The Muscle Network

Another Week Of Wins 

I'm greatfull to have such a great group of guys in the coaching team. 

It's not always easy to stay on track after 30...

Most of my clients are busy as hell but still manage to show up week in and week out. 

A big part of that is having an approach that fits their lifestyle.

I don't overwhelm them with a training programme that would make an Olympic athlete's eyes water. 

Or give them a bodybuilder meal plan to follow. 

I know I bang on about it all the time but...

Matching your approach to training and nutrition to the time you can dedicate, is the key to making a healthy lifestyle stick in your 30s.

And it's one thing you'll never get from a free programme online or a training app with template workouts and meal plans. 

Every client that comes through the door works with me closely to create a training and nutrition approach that works for them...

That's why I get the results I do, with guys 30+

Guys who can't dedicate their lives to the guy but...

Still, get to build a toned body they feel proud of, improve their health and have way more energy and focus in everyday life.

If you want to know more about how you can do this too...

Shoot me a message, Always happy to chat.

How Hating Myself At 16 Save Me At 32...

The insecurity fuelled me to train for long enough that I started to enjoy how a healthy lifestyle made me feel.

Now that I've stayed fit for over 16 years, I can maintain it throughout the chaos of my 30s. 

If I was starting out now it would be much harder to do it on my own. 

I would need a helping hand... which is why I've tailored my 1-2-1 online coaching to help guys like you in your 30s who haven't made health and fitness a lifestyle...YET!

The last thing I'll say...

You have 2 choices after reading this...

1- Keep scrolling and trying to figure out the steps you need to get 180 your health and fitness around all the other stuff you've got going on. 

2- Reach out to me and let me run you through my tried and tested 5- phases of coaching. Taking you from tried, stressed and overwhelmed with health and fitness to loving how you look and having consistent training and a healthy diet on autopilot. 

Most will take option 1 and try and fail so many times they believe getting in shape isn't possible after 30. That breaks my heart. 

If you're remotely interested... 

Shoot me a DM with the word "Coaching". 

We'll have an informal, no-obligation chat about your goals and I'll tell you more about what I do. 

No hard sales or trying to twist your arm. Just a genuine chat. 

Hope to hear from you soon. 

kent #

Please Read...

If you’ve followed me long enough, you know what I'm about...

Helping guys 30+ integrate health and fitness as part of their lives in a way that's sustainable FOREVER.

Why?

When you are fit, healthy, and love how you look, quite frankly, its f*cking life-changing.

💪Getting a lean and muscular physique you feel proud of (and don't want to hide under baggy clothes)

💪Not having to worry about your health (or meeting the same fate as a loved one who didn't look after theirs).

💪Having fitness as an outlet to deal with the stress of life (and better mental health as a result)

It's life-changing!

It's my mission to prove that living a healthy lifestyle after 30 around work, kids and everything life throws your way, in adulthood isn't impossible.

I've got 3 online coaching spots available to help you achieve that.

Online coaching isn't a few PDFs and a video library- leaving you with more questions than answers.

This is me providing you with...

✅️A Training programme you can get done in a few hours per week.

✅️Nutrition guidance that allows you to make simple adjustments to the food you're already eating.

✅️Accountability and support to help you show up if motivation dips and guide you through the times you would usually give in.

You'll be working closely with me every step of the way.

So, if you're interested in building some muscle, dropping fat and feeling like you've cracked health and fitness, for good.

Not just for yourself, but to become an amazing role model and to feel in control of your life...

Making a healthy lifestyle and feeling good becomes your default...

Today is Sunday 21st of July 2024...

Today can be the same as every other Sunday...

Telling yourself, you're going to start eating better and getting to the gym only for the week to blend into every other week.

Or...

Today can be the turning point. The day you decided to roll the dice and gain control of your health.

To get your dream body and go through life feeling great about yourself.

All you need to do is send me a message saying "NOW" and I'll be in touch

Please Read...

If you’ve followed me long enough, you know what I'm about...

Helping guys 30+ integrate health and fitness as part of their lives in a way that's sustainable FOREVER. 

Why? 

When you are fit, healthy, and love how you look, quite frankly, its f*cking life-changing. 

💪Getting a lean and muscular physique you feel proud of (and don't want to hide under baggy clothes)

💪Not having to worry about your health (or meeting the same fate as a loved one who didn't look after theirs)

💪Having fitness as an outlet to deal with the stress of life (and better mental health as a result) 

Life-changing!

