Pennyroyal Design

Our Petaluma shop is now open Wednesday through Saturday 1-5pm and by appointment. 122 American Alle We let the materials and clean lines speak for themselves.

Pennyroyal is a company born out of the desire to create your favorite carryall. We offer a range of classic silhouettes and believe simplicity is elegant. Our design is in formed by styles that will suit you throughout the decades free of trends and seasons.

Photos from Pennyroyal Design's post 08/24/2024

Half Moon Wallet. With a twist. Now available with an adjustable and removable smooth round leather cord.

Cute cute cute cute cute cute cute. 🦊🍑♥️

Photos from Pennyroyal Design's post 08/20/2024

Dare we say we are feeling ready for fall? Don’t worry, we will help you prepare. Stop in and enjoy our recent arrivals. Newly made leather goods and bits and bobs for your home and you.

08/18/2024

Mark your calendars! 🤍

PENNYROYAL Labor Day Sip & Shop.

Monday September 2nd, 11-4pm.
Come join us for the first of our Holiday Brunches & enjoy 15% OFF all in-stock items.

We are very excited to be partnering with our very own to offer gorgous little noshes paired with mimosas and other delicious sips.

119 Kentucky Street, in beautiful downtown Petaluma.

No RSVP is necessary.

Come in and join us!

Photos from Pennyroyal Design's post 08/16/2024

A punch of blue… a hand loomed silk dress from India accompanied by our favorite Large Thelma in Natural. 💙

08/10/2024

Our Brontë - with shoulder straps. Available online and in the shop now.

The strength of a work bag paired with the whimsy of a little equestrian flair. Perfectly balanced. 🖤

08/09/2024

after hours in the shop 🖤

painting by

Photos from Pennyroyal Design's post 08/05/2024

A sweet new addition to our family. 💕

The Half Moon Wallet. Three card slots, one zippered pocket and two slip pockets.

Fits nicely in our Ren and Thelma bags - and your hand.

08/01/2024

🌞 This weekend is the annual downtown Petaluma Sidewalk SALE. We are closed Thursday to finish our vacation with family, but will be participating with racks of 50$, 75$, and 100$ clothing and various sundry items both Friday and Saturday. See you there!

Also participating and so many more!

*All sales are final sale. No returns or exchanges on sale items.

07/21/2024

This weekend, this whole outfit - bag included - could be yours for 20% OFF!

Join us for the last two days of our ⚡️ Flash Sale ⚡️

20% OFF all handbags + clothing. ♥️

Friday July 19th through Monday July 22nd.

In store & online.
No code necessary.
Includes all in stock & preorder bags.

*Can not be used retroactively. All sales are final sale. No returns or exchanges on sale items. Does not apply to custom orders.

07/19/2024

I am home from vacation & FEELING GOOD!

Let’s have a little ⚡️FLASH SALE⚡️ shall we?

20% OFF all handbags + clothing.

Friday July 19th through Monday July 22nd.

Best vacation wear and travel bags ever. Trust me, I just tried them all out for you. 🏝️

In store & online.
No code necessary.
Includes all in stock & preorder bags.

*Can not be used retroactively. All sales are final sale. No returns or exchanges on sale items. Does not apply to custom orders.

07/14/2024

Swooning. Our Mini Siri is here for you. We will have her online soon. Who picked up one of our prototypes during our sample sale in February? Our from our sweet little sale bin? 🤍

Stop in today until 5pm. We will also be open tomorrow Monday from 11am-5pm as a thank you for everyone’s understanding with being closed yesterday. Come explore and collect, ask us all the questions. We love sharing with you.

07/11/2024

We are coping with this heat and still looking cool. Em is wearing a Japanese cotton-linen jumpsuit with Italian sandals and our precious Soph in Burgundy. And accompanied by our sweet Shasta. 🤍

Be sure to stop in and see all the beautiful summer styles. New sneakers, handmade hats and of course our leather goods.

Photos from Pennyroyal Design's post 07/07/2024

Our sweet Dany, Long Wallet, and Large Thelma. All in limited edition Navy. Stop in store to see our Thelma and Card & Coin Pouch. 💙

Photos from Pennyroyal Design's post 07/05/2024

Happy Friday. Thank you so much for collecting with us, we get so giddy while packing up your orders. Stop in and collect with us today until 6pm.

Emily wears our Large Thelma in Natural with a Japanese cotton dress and the last of our handcrafted Italian sandals. Emily wears our Thelma in Burgundy with a handwoven linen dress and in slide two. Perfect summer wear.

Photos from Pennyroyal Design's post 06/30/2024

Stay cool while looking cool. We have you covered when it comes to not-so-basic essentials for your wardrobe, especially for our warm summers. Our favorite Australian natural fiber, packable, certified UPF 50+ hats paired with Japanese cottons, and of course our limited edition Thelma in navy. 🤍

Stop by until 5pm today. We will be back open Wednesday at 11am but always open online for you to collect.

06/28/2024

Seasonless styling. Our whiskey Brontë worn with our favorite Silk Alva Dress and Silk Fruit Print Scarf from Mumbai. Stop in today until 6pm.

06/26/2024

Our natural leather is a must for the summer. Now is a wonderful time to collect and watch your bag evolve with you as you go out to the coast, head to Sonoma for wine tasting, or hang out downtown here in Petaluma. As we say, you are the final designer of your bag.

