The Generalist

We are so excited to host our first kids focused event ✨THIS SATURDAY ✨, December 9th at 11am!

will be bringing a little bit of "Story Tree" to The Generalist for a wintry storytelling event with the opportunity for attendees to not only hear a tale of a student-favorite character, "Trickster Mouse," but also create a story-themed craft. Best for ages 3-10!

Free to attend! A $5-10 donation is suggested to cover material costs.

We love RSVPS- grab yours in the link in our bio and tag a friend who should know about some Saturday kid friendly fun! 🌲🦉

🚨 WE ARE CLOSING EARLY TONIGHT (Monday 12/4) @ 6PM for a private event! 🎄

Sorry to miss ya’ll but look forward to seeing you during our normal hours the rest of this week:

Tuesday-Friday // 11am-10pm
Saturday // 10am-10pm
Sunday // 11am-6pm

Deck the halls with us with Marcella's Bloom Supply this Sunday! ✨🌿 Join our wreath-making workshop and craft a festive masterpiece with locally sourced greenery from their family farm. Your ticket includes a 12-inch wreath form, fresh greenery, delightful adornments, hands-on guidance, and our festive holiday punch, perfect for BYOB! 🎄🌟 Bring your own flair with garden gloves, snips, and extra adornments. Plus, double the fun and save when you bring a friend and grab two tickets! Let's make this holiday season extra special. 🎁🍷

Happy Sunday! We’re open today with new extended holiday hours - come shop with us from 11 am - 6 pm! ✨✌🏻

Happy Thanksgiving! This shop is closed today and tomorrow so our team can be with family and recharge before the holiday season hits us full swing.

We are especially grateful for our community today: each and every one of our customers from regulars with repeat lunch or candy faves, new folks who discover us for the first time, and those who think of us when buying a gift for a loved one.

The Generalist would be nothing without our 85 vendors (and counting) who we are so proud to work and share success with. Our amazing team keeps us moving and grooving and improving every day - we are beyond thankful for a squad of team members who are a delight to work with and also feel like family.

Cheers to celebrating the people in your life! ✨

Get into the holiday spirit with the floral and greenery experts behind as they lead us through making your own unique wreath for the season with locally sourced greenery from their family farm.

$50 for one ticket, or buy two for $90 and save! Ticket includes all the materials for your wreaths plus a festive punch perfect for BYOB!

Ticket link in our bio, grab yours before they’re gone 🎄

📢 PSA 📢 we are CLOSED Thanksgiving + Black Friday to give our team some much deserved time off as we head into the busy retail season.

Come hang with us this weekend or catch us before the holiday! We will be open normal hours Monday-Wednesday and extended Sunday hours all December long. ✨

Thanksgiving is fast approaching and we’ve got food on the brain 😮‍💨 Fresh restock on all our fun foodie goods from ✨🥧✌🏻

Tomorrow we’re excited for a special edition of SOFT LANDING ✨ In the spirit of Friendsgiving, we’re bringing a lineup of pals of The Generalist to our monthly variety show to share their work with us!

Featuring (in no particular order)…

💫 EMILY //
SPOKEN WORD + MUSIC

✨ADHAM //
LIVE MUSIC

💫 LACY SNAPP //
ORIGINAL POETRY

✨LORA //
POETRY + STORYTELLING

Show is free to attend!
Doors @ 7pm // show starts @ 7:30

BYOB welcome, come enjoy a cozy evening with us!

⭐️ NEW IN THE SHOP ⭐️ Sparkling Agua Frecas from ! An authentic Mexican drink with a modern twist ✨

With its delicious take-me-on-vacation flavor to match its gorgeous packaging design, this fun bev has quickly become a staff favorite!

Come snag one and brighten up your day 🌴

Did you know The Generalist has a hidden gem behind our velvet curtains- our exclusive private event space? 🎉 Perfect for hosting up to 50 of your nearest and dearest! 🍷

Our holiday dates are filling up quick - head to the link in our bio to fill out our interest form and we’ll get back in touch ASAP to help you make your party dreams come true ✨🥂🎁

📣✨ NEW Johnson City tees just hit the shop, plus a restock of some old favorites 👀 Happy Wednesday! Come check them out today ✌🏻

Happy Saturday! ✨ We’re here from 11 am - 10 pm today ✌🏻💙 Come by and see us!

We kicked off November this week with a special morning team brew with our friends and neighbors over at Johnson City Brewing Company to start the brewing process of our favorite beer, the Apple Butter Golden Ale, using our favorite local 🍯

If you didn’t know, the honey we sell in our shop is harvested from bees raised lovingly by our owner ’s rad dad, Richard, and a key ingredient in this tasty Golden Ale! 🐝

It was so fun to see the genius operation they have in their production facility at JCBC. We loved seeing their team in their element!

