Beyond Theory Creative

Nothing says happy birthday like an AI generated pile of your favorite things. To our fashion icon, our tall squire, our girls girl, a critiquer of self expression and teller of stories, happiest of birthdays 🫶👻🥳

If this is what 70 looks like, sign us up.

Celebrating seven decades of in Oklahoma City!
Check these frames from our recent spot 🎥

One small gift from us to you, a gift guide — for your last minute to-do.

Get them socks! Socks! It’s a glorious gift! But get the wrong style and you’re gonna whiff.

You gotta be sure to get the right pair. But how to choose socks they’ll actually like, AND wear?!?!

You’re not alone, sock confusion abounds! So just let us help you, stop messing around.

Follow this guide, we’ll show you the way. Each generation has a fav sock, okay?

Three days of y’all, ain’t, and fixin’-to and we’ve never felt more seen.

Frames from our latest shoot with

Like someone who’s downed 10 cups of coffee, we’re shaking with excitement to make this announcement.

National coffee brand Farmer Brothers is joining the BT fam.

Farmer Bros is a 111-year-old coffee company serving thousands of clients across the country. Found everywhere from small diners to huge casinos - chances are you’ve enjoyed a cup of Farmer Brothers coffee before.

Stay tuned for a lot more ☕️🤭

Look, let's not boil the ocean here. A writer like you? Way too witty, Beyond Theory, to be dropping the brand name at the top of the script. You're too busy dodging the synergy that comes from over-used buzzwords and imagining jusstttt the right concept for that next perfectly toned and timed campaign.

Bring your words, thoughts, and over-the-top ideas that clients would never approve – we're here for it.

And if you actually use phrases like "boil the ocean," that'll be a hard pass.

Apply at the link in our bio before AI replaces this job.

We are all screaming for this ice cream drip whip concept.

Even though it never saw the light of day, we still love it anyways 🍦🩷

With ready-to-go monthly marketing materials like social posts, training videos and tools to reach employers, .health is a simpler way for DPC doctors to promote their business and still focus on what matters most — their patients.

Drum roll please… 🥁🥁🥁

Meet Patrick, our (new-ish) Creative Director!

When he isn’t working late into the night, or being first in the office — Patrick is busy writing employee biographies (including his own).

Welcome to the team 🥳

Just business as usual around here. Some powerhouses who know they make magic all year round.

But we’ll still celebrate them today — and every day — and all women making life a whole lot better.

Frames from recent work with our friends at Devon Energy

Some people might call you out for a tab problem. Some might say you just have so many ideas going at one time, that you gotta keep your options open.

If you’re an idea-digging, word-writing human, we’re looking for a copywriter.

We wanna be them when we grow up.

They are big on the work. Big on their people. Big on muscle (we might never check that box quite to their level).

Happy Bosses Week to our favorite leaders, gym rats, and creative powerhouses! 💪🏼💼

If you can make fetch happen with an edit, we want you to sit with us.

We’re looking for a slick editor who can do their thing second-cam style. Hit us with that reel… and maybe your favorite Mean Girls quote. If the holiday moves you.

Click that link to apply.
beyondtheory.us/video-specialist/

Who doesn’t love getting charged fees? Especially when you’re coming up short in the bank department, and life stuff just happens.

Legacy Bank said ‘nah’ to charging their customers NSF fees recently. Like, way before all the other guys. In the banking world, that’s kinda a big deal. They came to us looking for a relatable, engaging way to get the word out. And we love a good campaign (and making things a big deal).

So, we built a concept to bluntly call out Legacy’s unique position on why they got rid of their fees: NSF fees are not suitable for life.

Because sometimes things are tight. Life is full of surprises. Emergencies. And all the extra costs that come up with them. Living in fear of a dreaded NSF fee when your account is low? Unreasonable. And pretty outdated.

Legacy gets it. And letting everyone know through a strategic outdoor, in-branch, and digital and social campaign (with its own snazzy bit of website work) was the way to go.

Bet you thought ‘duh’.

Bet you’re a concepting, branding, strategy-ing art director who is looking for a new agency home. Bet you like building creative that isn’t only beautiful – but lands. Bet you’re like pretty into inspiring and developing others. Bet you’re gonna apply.

Bet.*

*Please forgive us, we aren’t really that cool, and can’t pull off slang like we think we can. Click that link to apply: https://beyondtheory.us/art-director/

Solving problems, one site at a time.

Diffee came to us needing a centralized place for everyone google searching them to land. Our gut told us to keep it simple and easy to navigate.

This award-winning microsite speaks for herself, doesn’t she?

The itty bitty drive to Diffee never looked better.

We were so proud to bring this new visual direction to an iconic Oklahoma brand!

Behind the scenes with .health

Quirky meets Corporate.

Allied Arts needed a more streamlined site to reflect their playful and creative cause – one that could engage their base and inspire a whole new generation of allies.

What came together was a clean and balanced site design. Just enough color and shape to stay welcoming and fun, but enough structure and clarity to properly tell their story and the stories of those who’ve benefited from the organization over the years.

We like it, Picasso 🤌

From idea to reality, with confetti.

We’ve got a soft spot for the concept-to-production process. Especially when a hype man who could put Heavyweights-style Ben Stiller to shame is involved. And a parodied Foreigner song.

Scope-setter. Deadline-hitter. Milestone-maker. Client-pleaser. Creative-motivator. Project-management-powerhouse. That’s a lot of hyphens.

We’re sure you could come up with a solution for that, because you always have a plan B, C, D and E in that back pocket. And a prioritization system, too.

Senior Account Manager - Beyond Theory Senior Account Manager Details Do you get all fired up about helping people achieve their highest levels of success? Do you see project and deadline overlap and a ticking clock and think ‘Pffft, I got this’. Do you like to rally and build relationships in the process (while loving a good process...

There’s too much junk mail masquerading as vehicle wraps out there. So we kept it clean.

Just like swift does – with a distinct color system to represent their service lines.

A team that shows up for the glow up – deserves a glow up.

A fast-moving company with an ever-changing product offering can be a branding slippery slope, if you don’t have a plan.

For Swift’s rebrand, creating a path to clarity was strategy priority number one. And leveraging a systemized design style to encompass and distinguish all service lines was key.

Biiiigggg ice rail energy. And high expectations, literally.

When your client has the second longest ice rail in the country, you grab your board, head out to ride the rails, and shred the gnar. Don’t mind us, just learning how to ski real quick for a radical shoot on the slopes.

When client expectations are sky high, sometimes you have to meet them where they are.

Alt caption: We're soarin', flyin' there's not a star in heaven that we can't reach.

Not everyone can pull off holographic business cards, and not everyone can pull off content generation either.

We all know content is king, but it takes a solid brand foundation and a strategic content development plan (among other things) to really pull it off.