamic image extensions are now available in all languages as well.

𝐒𝐭𝐨𝐜𝐤 𝐢𝐦𝐚𝐠𝐞 𝐥𝐢𝐛𝐫𝐚𝐫𝐲: To assist advertisers in finding images, Google has now launched a free, searchable library of stock pictures. When asked to choose a picture for your image extension, select "Stock Images" to access the collection. Before adding a stock image to your image extension, you may crop it to a square or landscape format straight from Google Ads.

Check here for more information.
https://support.google.com/google-ads/answer/11430278

𝐒𝐡𝐨𝐩𝐞𝐞 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐞𝐝 𝐮𝐩 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐭𝐫𝐚𝐜𝐤 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬.

The rise in digital consumers has kept businesses on their toes as they plan for expansion. Brands need to embrace e-commerce marketing quickly and utilize digital platforms for growth, including third-party e-commerce sites.

E-commerce platforms assist in reaching out to both new and existing customers, particularly during huge sales events and the holiday shopping season. Brands, on the other hand, couldn't effectively measure their marketing performance on marketplaces. Optimizing their campaigns and knowing if it is effective is very difficult without the performance data,

As a result, Shopee teamed up with Google to supply marketers with data that would help them make better decisions about their e-commerce advertising campaigns and marketplace listings.

T𝗿𝗮𝗰𝗸 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: Shopee has enabled businesses to have data at their fingertips and know how their Google Ads campaigns are affecting sales on the shopping platform. Brands can now immediately optimize their ad campaigns for higher online growth thanks to these performance analytics.

I𝗺𝗽𝗿𝗼𝘃𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘄𝗶𝘁𝗵 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗱𝗮𝘁𝗮 𝗮𝗻𝗱 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: Brands may use Shopee's Performance Report, which is powered by Google Analytics 360, to examine their store data and ad performance. The additional information, such as marketing money spent, product popularity, and how frequently shopping carts are abandoned, allows firms to make more informed decisions that promote growth.

𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐩𝐭𝐢𝐨𝐧𝐬: Brands can now auto-pause advertisements for low-inventory items and automatically updating product information in the ads when Shopee product details is updated. As a result, organizations may save time and effort while improving the consumer experience.

Shopee has helped brands fill a knowledge gap in their e-commerce marketing efforts by cooperating with Google. Brands can now easily execute a full-funnel marketplace strategy and optimize performance to meet the growing number of online shoppers thanks to Shopee's plug-and-play data, insights, and automation solutions.

Prepare for the HOLIDAY SEASON - Get your best deals on Google and track your results.

During the holiday shopping season, people look for bargains and discounts. Throughout the season, it's more vital than ever for businesses to link people to the right deal at the right time.

Google is adding new options for customers to explore deals in Google Shopping this year, as well as improve the reporting capabilities to help you better understand how your deals are performing, making it easier for businesses to get their holiday deals on Google especially those who already work with Shopify and WooCommerce.

Assisting customers in finding the best deals: To help you interact with deal-seeking shoppers over the holidays, products with a deals badge will now display in a new feed in the Shopping Tab.

Products with the deals badge are all eligible for inclusion and will be highlighted based on how attractive your offer and discount. This feed can be found by selecting the "Deals" menu on Google Shopping or a search that triggers queries like "Deals" or "Black Friday."

Help measure the performance of the best deals: Able to view which products are eligible for a deals badge immediately in the Merchant Center's products tab. You'll have the knowledge you need to better optimize your product deals and promotions during peak shopping demand.

- Understand top-performing promotions,
- Types of deals that generates most conversions
- Categories that perform best while on sale.

Make it easier to get your best deals on Google: Shopify and WooCommerce merchants will now be able to advertise their existing deals across Google surfaces to help more businesses scale their greatest bargains to Google.

Businesses who use Shopify's Google channel or WooCommerce's Google Listings and Ads will be able to display product promotions across Google Search and the Shopping tab starting next month. Within their store dashboard, businesses can sync existing and new promotions to their Google-listed products.

Prepare for Holidays by submitting your greatest deals today!

Google Charges GST On Media Sales To Customers In Singapore

Google would be required to charge a 7% GST on media sales to Singapore customers due to changes in Singapore's Goods and Services Tax (GST) rules on media sales. Your Google Ads account does not require any action on your side.