It's my mission to prove that living a healthy lifestyle after 30 around work, kids and everything life throws your way, in adulthood isn't impossible. 

I've got 3 online coaching spots available to help you achieve that. 

Online coaching isn't a few PDFs and a video library- leaving you with more questions than answers. 

This is me providing you with...

✅️A Training programme you can get done in a few hours per week.

✅️Nutrition guidance that allows you to make simple adjustments to the food you're already eating. 

✅️Accountability and support to help you show up if motivation dips and guide you through the times you would usually give in. 

You'll be working closely with me every step of the way.

So, if you're interested in building some muscle, dropping fat and feeling like you've cracked health and fitness, for good. 

Not just for yourself, but to become an amazing role model and to feel in control of your life... 

Making a healthy lifestyle and feeling good becomes your default...

Today is Sunday 21st of July 2024...

Today can be the same as every other Sunday...

Telling yourself, you're going to start eating better and getting to the gym only for the week to blend into every other week. 

Or...

Today can be the turning point. The day you decided to roll the dice and gain control of your health.

To get your dream body and go through life feeling great about yourself. 

All you need to do is send me a message saying "NOW" and I'll be in touch. 

 

I'm Not A "Successful" Coach...

At least not in the eyes of social media.

I don't live in Dubai, own a Lambgeni Urus or take selfies smoking ci**rs (thank god).

In fact, I'm a bit of a boring bastard. 

Building a business and being so busy doesn't leave time to travel or do a ton of fun stuff- hopefully, that'll change when the kids are a bit older. 

Sure, that won't make me a social media celebrity. 

But it will make me a better coach...

In the online coaching space, some coaches become victims of their own success.

I've heard horror stroys of the biggest coaches (on social media) taking on way more clients than they can handle and their service starts to slip.

❌️Unanswered messages 

❌️Getting palmed off to another coach

❌️The same templated training programme 

In short, you become another number who doesn't feel seen or heard and, out of pocket (sometimes by £1000's!)  

As turnover is so high, they need to be constantly looking for new clients as no one wants to stay as the service is sh*t. 

This is my worst nightmare. 

I would HATE for you to put your trust in me to improve your health and to feel like I don't care about you. 

So, while I don't have 100s of clients or live in a mansion - I can sleep well at night (when the kids don't get me up 🤣)  knowing I give everything to invest in you as a client...

To know what motivates you...

What hurdles you need to overcome...

And provide the solution to integrate health and fitness into your hectic life...

Leaving you loving how you look, feeling healthy and positive about your future at 30+

If you've let life get in the way too long and you're not in a good place with your health and fitness...

And you want a proven framework to get in the best shape of your life WITHOUT missing family meal time, eating like rabbit or living in the gym...

Around the chaos of life after 30...

Send me a DM referencing this post and we'll have a chat about your goals. 

If I'm 100% confident I can help I'll offer you a free consultation to help you see if coaching sounds right for you. 

No BS sales scrips or twisting your arm. Just a genuine chat. 

My Clients Aren't Perfect...

I don't train guys who can commit their lives to getting in shape. 

Most of the guys I train are 30+, have work deadlines, dependants and TO-DO lists as long as their arm. 

In the real world... This means they won't get their training and nutrition perfect all of the time.

(And I don't expect them to) 

To be clear, I hold my clients to a high standard and push them to do their best. 

But, some s**t is unavoidable. 

The great thing is...

They don't need to be perfect or beat themselves up if they slip up...

I set my clients up with training and nutrition that works around their lives and...

Drill into them the importance of getting back to things as fast as possible when life gets in the way. 

And through consistency and training programs and nutrition approaches, they can ACTUALLY follow, they...

👉Build a body to feel proud of 

👉Fight back against the looming 30+ dad bod. 

👉Boost energy and productivity to smash work and life. 

👉Set an example to kids (or future kids) by leading a healthy lifestyle.

To be blunt, if you're over 30 and the reason you're not getting started on your journey...

Is that you're too busy

Or

You don't have a "clear run" to focus on your health.

I'm self-employed with 3 kids. I get it.

It's not easy when headspace is non-existent 🫠

But at some point, you must put your health above all else and give it your best shot. 

