CYB Atlanta

He created a new standard: A personal training company that provides a superior experience for the client, and allows a client to have a proactive rather than reactive approach to staying injury-free and healthy during training. A standard that allows for relationships and consistent structure to be created between clients and fitness professionals. A standard that complements independent fitness professionals. It creates a unique environment and experience for the client’s training. It provides convenience, guidance and direction. A standard that provides the tools necessary to have and maintain a sustainable career. A standard that has a long term versus a short term approach, and decreases the turnover rate for fitness professionals. Wlaa Weeks built a business model which works to solve two problems in the industry, and created a solution using a simple philosophy: “A well-designed pillar will fall if it’s not designed using a solid base.” This philosophy drives all aspects of CYB Atlanta. It motivates him everyday he wakes up to analyze and figure out how to update and upgrade the base of his company. From the business plan to the hiring process, to the training system and the partnerships he has created, this philosophy is what he uses. He believes that clients and fitness professionals deserve a solid base, and he decided to create an environment, experience, and system that embodied this approach, setting a new bar for personal training, fitness and health services in Atlanta.

CYB Atlanta (previously CYB FITLAB) is the first private personal training company in the city to offer clients and independent fitness professionals a unique and efficient training system. The system is built around a sustainable, structured and detailed training philosophy, and offers coaching guidance by connecting its clients with partnered fitness entities through the use of the CYBmethod™. CYBmethod™ is a unique tool created to provide a more structured and detailed approach to each client’s overall fitness blueprint. It is categorized into three phases of gathered data: Discovery, Strategy and Implementation. It was created to simplify and organize the process of collecting, analyzing and strategizing pertinent information gathered from clients to create the most efficient and effective personalized training experience. “It’s not your typical personal training philosophy. I was impressed! Two years later, I am a better leader, husband and father because of the structure of my training program”, Kyle Tothill, Founder of E-Hire says. Every industry you research has a sense of game planning, structure, and programming - financial, education, sports, medical - yet the majority of the fitness industry seems to take a 'wing it' approach when training people, and minimal regulation and strategy is implemented to provide a personalized approach. Unfortunately, clients don’t hold themselves, or their coaches, to a higher standard. What if fitness enthusiasts who are on ClassPass, for example, had the ability to meet with our network of professionals to help them personalize workout schedules and quarterly blueprints? The world would be a more efficient, fitter place, with less injuries, I would say.”

By developing a personalized training experience that takes the clients’ needs, wants, likes, availability, and budget into consideration, CYB Atlanta utilizing the CYBmethod™ system, sets the standard in value, and clients are connected directly to a specific fitness service based on the considerations of their fitness goal. The assigned fitness professional is responsible for updating, changing and creating a new structure based on changes to client needs. “It is crucial that we are efficient with our clients programming by doing the necessary data collection, and connecting the client with a partnered physical therapist if needed, or a dietitian to analyze their eating habits or food sensitivities, or a particular specialty fitness studio that fits their budget and is something they like to do. It saves the client time from trying things they don’t necessarily like, or not what they should be doing. “Would you ever eat a piece of fish if you didn’t like the taste? No...so, why would you run 10 miles a week because a program you purchased or a fitness studio you joined makes you? Why set yourself up for something that is not realistic or sustainable? It just isn’t the best way to achieve success in any situation. Find something that works for you! If you can’t see yourself doing it ten years from now, you may want to reconsider the approach. We invest the time to do the groundwork for you to be in the right system, and will review your program using what I term ‘micro-before-macro’ view. That should be the job of every fitness professional...and we won’t stop until we get every legit fitness professional doing that” Weeks explains. CYBmethod™ affords the team of fitness professionals the ability to develop the short-term and long-term strategy to visually present to the client, and encourages clients to understand the big picture. An understanding of the what, how, why and when things are being done is important. The network of fitness professionals (performance specialists, movement specialists, strength coaches, physical therapists, massage therapists, athletic trainers, etc.) they hire are the centerpiece to the system being implemented.

CYB Atlanta’s first studio is a state of the art, boutique-style training space in the heart of Buckhead on Piedmont and Paces Ferry Road. CYB Atlanta offer services to its clients based on their needs, ensuring these services align with a results-driven, time-saving, and convenient approach to their training regimen. “Anybody can give you a workout to perform. At CYB, we focus on a bit more. We form a relationship to allow us to understand what works for our clients” say Weeks. It goes a little deeper than just being a trainer that ‘works people out’. There needs to be a level of sincerity and genuine investment of time and planning. “I sincerely believe we have zero direct competitors in the personal training space in Atlanta.We have eliminated direct competition completely. Here is how: The average boutique style studio you walk into in Atlanta has a pre-designed ‘method’ they follow, or their trainers put you through, and you confirm to it. The focus we use at CYB Atlanta is quite the opposite, yet similar to all other industry standards - gather information about a client, analyze the information, strategize around the data, implement and experiment on a qualified and educated hypothesis, and the rest is history, or repeat the process all over again. The goal is to curate a personalized, ‘one of a kind’ experience to fit client needs. Its simple: Let the client be part of the process of what will work for them, they will be more likely to follow through, and therefore create more efficiency and effectiveness in what is done. Retention automatically improves.

CYB Atlanta continues to set itself apart thanks to the most intriguing part of their training system: strategic alliances. Instead of creating a space that may result in excess overhead, CYB Atlanta decided to outsource other fitness specialties that complement their services. In doing so, Wlaa has created a network of valuable business partnerships that provide convenience and untapped value for the client. “At the end of the day, if the client is satisfied with the service, we are in a good place. We just have to continue to evolve.” he says. Boutique style fitness studios, massage therapists, recovery studios, physical therapists, prenatal corrective specialists, nutrition consultants, dietitians, and OBGYNs make up this alliance, and allow clients to enjoy an integrative approach to fitness through CYB. He believes that just as fitness continues to evolve, his vision to provide a unique service to his clients will continue to evolve as well.