Ryan Hook

reminder to book that trip away with your boys ✈️

such a good weekend, i haven’t laughed that much in a long time 😂 scooting around a cool city, good food, a couple of nights out & just happy vibes all round

it’s far too easy to get wrapped up in your own little routine working online and forget to take a step back and re-connect every now and then. this weekend is exactly what i needed

appreciate you lads 💙

4 day reset has me feeling motivated to get back to business

hope you guys are all good 😁

The story for Mikey so far

Huge improvements have been made across the last 18 months of coaching

A large focus has been placed on driving new tissue onto the chest, delta & arms here

Multiple specialisation blocks have been ran across this timeframe & the results definitely show

We’re now moving into our first ever prep together, finishing up with a shoot in August

Time to uncover what we’ve built ⛏️

An exciting 6 days ahead as we put the finishing touches on this physique prior to Christian’s shoot 📸

The foundation of peaking an advanced physique client like this will be predominantly based around 2 things;

- Management of ‘physical stress’
- Management of ‘psychological stress’

If you’re truly lean… dropping fatigue and coming into the shoot ‘fresh’ will get you 90% of the way there when it comes to bringing the best look possible

Fail to address these areas however…

And you’ll have a very hard time seeing the response you’re expecting from any level of manipulations past this point (nutrition, water/salt etc)

At this stage, I run daily check-ins & make sure the client has everything they need taken care of, adapting the plan as we go along depending on indiviaul response

- Zero stress
- 100% control over the situation
- The client has the ability to simply enjoy the process & reap the reward of looking their best on the day

If you’re on the fence about coaching, this is your sign to jump on board 👆🏼

Your only opportunity to sign up to coaching at a discounted rate

👇🏼 Not only that, but you will also receive;

- An invitation to our exclusive in person training day, where we will personally take you through a training session and ensure you understand how to get the most out of your training

- Live calls with the whole team, to help surround yourself with our other clients on the same road as you

- A FREE photoshoot, to give you the option of getting some professional shots to round up your transformation

Get yourself onboard asap to secure your spot for the start date on April 8th 👊🏼

Little update on the current shape ⚡️

Nothing special, but a damn sight better than where I was 4 months ago & it’s only getting better from here

Training capacity & recovery seem to be in a great spot

We’re continuing to hold food at this stage whilst performance is still on the rise since implementing this new split

Being patient with the approach to calorie escalations will only improve the longevity of this phase

We’ve likely got another week or two on the current set-point before it’ll be time to get some adjustments in

💻 Coaches spaces available. Book a free call using the link in my bio

💊 Code PROCOACH

You don’t get extra points for struggling through on your own. There’s no need to make the mistakes others have made if they can teach you how to avoid them. And there’s definitely no fun in continuing to fail at something when all you need is the right support.

This applies to everything;

- Physique goals
- Business & finances
- Health & Psychology
- Education

There’s an expert out there for everything you want to get better at.

Invest in them and they will invest in you.

One thing myself and all the lads pride ourselves on is leading from the front. Being the best we can each individually be, not only in our coaching endeavours, but in our personal endeavours too.

Now when it comes to fuelling our own & our clients training & supporting health through supplementation, having the best possible quality of products is a must.

This is exactly why we partner with & help spread the word that THIS is the place you need to go when it comes to supplementation

Use code PROCOACH in the coupon section at checkout for a discount across the entire range 🤝🏼

A few favourites from the last month 📷

Coaches, read this

You can have all the knowledge in the world

All the marketing and sales strategies known to man

And the best coaching systems & process

But all of that means NOTHING if you can’t connect with people, build solid relationships and create an environment of genuine trust between you and your client

People see straight through coaches who don’t care

But the ones who do, will always shine brighter than the rest

💭

things are looking up

Enrolment for 2024 coaching is open! ✍🏻

If you’re ready to commit to improving yourself and your physique, now’s the time to register your interest

We’ll work on:

✅ Optimising training structure, ex*****on & performance
✅ Nutritional knowledge, consistency & guidance
✅ Lifestyle factor improvements
✅ Supplementation protocols

Essentially, everything will be laid out for you. All you have to do is execute.

I’ll keep you in check by:

👉🏼 Checking in every week
👉🏼 Having frequent touch points to check up on how you’re doing
👉🏼 Reviewing the process and making and updates and changes needed

And just being in your corner in general 🤝🏼

Change doesn’t just happen. It’s created through action.

If you’re ready to finally take that next step, send me a DM with some info on who you are and what you’re looking to achieve!

Really looking forward to another year of coaching you guys 🙌🏼 Let’s get it

Ryan

Being in pursuit of a worthy ideal is the real goal. You won’t suddenly be happy when you reach ‘x’ destination. It’s simply another milestone of the continuous journey we’re all on. Enjoy it.

so proud of this girl!

