NYU Jonathan M. Tisch Center of Hospitality

"I never got the chance to study abroad during my undergrad years because it was financially out of reach. So, when this more affordable and shorter program came up, it was perfect for me as a full-time working mom. It made participating in such a transformative experience feasible." - Naya Garrido-Genao, an MS in Event Management student on attending the NYU School of Professional Studies Global Field Intensive to Madrid.

"Usually, I travel as a history enthusiast, this trip, however, was centered around culinary tourism[.] Whether we were dining in a cave-like setting while watching a flamenco performance or eating in underground tunnels once used by the royal family, every place we visited was steeped in history.

Every part of our itinerary was designed to offer an authentic taste of Madrid, highlighting how food can bridge social and cultural divides. This trip not only broadened my cultural and culinary horizons but also deepened my understanding of the power of food in creating shared experiences, which I believe will be invaluable in my future career."

Learn more about the NYU SPS global offerings: https://www.sps.nyu.edu/homepage/academics/global-offerings.html

PCMA’s Convene Magazine recapped NYU Jonathan M. Tisch Center of Hospitality professor Richie Karaburun's recent presentation on emerging technologies, including virtual, augmented and mixed reality, and AI.

Read more:

Keeping Up With Technology Tools An academic with an entrepreneurial streak offered edUcon participants insights on how technology can elevate events and boost productivity — now and later.

A tourism ad for Oslo, Norway has taken the internet by storm.

While VisitOSLO's marketing manager worried that the ad's "self-irony" wouldn't translate to global audiences NYU's Dr. Richie Karaburun, a hospitality and tourism professor, said the ad's authenticity is key to its success.

Read the full article here: http://spr.ly/618793joF
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NYU School of Professional Studies

Oslo could become a top travel destination after an unconventional but hilarious tourism ad goes viral A tourism campaign ad for Norway that is full of "Norwegian self-irony" has gained millions of views. But will it bring in more visitors?

Who are the 'Delta g**s?' Ed Salvato, marketing professor at NYU Jonathan M. Tisch Center of Hospitality weighs in with USA TODAY on how Delta Air Lines has become the favored way to fly for "gay, male-identifying urbanites."

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“From a marketing perspective, Delta evolved with the times better than other airlines, including American,” said Ed Salvato, an LGBTQ+ tourism expert and marketing professor at New York University. “They started doing the promotion to attract the LGBTQ+ audience, but more importantly, they invested in customer satisfaction.”
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Read more: https://www.usatoday.com/story/travel/airline-news/2024/06/21/delta-air-lines-lgbtq-appeal/74101816007/

NYU School of Professional Studies

Who are the Delta g**s? How the airline became a haven for the LGBTQ community. I set out to answer the age-old question of how Delta has seemingly captured something so elusive in the gay male community: long-term loyalty.

NYU Jonathan M. Tisch Center of Hospitality professor Vanja Bogicevic provided insights for Hotel Dive's story on what hotels stand to lose from a potential US ban on TikTok and alternatives for hotel marketers to consider.

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“Marketing budgets for travel companies are more conservative compared to consumer goods, fast-food brands and even destination marketing organizations, which can afford large campaigns across all platforms,” Bogicevic said. “The greatest benefit for hotels is in earned reach from content creators.” Creator-led content on TikTok may land better with younger audiences, too, in effect driving more reach for hotels, according to Bogicevic.
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Read more: https://www.hoteldive.com/news/tiktok-ban-hotel-marketing-/719217/

NYU School of Professional Studies

How a TikTok ban could impact hotel marketing efforts Hospitality industry pros share what hotels stand to lose from a potential ban as well as alternative hotel marketing strategies to consider.

Over the spring semester, five teams prepared presentations showcasing their ideas for Pitch Your Passion at Atento Capital in Tulsa, OK. The event culminated with the NYU Jonathan M. Tisch Center of Hospitality Hospitality Innovation Hub Incubator Pitch Contest - which is based on the 'Elevator Pitch' concept, popular in the venture capital community. Congratulations to all who participated!

From the students: "We were able to experience firsthand the community that has been established and watched as connections were being created. It was interesting to see the same energy as New York City, characterized by dreamers who work hard and move with a sense of purpose, but in contrast, they also take their time to experience life at its fullest potential. We also found interest in Tulsa’s preservation of its history, especially after getting to experience the Greenwood Rising, which honors Black Wall Street and educates visitors on the legacy of those who came before.