Changes to your Google Ads account that you should be aware of:
• The amount of GST charged on your transaction will be shown starting January 1, 2022.
It will be a separate line in Transactions under "Billing & Payments" in your account.
• The amount of GST charged will be shown on your invoice.

Please factor in additional GST on top of your Google media cost for your marketing and advertising from 2022 onwards. You can check Singapore's current GST Rates here:

https://www.iras.gov.sg/taxes/goods-services-tax-(gst)/basics-of-gst/current-gst-rates

IRAS | Current GST rates The current GST rate in Singapore is 7%. GST-registered businesses are required to charge and account for GST at 7% on all sales of goods and services in Singapore unless the sale can be zero-rated or exempted under the GST law.

Increase your in-store traffic this holiday season!

People rely on technology on a daily basis and consumers now, more than ever, rely on Google to find what they're looking for in their local area. If your company offers dining or in-store shopping, it is very important that potential customers can find it online easily and quickly. Here are some tips from Think it with Google that helps you enhance your reach with shoppers and better connect them to your nearby store and help you shine this holiday season.

Create your digital storefront: To control how your local business shows on Google Search and Google Maps, create and maintain a Business Profile.
Showcase your local inventory: List your local inventory for free on Google or use local inventory advertisements to promote your in-store products.
Grow omnichannel sales: Increase total sales by including store visits or store sales in your Smart Bidding strategy, whether they happen online or in your stores.
Grow in-store sales: Using Local campaigns, you may reach shoppers all over Google by emphasizing your nearby stores, in-store product availability, or special promotions.

Check here for more information.
https://www.thinkwithgoogle.com/collections/local-holiday-marketing-guide/

Local holiday marketing guide & solutions - Think with Google We've put together the most useful local solutions to help your business shine this season. Explore our holiday marketing guide to get started.

𝗚𝗼𝗼𝗴𝗹𝗲 𝗿𝗲𝗹𝗲𝗮𝘀𝗲𝘀 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟭 𝘀𝗽𝗮𝗺 𝘂𝗽𝗱𝗮𝘁𝗲

Google is releasing a new search ranking algorithm update that is aimed at the spammy side of search results. The “𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟭 𝘀𝗽𝗮𝗺 𝘂𝗽𝗱𝗮𝘁𝗲,” as the company calls it, should take roughly a week to fully roll out and be noticed in search results. The rollout will take about a week for this Google search algorithm update.

This spam update may have affected your organic Google search results if you see significant changes in ranking or traffic. Spam updates are now focusing on specific guideline violations. Google did not specify whether the spam was in the form of links, content, or other types of spam, instead stating that it was spam-related in general.

Google strongly encourages sites to follow their best practices for search and pay very close attention to the Quality guidelines.

These quality guidelines address the most frequent forms of deceptive or manipulative activity, although other misleading tactics not specified here may be penalized by Google. Just because a certain deceptive method isn't included on this page, doesn't mean Google endorses it.

According to their specific guidelines, you need to avoid certain techniques such as participating in link schemes, creating pages with little or no original content, cloaking, sneaky redirects, hidden text or links, doorway pages, scraped content and more.

You can check the more guidelines here:
https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines

Webmaster Guidelines | Google Search Central  |  Google Developers Follow Google's Webmaster Guidelines, including quality and SEO guidelines, designed to help Google better find, index, and rank your site.

𝐖𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐈 𝐭𝐫𝐚𝐜𝐤 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬?

Do you ever have the feeling that your Google Ads campaign is working, but you don't have enough data to prove it?

A successful Google Ads campaign entails more than just ad clicks and impressions. You must understand what happens after a click if you want to generate leads, sales, or other conversions.

Google Ads conversion tracking is essential if you're serious about running Google ads campaigns. It keeps track of what consumers do once they click on your ads. This free, built-in Google Ads tool is crucial for understanding and optimizing the value generated by your ads. Conversion tracking allows you to see which campaigns, ad groups, and advertising are responsible for the desired results. You can change your Google Ads and receive greater value by using the performance data. You also have to enable conversion tracking to access options like Maximize Conversions and Target CPA (Cost Per Action).

It's worth noting, however, that Google can't guess which results you'd like to track. You must define the conversions that are important to your business and set up each one in your Google Ads account.