Our shop is closed Monday and Tuesday the next few weeks. Be sure to stop in and collect Wednesday through Sunday. Hours noted for you below.

Wednesday & Thursday: 11-5
Friday & Saturday: 11-6
Sunday: 11-5

06/23/2024

NEW Limited Edition Dany and Long Wallet in Navy.

At this time all made to order. Made from yummy Italian veg tanned leather. The beige stitching is giving slight Nautical vibes that I am quite fond of. ⚓️

Available online and in the shop.

06/21/2024

Friends that Pennyroyal together!! 💕

06/20/2024

One of the many amazing outfits we have in the shop right now. Paired with our Dany bag in Natural which is BACK IN STOCK!

I love our shop. I mean, come on, look at that amazing outfit! It’s gorgeous. And 100% hand made. All the fabric is hand loomed on shuttle looms, the sandals are completely made by hand including the hand rubbed edges to make them all nice and soft & smooth, and well, the bag, you know all about that.

06/17/2024

Quiet nook. 🤍

Photos from Pennyroyal Design's post 06/16/2024

Our sweet Dany in natural is back in stock in our storefront. She’s always scooped up so fast so we made a few for you. Dany is your summer sidekick, the natural leather will evolve with you over each day and adventure. 🤍

Photos from Pennyroyal Design's post 06/15/2024

A handful of cuties with their Pennyroyal bags!

Thank you! 🖤

06/14/2024

Burgundy + Burgundy.

How nicely the new sandals we have in the shop match our Burgundy handbags. Perfect companions for a weekend in wine country.

Photos from Pennyroyal Design's post 06/05/2024

Join us Tuesday, June 11th from 12-6, for a wonderful sip and shop event with Zou Xou. We love their shoes and know you will, too.

The collection is a narrative of classic shapes made with a modern lens, brought to life through old-school craftsmanship and exceptional materials. Crafted by artisans in small batches in Argentina, Zou Xou echos a slow, ethical and sustainable fashion cycle. We are so excited to share with you.

Make sure to sign up for our newsletter to receive more info. See you soon.

Photos from Pennyroyal Design's post 05/24/2024

A sweet new Summer Fun Bundle for you! 🤍

A Large Thelma, one of our NEW card holders & the gorgeous Tassel Key Chain. Matchy matchy.

All together + 20% OFF the bundle! Sweetness! Now you are ready for all the Summer fun that is headed your way. xoxo

05/17/2024

Thank you to all of you who came to our first Book Club last night. An evening in conversation with Dave Eggars. It was wonderful. If you would like to be in the know about future events, sign up for our newsletter. That’s the place you will find out all the good things first. Follow the link in our bio to our website and wait for the popup or scroll to the bottom of the page to find our newsletter signup button. 🤍

05/15/2024

Our beautiful Dany Bag in burgundy. Swoon-worthy.

05/11/2024

Lorna Murray hats. A store favorite for sure! These look good on everyone, are SPF 50, and roll up for easy packing.

Come on over before or after and try one on! We also have a fresh box of Runaway Bicycle and of course, we are fully stocked with gorgeous bags. 🩷 See you later today!

05/10/2024

It’s Mother’s Day Weekend. 💕 We have a whole bunch of sweet goodies - large and small - that anyone would love. And we also have a fresh batch of Runaway Bicycle - which I know you all love, too.

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Our Story

Pennyroyal is a company built out of the desire to build your favorite handbag - even if that means we start from scratch. You can choose from our range of timeless classics, take one of those and make it your own, or bring us an idea and we will design your bag together.

Choose from our line of modern, understated, classically styled bags. We do not follow trends. Trends come and go, style is timeless. We design our bags to be as relevant years from now as they are today.

Make it your own...Want a lunch pail bag in black? You got it! Want a Maureen in gold leather? It's yours for the asking! Need a longer strap, or want an extra one? No problem. We really do want to make your favorite bag.

Have an idea? Bring it to us and we can design your bag together.

Videos (show all)

I love my dog so much. 💕
I love my dog so much. 💕
Always surrounded. ♥️
First poppies of the season.
The sacred water of Tahquitz Falls flowing outside Palm Springs. ⠀⠀⠀⠀⠀⠀⠀⠀⠀I’ll be in the Petaluma shop today 11am - 5pm....
🖤 Morning chores. Not that feeding alpaca could ever be called a chore. More like a super lucky life detail. 🖤
#Repost @in_the_making_petaluma・・・Peek-a-boo! 💗 I spy some great events happening in downtown Petaluma this weekend! Tom...
Suuuuper pretty! Squeal. Also light and comfortable. 💗✨...#pennyroyaldesign #vegtanleather #estherbag #madeinamerica #ma...
Busy bees.
My brother. Playing the organ at the Green Music Center. He's a pretty amazing human being. #sacredmusic #organmusic #br...
Super fun class today @rsquared_salon in Penngrove! Thank you lovely women for hosting. 🌈💕 #rsquaredsalon #leatherclass ...
Super fun leather class today at R2 in Penngrove! Such an awesome group of ladies!

Telephone

Address


119 Kentucky Street
Petaluma, CA
94952

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