The Logo Lassie

Bringing back some bold, monochromatic vibes to your Friday feed!

Mocha Paws wanted a cool, modern and bold brand identity to stand out against competitors🐈‍⬛☕️

A reapprdciation for an old project with a few visual revamps and a new cold brew can design🤌🏻

Had a ton of fun customising these mockups with the help of Firefly Ai, it really helped to elevate them and make them more on brand!

Have you tried using Ai to elevate your mockups yet?!

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Past submission, and actually a wee winner for a brief

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Packaging isn’t just a box—it’s the first impression of your brand.

Investing in standout packaging design captures attention, tells your story, and drives customer loyalty.

Attractive packaging can also elevate the perceived value of your product, and help your product stand out on a crowded shelf.

If you’re interested in elevating your products packaging, I am now booking for Summer.

Hit the link in my bio to enquire, today!

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Here’s another look at Sorbido Grapefruit Tequila, and their canned Paloma pre-mixed cocktail🧡

Can and box packaging design for the new drink of the Summer, designed to compliment the rest of the range and products by Sorbido🌞



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Your boring packaging is holding you back…

Here’s a few fundamentals for you… does your packaging meet the criteria?

🍊A good packaging design should be immediately associated with the brand. when someone thinks of your product the first thing they usually think of is what it looks like.A

🍊 Packaging should be memorable, and make a lasting impact.

🍊 Appeal to your ideal customer and represent your brands individuality, personality and flare.

🍊Your products gotta stand out amongst a sea of competitors… Does your product leap off the shelf? Does it stand out?

🍊Catch their attention! Why is your product the BEST? Why should I grab your product over the one beside it?

You might be asking, why is all this important? People don’t care or notice packaging that much…

Hehe WRONG

Packaging is often the first impression a customer has of your brand and product…

The numbers don’t lie…

According to Westrock’s “Packaging Matters,”

81% of consumers bought a new product based on the packaging

63% of consumers bought it again due to the appearance and aesthetics of the packaging

and 52% of consumers switched brands because of packaging.

I see too many businesses selling themselves short because they treat their packaging as an afterthought…

Packaging is a pivotal part of your marketing. Clear brand recognition will create both loyalty and trust with your customers!

Stand out packaging = More Sales!

All this to say… Hi! I’m Morgan, and I’m a Graphic Designer who specialises in Brand Identity & Packaging Design for passionate, product-based business owners!

My DMs are open! Let’s work together to make your product stand out✨

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This is the first post for the gorgeous Sorbido Grapefruit Tequila🧡


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Some recent illustration work for ☕️

They came to me looking for a funky mascot design to go on the back of the new staff tshirts!

I absolutely love the vibe of this, and we even included their logo on the sandwich wrapper🥪

What do you think of the end result?

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A very fun .nash.design X collaboration project, part of this months Design Swap🤝✨

A sustainable lighting & recycled lightshade shop💡

How did we do?

Logo and colour palette by
Tags, shop front, social media & all other deliverables by .nash.design

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Campaign creation for National Camera Day📸

Since the academic year is wrapping up on Tuesday, I can start sharing some of my projects from the past block!

The brief: To create a promotional campaign for a National Day of the Year,

Poster and billboard promotional designs, as well as an interactive display where staff take polaroids of passersby to add to the wall, as well as a staff t-shirt design.

The design was inspired by the nostalgia of photographs, the universal nature of cameras and retro Kodak adverts,

What do you guys think of the design?

It’s a little different from my usual style but I kind of love that☁️

Created using one of my favourite .co typefaces, Perfectly Nineties, you can save 15% on this using code “logolassie15”

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Your business needs more than “just a logo” to grow…

I always recommend my clients have AT LEAST two logo variations, and in most cases, three,

You might be asking “why?”

Well, here’s just a few reasons:

🐚Versatility across platforms and media

Different platforms and media have varying requirements for logo dimensions, colours, and layouts. Logo variations ensure that your brand is represented consistently and effectively whether it’s on social media, websites, business cards, merchandise, or print materials.

🐚Enhanced brand recognition

By having different versions of your logo, you can maintain a consistent brand identity while tailoring the design to fit different contexts. This helps reinforce brand recognition among your audience, as they can identify your brand regardless of where they encounter it.

🐚Improved visual appeal and functionality

Certain applications might necessitate a logo variation for better visual appeal and functionality. For example, a detailed, colourful logo might look great on a billboard but could be unreadable when scaled down for a pen or a small promotional item.

If you look at your own visual identity and logo, and it isn’t ticking these boxes, it might be time to invest in a designer!

I am now booking brand identity projects for June onwards✨

My enquiries are open, hit the link in my bio!

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One of my fave logo designs this year,

Cupid’s Cove is a romantic, beachfront hotel.

I kept my distance from cliche’d “Valentines” colours, and instead, drew inspiration from the hotel I stayed at during my January trip to Bocas del Toro in Panama🌴

The result was soft, beachy, retro vibes✨

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Old Submission for


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Why is packaging design so important as a product-based business?

This packaging design was really fun! It’s been a while since I delved into some of the benefits that a kick-ass packaging design can provide for your business,

Let’s go🕺🏼

🪩Brand Recognition: A well-designed packaging instantly grabs attention and helps consumers identify your brand instantly amidst competition.

🪩Consumer Engagement: Creative packaging can spark curiosity and encourage interaction with your product, fostering a deeper connection with your brand.

🪩Differentiation: Unique packaging sets you apart from competitors, making your product stand out on shelves and online platforms.

🪩Perceived Value: Quality packaging can convey a sense of luxury and premium quality, influencing consumers’ perception of your product’s worth.