Visit here for more information and avoid the #1 Mistake Google Advertisers Make.
https://www.amazon.com/-/e/B01A303DO6

Fuda Ye Follow Fuda Ye and explore their bibliography from Amazon.com's Fuda Ye Author Page.

𝐆𝐨𝐨𝐠𝐥𝐞 𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐨𝐮𝐭 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐬𝐜𝐫𝐨𝐥𝐥 𝐨𝐧 𝐦𝐨𝐛𝐢𝐥𝐞 𝐬𝐞𝐚𝐫𝐜𝐡 𝐫𝐞𝐬𝐮𝐥𝐭𝐬

Today, Google’s mobile search results now offer continuous scrolling. When you reach the bottom of the search results page, Google will automatically load the next set of results.

According to Google, although people find what they’re looking for in the first few results, most people who want more information tend to browse up to four pages. This update will let people browse through more search results before reaching the bottom. The continuous scroll is not an infinite scroll, but a continuous scrolling that shows up to four pages of results before clicking the “See more” button.

𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐧𝐨𝐭𝐞: Continuous scrolling has no effect on how position reporting works in Search Console. Positions reporting remains as if the pages weren’t automatically loaded.

Continuous scrolling is gradually rolling out for most English searches on mobile devices in the U.S.

𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐧𝐞𝐰 𝐛𝐮𝐝𝐠𝐞𝐭 𝐫𝐞𝐩𝐨𝐫𝐭

According to Google, many advertisers are having difficulties understanding Google Ads budget behavior, especially for the daily budget. Because of this, they are launching a new budget report. The new budget report highlights the daily spend, monthly spending limit, monthly spend forecast, cost to date, and any budget changes you may have made in between.

This report can help you understand how much you'll pay at the end of the month, as well as how previous modifications to your average daily budget have affected your performance and spend limits.

You can check more information here: https://support.google.com/google-ads/answer/11202082

Google Ads will combine Smart and standard Display campaigns

Starting this month, Google Ads will combine Smart Display Campaigns and Standard Display Campaigns into a single campaign type. The new display campaign type gives advertisers more control and flexibility, making it easier to reach the audience. Advertisers can now choose the level of automation, what to control manually and to automate, and change the automation choices at any time without creating a new campaign.

The existing Smart Display Campaigns and Standard Display Campaigns are not affected by this change so there is no action needed. Advertisers can see the new campaign type when they create a new campaign.

Visit Google Ads Help Center for more information.
Link: https://support.google.com/google-ads/answer/10759204

Changes to Display campaign creation - Google Ads Help We’re simplifying Display campaign creation by making it easier for you to use Google’s advanced machine learning capabilities in your campaign while having more control and transparency over wher

𝐆𝐨𝐨𝐠𝐥𝐞 𝐩𝐥𝐚𝐧𝐬 𝐭𝐨 𝐬𝐮𝐧𝐬𝐞𝐭 𝐄𝐱𝐩𝐚𝐧𝐝𝐞𝐝 𝐓𝐞𝐱𝐭 𝐀𝐝𝐬 (𝐄𝐓𝐀𝐬) 𝐢𝐧 𝐉𝐮𝐧𝐞 𝟐𝟎𝟐𝟐

According to Google’s announcement, starting June 30, 2022, RSA (Responsive Search Ads) will be the only ad type that can be created or edited in search campaigns and advertisers can no longer create Expanded Text Ads or edit existing Expanded Text Ads.

Existing ETAs will still continue to serve alongside responsive search ads. Advertisers can still see reports on their performance, pause, resume, or remove expanded text ads if needed.

Google said that this change will make it easier to drive performance and help simplify the way Search Ads are created.

Visit Google Ads Help Center for more information.
Link: https://support.google.com/google-ads/answer/11031467

Making it easier to show the right message on Search - Google Ads Help August 31, 2021The ways people search are constantly changing. In fact, 15% of search queries every day are new searches we’ve never seen before.1 As consumer trends shift and evolve, it’s more im

Manage your campaigns more easily and efficiently with Google Ads Editor v1.7. It now supports Hotel ads, YouTube audio campaign and more!

Hotel Ads: Provides full support of Hotel campaigns to reach new customers.

