Kleber & Associates

New Social Media Algorithms for Building Product Marketers

New Social Media Algorithms for Building Product Marketers - Kleber and Associates There was a time not too long ago when LinkedIn users saw timeline posts in an order heavily influenced by the popularity of content. That is to say, many audiences viewed the same Gary Vaynerchuk posts because they were “trending”. This popularity reinforced itself over time, making it increasi...

The Copper Barometer
Elmira Stove Works Amba Heated Towel Racks Ultra-tec Cable Railing

The Copper Barometer - Kleber and Associates or of robust performance?Copper, a favorite of plumbers and penny hoarders for centuries, has a reputation as a key economic indicator of the overall health of the economy. In fact, the warm, patina-prone metal has earned the moniker “Doctor Copper” for its prognosticating abilities.Copper is wi...

Paris Olympics and Contractor Loyalty for Building Products

Paris Olympics and Contractor Loyalty for Building Products - Kleber and Associates With the Summer Olympics in full swing, we have our eyes on Paris and we’ve been thinking about what loyalty means. Sure, everyone’s particularly loyal to his or her home country... and that’s especially true during the Olympics. But as an organization dedicated to building materials marketing...

A.I. Lessons for Building Product Brands by Toys R Us

A.I. Lessons for Building Product Brands by Toys R Us - Kleber and Associates It’s no secret that generative artificial intelligence tools are the Next Big Thing.While some may perceive AI as a potential threat to job security – its integration into marketing strategies – presents a host of opportunities for those poised to adapt and innovate. A prime example for the tr...

Why Social Media Isn’t Enough For Growing Building Product Brands

Why Social Media Isn’t Enough For Growing Building Product Brands - Kleber and Associates For some marketers, the allure of social media is akin to the siren song in Homer’s Odyssey. It delivers effortless connection. Amplifies brand awareness with a single post. And promises to ignite audience engagement.Powerful, yes… but never quite enough. Builder products marketers would do well...

Campaign Critique: Pfister’s Stories Elevate The Trades

Campaign Critique: Pfister’s Stories Elevate The Trades - Kleber and Associates Pfister's "American Plumber Stories" docuseries highlights the fascinating personal stories of plumbing professionals across the United States. While offering an engaging behind-the-scenes look at the trade, the campaign also serves a deeper purpose... addressing the critical labor shortage facing t...

Mid-Year Economic Report: Rough Waters or Smooth Sailing?

Mid-Year Economic Report: Rough Waters or Smooth Sailing? - Kleber and Associates The Beige Book’s findings highlight that ten of the Fed’s 12 regional banks reported slight or modest economic growth. Persistent inflation – despite some businesses offering discounts to counter consumer pushback – continues to pressure the Federal Reserve to delay interest rate cuts. Frida...

Strategic Partnership Insights from Lowe’s, Lionel Messi, The Home Depot and Shaquille O’Neal

Strategic Partnership Insights from Lowe’s, Lionel Messi, The Home Depot and Shaquille O’Neal - Kleber and Associates The Home Depot released its latest earnings a week ago, and the report revealed significant insights into the company's financial performance and strategic direction. As one of the two leading home improvement retailers in the United States, the brand is a critical indicator of trends and shifts in....

Case Study: 5 Tips for Building Product Brands in a TikTok Ban

Case Study: 5 Tips for Building Product Brands in a TikTok Ban - Kleber and Associates Lawmakers across the West long have been concerned about TikTok's ties to China. They fear that a competitive government posture could access user data. Or use the platform for propaganda.In March, the US House of Representatives passed a bill that would require TikTok's parent company, ByteDance, t...

Spicy Lessons: What Building Product Marketers Can Learn From Chili Crunch

Spicy Lessons: What Building Product Marketers Can Learn From Chili Crunch - Kleber and Associates The world of gourmet food recently witnessed a heated debate with implications far beyond the kitchen.Celebrity chef David Chang – founder of the Momofuku restaurant group – attempted to trademark the term Chili Crunch. This move sparked outrage as chili crisp has long been a staple condiment in...

Neuroaesthetics: This week’s Coverings Trade Show Report

Neuroaesthetics: This week's Coverings Trade Show Report - Kleber and Associates This week, Atlanta played host to the most prominent annual event highlighting the latest innovations, trends and technologies in the North American Tile and Stone industry — Coverings. As a marketing communications firm specializing in building products, our team is always excited to participate ...

Campaign Critique: Trex Puts Sustainability Into Action

Campaign Critique: Trex Puts Sustainability Into Action - Kleber and Associates When it comes to environmental sustainability, actions speak louder than words.That's why the alliance between the Trex Company and REI Co-op is such a powerful action… it aligns with core values and promises of both brands’ audiences. And this collaboration allows each brand to live up to its p...

Building Better Brands: Two Flooring Leaders Share Their Secret Weapon

Building Better Brands: Two Flooring Leaders Share Their Secret Weapon - Kleber and Associates When it comes to building material sales, effective product marketing is the cornerstone of success. It's the voice that educates potential customers. Positions products and services in the market. And ultimately, helps to drive more sales. But for many residential and commercial building product br...

How to Boost Engagement for Building Product Newsletters

How to Boost Engagement for Building Product Newsletters - Kleber and Associates In the age of information overload, marketers involved in building material sales face a constant battle for attention.All too often, one-size-fits-all newsletters end up buried in inboxes… unread and unappreciated. But consider what if that generic content – could be tailored to resonate more d...

What Wendy’s Hamburgers can teach us about Marketing Building Products

What Wendy's Hamburgers can teach us about Marketing Building Products - Kleber and Associates In the last week of February, the fast-food chain Wendy’s had a real PR problem on its hands. Their new CEO, Kirk Tanner, announced in an earnings call that one of the initiatives Wendy’s was planning to implement would be dynamic pricing. He promoted that new menu boards in Wendy’s restaurant...

