Van Leeuwen Ice Cream

PUMPKIN SPICE & EVERYTHING ICED

Good News: We just dropped a Pumpkin Spice Chai Milkshake.

Scoops of our new Pumpkin Cheesecake ice cream. Caramel drizzles. pumpkin spice chai. Whipped cream.

NO DIET IS WORTH NO JOY.

FALL HEAD OVER HEELS

Yeah, we know. Pumpkin Cheesecake screams fall louder than your neighbor’s leaf blower.

Pumpkin cheesecake ice cream. Cream cheese swirl. Graham cracker crust.

Throw on your coziest ‘fit and step into our scoop shops to try this flavor, now available nationwide.

FALL FOR HAPPINESS, NOT CALORIES.

PAGING LORELAI GILMORE

We spotted one rogue leaf fall, threw on a turtleneck, and suddenly needed a Gilmore Girls marathon.

You know what that means… Fall flavors are here.

Here’s what’s on deck:
🫐 Blueberry Jelly Donut
🎃 Pumpkin Cheesecake
🥕 Carrot Cake Dulce de Leche Swirl
🍠 Vegan Sweet Potato Marshmallow Pie (*launching next week)

These flavors are here for a good time, not a long time—just like daylight savings.

Grab them now at scoop shops nationwide. *Except Vegan Sweet Potato Marshmallow Pie - it’s taking more time to mash the potatoes than we anticipated.

IF YOU FALL FOR THESE FLAVORS, THEN THEY’RE GOOD FOR YOU.

FALL FLAVOR PUZZLE

Hey , we have a Connections idea for you. They contain hints about our new fall flavors:

🫐 🎃 🥕 🍠 🍩

Think you know what they are?

Drop your guesses below and stay tuned for the full flavor reveal this Friday.

SCOOP THE SEASON’S BEST.

LET’S GET THE PARTY STARTED

Your wedding. Your birthday. Just ‘cause.

Our catering service covers NYC, LA, and the surrounding ‘burbs.

We bring the good stuff: staff, cones, cups, spoons—basically, everything you need to make your event the envy of all your friends.

For inquiries, click the Events & Catering link in our bio.
📸

BRINGING THE GOODNESS TO ALL

SERVING UP FLAVOR

We teamed up with to bring the tennis match off the court to our NYC scoop shops.

Match Point Mint Chip x Amex. Our perfect Mint Chip, swirled with blue frosting.

This flavor’s here to make your ice cream game as sharp as your backhand.

Catch it exclusively at select NYC scoop shops, available for a limited time while supplies last.

GAME. SET. FLAVOR.

SUPERMAN? SUPER VAN LEEUWEN

Is it a bird? A plane? Nope, just our newest scoop shop in DC swooping in to save your taste buds.

Come by 14th Street today for some super goodness.

🍦$1 scoops from 11-1pm
🆓 Free VL totes for the first 100 guests
🥳 Spero Sundae by of +
👋 Say hi to
🕙 Open 11am - 12am
📍1415 14th St NW, Washington, DC 20005

A LIFE WITHOUT ANYTHING GOOD IS BAD.

NICE TO SEE YOU AGAIN, DC

This Thursday, we will officially open on 14th Street in DC, and it’s about to get GOOD.

🍦$1 scoops from 11-1pm
🆓 Free VL totes for the first 100 guests
🥳 Spero Sundae by of +
👋 Say hi to
🕙 Doors open at 11am and stay open ‘til midnight
📍1415 14th St NW, Washington, DC 20005

GOOD THINGS COME TO THOSE WHO SCOOP

🎾 GAME, SET, GIVEAWAY 🎾

We’re gearing up for another year at the US Open with the match of the century: a limited edition Van Leeuwen t-shirt and a $200 VL gift card.

Whether you’re acing it on the court or just trying to figure out what “love” means (hint: it’s ice cream), this prize will keep you cool and looking like a champ.

HOW TO ENTER:
Follow
Like this post
Tag a friend who loves tennis
📅 Deadline: August 14th at 11:59 PM EST
🏆 Winner announced: August 15th in our stories

If you can’t wait, these limited edition t-shirts can also be purchased through our website.

No purchase necessary. Winner will be chosen by random. Recipients must be residents of the U.S. and be 18 years of age or older. Instagram is not affiliated with this giveaway.

WHEN LIFE GIVES YOU A RACKET, MAKE IT A DOUBLE SCOOP

JERSEY CITY SHOWED UP

Thanks to everyone who braved the elements for our grand opening in Jersey City.

If you missed it, no worries—there’s still plenty of ice cream waiting for you.

Don’t make us wait too long.

📍 347 Grove St, Jersey City, NJ 07302

A LIFE WITHOUT ANYTHING GOOD IS BAD

HIYA, JERSEY CITY

We’re officially open. We know it’s been a long time coming Jersey City.

Here’s the scoop on today’s grand opening:
🍦 $1 scoops from 11am-1pm
🆓 Free totes for the first 100 guests
🥳 Guaranteed goodness
🕙 Sunday-Thursday 11am to midnight | Friday-Saturday 11am to 1am
📍 347 Grove Street, Jersey City

A LIFE WITHOUT ANYTHING GOOD IS BAD

FINALLY JERSEY CITY, IT’S TIME

Phew, we know you've been waiting for it... so have we.