The time is ticking... don't let your prime years get wasted because you were willing to give sorting your health out a shot.

If you've any of the stuff I post has resonated with you.

And you've been on the fence about reaching out...

Shoot me a message, we'll chat about your goals, and I'll tell you more about what I do.

No sales scripts or trying to twist your arm, just a genuine chat. 

Worst-case scenario... You'll get some free advice. 

-development

The TRUTH About Eat At Restaurants On A Diet..

Read the post for how a client is dropping fat while eating out a Restaurants a few times per week.

Also...

If you're 30+ and feel like it's now or never to 180 your health and fitness...

I've had a few online coaching spaces open up.

If you're sick of telling yourself this time will be different with your diet and the gym.

That, you need more discipline and motivation. 

And you know you're not a kid anymore, time is running out.

Do this...

👉Send me a DM saying "INFO" 

I specialise in helping guys 30+ navigate fitness and health around the stress of work, kids and relationships. 

Bring back your prime years by building a body you feel proud of and bulletproof your heart for years to come. 

So shoot me a DM and we'll have a no-obligation chat about your goals and if coaching is right for you. 

Okay, I'm Guilty...

When I want to achieve something...

I look to those in a similar situation who have been there and done it. 

I've been part of mentorships and the online coaches who always seem to do the best are:

Young with no responsibilities

Have complete control of their schedule.  

Don't have kids (or built the business before having a child) 

I have none of those things 😅

And to find an example of someone in my situation who's beat the odds and achieved success is hard.

Of course, there ARE online coaches with kids and a hectic schedule who do make it work, but they are the exception, not the rule. 

I can use this information in two ways...

1️⃣ Settle for less and tell myself it's not possible to hit my goals

2️⃣ Lead the way and become the example of someone who can succeed despite the odds being stacked against them. 

Why does this matter for you and building a great body? 

Scrolling social media, you've probably noticed the same trend, but instead of building a business, it's getting in shape.

20-year-old guys sharing their morning routine

Eating out of Tupperware every meal

6 X per week bodybuilding split

No kids or responsibilities

It's easy to think you'll never be able to integrate a healthy lifestyle. 

Couple that with the fact most guys in your peer group haven't managed to stay in shape either, it can seem impossible. 

If you've found yourself in this position, you also have 2 choices...

1️⃣ Tell yourself it's not possible. Getting in shape is for younger guys with no responsibility or...

2️⃣ Become the example you can't find elsewhere.

If you want to live a life where you're confident with how you look, energized and healthy. 

Your only option is to lead the way and become the example of a guy who manages to stay in great shape around all the responsibilities of being an adult. 

It's that or blend into the average and give up. 

If you've read this far we both know that's not you 🤜🤛

Can You Imagine Looking In The Mirror And Thinking...

"I look incredible".

It would be a pretty good feeling, wouldn't it?

Now think about how feeling proud of how you look would impact the rest of your life...

No more hiding under baggy clothes or not feeling "at home" in your body.

Avoiding having your picture taken and do***ng your reflection in the mirror.

Preaching a healthy lifestyle to your kids but feeling like a hypocrite.

That's no way to live.

After having spoken to loads of guys facing similar issues, the sad part is...

They lost hope and lack positivity about their future health and fitness.

"I don't have time for meditation, ice baths and living in the gym, I guess I'll have to accept I'll never have the body I want".

If you've ever thought that, I get it.

I don't have time for any of that either.

Nor do my clients.

When you've got kids, work, and a house to run you're time is already spread thin (I know this as well as anyone).

That doesn't mean you can't get in incredible shape and love how you look...

You just need a different approach.

This is the importance of hiring a coach who "gets it".

My time is spread thin. The same applies to most of my clients.

However, we all manage to get (and stay) in shape WITHOUT the gyms becoming our lives.

Your not 20 anymore

You dont have time to burn

Getting in shape and loving how you look is less about what's "optimal" overall and more about maximising the time you DO have.

If you can't relate to the fitness influencers whose lives revolve around fitness...

Shoot me a message on here, and we can have a chat about your goals.

I'm not going to run you through a sales script or pressure you to sign up with me 🤢

Just a friendly chat to find out more about where you're at and if coaching sounds right for you 🤝

I Don't Have A Fitness Goal Right Now - Here's Why...