Influencer Marketing 2024 | 8 Tips for Building Product Brands

Influencer Marketing 2024 | 8 Tips for Building Product Brands - Kleber and Associates While blogs still hold relevance, they are now just one guiding light which shines on the influencer marketing horizon. Today, influencers wield influence on platforms such as Instagram, TikTok, Facebook, video streaming sites and yes, even podcasts. The best of these influencers engage audiences on...

Campaign Critique: What Building Products Can Learn From Furniture Brand Battles

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Campaign Critique: What Building Products Can Learn From Furniture Brand Battles - Kleber and Associates In the world of home furnishings, few names evoke as much recognition as Ikea.Founded in 1943 in Sweden by Ingvar Kamprad, Ikea revolutionized the furniture industry with its flat-packed — self-assembled designs — and affordable price points. What started as a small mail-order business has grown...

Lessons Learned from KBIS/IBS 2024

Lessons Learned from KBIS/IBS 2024 - Kleber and Associates Women Continue to Make Great Strides in the Industry This past Friday was International Women’s Day, and the theme was “Let’s inspire inclusion.” As our team participated at the Las Vegas Convention Center the week prior, we continued to consider the growing influence and increasing roles f...

What Building Product Brands Can Learn From the Super Bowl

What Building Product Brands Can Learn From the Super Bowl - Kleber and Associates While ‘Clever’ Wins the Super Bowl…Building Products Marketers Should Be SmartWhen It Comes To Influencer Marketing Last year, Solo Stove – the brand of innovative smokeless firepits – unveiled a partnership with hip hop artist and noted cannabis enthusiast Snoop Dogg. It was a disastrous ...

Building the Future: 3D Printed Homes and Strategies for Scale

Building the Future: 3D Printed Homes and Strategies for Scale - Kleber and Associates Photo captured from the video, LATICRETE Brand Promises, posted to YouTube November 15, 2022 “LATICRETE’s intention is to bring our products – our technology – to everyone in the world. To help build better, greener, safer buildings.” David A. RothbergChairman of the Board Steve Kleber...

FenceTech Trade Show Report – Best New Product Review

FenceTech Trade Show Report - Best New Product Review - Kleber and Associates Last week, the Kleber team participated at FENCETECH, the premier annual trade event for manufacturers and suppliers to the fence, gate, perimeter security and metal working industries. This year’s event was held in Nashville, and the atmosphere was professional and focused, reflecting the industr...

More Online Sales Growth Opportunities for Building Product Brands

More Online Sales Growth Opportunities for Building Product Brands - Kleber and Associates When we last addressed this subject about a year ago – we cast our hopeful eyes forward – and offered suggestions for “best practice” recommendations to help Building Product Brands manage growth in the online sales channel. In reflection, perhaps we may have even understated the importance ...

CES 2024: Smart Home Trade Show Report

CES 2024: Smart Home Trade Show Report - Kleber and Associates It’s that time of year again when the world’s leading tech manufacturers met to showcase their new and amazing products. This past week, global innovators unveiled groundbreaking advancements at the Consumer Electronics Show in Las Vegas. This year seems to have marked a turning point, where thi...

10 Digital Marketing Trends for Building Products in 2024

10 Digital Marketing Trends for Building Products in 2024 - Kleber and Associates When it comes to digital marketing for builder products… staying ahead of trends is crucial for success. With the dawn of a new year, comes the opportunity to explore new, proven strategies to streamline effectiveness and boost results. Consider these 10 trends — that are poised to shape the wa...

Empowering Women in Construction: Marketing Initiative-of-the-Year
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Empowering Women in Construction: Marketing Initiative-of-the-Year - Kleber and Associates Historically, at the end of every year, the team at Kleber and Associates has awarded a Campaign of the Year. This accolade always goes to a marketing campaign we thought rose above the rest. This year, we’re pivoting in a bit of a different direction… and our Campaign salute is actually an Ini...

How to Maximize the Buyer’s Journey for Building Products

How to Maximize the Buyer's Journey for Building Products - Kleber and Associates No doubt, you’ve discussed the concept of aligning with a buyer’s journey for your sales & marketing team. In the construction industry, the traditional buyer’s journey offers unique opportunities for Building Product Brands. Understanding that specific path is key to nurturing more building ...

Our Top 5 Most Read Stories of 2023

Our Top 5 Most Read Stories of 2023 - Kleber and Associates The Home Depot: Outdoor Living in Focus The Home Depot released its second quarter results are seen as a key indicator of the strength of the overall home improvement business. While there were still some red flags in its numbers, they were smaller and perhaps a little less red as indicators of what...

Sauder Cabinetry Names Kleber & Associates Agency of Record

Sauder Cabinetry Names Kleber & Associates Agency of Record - Kleber and Associates ATLANTA (November 28, 2023) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused exclusively on the building products industry, has been selected as agency of record by Ohio-based  Sauder Building Products, a division of Sauder Woodworking. The largest catego...

Campaign Critique: What Building Product Brands Can Learn From La-Z-Boy Recliners

Campaign Critique: What Building Product Brands Can Learn From La-Z-Boy Recliners - Kleber and Associates Self-awareness is an attribute that’s in short supply these days. Especially when it comes to brands. Too often, we see brands trying to be something they’re not… and attempting to reach a higher caliber of customers. Perhaps it’s to bend to social pressure. Or to leverage a consumer trend. ...

The Home Depot: Outdoor Living in Focus

The Home Depot: Outdoor Living in Focus - Kleber and Associates Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the opportunities in the growing outdoor living segment of the home renovation industry. Since Labor Day weekend is a time for some to embark on outdoor living DIY projects, we thought it....