Get ready NJ because we are almost open for business in JC.

Here’s the scoop on our opening 8/8:
🍦 $1 scoops from 11am-1pm
🆓 Free totes for the first 100 guests
🥳 Guaranteed goodness
🕙 Grand Opening Hours: 11am to midnight
📍 347 Grove St, Jersey City, NJ 07302

A LIFE WITHOUT ANYTHING GOOD IS BAD

SO CREAMY, SO DREAMY

What do you get when you pair velvety Dulce de Leche ice cream with fudgy brownie pieces?

If you guessed Dulce de Leche Brownie… ding ding ding, you’re a winner, baby.

Your prize is a big scoop of this goodness in your mouth.

Available at select grocery retailers. Check out the link in bio for our grocery locator.

HAPPINESS IS HEALTHINESS

NEXT STOP: DC-ELICIOUS

The Van Leeuwen Express has arrived at Union Station, DC!

Today’s the grand opening, and we’ve got your ticket to deliciousness:

🍦 $1 scoops from 11am to 1pm

🆓 Free VL tote for the first 100 passengers at 11am

🕙 Hours: 11AM - 10PM

📍 Union Station D.C. 50 Massachusetts Ave. NE. Washington, DC 20002. Concourse level.

HOP ON THE FLAVOR TRAIN

MINT CHIP IS BRAT 💚

Our mint chip has gotten an upgrade.

Spoil your taste buds with the same minty fresh taste. Now, naturally tinted.

Soon to be scooping everywhere, so Julia.

A LIFE WITHOUT BUMPIN’ THAT IS BAD

ALL ABOARD, DC

Next stop: Union Station! Our new scoop shop is rolling in this Thursday, and we’ve got a first-class ticket for you.

Here’s the itinerary:

🍦 $1 scoops from 11am to 1pm

🆓 Free VL tote for the first 100 passengers at 11am

🕙 Hours: 11AM - 10PM

📍 Union Station D.C. 50 Massachusetts Ave. NE. Washington, DC 20002

ALL THAT GOOD STUFF

❤️REMINDER! TOMORROW (7/21)❤️

🎀 PINTS at almost ALL VL scoop shops.
🎀 SCOOPS at NYC scoop shops only.
🎀 Limited Edition MERCH on VL website and at Tribeca scoop shop only.

🎀 SAY HELLO KITTY🍦

The word got out and the word is adorable. We’re partnering with for National Ice Cream Day.

Starting Sunday, 7/21, try our new LIMITED EDITION VL x Hello Kitty ice cream flavor: Yummy Berry White Chocolate Truffle. White chocolate ice cream. Raspberry swirls. Rich chocolate truffle brownies.

PLUS swing by our Tribeca scoop shop from 11am-3pm this Sunday for a Hello Kitty treat.

We’ve got an exclusive VL x Hello Kitty Sundae, VL x Hello Kitty Milkshake, and friendship bracelets by for the first 100 customers.

Pints will be available at most scoop shops. Swipe for more details.

50% of profits from the sale of all VL x Hello Kitty ice cream and merch will go to , a nonprofit that educates and inspires people to choose kindness.

HELLO KITTY. HELLO FLAVOR.

VL, TEXAS RANGER

Hey Dallas, we’re open today in Deep Ellum!

Here’s the scoop:

🍦 Enjoy $1 scoops from 4pm to 6pm

🆓 Free VL tote bag for the first 100 customers starting at 4pm

🥳 An exclusive Nieve de Rancho Sundae in collaboration with : Vanilla Bean ice cream topped with salsa roja, tomato marmalade, queso fresco and fresh mint

🤝 Say hi to co-founder

🕙 Store hours: 11AM - 11PM

📍 2649 Main St, Dallas, TX 75226

SOMETHING YUMMY IS COMING...

We’re partnering with someone adorable on National Ice Cream Day.

Here’s a hint: she stands just five apples tall.

Guess who?

HAPPINESS HAS A YUMMY FLAVOR.

HOWDY, DALLAS

Saddle up and join us for our grand opening in Deep Ellum this Thursday!

Here’s the lowdown:

🍦Enjoy $1 scoops from 4pm to 6pm

🆓 Free VL tote for the first 100 customers beginning at 4pm

🥳 An exclusive Nieve de Rancho Sundae in collaboration with : Vanilla Bean ice cream topped with salsa roja, tomato marmalade, queso fresco and fresh mint

🤝 Say hi to co-founder

🕙 Store hours: 11AM - 11PM

📍 2649 Main St, Dallas, TX 75226

BLACK FOREST SUNDAE

Hiking through the forest? 👎

Hiking to taste our Black Forest Sundae? 👍👍

Chocolate Ice Cream, Fabbri Cherries, Black Cherry Chip, Whipped Cream.

No compass required to find your mouth.

OPEN YOUR MOUTH FOR FLAVOR.

SHAKE IT OFF

Remember the joy of digging into cereal boxes as a kid?