4 months spent 5000 miles apart so you can go and chase your dreams 🤍 can’t wait to be with my best friend again now. see you in 14hrs x

Early little Christmas for the Hook’s 💙

a simple guide to choosing your coach 👆🏼

quick task for you 👇🏼

as we come to the end of the year,

go back and add up how much you invested into YOURSELF in the past 12 months.

coaching, education, therapy, mentors, workshops, health checks etc

you can’t expect to be the best version of yourself if you don’t invest any time, effort and money into doing so

you are the highest ROI investment you’ll find.

some food for thought as we move into 2024! 💭

hope you’re all good 🙏🏼

Jan ‘23 vs Nov ‘23 for Shelley

Sitting at the exact same bodyweight of ~66kg in both shots here, with a notably improved look

The left was 12 weeks into coaching, towards the back end of her initial priming phase

We then ran a 6 month improvement block, heavily focussed on driving training performance whilst in a consistent surplus

And the right takes us up to now, as we finalise this dieting phase

It’s been a good year 🤝🏼

Coaching spaces available. Send me a DM for more information

Awful lighting, but here’s an idea of my current position vs where I started 6 weeks ago!

Happy with the comeback so far & we’ve now moved into a mini-cut for phase 2

Mini-cut update: 1 week in

Start weight: 75.4kg
End weight: 73.7kg

Nutrition:
2100cals / 180p / 230c / 50f

Cardio:
90min per week

Steps: 8k

A decent start to this 6 week phase!

The one thing I need to lock in this week is steps, as I came under on a few days last week

Treadmill has been put back in the office, so we’ll tick those off easily next week

Outside of that, the big staples have been nailed and I’ve progressed well out the gates here

Looking forward to pulling off some body fat and preparing for next year

From crunching numbers to fully booked PT 📈

Phenomenal transformation from my long term client Emma 👏🏼

We’ve been working together for over 3 years now

In that time, we’ve worked her towards quitting her old accountancy job and building an incredibly successful PT business 🔥

She has continually walked the walk and applied herself fully to her own journey (this is actually her second shoot in the time we’ve been coaching!)

And she’s learnt how to be an incredible coach along the way 🔐

A prime example of the route any up and coming coaches needs to take in order to truly become the best coach possible

📍Learning HOW TO COACH first seems to be a dieing art these days with the rise of business mentorship

But don’t forget your bread and butter people 🥖🧈

It doesn’t matter how good your sales funnel or automations are if you’re s**t at your job… 🫠

If you’re in the first 1-5 years of your PT / coaching career, send me a DM for info on what we have coming up for you guys in 2024 🤝🏼

One of the most important supplements to be adding to your daily health stack 👆🏼

Magnesium is an element responsible for aiding over 800 metabolic processes of the body & acts as a cofactor in over 300 different enzymatic reactions

Just from this, you can see how vital it is that we intake enough of this vital mineral in daily basis

Daily recommended dietary allowance for athletes / trainees is 600-800mg of Magnesium

Without supplementing with this alongside your nutrition, you will more than likely be falling below your requirements

Hence why it’s a very wise idea to consider adding this to your monthly order

You can spread your intake throughout the day & place a slightly higher intake pre-bed to help aid sleep quality here too

As always, Supplement Needs are the place to go for the highest quality products on the market

Whack ‘PROCOACH’ in the coupon section for discount on all your orders

Another successful shoot for one of our coaches on The ProCoach Process!

This wasn’t Glenn’s first shoot & his starting point was great here, so it was a fairly smooth process for me to get him into the goal condition

We did have to navigate a big life move during prep though whilst he relocating to Spain!

But having the accountability of coaching throughout this time is exactly what he needed & he handled it like a pro 🤝🏼

The big focus, much like all of our coaches, was to use this experience to grow as a coach and improve his own service for his clients 🧠

We’ll be running more intakes next year! This time, even bigger and better 🚀

If you want to register your interest or find out more, fire me a message and I’ll send over the info

The harsh reality

Physique progress requires monotonous, repetitive action across a prolonged period of time

Nothing really changes day to day

So the process of turning up and simply getting the work done needs to be your main focus

It doesn’t matter how much you dream about your big picture goals

How many vision boards you make

Or how many times you say what you’re going to do

Without doing the work required to get there

But how do you do this?

How do you become process driven rather than outcome driven?

My advice

Gamify everything you do

Seek the feeling of achievement from completing the daily tasks

And don’t overcomplicated s**t

Dumb everything down to the non-negotiable tasks you need to complete day to day

And start building your streaks

Track how many days in a row you complete each task

And if you happen to miss a day, start a new streak and aim to hit a PB

Stick to your nutrition

Complete your training session

Hit your step target

Get your cardio done

Go to bed at x time

Wake up at x time

Drink x amount of water

The more importance you can place on each small component

The more they all then come together to create the change you want to see

From unhappy, unhealthy & working in a warehouse

To completely transforming his physique, landing a job in a gym and starting his own PT business

All the while learning exactly how to provide a high quality service and produce great results along the way by completing our full coaching education lecture series

And experiencing first hand what it’s like to be coached at the top level

Incredible transformation all around. This is what it’s all about!

