Trevelino/Keller

Aloha! 🌺 Today, T/K Travel Club is on island time as Vice President Hilari Barton shares memories from her recent adventure in Hawaii. 🌋🌴

Hilari and her boyfriend had a great time exploring the beautiful islands. Some of her highlights:

* All the amazing hikes! 🌄 We did the Lanikai Pillbox hike, Crouching Lion (hardest hike of my LIFE), Manoa Falls, Waimano Falls and Koko Head Crater.

* Seeing marine life in the wild! We saw three turtles on the North Shore (at sunset 🤩) and had multiple whale sightings on our Waikiki catamaran ride and on Waimea Beach. 🐢🐳

* Experiencing Hawaii like a local: my boyfriend spent his childhood on Oahu and still has family there, so I got the local experience! 🙌

What an amazing trip! Stay tuned for more T/K travelogues. ✈️

Change is inevitable in the B2B landscape, and sometimes reorganization is necessary for agencies to stay ahead of the curve. 💡 Dean Trevelino, co-founder of T/K, shared with Forbes learnings from our recent Marsden Marketing acquisition.

“After acquiring a B2B growth marketing firm, we made the decision to take a step back and look at our own growth marketing position as a stand-alone discipline and, more importantly, how we think about public relations in the marketing context. We no longer see PR as a reputation-only discipline, but rather as one of three marketing pillars—inbound, outbound and reputation marketing—where integration is paramount. “

Discover more about agency reorganization strategies from Forbes Agency Council ⬇️ https://bit.ly/3T9vZiF

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Council Post: How And Why 10 Agencies Reorganized This Year A reorganization can reshape an agency's structure and operations, helping it stay competitive, achieve its objectives and solidify its position in the marketplace.

Our advice to clients regarding the importance of website refreshes is not lost on us. We know, for example, we have moved from an Age of Information to an Age of Intelligence. Our T/K website must reflect this evolution in message and services, solutions and philosophy.

With that, we are proud to introduce the new T/K. Visit us often because it is an evolutionary process with thoughts and insights designed to serve those who do business in the industries we serve.

Home - Trevelino/Keller Trevelino/Keller Acquires Marsden Marketing Ranked In Top 30 Growth Marketing Firms In The US, Marsden Brings Strategic, Technological And Tactical Capabilities Outcome-Driven Sets The Tone We Think About Results as The Road to Outcomes Many Would Say Are Less Traveled or Too Difficult to Pursue. Le...

First block party in the books ✅

We had an amazing time yesterday at the Interlock Tower Tiki at Tower event! 🍍 From meeting our new neighbors to checking out our work-in-progress office space, we’re excited to transition into our new collaborative work environment this fall!

Ciao! Our T/K Travel Club adventures continue, this time with Senior Design Director, Jonathan Doss! 🇮🇹

Jonathan and his husband recently traveled to Italy where they spent two weeks exploring Rome, the Amalfi Coast and Naples. A few highlights from Jonathan include:
* Rome. Every meal was perfection. I know what “al dente” is actually supposed to be now. 🍝
* Amalfi Coast. Lemons everywhere and on everything. Our town of Praiano was the perfect getaway from the overcrowded touristy spots like Positano and Sorento. 🍋
* Naples. Saw Pompeii and climbed to the top of Vesuvius. Explored the deep pizza history of the city. 🍕

We can all admit we’re a little jealous of Jonathan’s trip, but we can’t wait to see where else our T/Kers are traveling! ✈️

At T/K, we prioritize empowering our employees with continued education opportunities to learn industry best practices, deepen their knowledge and enhance their skills. 💡

Our Director of Web and Graphic Design, Elyssa Velez, recently attended the Figma Config Conference in San Francisco, where she explored the latest innovations in design, collaboration and the future of digital products.

“It was super inspiring to be in a room full of so many other creatives who share a passion for design and product accessibility. I had the opportunity to connect with professionals from like-minded companies and demo products that integrate and streamline the design process with Figma, bringing some of those tools home to use with our own creative team. Attending talks from industry leaders who challenged us to think outside the box and bring fresh ideas to our team is an experience I’ll never forget.”