For students considering a study-away site, Tulsa will be an unforgettable experience. From the entrepreneurial scene, to its supportive community, Tulsa is a destination that will leave you wanting more and ready to make your dreams a reality. We have a newfound appreciation for Tulsa and are grateful for the profound experiences we had in just a short amount of time."

Special thanks also to the George Kaiser Family Foundation.

Learn more about the NYU School of Professional Studies Tisch Center of Hospitality HI Hub: https://www.sps.nyu.edu/homepage/academics/divisions-and-departments/jonathan-m--tisch-center-of-hospitality/hospitality-innovation-hub.html

NYU Jonathan M. Tisch Center of Hospitality instructor Anna Abelson was recently quoted in the BBC Travel article on why the US is the top tourism destination in 2024.

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"While obvious reasons for this accolade exist, such as its diverse landscapes, natural beauty and cultural richness, the US also boasts a well-developed infrastructure supporting the travel and tourism sector," says Anna Abelson, an adjunct instructor at NYU School of Professional Studies Tisch Center of Hospitality.

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Read more:

Why the US is the top country for tourism in 2024 A new report published by the World Economic Forum highlights the nation's promotion of natural and cultural resources and commitment to sustainability and tourism.

The First-Ever Global Report on Distribution is Here!

Over the last few years, commercial teams have been increasingly driving technology decisions in hospitality. However, unlike other industries, leaders within hospitality have not had communities, forums, and benchmark reports to understand how to invest, where to invest, what to invest in.

HEDNA, NYU Jonathan M. Tisch Center of Hospitality and RateGain came together to address this unique problem in the first-ever State of Distribution Report, aimed at providing insights to hoteliers on what their peers are doing and how their teams are changing.

This annual report will be released every year to help hoteliers make the right decisions, and be in-tune with technology trends of the industry.

Inside the report, you'll discover:

1. Industry-first benchmarks for technology adoption and training.
2. Where hoteliers are trying to reduce their manual efforts
3. Where they are struggling, and what priorities do they have
4. How are hoteliers investing in technology

We'd like to thank Chris Murdock, Leanne Lonardo, Lina Serpil Rotchadl, April J. Key, Jason Shames, Vanja Bogicevic, Nicolas Graf, Fritz Müller, Pablo Martinez, Peter Strebel, Gomti Shankar, Kamesh Shukla, Barkha Jhingan, Christiane Sieveking, Marianna Gelardi, Alex Moura, Ryan O'Byrne, Mudasser Tariq, Rodrigo de Landa, Alexandra Koukoulian and Yogeesh Chandra for curating this report and working in getting inputs from over 140 unique brands.

Read more and access the report here: https://www.sps.nyu.edu/homepage/communications/press-releases/2024/nyu-sps-jonathan-m-tisch-center-of-hospitality-hedna-and-rategain-partner-deliver-insights.html

The Tisch Center of Hospitality is pleased to announce that the scholarship application for continuing graduate students is available now!

Please click on the scholarship application below for further details including general criteria and the next steps:

http://spr.ly/61875kM0H

The deadline to complete the application is this Saturday, June 15, 2024.

Congratulations to NYU Jonathan M. Tisch Center of Hospitality professor Dr. Richie Karaburun, who recently presented his paper, “Fostering Innovation and Industry Collaboration: Implementing an Incubator Program in University Settings - A Case for NYU SPS Hospitality Innovation (HI) Hub Creation,” at the 2024 American Marketing Association Global Marketing SIG Conference in Verona, Italy!

This paper examines the critical role universities continue to play in fostering innovation and bridging the gap between academia and industry in an era marked by rapid technological advancements and dynamic market landscapes. It makes the case for establishing an incubator program within a university offers and provides a blueprint for launching such a program and developing robust partnerships with industry stakeholders.

Specifically, it showcases how the NYU SPS Hospitality Innovation (HI) Hub incubator program channels the entrepreneurial spirit, fostering an environment that enables students to take their innovative ideas and transform them into businesses that are both viable and sustainable.