Read the post above to find out why I don't have any fitness goals right now and what you can learn about staying in shape when your life is hectic. 

To be clear... I'm not saying it's wrong to pursue goals. 

Goals are great and have (and will continue to) get guys like you in shape. 

But staying in shape without a goal through busy, high-stress periods is just as important. 

#

Clients Are Flying Right Now...

Had a ton of wins over the last few months.

Including clients who've...

🤜Got rid of back pain and feel more confident in the gym

🤜Gone away on holiday and had fun without coming back heavier

🤜Stuck to training and nutrition around a HECTIC schedule

🤜Maintained 20kg of fat loss for well over 6 months with ease

The list goes on.

If you want to start featuring on my weekly win board and...

👐Perform better at work.

👐Have more energy as a dad.

👐Feel strong, healthy and look great.

📍More importantly, WITHOUT living like a full-time athlete to achieve it.

Shoot me a message and we'll have a chat about your goals.

If you're hesitant about reaching out, I get it.

But I assure you, you won't be greeted by a VA or an autoresponder message trying to get you to pay money over Instagram.

We'll have a genuine chat about your goals and if we sound like a good fit, I'll offer you a consultation call with me.

Simple as that.

No obligation, commitment or me hounding you with follow-up messages.

Worst case you'll get some free advice.

Hope to hear from you soon.

Why I train In One Sentence...

I wrote this as a reminder to myself and for those of you who are struggling to stay on top of your health and fitness over the last few years.

If you're feeling that whisper telling you it’s time for a change...

It’s time to listen.

No more letting your body be the bottleneck to being the best dad, confident within yourself and living life to the fullest.

I get it-life throws curveballs. But, it's time to swing back.

Are you ready to step up and make health a priority?

Not just another item on your to-do list?

Let's do this together.

I’ve got a few online coaching spaces for guys like you who are ready to make health and fitness a non-negotiable part of their lives.

Just drop me a message. A few months down the road, you'll barely recognise yourself!

Struggling To Make Health and Fitness A Lifestyle In Your 30s... READ THIS

Hopefully you found some vale in the post above.

Also...

Helping guys like you integrate health and fitness into your life is what I do.

After reading this post you have two options...

1- Keep scrolling and tell yourself you'll figure it out eventually - letting your physical prime years slip away.

2- Reach out to me and put and remove the stress of staying fit and healthy FOR GOOD (just like the client in the quote)

Look...

If getting in the shape of your life at 30+

In a way that fits into your life AND allows you to feel great about yourself, making the most out of your prime years...

Is a priority for you...

Shoot me a message saying "INFO" and we'll have a chat about your goals and I'll tell you more about what I do

No BS sales scrips or twisting your arm, just a genuine chat.

The Secret To Enjoying The Gym In Your 30s

The best way to get results... is to get results and create a positive feedback loop.

Struggling to get results on your own...

Need accountability, clarity, and a clear road map to achieving a lean and muscular physique?

Without giving up the things that make life living?

DM me the word "secret" and let‘s have a friendly chat to see if online coaching is right for you

Meet Phillip..

Before starting coaching, he knew getting in shape was important to him.

But he had one big problem...

Knowing how to solve the puzzle of staying in shape in a way that fit his lifestyle.

He'd seen a PT and done some training before, so he wasn't starting from scratch.

But learning how to...

👉Eat a healthy diet that wouldn't restrict him around socials and allow him to build muscle and look toned

👉Train in the gym without it eating into work and time with his young child

Felt overwhelming...

So he reached out to me.

We started with a short diet to strip the fat off (he lost 6kg in 6 weeks)

Next up, a gaining phase to pack on some muscle.

He's now leaner, with more muscle and in the best shape of his life!

I know what you're thinking...

That's great but, I bet he had to dedicate his life to the gym and eat like a rabbit.

Nope.

Philip follows his main programme of 3 x 45-minute sessions per week (and some accessory sessions he'll do if he has the time).

With nurition...

Phillip follows a vegetarian diet and gets to choose food that fits his preference.

All of which fits around his busy work schedule and young child.

If you can relate to Phillip before we started - you work out a bit and eat an okay diet but...

Don't know how to piece together all the moving parts of training and nutrition to...

💪Enjoy your diet AND get lean/ stay lean.

💪Look toned and feel confident with how you look.

💪Improve your health and inspire your kids (or future kids) to do the same.