Congratulations my man

Check-in Week 4

Start Weight: 73.9
Current Weight: 75.2

Nutrition: 2500cals on all days
Training: Upper / Lower
Cardio: 90min p/w
Steps: ~8k

Great week all round this week. The initial couple of weeks of settling into a new programme will always feel a little slower.

Setting baseline numbers, training to a slightly lower intensity & just getting ‘into the flow’ of the sessions

But this week, that’s spark’s back within each session. Training capacity is definitely improving again and feeling that ‘grit’ within sets

The overall look is starting to improve too. Happy with how everything’s going at this stage. No real need to push hard in either direction at the moment. Simply letting the body respond to consistent stimulus & feeding.

Check-in with Tuesday as usual 🫡

I remember this moment clearly

It was at our first ever group shoot in April this year

I stood back for a second

Just took everything in

And felt so proud of what we’d built

After months of planning

Weeks of recording lectures

And fear of whether it was all going to work

This was the first moment I realised what we’d achieved here

To be in a position to educate, train and transform a group of coaches

And leave a mark on the coaching industry by setting the standard

Is something I’m incredibly grateful to be able to do

This year was just phase 1 of the plan

To test the waters and see what impact we can have

And it’s fair to say there is a LOT more where this came from

2024 will be bigger than ever

Looking forward to taking you guys on the journey with us

Wholesome Tuesday afternoon 🫶🏼

I got to meet my new baby niece for the first time! 👶🏻

And wish my amazing Nan a Happy Birthday 💙

Today was one of those days that left me motivated to be my best

For myself, for those around me and for the family of my own I want to build one day (few years away yet though , we’ve got some more holidays to go on first)

Sometimes all you need is a little reminder of the bigger picture 💭

Anyway, enough soppy stuff. Back to gym content tomorrow

Check-in Week 2

We’re on the comeback 📈

Fullness is starting to return. Training & recovery improving. Biofeedback is manageable. Overall, we’re on the right path for 2 weeks in!

BW average: 74.1

Training:
Currently running a 3 day split whilst re-establishing training capacity. Rotating between Upper & Lower

Nutrition:
2500cals
~170p
~50f
~350c

Cardio:
30min on rest days

has introduced a few new bits into the mycotoxicity protocol too. We’re around 10 weeks into this now & the symptoms associated with it are starting to take less of a hold day to day. Long way to go, but moving in the right direction!

I’ll update again next Monday 🫡

Current state of affairs after ~4 months ‘off’

Time to see if muscle memory is a real thing 🙃

This is my start point as I begin to get moving with my own physique development again

I’m going to be honest… I really don’t want to post these right now! I’ve hesitated it all day

I’ve questioned myself on why…

And I suppose I know I’ve regressed a lot, there’s a lack of confidence in my physique at the moment & maybe a little fear of judgment there too

But then I remembered I’m in the business of coaching physique development

And my clients quite often start in a very similar position to the one I’ve found myself in here

So here it is

Hopefully a few of you will see these updates across the next few months and pull something positive from it 🤝🏼

It’s a humbling feeling working from the ground up!

But you have to take the first step in order to take the second…

So let’s get cracking

Liposomals are 👑 when it comes to absorption and utilisation of these supplements

I could take all of the above in capsule form in one way or another

But unfortunately, little of what I take would actually reach systemic circulation 🙅🏻‍♂️

Mainly down to the harsh environment they have to travel through first within the digestive system

Rendering this a fairly inefficient way of supplementing these things ❌

Liposomal products encapsulate it’s ingredients in Phospholipids, which protects the contents from digestion/oxidation 🧪

Resulting in more efficient nutrient delivery & less wastage for both your body and your bank account 💰

Use our code ‘PROCOACH’ for money off at checkout next time you order 🤝🏼

Do you love training and taking your physique development seriously…

but feel a lack of direction due to not having a specific goal to work towards?

I felt exactly the same before I did my photoshoot last year

But as soon as I set that date in place & got the shoot booked in, a new fire was ignited & I made the best progress of my life

Sometimes all it takes is some specificity with the goal & a little bit of pressure to bring the best out in you

I’m a huge advocate of photoshoots & love when clients set this as a goal

And I’ve had the pleasure of taking a lot of people through photoshoot prep’s over the years with a lot of success

If this is a goal you see yourself setting, get booked in for a call with me by clicking the link in my bio and we’ll get a plan of action in place 🤝🏼