But Elyssa’s top highlight? Riding in a self-driving rideshare vehicle! 🚙

Our Wild Blue Yonder adventures continue! Account Executive Katie Alexander spent a week in Caye Caulker, Belize, at the Blu Zen Resort! 🌊

Trevelino/Keller’s global agency travel program randomly rewards a dream destination getaway to a team member every quarter, providing air and accommodations for two. 🌴

Katie and her boyfriend embraced the island’s laid-back lifestyle, where they spent days lounging by the pool and enjoying authentic Belize cuisine.🍹 They also mixed in snorkeling at Hol Chan Marine Reserve and taking a sunset tiki cruise around the island. ⛵️

Celebrating with one our favorite office activities: Book Club! 📚

This time around, T/K added a fun twist by turning the event into a White Elephant gift exchange. T/Kers brought items related to their favorite books to swap, allowing everyone to share their top summer reads and enjoy some quality time together!💫

Exciting News! 🚚🏢 We’re thrilled to announce that Trevelino/Keller is moving to a new location in September! After 21 years as a pioneer at King Plow on Atlanta’s Westside, you can find us down the street in the new epicenter of progressive business at the Interlock Tower in West Midtown. In a flex hybrid workplace, collaborative work environments with integrated amenities are even more relevant. For T/K, with the industry’s #1 talent retention, it’s paramount. Read more here: https://bit.ly/46yotn7

"We believe the business playing field is increasingly more competitive because size no longer matters if you do three things well,” explains Dean Trevelino, Co-CEO, Trevelino/Keller. “Build a brand that resonates. Give care to the brand’s reputation. Find the balance between inbound and outbound [referred to as interruption] marketing. With Marsden, we just leveled the growth marketing playing field."

In honor of National Intern Day, meet our T/K interns — Helen and Victoria! 🤩 Our interns are supporting T/K this summer, working on client teams, developing projects and taking part in our T/K initiatives. Thanks for all your help, Helen and Victoria! ☀️

Meet Anne Marsden, founder of Marsden Marketing. 👋 With 20+ years in B2B technology-driven companies, Anne built and led marketing, business development and sales teams for Fortune 100s and entrepreneurial startups in the U.S., Europe and Latin America.

Starting Marsden Marketing in 2011, Anne was drawn to the idea of serving clients from a completely 360 marketing perspective, bringing together inbound, outbound and reputation marketing with an integrated platform. Joining T/K was a natural choice, given a history of collaboration. Together, T/K and Marsden are investing in growth marketing and using the most innovative technologies and solutions to support their clients. 💡

Happy Birthday to our fearless co-owner, Dean! 🎉 We have lots to celebrate with our recent Marsden Marketing announcement, so we thank you, Dean, for helping lead T/K into its next phase of growth. Cheers to many more birthday celebrations! 🥳

We never need an excuse to celebrate our clients, but National Hot Dog Day seems like the right time to recognize Nathan's Famous! 🌭 From being a leader in the franchise industry to creating new and exciting menu options, Nathan's Famous delivers all the flavor. Be sure to celebrate National Hot Dog Day the right way with a world famous Nathan’s hot dog! 🙌 📸

We are excited to announce we have acquired Marsden Marketing, a nationally ranked growth marketing firm. 👏 Rooted in our belief that growth means growth, we took this step to add strategic, technological and tactical horsepower to our talented group of growth marketers. 🚀

“We feel this is as natural an integration of firms as we can anticipate in terms of people, clients and technology. We expect great things.” - Genna Keller, Co-CEO, Trevelino/Keller

Read more about our exciting news here: https://bit.ly/3WmufEQ

Introducing T/K Travel Club! 🌎 We’re excited to share the fun travel adventures T/Kers are taking throughout the year, highlighting exciting trips, delicious food and scenic views. First up is Account Executive, Amanda Cross!

