Cardinal Digital Marketing

Hear from the heavyweights of healthcare marketing at SCALING UP: The Healthcare Performance Marketing Summit. 💪⚕️

2 days. 30+ speakers. Unlimited inspiration.

We've got the best folks in the business to help you propel your marketing efforts and explore new frontiers in patient acquisition.

Make 2025 your year for exponential growth. Save your virtual seat today: https://bit.ly/3z8mWrz

📢 Early bird tickets for Scaling Up: The Healthcare Performance Marketing Summit are ON SALE NOW.

Dynamic panels, AMAs, spirited debates, and rapid-fire sessions.

Hear from experts who’ve been in your shoes. They’ve scaled multi-site groups from 1 location to 100. You’re not hearing theories; they’ll share their real experiences, challenges, and solutions.

P.S. All early bird ticket holders will be entered into a raffle to win Apple AirPods Max headphones. Register today for the chance to win! https://bit.ly/3WPJwhE

DYKEMA here we are. Booth #14 – Represent! 🦷

We’re out here helping the largest DSOs accelerate growth with data-driven, HIPPA-compliant marketing.

You’ll find us right next to the famous Patient Prism booth… and we know you all love Amol.

So, stop by, say hey, and enter our giveaway while you’re at it. You could win a YETI cooler or a cup.

Dental marketing is getting harder…

Attracting new patients is tougher than ever due to economic pressures, privacy concerns, and tight budgets.

Consumers are hesitant to spend on elective care, and marketing budgets are tight.

The FTC’s enforcement of privacy regulations means that DSOs must comply or risk lawsuits, as highlighted by the recent Aspen Dental case.

This is why we’re headed to Dykema DSO 2024 next month (Booth #14)!

At Dykema, we'll help dental groups navigate these issues with innovative strategies to maximize patient acquisition and ensure compliance.

Join us in the Mile High City to learn from industry experts and get the tools you need to thrive in today's competitive landscape.

PS: We’re giving away some fantastic prizes to make your summer a lot …

Find out more here: https://bit.ly/3RZKLbn

Hopscotch Primary Care has a new website, courtesy of Cardinal! 💻✨

Our team crafted a beautiful site that’s easy to navigate and intuitively organized, ensuring patients effortlessly find the information and services they need.

Currently serving 10 locations across North Carolina, Hopscotch’s website is built to easily expand as they open new locations.

Check out their new site and learn how they’re transforming healthcare in rural communities through advanced primary and comprehensive care for adults on Medicare.

https://hellohopscotch.com/

Vegas, here we come. 🎲

We’ll be at HMPS24 (brought to you by the Forum for Healthcare Strategists) on April 17-19.

Come show your face!

This conference is exclusively designed for healthcare marketing professionals (like you). They’re talking about everything from enhancing patient experiences to mastering the latest digital tech.

Plus, it's a great opportunity to connect with peers.

Register here: https://www.healthcarestrategy.com/summit/

When crafting a full-funnel advertising strategy, you’ll want to use creative content that captures attention, creates interest, AND drives conversions, of course.

Here are some detailed tips on how to create the best content for your full-funnel strategy:

📹 15-30 Second Skippable Video

Use short-form video to grab immediate interest. Primarily use skippable video ads to qualify warm audiences and exclude cold audiences (puts OTT at a disadvantage).

This will w**d out the people who aren’t interested and ultimately capture the ones who are.

⭐ Brand Early & Often

While top-of-funnel video content should not be conversion-focused, your brand should be introduced within the first 5 seconds and maintain a presence throughout to maximize brand recall.

You want patients to remember you when it’s time for them to make their ultimate care decision.

📝 Long-Form Blog Content

Within a content amplification paid media strategy, long-form blog content captivates and educates the audience while driving meaningful interactions.

This is useful in the middle of the funnel, where you're targeting semi-qualified traffic, but you don't want to push potential patients to a conversion-focused landing page just yet.

👩 Patient-Focused

No matter what stage of the funnel you are in, always consider how the content you are creating is providing value to the patient.

You always want to make sure that the content you're creating is providing some value because if it’s not, it's not going to help them choose you as a provider over someone else.

Remember, to craft a comprehensive omnichannel strategy that goes beyond traditional advertising, be sure to integrate organic and earned content.

This will not only build your brand’s authority and trust but also reinforce your paid advertising efforts!

Coming atcha LIVE from Kissimmee, FL!

Thrilled to be supporting ATI Physical Therapy, which happens to be the nation’s largest PT group AND one of our wonderful partners.

With 900+ locations across 24 states, we’ve been lucky enough to serve as their strategic advisor in shaping and refining their digital media strategy.

Our team can’t wait to help ATI grow their business even more through digital marketing in 2024!

Quit playing hard to get and register for Scaling Up already! 🙄

It’s not your average healthcare conference–it's a masterclass in patient acquisition.

