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How Safe Are Your Emails? Despite its advantages as a communication tool, most emails people receive are useless and unnecessary. 85% of all emails are considered spam. Some spam is merely annoying, but other spam messages are dangerous. At least 3 billion phishing emails show up in inboxes every day. Phishing emails are fra...

‘We can start to build that relationship’: Why Simple Mills is leaning on CTV and digital video to boost brand awareness Simple Mills is looking to use connected TV to cement its brand name with consumers. Founded in 2012, the snack brand has a presence in 25,000 brick-and-mortar locations and, over the last year, invested in growing its e-commerce business.

What Is The Best Free VPN For Mac? When you connect your device to the Internet, you connect it to a world of possibilities. At the same time, you also expose it to numerous risks. Cybercriminals need just one loophole on the internet network to intrude into your device and snoop data or mount cyberattacks.

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‘Test and learn as we go’: Publishers’ new mode of ad selling faces first test as delta variant spreads As COVID-19 cases begin to shoot back up thanks to newer, more contagious strains of the coronavirus, clouds have gathered on the horizon that are darkening everything, including the media business.

Media buying briefing: WTF are barter agencies? The concept of barter has been around since the dawn of time: you give me something I need in exchange for giving you something you need. At its most fundamental, that’s what barter agencies do, except they are the middle-men (and -women) in the transaction between advertiser and media property.

Top 4 Elements to Create Newsworthy Content Content is the most important information that you use to communicate with your audiences. Whether you communicate through videos, blog posts, infographics, communication is the key to make newsworthy content.

Are There Ways to Navigate Workplace Politics There is a lot that you need to do in order to make sure that you can find solutions for the big picture of what may be going on at your workplace. Whether you’re new or you have been at your workplace for awhile, you know that it can take some time to really figure everything out.

How Motivbase helps marketers understand the meaning behind online sentiment better as they develop new products We all search for meaning at times in our lives. Motivbase, a cultural anthropology firm that scans the Internet for deeper ethnographical meaning in the things people say and do online, is using those efforts to help companies plan for the future — in creating new products, in marketing and elsew...

How a new tool that crowdsources California privacy law violation allegations creates gray areas for businesses California Attorney General Rob Bonta has been sending companies so-called “notice-to-cure” letters when they are found by his office to be out of compliance with the state’s California Consumer Privacy Act. Now his Department of Justice is crowdsourcing Californians to do the same using a new...

Four years after its premiere, NBC News’ ‘Stay Tuned’ has stayed the course on Snapchat Four years after NBC News debuted “Stay Tuned” on July 19, 2017, what stands out about the daily news show is how little has changed. The series still airs new episodes twice a day, and Snapchat has remained its predominant platform.

Media Briefing: How publishers are preparing for the return of in-person events In this week’s Media Briefing, senior reporter Kayleigh Barber talks with publishers about the status of their plans to return to in-person events and how the virtual versions will remain in the mix.

Link Building Strategies and Resources for Busy Marketers If you’re building a link building strategy, it’s important to know that it won’t be instant. It’s a gradual process—at least, if you do it right.