Amanda spent two amazing weeks in France with her family, exploring Paris and Nice. 🇫🇷 Having wanted to go to Paris since high school, Amanda made sure to hit all the spots! Some of her favorite memories include:
* A cooking class with her mom during their first full day in Paris 🥣
* Sightseeing in Paris, visiting Basilica du Sacre-Couer, Notre Dame, Shakespeare and Company, the Dior Museum, the Musee d’Orsay, the River Seine and the Eiffel Tower 🚲
* Seeing the mountain lavender fields in full bloom and witnessing the Summer Solstice in Nice 🌸

We can’t wait to see where our T/Kers jet off to next! ✈️

The month of July marks the anniversary of the Americans with Disabilities Act, a civil rights law protecting people with disabilities from discrimination. Beginning in 1990 when this act was signed, every July, we celebrate and honor the achievements, experiences and struggles of the disability community. ❤️

Happy Independence Day from Trevelino/Keller!🇺🇸✨

T/K embraces the summer season with Patio 55! ☀ During the summer months, T/K hosts a bi-weekly in-house happy hour for the last 55 minutes of the workday to embrace company culture. 🍻 This week, T/K took on the ~challenge~ of a Challengers/tennis-themed happy hour, which consisted of a U.S. Open-inspired cocktail, yummy snacks, and an office furniture raffle. 🎾

With so many options, choosing the right AI tools for your agency can feel overwhelming. 💡 T/K co-founder Dean Trevelino shared with Forbes two tools that can support your agency in the digital world. 🚀

“I haven’t formed a final opinion on Synthesia or Colossyan, but I like the AI-generated videos created within their platforms. They’re great for internal communications, such as for human resources, onboarding, benefits and so on, but also for training videos and even product introductions. Of course, I see external applications as well, but it’s important to walk the fine line between AI and authenticity.

Check out more AI tool tips from the Forbes Agency Council ⬇️
https://bit.ly/3VXx3Hd

As AI continues to rise, companies are considering how AI-driven influencers can impact brand identity.💡

👉 T/K co-founder Dean Trevelino shared with Forbes a few considerations for brands to think through in terms of AI influencers.

“Should we ask AI? There’s no doubt that AI will have a historic impact on business and life. Some experts liken it to the evolution of the internet. However, AI’s timing in terms of marketing conflicts with the movement toward authenticity. It’s a slippery slope to bring in AI influencers as “the” or even “a” face of your brand. That’s not to say it can’t be done, but it must be done thoughtfully and not just for utility.”

Check out more insights from the Forbes Agency Council ⬇️
https://bit.ly/3R4WGUA

PR pro-tip! 💡 Whatever you do, don’t neglect positioning.

Without it, your company can have a great brand, stellar reputation and creative marketing, but still not realize its full potential. 📈

👉 Why? Positioning is the strategic placement of a brand within the view of consumers. It’s how you leverage branding, reputation and marketing to give your business the distinct appeal needed to stand out from the crowd. 🙌

Learn more about why positioning matters, and how you can find something brilliant to say: https://www.trevelinokeller.com/its-the-positioning-brilliant/

It’s the Positioning, Brilliant. - Trevelino/Keller Ranked nationally in 10 industries, including technology, healthcare, financial services, food and beverage and more, including #1 or #2 in Atlanta. Sought after by emerging and middle market brands throughout the Southeast.

As a women-owned business, we're celebrating powerful women today and every day! 🎉💪 Happy to the wonderful women who make up our T/K team! We thank you for your hard work and dedication to our clients and community. 👏

Creating an emotional connection with audiences is key for any brand. 🔑

💡 T/K co-founder Dean Trevelino shared with Forbes the importance of harnessing real people to build connections.

“I believe the companies that have held onto an emotional connection have embraced the importance of authenticity, which means tapping into what the audience wants. It’s true that audiences like to be entertained by celebrities, but in a marketing context, they want to hear from either an expert or a peer with real-life brand experience. Finding and harnessing those ‘real people’ is where agencies should step in.”

Check out more insights from the Forbes Agency Council ⬇️
https://bit.ly/48BlZDU

Council Post: How To Rekindle The Lost Art Of Emotionally Connecting With Consumers When brands can create an emotional connection with consumers, it creates trust and deeper engagement between them, driving long-term relationships and overall success.