Join us for the release Wednesday, November 15 at the downtown Johnson City Brewing location — we’d love to raise a glass with you 🍻

Johnson City, you really showed up for us in the JC Press Readers Choice voting this year! But with numbers like this coming out of our first year open, we were anything but surprised.

Thank you for showing up. Thank you for telling your friends. Thank you for supporting our vision of building Johnson City's next great 100-year-business.

We can't wait to see all 14,154 of you this holiday season as you browse our 100+ Local vendors, brands from the Internet and your favorite treats from your childhood.

📚 Join us TONIGHT at 7pm with Atlas Books as we celebrate the release of Johnson City native L.S. McKee's captivating new poetry book, 'Creature, Wing, Heart, Machine'! 🎉📖 Don't miss this special evening featuring a reading, Q&A, and book signing with the author!

Tomorrow night, join us for our monthly variety show, SOFT LANDING, with a ~spooky~ twist! 🕯️

We’ve got three featured performers who are sharing their best scary and strange stories and original songs. Our non-alcoholic bar will be open if there’s a fun bev you’ve been wanting to try, and BYOB is welcome for all our friends 21 and up!

As always, the show is free but we encourage you to bring cash to tip your artists (we accept card donations too 😎). Doors open at 7pm, show will start by 7:30pm!

RSVP link below with more info, hope to see you there 👻

Happy spooky season 🎃 We’ve got the perfect accessories to celebrate! These motel keychains from feature all the classic locations of our favorite scary movies/shows 👻 Which is your favorite?

This week our friend Bhumi with is back by popular demand, offering her hands on workshop to create your very own custom lip shade! Choose between a matte lipstick or shiny gloss, accompanied by a complimentary glass of either our favorite NA sparkling or a glass of wine for those 21+!

Ticket link in our bio, grab your spot before it’s gone💋

Unleash the MONSTER within you this Friday at The Generalist as we bring you a spine-tingling soirée like no other! Get ready to dance the night away at MONSTER MASH, featuring the electrifying DJ Worm. It's a ghoulishly good time that you won't want to miss!

Our NA bar will be open, serving up a spooktacular selection of non-alcoholic potions, elixirs, and brews to keep you refreshed and energized throughout the night. Sip on our chilling concoctions and stay in high spirits while enjoying the electrifying atmosphere.

We've brewed up an unforgettable evening of spooky tunes, non-alcoholic delights, and a ghoulishly good time.

Don't wait – the spirits are rising, and this Friday promises to be a MONSTER of a party. See you there! 🦇👹👽

We’ve got an exciting week of events and happenings at the shop! From an author reading with , the pub crawl, a Monster Mash party with music & the NA bar open, to a spooky pop perfect for finding your Halloween costume and getting into the October spirit! Come get cozy with us and have some fun ✨🎃

It’s officially Autumn in Appalachia, and Three Sisters Conservers dropped these perfect tees off at the shop to celebrate 🍎🍂 Come grab a pint of their famous Apple Butter & a tee today - we’re open 12 pm - 5 pm!

🍂 Join us this Saturday for the perfect way to get your fall decor up and running! 🍁 Our interactive Dried Floral Pumpkin Workshop hosted by is the perfect way to embrace the season. 🎨 Whether you want to drop in or secure your spot in advance, we've got you covered! Grab your ticket via the link in our bio, or drop in and try your luck at what pumpkins we have available day of. ✨

Enjoy the Generalist's Tasting Room, an evolution of our Booze Free Happy Hour events with a focus on one brand each event! We’re kicking the series off with samplings of our most popular beverage brand: !

Recess offers a variety of sparkling waters infused with adaptogens for a balanced, refreshing sip. Your $10 ticket includes a tasting of each Recess flavor, plus one full-sized can to enjoy in our lounge space.

A great way to take a tour of flavors and fall in love with your new favorite fun bev! Presale tickets are available via the link in our bio, or walk up night-of and pay at the door ✨

Join us at The Generalist event space for a night of creativity, laughter, and delicious beverages! 🎨🍹

Unleash your inner artist as we guide you in decorating your very own painted tote bags. Whether you're a seasoned painter or picking up a brush for the first time, this event is all about having fun and letting your imagination run wild!