During our 2-day virtual event, you'll get concrete, performance-driven insights to transform your healthcare group in 2024. Secure your spot today! https://bit.ly/467w6zd

How can mental health providers reach those who need care the most?

Digital marketing.

Our CEO Alex Membrillo will be at the Mental Health Marketing Conference in Franklin, TN, as a speaker on the Multi-Site Marketing for Large & High-Growth Companies session at 11:25 AM on September 26.

He’ll share insights from working with dozens of mental health providers like Lifestance Health, Geode, and Empower, including how to:

💢 Optimize your website to improve organic visibility and leads
💢 Develop a scalable media strategy that supports both the local and system-level
💢 Innovative strategies to help more patients get mental health treatment

We are also offering a 20% OFF coupon code for all tickets when you enter the code CARDINAL at checkout! There is also a virtual ticket option for those unable to attend in person.

Don't miss this opportunity to elevate your mental health marketing efforts and effectively reach those needing care. Register now! https://www.universe.com/embed2/events/63ce044e1f22cc0020b73cb9?state=%7B%22currentDiscountCode%22%3A%7B%22code%22%3A%22CARDINAL%22%7D%7D

Growing fast and kicking ass! Cardinal has made the 2023 Inc 5000 list of the fastest-growing private companies in MURRICA! This marks our 5th year making the list. Thanks to our Flockstars and clients that push us every day to innovate and grow.

It was so refreshing to get out of the office to visit our client ATI Physical Therapy in Chicago the other week!

We had so much fun, we forgot to take a better picture than this one at our axe-throwing adventure.

There's no replacement for getting 15 brilliant minds in a room to create a vision for the future and continue to drive innovation in the digital landscape of physical therapy marketing.

Let's make it a quarterly thing!

We are thrilled to be a sponsor for this year’s HCMIS (Healthcare Capital Markets & Innovation Summit) in Columbus, Ohio!

In addition to our sponsorship, our CEO Alex Membrillo will be presenting on a panel to discuss growth strategies for PE-backed healthcare groups with Council Capital and Equity Commercial Real Estate Solutions.

Looking forward to meeting with 300+ healthcare innovators, dealmakers, and top industry executives.

Want to connect in Columbus? Reach out and we’ll set up a time to meet. See you there!

Is your digital marketing agency meeting your needs and expectations?

The end of Q4 is approaching, which means fast-growing healthcare groups need to evaluate agency performance going into the new year.

When creating a digital growth strategy, you want a partner that aligns with your business vision.

As you’re planning your marketing goals for 2023, ask yourself if any of these red flags are plaguing your partnership. https://bit.ly/3u6kHPo

Google’s AI-powered solutions, like Smart Bidding and Performance Max, allow marketers to reach more people efficiently, but are they reaching the right people?

PPC advertisers who don’t set robust lead quality control measures will suffer from poor lead quality. Their incoming leads end up not converting into booked appointments, which wastes time and money.

Focus on these effective Google Ads strategies to improve lead quality while still bringing in more and more conversions using automated, AI-powered ad campaigns:

⭐Ensure conversion actions are appropriate for business objectives
⭐Assign values to conversion actions to prioritize different types
⭐Use value-based bidding strategies to optimize campaigns

You can drive high-quality leads AND harness the power of machines, so long as you find the proper balance! ⚖️

https://bit.ly/3VQqch5

Google is pushing advertisers to automated bidding…

The problem is, these machine learning algorithms are programmed to chase easy conversions, NOT good-quality leads. This can in turn, negatively impact your cost per lead & cost per click.
Healthcare marketers can still enjoy the benefits of automation while retaining their focus on high-value leads.

To succeed in 2023 & beyond, make the most of your Google Ads campaigns by implementing strategic quality control measures. Quality over quantity! https://bit.ly/3OsrpZi

SEO is rapidly evolving. Are you prepared?🔎

As Google continually refines its ranking algorithm, healthcare marketers must stay informed of the latest search engine optimization strategies, best practices, and updates if they want to build a reliable patient acquisition machine. Focus on these top trends for 2023:

1. Helpful content is a must

You must provide patient-first content to stay ahead of the SEO game. Your website content must thoroughly answer your patient’s questions to the point that they don’t need to conduct further research after going through your website.

2. Continual shift from keywords to entities

Keywords are still important, but entities are becoming more critical. Therefore, your website must adopt more sophisticated SEO strategies instead of focusing solely on raw keywords to capture the search algorithm’s attention.

3. Constantly evolving SERP features

You must prioritize controlling how you appear in search results and seek opportunities to represent your brand better.

4. User experience remains paramount

If you haven’t updated your website to comply with new ranking factors, you need to prioritize that in 2023. Google’s relentless drive to create the optimum search experience will only continue.