As agencies navigate industry changes and a competitive landscape, certain roles can be challenging to fill or retain.

Maintaining an experienced workforce and onboarding new talent are must-haves for fostering agency growth and client success. 📈

👉 T/K co-founder Dean Trevelino shared his thoughts on vital agency roles with Forbes:

“While there is no shortage of marketing and social media practitioners, the growth marketing position has yet to mature. As a result, we are finding success developing staff into more growth PR and marketing roles, which will prove to be advantageous in the long term against those firms that silo such disciplines.”

Check out more insights from the Forbes Agency Council ⬇️
https://bit.ly/49nfDJp

Council Post: 15 Agency Roles It’s Hard To Keep Filled (And Why) In an intensely competitive job market with plenty of options available to highly skilled individuals, retaining top talent is a constant challenge for agencies.

T/K takes Palm Springs! 🌴

Account Supervisor Katie Huff and Account Executive Adrianna Allen traveled to Palm Springs for Modernism Week to support our client FLOR and their immersive area rug collaboration collection, Trina Turk X FLOR. 🤩

Serving as the Premier Modernism Week Sponsor for flooring solutions, FLOR introduced its new collection with ready-to-wear designer Trina Turk, featuring five unique products inspired by both brands’ shared passion for midcentury modern design and creating beautiful, on-trend concepts. ☀️

Highlights from the weekend include a disco-themed party, a sip and shop at the Trina Turk boutique, delicious food and a fashion show at Frank Sinatra’s Twin Palms Estate. 🛍

We’re proud of our T/K team for being recognized by Atlanta Business Chronicle as the third-largest PR agency in Atlanta. It is an honor to be included among like-minded agencies as we all continue to support our clients and community. Read more here: https://bit.ly/3OK5A95

Our Niners adventures continue with Executive Vice President Lauren Shankman! 🌎

Niners, Trevelino/Keller’s retention and reward global travel program, offers PTO and accommodations for two to luxury and remote destinations around the world. Our program is available to staff every nine years with the agency.

Lauren and her husband escaped the cold weather and enjoyed a relaxing week at the Vidanta Grand Luxxe in Cancun, Mexico! 🌞 There, they enjoyed lounging by the pool, swimming through Rio Secreto, and making new friends with the local wildlife. 🐠

Lauren said, “The Beach Club at Grand Luxxe was our favorite spot! We were truly spoiled!” 🌴🌊

For any new agency, the number one goal is landing your first clients. 🤝

It’s also one of the most intimidating parts of launching a new firm – how can you stand out from the pack and prove your value against more established competitors?

👉 T/K co-founder Dean Trevelino shared his client acquisition advice for new agencies with Forbes:

“Look bigger than you are through your Web presence, services and the experience you offer. The goal is to get upstream with larger companies (middle market) versus being limited to small businesses. Small business lands you more small business. The middle market opens things up. Offer smaller budgets to bigger fish to build your experience, and then you are off and running.”

More tips from the Forbes Agency Council ⬇️
https://www.forbes.com/sites/forbesagencycouncil/2023/12/18/17-ways-to-acquire-new-clients-when-an-agency-first-launches/?sh=3f90f3f4627d

Council Post: 17 Ways To Acquire New Clients When An Agency First Launches New agencies often start off operating lean, but without clients in the pipeline the minute the doors open for business, a recently launched firm could face trouble.

T/K clients dream big – Dream Home big. 🏠✨

This month, VPs Elisa Suri and Hilari Barton and Senior Account Executive Madelyn Hill headed south to Anastasia Island, Florida to support our client Belgard Outdoor Living at their HGTV Dream Home 2024 event!

For the ninth year in a row, Belgard is a sponsor of this exciting giveaway. The T/K team always has a great time planning and executing the event with a group of talented influencers, and, of course, getting to check out the beautiful house. 🤩

This year, a few highlights of the trip were a beautiful sunset cruise, a personalized tour of the cutest town and a lot of great food! ⛵️