Learn more about our programs: https://www.sps.nyu.edu/homepage/academics/divisions-and-departments/jonathan-m--tisch-center-of-hospitality.html

Last week Tisch Center students were in Accra, Ghana! Students began their journey by touring Maloka Market where locals shop and sell goods ranging from produce to electronics. Professor Gaffney even took the opportunity to practice balancing an empty bowl of goods as the Ghanaian woman do to transport heavy items.

Their next stop was the Independent Arch. The class waived the Ghanaian flag on the rooftop of the arch to respect the Declaration of Independence in 1967 and jumped in front of the arch to show excitement and support.

The group spent the last days of the trip with an early morning visit to Christianborg Palace which used to house the country’s parliament, as well as a visit to Ghana’s Ministry of Youth And Sports with Hon Minister Mustapha Ussif and of course visiting NYU Accra. Students were able to complete a walking tour of a fishing village, enjoy meals by the beach and visit Elmina's Castle too!
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Earlier this week was 46th annual NYU International Hospitality Industry Investment Conference. The conference delivered unparalleled thought leadership through keynotes, general sessions, workshops and networking events. Top industry executives from CEOs of hotel brands to various investment and real estate executives discussed the latest trends, economic influences, and projections.

Nicolas Graf, Jonathan M. Tisch Chaired Professor and Associate Dean of the NYU Jonathan M. Tisch Center of Hospitality, said, “This year’s event carried on the tradition of engaging discussions and debates, emblematic of our industry’s dynamism and its innovative thinking and actions. We look forward to seeing how the thought-provoking ideas and themes discussed here play out in the coming months and learning more about their impact when we gather again for the NYU International Hospitality Industry Investment Conference in June 2025.”

The conference is operated by Questex in partnership with the NYU School of Professional Studies (NYU SPS) and its Jonathan M. Tisch Center of Hospitality. Photography courtesy of Matt Rickman/Questex.

Learn more about the Jonathan M. Tisch Center of Hospitality: https://www.sps.nyu.edu/homepage/academics/divisions-and-departments/jonathan-m--tisch-center-of-hospitality.html

The Tisch Center of Hospitality Madrid GFI was last week! Special thanks to our friends at NYU Madrid for welcoming us and supporting our students participating in the Culinary Tourism and Events Global Field Intensive summer course.

To kick off their trip, they took a stroll through the Parque De El Retiro and enjoyed a welcome lunch at Azōtea El Círculo with a spectacular view. Our students had a wonderful opportunity touring both the Hyatt Centric Gran Via Madrid and Thompson Madrid hotels. They got to see the various restaurants, venues, and a glimpse at the behind the scene operation.

Our crew in Madrid then attended “Apetit'Oh!” a cooking workshop where the whole group learned how to make 3 authentic Spanish dishes: Paella, Tortilla de papas, and Tarta de Santiago!

Next students visited historical cafés and restaurants. To start, our students had a traditional breakfast of “bocadillo de jamón” in café Comercial, an historical place with 130 years and a long list of artists and writers who visit frequently.

Our crew continued their culinary journey to Chocolatería San Ginés for some traditional churros! Opened in 1894, San Ginés has earned worldwide recognition because of their unique flavor and technique, pairing churros with a rich chocolate dip.

Students also frequented some local food markets like Mercado de San Miguel. They also strolled through historic Plaza Mayor, visiting Museo del Jamón and finally, made their way to Casa Ciriaco for lunch. Open for over a century, this Madrid restaurant is considered as an institution for traditional cuisine. All kinds of illustrious people have passed through its dining room and our students enjoyed dishes such as Pisto. As said by the restaurant, “comer es una necesidad, saber comer es un arte” = eating is a necessity, knowing what to eat is an art.

Students also had an incredible opportunity to tour the Palace de Real where they were able to see various rooms and learn more about the history within the palace.

The next day our students took an hour bus ride just outside of Madrid to explore Toledo, the "City of Three Cultures.” With its stunning medieval architecture, winding streets, and rich history, this hilltop gem overlooking the Tagus River never ceases to amaze.

As part of our students’ culinary tour, while in Toledo they visited Sucursal del Botero which is a family-owned business dedicated to bringing high-quality cuisine to the local community. Over the years, it has grown from a small neighborhood shop into a beloved destination, renowned for its curated selection, knowledgeable staff, and commitment to fostering a vibrant, welcoming atmosphere for both locals and tourists.