Forget the plastic toy, we’ve got something better: our new Chocolatey Crisp Cereal & Milk Milkshake.

Chocolatey Crisp Cereal & Milk Ice Cream. Whipped Cream. Dark Chocolate Curls.

Take a sip and enjoy.

IF IT MAKES YOU HAPPY, THEN IT’S GOOD FOR YOU.

SPRINKLE, SPRINKLE

Cookies & Cream with rainbow sprinkles? It’s like the cookies threw a confetti party, and you’re on the guest list.

Let’s celebrate every scoop —especially on Topping Tuesday.

Remember, you get your first topping free every Tuesday.
IF YOU HAVE A MOUTH, WE HAVE A FLAVOR.

MANGO MANIA

You’re on a tropical island, a gentle breeze, a cabana boy fanning you...

Okay, reality check—we might not be living that dream, but we’ve got the next best thing: our Vegan Mango Sorbet.

It’s like an exotic getaway in every spoonful.

Grab some now at shops nationwide while scoops last.

IT’S NOT VEGAN ICE CREAM. IT’S ICE CREAM THAT HAPPENS TO BE VEGAN.

THAT’S THAT ME, ESPRESSO

Meet the ice cream you’ll be thinking ‘bout all night. 🎶
Espresso.

Espresso ice cream. Rich, chewy brownies. Chocolate chips. Swirls of fudge.

Our ‘give a f***ks’ are on a flavor vacation. 🎶

We want all Carpenters to have a chance to try this flavor, so please please please remember VL x Sabrina Carpenter Espresso ice cream is limited to one per customer in our scoop shops and on our website today ONLY.

If pints are still available after today, there are no limits.

Not available in our Union Square, NYC location.

50% of Espresso ice cream profits benefit to protect LGBTQ+ youth.

IS IT THAT SWEET? WE GUESS SO

17 years ago, I was looking for a job in New York City. I came across an ice cream truck and wondered why they weren’t selling ice cream with very good ingredients. I thought it would be a good idea to start doing that. I asked my girlfriend at the time, Laura O’Neill, and my brother Peter if they would like to make and sell ice cream off of a truck with me. A year later, we started Van Leeuwen, selling our first scoop in downtown Manhattan. This week marks our 16th year in business. Thank you to our past and current team. Working with you to bring good ice cream to so many people every year is the best part. Here are some early photos.

BERRY GOOD TIMES AHEAD

Feeling lucky? We’re all in on sherbet, and it’s a sure-bet.

Go all in on our Vegan Marionberry Chocolate Chip Sherbet.

Tart Marionberry sherbet. Decadent chocolate chips.
Roll the dice and taste the win... in flavor.

Get yours now at all shops until scoops last.

HAPPINESS HAS A FLAVOR.

POP! GOES MY HEART

Passion Fruit Berry Pop is here to charm your taste buds.

Passion fruit and blue raspberry ice cream swirled with strawberry jam.

Who knew ice cream could be such a flirt?

Available in our scoop shops nationwide.

HAPPINESS HAS A FLAVOR

16 CANDLES

We are all up in our birthday feels. 🥰

Celebrate with us at our Hudson Street, NYC location from 11am-2pm today.

Not in New York? No worries.

Our party favors (*ahem* $20 keychains) are in select scoop shops nationwide.

The limited keychains are available for today only in select stores—score one and unlock $2 scoops all summer long.

Check out our stories for keychain deets.

Come for the ice cream, stay for the joy. 🍦

ICE CREAM IS NOT A GUILTY PLEASURE. IT’S JUST A PLEASURE.

ENJOY IT IN YOUR BIRTHDAY SUIT

Our birthday wishes keep on delivering.

The Super Super Sweet 16 Sundae steals the show:
Ice Cream Cake. confetti cake. Hot Fudge. Whipped cream. Rainbow sprinkles.

Your taste buds will sing “Happy Birthday”

Available only on June 20 at our Hudson Street NYC location.

PLEASURE IS ITS OWN FOOD GROUP.

CEREAL-IOUSLY DELICIOUS

Team Cereal-First or Milk-First?

Unite both camps with our Chocolatey Crisp Cereal & Milk.

Sweet cream ice cream. Rice crisp swirl. Chocolate crisp flakes.

It’s your breakfast favorite, only GOODER.

Find it at scoop shops nationwide.

COUNT HAPPINESS, NOT CALORIES.

SUMMER LOVIN’, HAD ME A (FLAVOR) BLAST

Sun’s out, flavors out 💪 - discover our lineup of summer specials 🔽

🍇 Vegan Marionberry Chocolate Chip Sherbet: Marionberry sherbet with chocolate chips

🥭 Vegan Mango Sorbet: Made with Alphonso mangoes, known as the ‘King of Mangoes’

🍫 Chocolatey Crisp Cereal & Milk: Sweet cream ice cream with a rice crisp swirl and chocolate crisp flakes

🍇 Passion Fruit Berry Pop: Blue raspberry ice cream mixed with yellow passion fruit ice cream then swirled with strawberry jam

Find them now in scoop shops nationwide.

IT’S NOT LOW-FAT. THEN AGAIN, IT’S NOT LOW DOPAMINE EITHER.