Kickin Chicken

Hey, it’s been awhile since I’ve last posted but this project is important to me and I wanted to let y’all know what I have been up too. My friend Stephen just launched on SMBx (a crowd investing platform) to help bring White Label to the next phase of the business. I have been working and learning along side Stephen since the close of Mutari chocolate due to impending demolition of the building. We have been working hard to grow the business, started the search for a new brick and mortar and tackled some fun projects like a 10 foot chocolate waterfall that is now installed in the Michelin starred restaurant Cyrus. I would love to see White Label continue to grow as I believe in their product and ethos. If you’ve taken the time to read this far this is where you come in, we are asking for help in the form of crowd investing the next phase of the business. I have linked our investment page on my profile and If you are open to being a part of this growth and helping a business of uncompromisable quality, innovation, and heart. We would love your help.
-Justin Williams

This was a photo of the last day with my amazing team, and one of the hardest days I’ve had. Sometimes you have to pass the torch on to the younger generation who can carry it further than you can. I am so proud of the work they have put into their new business , they are making huge strides every single day that they’ve been open. If you haven’t heard of them, check them out Tuesday through Saturday from 5-9 at the food lounge or order on DoorDash!

One last hoorah! As many of you realized we had to close our doors last week. Due to the early closing we want to say goodbye with one last event this Saturday, June 19th at to empty our food storage and provide food free of charge to anyone who wants to come down and order. We are holding this as a way to thank all of our customers for being so loyal and amazing over the time we have been around. Any questions feel free to DM us and we will try and get back to you as soon as possible otherwise we will see you this Saturday between 4pm and 8pm. Thank you

We have entered our final month,and will be shutting down on June 27th. As promised earlier in the year we have t-shirts and will be selling them at our pickup window starting today.

It comes with a heavy heart and tons of emotion to announce Kickin Chicken will be coming to an end. We currently do not have a set end date but we hope to push this till the end of June.
Going to share really quick, I would like to write my employees thank you cards telling them what they did well and how thankful I am for them helping us build our dream. No one ever said running a food business was easy, but it sure was a lot easier doing it in Santa Cruz. So this is my thank you letter to you, Santa Cruz. Being a transplant from Los Angeles, the idea of community doesn’t really exist, but here that’s a different story. Nothing we did could have ever happened without the amazing support of the people around us; our community. Being able to be apart of, and help out so many institutions that just wanted to better this place and better the people who live here changed us. Santa Cruz has given us some of the best days of our lives, and help us build some of our strongest relationships. We will miss seeing our customers who have become close friends, and hearing from people just trying our food for the first time stoked. We will miss arriving at your houses and upon knocking hearing you guys scream “F**K YEAH Kickin Chicken!!!!!”. We will just miss serving our town. Losing what was going to be our first restaurant last year hurt and sadly we never got to process everything that happened. Instead, drowned ourselves in our work and took on helping everyone who lost their house during the fires or got relocated. It was just easier to put our heads down and just help you, who had helped build us. I will always believe that in this town you can build anything you want because everyone around you wants to see you succeed and that is special. With this chapter coming to a close what is next, who knows? It will always be geared towards helping. That was the best thing about food, being able to feed and take care of someone whom ever it may be. Thank you Santa Cruz, you have done more for us than we could have ever expected and will always be grateful. Hopefully we were able to do the same.

It’s becoming our brains and not just the chicken thats fried these days so we are taking a mental health week ❤️ # butwearsunscreen