🎟️ Your ticket includes a refreshing non-alcoholic beverage to fuel your creativity, and for our 21+ friends, feel free to BYOB to cheers to the changing season. Link below bio to purchase! 🥂🍁

Happy Tri-Pride! 🌈 We’re here till 10 pm, stop by and say hi 💖

Join Rachel and Shanna, owners (and sisters) of Marcella’s Bloom Supply, to decorate pumpkins with dried flowers! 🧡

Flowers were grown and harvested from their flower farm and dried for endless enjoyment! All supplies and instruction be provided and creativity will be your guide. Choose between a small or medium Jack Be Little pumpkins to decorate, or grab a few! Link in our bio to grab your spot ✨

Meet tonight’s performers for SOFT LANDING (in no particular order)

✨ ANDREW // music
💫 EMILY // storytelling
✨ CAMILLE // poetry
💫 COACH PRICE // poetry

RSVP link below - hope to see you there! ☁️🛬

Join us tomorrow night for our monthly variety show with a fresh set of performers sharing their poetry, storytelling, and music! Doors open at 7, show starts at 7:30 — RSVP to guarantee yourself a seat and bring some cash to tip your performers! ✨ ☁️🛬

Update! ✨ In lieu of our bouquet workshop, we have decided to offer a walk-up flower bar tomorrow! 🌷

That means more accessible price points and flexibility to drop in and build a bouquet just right for you with guidance from our experts from Marcella’s Bloom Supply.

Come by starting at 1pm and grab some fresh stems and get creative with us! 💐

Are you a floral enthusiast? Have you always wanted to learn how to arrange your own bouquet? Join us this Saturday at 1pm to learn from local flower farmers Rachel and Shanna from ! They will have a flower bar and assist with 1:1 bouquet curation for the afternoon.

Hope to see you there! 💐

Join us for two dates in September in The Generalist event space with Bhumi from Lip & Sip as she leads us through the art of blending your own perfect lip shade at the Lip & Sip DIY lipstick bar! 💋

For $25 you get...

💄 Custom lip shade handcrafted by you!
✨ Hands-on instruction through the DIY lipstick process
🍷 An option of wine or a NA fun bev to sip on while you create
Perfect for a girl's day out, gift for a loved one, or treat yourself evening!

Grab a ticket for your preferred date and time slot, limited walk in spots available 💖

⭐️THIS Saturday, September 2nd from 12pm-3pm stop by for scoops from our favorite local ice cream genius ✨

Come escape the heat with us this holiday weekend and cool off with a tasty local treat, featuring specialty flavors Smoked Chocolate S’more’s and Boozy Pear & Burnt Honey 🔥🍫🍐🍯

Join us for another fun, interactive class with where you will learn about the history, culture and craft of cocktails. Whether you attended our "Cocktails 101" class or you're just now getting the chance to sign up for the first time, you will be given plenty of detailed instructions and demonstrations as we delve further into the pantheon of great cocktails and bartenders from different eras spanning from pre-prohibition to early Tiki! 🌴

All participants must be 21 years of age or older.

Class includes...

🌴Hands on instruction of making + enjoying of two cocktails
🍍Take-Home novelty glass for your home bar
🌺A pu-pu platter of snacks!

Limited spots available, link in our bio to grab yours! Bring a friend or loved one and save ✨

TONIGHT we have a very special edition of our monthly variety show SOFT LANDING strongly closing out our day events!

Meet tonight’s performers (in no particular order) who will share a mixture of music, comedy, poetry, and even a roller skate routine! 🎤🛼🪕✨

⚡️ RYAN - MUSIC
✨ KATHERINE - COMEDY
🔥 CLIFF - MUSIC
🩷 ABBY - ROLLERSKATE QUEEN
🎤 TRAVIS - COMEDY
💫 LILLITH - POETRY
⚡️ KAYLA - POETRY
🎵 AUBREY - MUSIC

DOORS @ 7 / SHOW @ 7:30
Suggested $5 donation for our artists at the door or through our pass the hat! 💚

Come check out Johnson City Junction Days and support our local downtown businesses!

We’re stocked up on Johnson City shirts just in time for ! We’re even dropping a few new colors 👀👀 Pictured here are Berry, Graphite, and Navy ✨✌🏻 Come grab one before they’re gone!

A cool way to get involved with our downtown community!

Hey All, let's play "Where's Waldo?"
I will be walking/riding around Johnson City Junction Days with my Ride JC shirt. I'll have some prizes for the first few people who find me. To get a prize, you just have to tell me one small change you would make to help people bike, walk, or bus in Johnson City.

I have prizes from Patriot Popcorn Company, Brewrista and the Bean LLC, Terrarium Plant Store, The Main Street Pizza Company, and The Generalist. Come find me and take a prize home!

We’re so excited to host a palooza of events for the first annual and be the main hub for picking up for festival map 🗺️

In addition to tomorrow’s festivities we will have…

🍯 In-store sampling with the bee man himself, from K**b Creek Honey on Saturday from 12-3pm
🩷: Samples from Three Sisters Conservers &
🔥: Themed Junction Day Treats from