YouToo Digital Strategy Conference

The countdown is on! On Friday, we're bringing you some of the best and well-known digital and social media thought leaders, influencers and in-the-trenches experts to help you grow your digital presence. You won't want to miss it!

There's still time to register ▶ www.youtoosm.com/registration.html

This year's lineup features the best of the best in digital! Hear case studies from brands like DICK'S Sporting Goods, Kellogg's and Dove + get actionable takeaways on topics like measurement, content planning and AI. Check it out + register at www.youtoosm.com.

📣 Oct. 26-27, professionals save $20 + students save $5 on YouToo registrations. Don't miss out! Register NOW ▶ www.youtoosm.com/registration.html

Meet our opening keynote speaker, Scott Lichtenauer of VMLY&R, the agency supporting DICK’S Sporting Goods consumer experiences! From how to work with a cross agency team to building full channel integration, you’ll hear about the evolution of an influencer-led campaign to drive sales and brand love for DICK’S.

Register ▶ http://www.youtoosm.com/registration.html

We're excited to have Brandi Barton of Kellogg's as our lunch keynote at this year's conference! Brandi will share a case study about how Kellogg's Pop-Tarts utilized influencers to help leverage the iconic Pop-Tarts brand.

Register to hear from Brandi and other digital experts on Nov. 5 ▶ www.youtoosm.com/registration.html

📣 Registration for the 14th Annual YouToo Digital Strategy Conference is OPEN! From influencer marketing to artificial intelligence, YouToo will packed with case studies, panel discussions and breakout sessions on a variety of topics to help you get ahead in digital. Register here ▶ www.youtoosm.com/registration.html

The 14th Annual YouToo Digital Strategy Conference will continue to be held online and will focus on digital strategies in integrated communications practice. We are excited to be using the event management platform Whova to present a first-class digital conference experience for both sponsors and attendees.

Interested in becoming a sponsor? Sponsorships help to fund student scholarships and offset Akron PRSA operational expenses. Learn about our available sponsorship levels at www.youtoosm.com/sponsors.html. Thank you for your support!

Thank you to State and Federal Communications, Inc. for once again serving as Presenting Sponsor for the YouToo Digital Strategy Conference!

On November 5, we'll be offering a lineup of digital and social media thought leaders, influencers and in-the-trenches experts. Stay tuned – registration will be open soon!

YouToo Digital Strategy Conference updated their information in their About section.

Thank you to everyone who tuned into the Lucky 13th Annual Social Media Conference, today! Don't forget to fill out the evaluation at http://bit.ly/youtooeval with any feedback you have about the session content. See you next year, and hopefully in person this time!

By using social media, staff members can become influential brand advocates. In our final session, will teach us the best ways to create content that engages our colleagues and celebrates personal and professional achievements.

Up next, Indigo Consulting's Michael Lo Iacano will show us how to successfully utilize Facebook Groups to engage target audiences and build brand awareness. After this session, you will be empowered with the knowledge of how to choose the right groups to promote your message.

MarcusThomasLLC's Kelly Yurick will now help us take a deeper look at the audience members that comprise Gen Z, why they matter and how they differ from the generations that came before them – including Millennials.

One of the most elusive things to measure is content marketing. We need a framework for measuring content that illustrates clearly why content is such an important part of our business strategy. Now introducing Robert Rose who will enlighten us on why quality measurement matters.

Instead of a roast, here's a toast- to our Keynote Speakers from behind the Wendy's Twitter page, Matt Keck & Jeremy Cline. Tune in now to learn how they transformed the brand through social media. Register at bit.ly/YouToo2020 to listen to this special, LIVE ONLY session!

No matter what the trend or hashtag, brands and companies are quick to jump on board but are not doing a great job ensuring their content is accessible to all people. Gas Mark 8's Mike Richwalsky will now help us explore integrating accessibility into a brand's social media content.

Are you having a hard time getting engagement out of the videos you’re posting on social? Flex Media's Bill Baraona will now discuss best practices when creating and sharing videos on social media and why content & strategy is king when it comes to video creation.

We are kicking off today's conference with a virtual panel! Tune in now to learn what each of the panelists have to say about how brands currently are and how they should be operating on social media platforms during the time of the COVID Crisis.

Good morning, social media enthusiasts! The Lucky 13th Annual Social Media Conference is finally here. Grab your coffee and get ready to go; opening remarks will begin in just a short 15 minutes. You can still join us by registering at bit.ly/YouToo2020

Before tomorrow's event takes place, we wanted to say a special thanks to our Kent State sponsors, Kent State University School of Journalism and Mass Communication, Kent State College of Business and PRSSA Kent. Without you all, this event would not be possible. We are excited to host the Social Media Conference tomorrow.

Thank you to AAF-Akron, IdeaBase, Distillation Studios and SOPREMA USA for being additional sponsors for this year's social media conference. We look forward to seeing all your contributions come together during Friday's event. You can participate in by registering at bit.ly/YouToo2020

Another huge thanks is in order for True Digital Communications and FedEx Custom Critical for being sponsors for Friday's virtual event. We appreciate all your support! You can still tune in to by registering at bit.ly/YouToo2020

A huge thank you goes out to our contributing sponsor Star Printing Company. Thank you so much for supporting the Social Media Conference. We appreciate all that you have done to help make this event possible! Also, thank you to Robert J. - Events & Catering!

Another shout out and special thanks today goes to MarcusThomasLLC for not only being our Platinum Sponsor for , but also helping out with conference planning and social media!

As we head into week, we wanted to give another special thanks to our returning title sponsor, State and Federal Communications, Inc. We appreciate you sponsoring this event since 2016! You too (see what we did there?) can still register as an attendee today at bit.ly/YouToo2020

Take a look at the great speaker lineup we have for the Lucky 13th Annual ONLINE Social Media Conference. Join us Friday, April 24. If you already registered for YouToo, you’re all set. If you want to register, now’s the time! http://bit.ly/YouToo2020