In a way, you can sustain FOR LIFE...

Send me a DM saying "Phillip"

And I'll let you know more about online coaching.

If you've been hesitating about reaching out, I get it.

It's scary to put your goals out there...

But just like Philiip plucked up the courage reached out to me and is now in the best shape of his life...

You could be too in a few months.

Or you can kick yourself when you see a guy like you transform his health and look in the best shape of his life pop up on my Instagram in 6 months... thinking "That could have been me.

Meet Phillip..

Before starting coaching, he knew getting in shape was important to him.

But he had one big problem...

Knowing how to solve the puzzle of staying in shape in a way that fit his lifestyle.

He'd seen a PT and done some training before, so he wasn't starting from scratch.

But learning how to...

👉Eat a healthy diet that wouldn't restrict him around socials and allow him to build muscle and look toned

👉Train in the gym without it eating into work and time with his young child

Felt overwhelming...

So he reached out to me.

We started with a short diet to strip the fat off (he lost 6kg in 6 weeks)

Next up, a gaining phase to pack on some muscle.

He's now leaner, with more muscle and in the best shape of his life! 

I know what you're thinking...

That's great but, I bet he had to dedicate his life to the gym and eat like a rabbit.

Nope. 

Philip follows his main programme of 3 x 45-minute sessions per week (and some accessory sessions he'll do if he has the time).

With nurition...

Phillip follows a vegetarian diet and gets to choose food that fits his preference. 

All of which fits around his busy work schedule and young child. 

If you can relate to Phillip before we started - you work out a bit and eat an okay diet but...

Don't know how to piece together all the moving parts of training and nutrition to...

💪Enjoy your diet AND get lean/ stay lean. 

💪Look toned and feel confident with how you look.

💪Improve your health and inspire your kids (or future kids) to do the same.

In a way, you can sustain FOR LIFE...

Send me a DM saying "Phillip" 

And I'll let you know more about online coaching. 

If you've been hesitating about reaching out, I get it. 

It's scary to put your goals out there...

But just like Philiip plucked up the courage reached out to me and is now in the best shape of his life...

You could be too in a few months. 

Or you can kick yourself when you see a guy like you transform his health and look in the best shape of his life pop up on my Instagram in 6 months... thinking "That could have been me". 

How To Build Your Dream Body At 30+ In 5 Simple steps 👆

Building a great body and maintaining good health at 30+ doesn't need to be complicated...

Hit save to come back to this post later...

Take this information and run with it-you'll be a different person in 6 months.

If you've seen posts like this before, hit save, and told yourself you'll get around to actioning the steps...

Only for it to collect cyber dust in your saved folder.

Try this...

I've created a proven system for guys 30+ to 180 health and fitness and make a healthy lifestyle stick (FOR GOOD)...

(See the last slide for guys like you've who've done it)

Let me help walk you through each of the steps and 180 your health, fitness and thrive in your 30's

Just shoot me a DM and we'll chat about your goals and I'll let you know more about what I do.

+ +

Most Of You Won't Read This👆😒...

And that's a shame.

The coaches with the most shady tactics and worst service will win.

That's life I suppose.

If you did read the post above and this, thank you.

And, if you want to avoid falling for the same mistake and want to hire a coach who...

Has in-person experience

Got Results with guys like you

Won't take on 100's clients for £'s

Understand what it takes to stay fit at 30+

Shoot me a DM and we can have a chat about you and your goals

No sleazy sales tactics, just a genuine chat.

If you feel like I'm the right guy to help you, we'll book a consultation call to dig deeper.

Hope to hear from you soon

How Online Coaching Can Save You Money...

I know what you're thinking...

"You're just trying to sell your coaching".

If by coaching you mean👇

A solution to getting your health back on track.

A solution to integrating a healthy lifestyle into your life when you've never been able to make it stick.

A solution to help you feel amazing about how you look.

A solution to bulletproof your health for the future.

Then, yes.

I've seen over and over the impact of integrating a heathy lifestyle has with the guy's I coach.

Guy's who thought they would never build a body they feel proud of without sacrificing all the things they enjoy to get it.
I'll save you the long-winded spiel.

If you want to get in the best shape of your life at 30+ and you're sick of procrastinating on it

And, you want my help...

Shoot me a message and We'll have a non-pushy chat

#