JWPM Consulting

The glue that binds sales to marketing.

The selling model defines how you structure your sales efforts to achieve maximum efficiency and effectiveness and aligns with how your customer wants to purchase, your distribution model, and your demand creation method.

Discover more:

How to structure your selling efforts for maxium efficiency. The glue that binds sales to marketing. Align your sales structure with how your customer wants to purchase, your distribution model, and your demand creation method.

It's time to eat drink and be merry

JWPM will be closing for the Holidays from 5pm this Thursday the 21st of December and returning on Monday the 8th of January.

We hope you all have a wonderful holiday break and we look forward to working with you again in the New Year!

Be careful when making future marketing spend decisions based on ROI analysis, your best source of sales leads may actually be your sign painted service vehicles driving around - but how would you know? Google Analytics can't measure that. Find out why..

What's making your phone ring? Most lead tracking systems are seriously flawed, if they are used at all...

https://jwpm.com.au/reference/sales-organization-structure
Ever wondered about the best structure for your sales organization? In this article we present 7 of the most common structures: Lone Wolves, Territorial, Functional, Ghost Rider, Pipeline, Dynamic Teams, and Hook Clean & Fry. Intrigued? Read more...

A guide to B2B Sales organization structures Seven examples of sales organization structure advantages and disadvantages.

https://jwpm.com.au/reference/what-is-sales-management
In theory, salespeople could be self-directed, however even the best ones benefit from an objective review of their priorities, activities, and techniques and need to be guided to ensure their efforts are aligned with the business strategy.
Practical experience reveals that direction and supervision of a sales team's activities improves results.
Read more about how sales management orchestrates and optimizes the activities of a salesforce to improve sales outcomes.

What is sales management Having the right people, in the right places, doing the right things

Wishing you all a Happy Easter

From all of us here at JWPM, we hope you have a restful break and a chance to fill up on some hot cross buns with a nice cup of tea (or coffee... maybe with a dash of rum – depends on whose looking).

See you Tuesday!

We're excited to announce a second addition to the JWPM team!

Sony is a strong full-stack web developer with 10 years experience building WordPress, Joomla and PHP websites.
She has handled websites from project proposal, and requirements gathering to website launch.

Sony has excellent knowledge of custom themes, theme builders, custom posts, custom fields, and plugin customization. She has experience in WooCommerce, GIT / SVN, and third-party APIs.

Welcome to the team Sony.

We're pleased to introduce a new team member to JWPM.

Shawn will be joining us from the 31st January, 2023 in the position of Account Manager. Shawn most recently worked for Melbourne Property Developer CasCorporation as their Corporate Brand and Marketing Manager.

Shawn is an experienced B2B marketer with over 18 years industry experience across both traditional marketing and digital landscapes. Shawn is a modern digital native, possessing extensive knowledge of strategies and campaign management of SEO, digital brand building, lead generation, and content marketing.

Welcome to the team Shawn.

It's that time of year again!

Time to close up shop for the silly season as we get ready to eat, drink and be merry with friends and family.

We will be on break from 5pm, Wednesday the 21st of December. Returning in 2023 on Monday the 9th of January.

A BIG thank you to all of our clients, contractors, and suppliers who have collaborated to help achieve mutually beneficial business outcomes for all of us. Looking forward to working with you in 2023.

https://jwpm.com.au/industrial-marketing-blog/innovaero-loitering-munition

Innovaero awarded loitering munition contract by ADF Loitering Munitions are UAVs equipped with a warhead. They are essentially su***de drones (aka Kamikaze Drones) because they don't fire a weapon at the target; the whole drone is the weapon.

Amidst a critical shortage of paint products worldwide, automotive paint supplier U-Pol Australia saw the writing on the wall and was well-prepared.

https://jwpm.com.au/industrial-marketing-blog/u-pol-dolphin-body-filler

The world is experiencing a critical shortage of paint products. Several factors have led to the shortage of supply. Lead times for paint manufacture raw materials usually range from just-in-time from local suppliers, to several weeks for imports. Now, these lead times are blowing out to months.

Build a well-oiled, mean, lean, lead-generating and order-taking machine. A pragmatic real-world approach to digital lead generation.

https://jwpm.com.au/industrial-marketing-blog/digital-lead-generation-on-steroids

B2b Digital Lead Generation on Steroids Build a well-oiled, mean, lean, lead-generating and order-taking machine. A pragmatic real world approach to digital lead generation.

A circular economy is a growth economy, according to a recent KPMG report, and one which could give Australia a $23 billion GDP boost by 2025. But what does that mean?

https://jwpm.com.au/industrial-marketing-blog/circular-economy-a-growth-economy

Circular Economy a Growth Economy Circular economy could give Australia a $23 billion economic boost by 2025

JWPM is growing! To keep up with our growing client base, we're looking for 2 vibrant new people to join our team. Follow the links below to view the available positions.

Digital Marketing Officer:
https://lnkd.in/gK_yDAAA

Administration Manager:
https://lnkd.in/gMSue3FX

We're coming out of COVID, it's time to get the sales force out selling again. But with many buisnesses having adapted to a work from home culture and the popularisation of video conferencing, do we still need external sales?

https://jwpm.com.au/industrial-marketing-blog/turning-inside-cats-into-outside-cats

Turning inside cats into outside cats We're coming out of COVID, it's time to get the sales force out selling again. But, in a digital world do we really need sales people?

The critical stage in the marketing process is when the customer comes face-to-face with your product or service to consider and purchase. This “place” can be a physical environment or a virtual one. It might also be a once only visit or an extended process of customer engagement.
Whatever it is, wherever it is – the role of the marketer is to envisage this place and make decisions about the customer experience to maximise the chance and value of purchase.
Read more...
https://jwpm.com.au/reference/the-place-strategy-in-marketing

How to develop a Place Strategy In the Marketing 4P's, Place is more than just distribution. “Place” can be a physical environment or a virtual one.

Does your shed have more cans than the pet food section of the supermarket? Brunox Turbo-Spray is the 5 in 1 product that'll replace most of them

The ultimate addition to every handyman's arsenal! Brunox® Turbo-Spray is a deeply penetrating, moisture repelling fluid that cleans, removes rust, prevents corrosion and lubricates without leaving a greasy film. Brunox® Turbo-Spray last for up to 6 months, ensuring long term protection of your parts and surfaces