R. V. Terry Funk

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Listened to this over & over after returning from Nam.

Four Tops - Reach Out (I'll Be There) (1967) HD 0815007 HQ-Video. Four Tops - Reach Out (I'll Be There), ein Hit im Jahr 1966.

SAD.

SO Very SAD when people you love don't care enough to even invite or call.

Facebook business pages versus Facebook groups versus Facebook personal profile page for a Marine Corps League (MCL) Detachment / Department / Division -- which is the better application?

There are several different configurations for FB and a local MCL organization. And, quite honestly, the local Detachments, Departments and Divisions within the MCL are all over the place with personal profile, group or business page configurations. Lets try to break this down to assist with an effective format to get your local MCL organization's message out.

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FB Page Vs Group: Purpose
It’s important to understand the different purposes page vs group were created for. A page is like a profile but only public, so everyone on Facebook can view it. It enables businesses, public figures, and other organizations to build a presence on the platform. When users connect with your page, they receive updates and notifications on their news feed. Facebook groups let users connect with like-minded people on the platform. They were made to build connections beyond your circle of friends and have become a safe space that enables users to interact and engage with people who share their tastes.

page Vs Group: User Interaction
The difference between page and group is who you are interacting with. On a page, you are interacting with all kinds of audiences – whether they are new or old, engaged with your business, or just browsing through. This is unlike the engagement you have on a group because these are audiences who have engaged with you and want to be more involved with your business.

page vs group is like the front and back yard of a house. The front yard of a house, like a page is a message to whoever passes by. It tells you important details like who the house belongs to, the address, etc., and during festivals like the 4th of July or Christmas, the decoration pleasantly wishes everyone around. In simple words, it is your message to the world. The backyard, however, is where you invite your close friends and family for parties and picnics and spend time chatting with them. You patiently decide what food you’re going to serve, what kind of music you want to have, and who do you want to call – there’s a strategy to add value to those who participate, just like you would have in a Facebook group.

page Vs Group: Difference In Content
The content that you serve on these two fronts is also very distinct. Your page will have updates and news about your business and the messaging will have a generic tone. On a Facebook group, the messaging is more personal because it is going out to a community of people you connect with on a regular basis. You may use more intimate techniques of interaction like storytelling or going live to make an announcement.

page Vs Group: Restricted Access
pages are predominantly public. They are visible to everyone on the platform. A Facebook group however can be both public and private. You can choose to ask questions to members before you allow them access to the group, letting you choose the people you allow to be a part of the discussion. Most recently, Facebook also allows you to monetize your group by charging a fee to interested members for access.

page Vs Group: Business Or Interest Oriented
pages are the main space for marketing your products and services. It is a part of the content strategy and the focus is always on the product and what you can offer. The audience on a page is passive and will only interact with you when you post something new and of interest to them. This makes a page completely business-oriented. On the contrary, Facebook groups are created to foster discussions on topics of interest around your product or service. It opens up space for you to interact with your audience and add value to their experience. Members of a Facebook group are not only actively engaged to participate in a discussion but they can also start their own chain of discussion, making a group interest-oriented.

page Vs Group: SEO
When it comes to SEO, pages are more discoverable than a group. One of the reasons is because pages are official and authentic profiles whereas anyone can create a group around their interest.

page Vs Group: Sustainability
A page requires you to regularly post for your audience to interact with your business. It is only when you post, something will go up on the feed and reach the people who have liked your page. If you stop posting regularly, it is most likely for your page to go unnoticed. Unlike a page, Facebook groups are self-sustainable. Once you sow the seeds of interest and start conversations on the group, people will interact and share their views. While an engaged group doesn’t need constant attention, you may have to revive it and increase engagement when the group starts to go silent.

page Vs Group: Organic Reach
The reach on a page post is often lower than that of a group post. A Facebook group is created to build interesting connections and because you have opted to be a part of those discussions, they show up on your news feed and notifications, driving traffic to each post. The posts on a page completely rely on the platform’s newsfeed algorithm and more often than not, you will need to pay to reach your audience. If your user has not interacted with your last posts, it is more likely that he will not receive the most recent one.

page Vs Group: Analytics And Insights
For a business, the key aspects of social media marketing are user analytics and insights about their audience. In this aspect, pages have more features (because it is created for businesses) that help you understand how well your post performed and give you the demographics of your audience. Unlike for Facebook groups, you can use this data to promote ads on the page and reach a wider audience.

FB Personal Profile Page:
MCL Detachments, Departments and/or Divisions that are operating their page as a personal profile page (just like you would use as an individual) are missing the mark completely on interaction, promotion capability, advertising capability, and visibility in searches. These 'individual profile pages' should be terminated and recreated as a public 'business page' and/or a FB group.

Is page Or Group Better?
Businesses today need to go beyond just face marketing on their pages and actually add value to their users. It is no wonder that they have started investing a lot more time building Facebook communities that can help them add value and build stronger relationships with their audience. It is imperative for any business to have both, a page that publicly posts for its audience and keeps them informed, as well as a group that interacts with its engaged users and gets them real and valuable insights. Whether you already have a Facebook group or you are just starting one, learn how to set it up for your business.

A strong recommendation is to establish a FB business page for your MCL Detachment, Department, or Division AND establish a FB group within the business page to communicate directly with your membership. Message this page for questions or contact a member of the MCL National Public Relations Committee for insight.

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Vietnam 1965-1975