5. Website security threats can't be ignored

WordPress plugin breaches are rising, so keep your site software up-to-date to minimize that risk. Meanwhile, you should only use trusted plugins, such as Yoast, with people hacking the entire plugin nowadays to gain access to all its users.

6. AI-powered tools changing how SEOs work

AI tools benefit your SEO strategy as they bring higher efficiency, more insightful data, and scalability. They also help you align with Google’s new emphasis on schematic search.

https://bit.ly/3gfp0V2

Want to set and achieve tangible marketing goals that drive growth like a BOSS?

You may already have loose goals like “I need to increase patient volume by 25%” or “reduce CPAs by 50%."

Dig a little deeper. Vague marketing goals result in poor performance and missed growth targets. Not to mention they don’t help you actually budget your marketing and media investments.

If you’re having trouble planning for the new year or feel your goals lack clarity, join our webinar:

2023 Marketing Goal Setting: A Proven Framework for Healthcare

During this practical webinar, our team will walk you through Cardinal’s goal-setting framework and show you how to tailor goals to include capacity requirements, location and market-specific nuances, and service line priorities.

Last chance to save your seat and submit your goals when registering! We’ll dissect REAL goals and provide recommendations on how to improve them. Register now!

When: Wednesday, November 16 at 2 pm
Where: https://buff.ly/3EAP0nu

Last chance to save your seat for the Mental Health Marketing Conference in Nashville, Tennesse! Our CEO Alex Membrillo and featured marketing panelist will give you actionable insights on how to help more patients get the mental health care they deserve.

Grab your tickets today to expand your reach and build a dependable patient pipeline through the power of mental health and addiction treatment marketing.

When: Wednesday, November 16th at 2 PM
Register: https://www.mhmarketing.org/mhm-22-tickets

With 2023 fast approaching, you need to have crystal clear marketing goals.

“We need 5% patient growth year-over-year” doesn’t cut it as an actionable goal. To appropriately guide your media investments, you need more specific goals that align with each brand and location’s revenue targets.

If you’re having trouble planning for the new year or feel your goals lack clarity, join Cardinal’s upcoming webinar! During this collaborative goal-setting workshop, you’ll hear from Cardinal’s healthcare marketing experts:

✸ Rich Briddock // SVP of Strategy & Analytics
✸ Evan Ilgenfritz // Director of Strategy, Paid Media
✸ Lauren Leone // SVP of Healthcare Marketing

Start 2023 off the right way with tangible marketing initiatives that align with your organizational growth targets. Register today and have your goals ready for our team!

When: Wednesday, November 16 at 2 pm
Where: https://bit.ly/3UlNwCY

It’s time to make your business objectives a reality by setting realistic media goals.

A lack of clarity with your goals will result in several issues, including:

💢 Poor lead quality
💢 High CPCs
💢 Under-served locations
💢 Capacity & budget misalignment.

Robust goal setting brings tangible direction to your pay-per-click (PPC) advertising plan and its performance. Drive a successful Google Ads strategy by correlating digital performance with marketing goals.

Understanding how many new patients you need and then working your way back to those digital lead objectives will help you focus on the KPIs that actually matter! https://bit.ly/3DOVEow

Cardinal is excited to announce that our CEO, Alex Membrillo will be a featured marketing panelist at the Mental Health Marketing Conference in Nashville, Tennessee!

Having helped huge brands like Lifestance Health grow to 500+ locations, our agency is passionate about advocating for mental health awareness and improving access to mental health services.

Alex will share insights on how to:

★ Expand your reach with innovative marketing tactics
★ Build a dependable patient pipeline
★ Help more patients get mental health and addiction treatment

Save your seat today to learn how to up your mental health marketing game and reach patients that need care now!

When: Wednesday, November 16th at 2 PM
Register: https://buff.ly/3UjmGLC

Vague marketing goals result in poor performance and missed growth targets. 📉

Get a head start on planning your 2023 marketing objectives the right way by joining our LIVE webinar. Learn how to develop clear goals that align with your organizational growth targets. During this collaborative goal-setting workshop, you’ll hear from Cardinal’s healthcare marketing experts:

✸ Richard Briddock Briddock // SVP of Strategy & Analytics
✸ Evan Ilgenfritz // Director of Strategy, Paid Media
✸ Lauren Leone // SVP of Healthcare Marketing

Register today and bring your goals to the workshop. Our team will be taking questions to help you hone your goals.

When: Wednesday, November 16 at 2 pm
Where: https://bit.ly/3TSFtN4

Maximize your PPC budget and lower your cost per click when you use these Google Ads best practices:

🍑 Refining your keyword strategy
🍑 Optimizing your landing pages
🍑 Improving your ad copy
🍑 Re-evaluating how you bid
🍑 Taking advantage of remarketing campaigns
🍑 Measuring performance more efficiently

It’s all about making data-driven decisions to build a sustainable process that fills your patient pipeline with high-intent, high-quality leads! https://bit.ly/3fsh1nf