YouTube Audio Ads: Provides full support for YouTube Audio campaigns, ad groups, and ads to help drive brand awareness.

Faster Downloads: Gives the option to select specific parts of your campaigns to download for faster downloading.

Extension Types: Fully supports Lead form extensions, Asset-based sitelink extensions, Structured snippet extensions and more.

Visit Google Ads Help Center for more information.

Link: https://support.google.com/google-ads/editor/answer/10641235

During the pandemic technology help the kids and teens stay connected with their family and friends and continue to stay in school through lockdowns allowing them to access the internet more frequently than ever. With virtual schools and online meetups, children easily share or exchange their personal information making children’s data more at risk than before.

Some countries are already implementing regulations in this area, because of this, Google is updating its policies for under 18 online:

Letting minors remove their images from search: Anyone under the age of 18, or their parents/guardian, can now request the removal of their images from Google Image search results.

Adjusting product experiences for kids and teens: YouTube's default upload setting will be adjusted to the most private option for users ages 13-17 and the content can only be seen by the user and whomever they choose. SafeSearch will be implemented for existing users under 18 and will be the default setting for teens setting up new accounts. SafeSearch helps filter out mature content from surfacing. Location History will remain off for users under the age of 18.

Advertising changes: According to the company, they will block ad targeting based on the age, gender, or interests of people under 18 to provide additional protections and deliver age-appropriate experiences for ads on Google.

You can check more information here: https://blog.google/technology/families/giving-kids-and-teens-safer-experience-online/

Giving kids and teens a safer experience online Today we’re announcing a variety of new policies and updates to help keep kids and teens safe as they spend more time online.

New Smart Bidding Features in Google Ads.

Google is launching a lot of new features for Smart Bidding to help advertisers and marketers’ needs and better cater to changes in the market.

Top signals changes. – Unlike before, you can only view Target CPA and Maximize Conversions but in the update, advertisers can now use top signals for search campaigns using Target ROAS and Maximize conversion value and has been expanded.

Seasonality adjustments can now be made at the manager account level – This update is helpful as there will be events where advertisers expect big changes in conversion rates, such as big sales or product launches thus making it easy for the user to adjust it on the managerial level instead of creating each for individual account.

Recommendations for max conversions – the recommendation page has also been updated. “Surfacing New Opportunities” could now be seen and these recommendations will show for eligible Search campaigns and can help you get more conversion value within your budget.

Target Impression simulator - You can now use the simulator tool to get an idea of how changes in target impression share could affect cost, impression share, and clicks.

Google Search Console Insights is now available to all

On June 15 Google has launched the Google Search Console Insights reports to all those with Search Console verified profiles. It is designed specifically for content creators and publishers and can help them understand how audiences discover their site’s content and what resonates with their audiences.

It is powered by data from both Google Search Console and Google Analytics. The reports that could be shown in the Search Console Insights aims to answer questions like what your best-performing pieces of content is are, or how your content is performing. It could also answer questions like how people discovered your content across the web.

All in all, this is surely good news for everyone. More ways to see data is good as it opens up more ways to analyze the performance of your content which is awesome and having Google Analytics in the Search Console offers a lot of help to see your data. It can also help you gain new insights on how your content is performing and giving you more ideas on how to market your business

Upcoming Changes: Location-based Ad formats for Google Campaigns

Google has announced several new local ad-based features at its Google Marketing Livestream event. Be sure to make full use of these changes to better position your business in Google Maps.

Auto Suggest ads - Auto Suggest ads will now show ads based on the user’s location. When a user is nearby and is looking for a product or service in Google that is related to what your ad is also offering, the ad will auto-suggest the advertiser’s nearby location to that user.

Navigational Ads - Navigational ads are shown to users when they are using Google Maps for directions. When the user is enroute to a destination, ads from businesses that are advertising near the location of the user will show up.

Similar Places Ads - These ads show up when users are searching for a specific business and its location, and the business is closed at the time of the search. If that is or will be the case, Google will show a similar business on the user’s map by showing the business name with the label “Similar and open.”

All three of these new ad formats are coming to local ad campaigns in the second quarter of this year and will be available to all advertisers globally. They can also be used in conjuction with an on-going lead generation campaign.

These ads are great for restaurants, cafes and car services providers who want to launch ads to showcase your business on Google Maps.