🪩Sustainability: Eco-friendly packaging not only appeals to environmentally-conscious consumers but also reflects your commitment to sustainability, enhancing your brand’s reputation.

🪩Storytelling: Packaging provides an opportunity to communicate your brand’s story, values, and mission, resonating with consumers on a deeper level.

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Introducing NOMU

A new dairy-free milk company, selling cruelty-free, vegan products that believes in a cows right to live happily, in an ethical environment!🥛🐄

Thanks for a fab brief, once again

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Campaign design for National Camera Day📸,

“Captured in one click” a celebration of the Universal Nature of Cameras and the moments they allow us to relive and share with others☁️

This concept was a celebration of nostalgia, with a retro vibe inspired by the 90s editorial style! Can’t wait to share more of this project🥹

There’s a few of my own sneaky pics in there, too😊

Also, can we have a moment of typeface appreciation for .co ‘Perfectly Nineties’ typeface👏🏼

You can now use code “thelogolassie15” for 15% off your next purchase of .co fonts, which means you can get your hands on this GORGEOUS typeface for a discounted price!

Lemme know what you think of this design?

And go check out the .co font collection, remember n save yourself some pennies with my code😉

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Introducing: Outlaw Craft Brewery🌵

The client wanted to keep it bright, bold and minimalistic with a mostly typographic label!

I had so many ideas bouncing around for this one, but as soon as released the new Benditos typeface I saw the complete vision🤌🏻

Let me know what you think of this design✨

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If you’re not using Ai to produce your own mockups, you’re missing out…

Introducing Mocha Paws🐾

Mocha Paws is the new cafe on the block and doubles as a cat rescue center, providing a chill place to hang out, good vibes, great coffee and a safe home for rescued cats.

They wanted bold, clean branding with a funky graphic element,

I integrated Fireflys new Image 3 model into my design process to help me visualise the cafe itself, the vibe and also add some cute cats to this amazing mockup by .mockup

I also produced the entire menu mockup in Firefly and edited it in photoshop!

If you’d be interested in a tutorial on how you can use Ai to make your own mockups, and other ways I use Ai in design, leave a wee comment below😋

Trust me, it’s a game changer

☕️This lil passion proj is for this weeks and I used it as an opportunity to try out a new style, let me know what you think!



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HOLY GUACAMOLE🥑🌶️

Had a lil bit of time in between clients today and this is what happened🇲🇽

I really wanted to capture that rustic, vintage vibe whilst still keeping it fun!

Thanks for this super fun brief .yourself ! These are so good for shaking that creative block!

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Theee most adorable Brand Reveal for Pretty Little Pet Petshop🐩🐾

I had alot of creative freedom with this one and im so pleased with how all the lil illustrations came out!

Let me know what you guys think!!🐾🫶

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Introducing CAMPANI ITALIA🍝

A traditional Italian Eatery serving up Aperol spritz, pasta made in house and the finest Italian wines🇮🇹

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3 Logo Concepts for Kirkbride Farms🌾

All quite different but I had a lot of fun creating these!

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So.. What is the difference?

I put together this handy little carousel to try and explain,
But in simple terms, a Logo is simply a visial mark or Graphic to identify your brand.
The Brand itself is so much more than that!

When I first started doing Logos I’ll admit I was totally clueless. That’s one of the downsides of being

self taught!
Since then, I have closely followed a number of amazing, inspiration creators on this platform who don’t just share their incredible work, but also educate as well!

Along with this, I began studying towards my BA (Hons) in Graphic Design, and my knowledge has grown an unbelievable amount in such a short space of time!

For this reason I have decided to move more towards brand identity design over “just a logo” because I love creating a well thought out strategy and want to help my clients’ business reach their full potential!

I do realise that many of the small businesses I work with perhaps don’t have the want or budget for a full brand identity, so for now, I will continue to offer small services like “Just a Logo” that can be found in my packages highlight!

My books are now open for March. If you want to get booked in, please enquire via my form or send me a message to get started!

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Full Brand Identity Design completed this week for Strathaven Aesthetics🤍

I have been super quiet on here recently, but lowkey working like a mad man behind the scenes!

Moment of transparency, I find it pretty challenging sometimes, especially after a short break, to post on my page. Impostor syndrome creeping in me thinks!

Last week I took a much needed break from the screens and I am so glad I did!

This month has been hectic with College deadlines and I have also had so many wonderful clients keeping me busy and I can’t wait to share what I’ve been working on!

My March diary is open now too! So if you wanna get a lil booking in there now is the perfect time🤞🏽

Message me or Enquire via my Website Form to get Started today!☁️🤍🫶

Logo Drafts for CamoFX Method🤙🏼 Which one is youre favourite?

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EXCEL COACHING💪🏼📈
Chrome style, modern logo completed a while back for this coaching company!

Let me know what you think⬇️⬇️

Found this design in the archives! A retro funky style for Nurse Kitty Cosmetics💋🍒❤️

My february Diary is opennnn🥰 I still have plenty of space for January too, but spaces are filling fast guys so please get in touch asap to book in!

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Logo Design for LASH PANTHER🐆
We kept it clean, simple and modern for this logo design!

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Submark Logo:
A smaller, simpler version of your logo that can easily be used on a smaller scale.
Think of it as a wee extension of your current Logo, rather than a second Logo.

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SCRANZILLA🦖🍔🍗🌶️
I loved creating this fun branding for a new food shop! Different variations of a monochrome logo with a funky, branded pattern version to match!

Let me know what you think!

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THE LOGO LASSIE
Est. 2020

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