Students had a chance to tour an esteemed, iconic property in the afternoon — The Edition Madrid Hotel. A warm welcome speech by the Assistant General Manager and Director of Finance of the hotel was followed by a tour of guest room, rooftop swimming pool as well as F&B outlets, allowing the students to gain better insights into what makes the hotel unique and thereby a true local hallmark.

The students visited Mercado Anton Martin, where they enjoyed a market that showcased the incorporation of culinary traditions from Madrid's diverse immigrant communities, highlighting the city's multicultural identity, particularly with a strong Asian influence in the shops. It was a delight to see cultures immerse. This vibrant blend of traditions provided a rich, educational experience, deepening their appreciation for Madrid's culinary and cultural diversity.

On the last day of their culinary tour of Madrid, the students presented their findings to the rest of the group. Some topics covered were local markets, events, hotels, and trends; all centered on the 4 E’s of Experience: Entertainment, Educational, Esthetic, Escapist.

This weekend, The New York Times published a story on how the nightly cost of an average hotel room to record levels featuring insights from NYU Jonathan M. Tisch Center of Hospitality professor Sean Hennessey.

Read more: https://www.nytimes.com/2024/05/25/nyregion/hotels-prices-migrants-nyc.html

NYU School of Professional Studies

Why N.Y.C. Hotel Rooms Are So Expensive Right Now The average hotel room rate in the city is $301 a night, a record. A major reason: One of every five hotels is now a shelter, contributing to a shortage of tourist lodging.

Join NYU School of Professional Studies for a Friend Raising Reception
AHED Silent Auction and Hotel Apprenticeship Opportunities

Event is Free: Suggested Donation of $30
Donations can be directed to the AHED Alliance for Hospitality Equity and Diversity: http://spr.ly/6182eb4rQ

Event Details:
Friday, May 31, 2024
5:30 PM - 7:30 PM
Location: Hill & Bay Restaurant
581 Second Avenue (corner of 32nd Street)
New York, NY 10016

RSVP Here: http://spr.ly/6185eb4rx

The Tisch Center of Hospitality is pleased to announce that the scholarship application for continuing graduate students is available now!

Please click on the scholarship application below for further details including general criteria and the next steps:

http://spr.ly/6183ewBGT

The deadline to complete the application is June 15, 2024.

NYU Jonathan M. Tisch Center of Hospitality professor Richie Karaburun is part of the Index Advisory Group for the newly released World Economic Forum's Travel and Tourism Development Index 2024.

and -Pacific and high-income economies continue to lead the World Economic Forum and Index, but developing economies have narrowed the gap. The report, published in collaboration with the University of Surrey, is now live.

Discover all insights at wef.ch/ttdi24.


NYU School of Professional Studies

Join us to learn about the cutting-edge Hospitality Innovation Hub (HI Hub) at the NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality! The Hi Hub fosters entrepreneurship and creative solutions for the hospitality industry. The state-of-the-art facilities offer students, startups, established industry partners, and investors opportunities to learn, discover, innovate, and invest.

This event is open to prospective and newly admitted students interested in gaining hands-on experience with new technology solutions to stand out in the job market and innovate in the future of the hospitality industry. We'll start with an overview of the unique student opportunities available at the HI Hub. Then, we'll move into a panel featuring graduate students, industry mentors, and Dr. "Richie" Karaburun, Clinical Associate Professor of Hospitality and Tourism.

Register here: http://spr.ly/6182dTDAr

The Tisch Center of Hospitality is pleased to announce that the scholarship application for continuing graduate students is available now!

Please click on the scholarship application below for further details including general criteria and the next steps:

http://spr.ly/6184j7jtg

The deadline to complete the application is June 15, 2024.

Learning is a lifelong journey.

Learn more about our non-credit continuing education class offerings for this upcoming Summer 2024 term at our website: http://spr.ly/6182jt1ry
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Orlando Mayorquin’s recent story in The New York Times on Airbnb’s new “Icons” category featuring partnerships with brands and celebrities features Sean Hennessy, an associate professor at the NYU Jonathan M. Tisch Center of Hospitality.

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Hennessy said the Icons initiative appeared to be an effort by Airbnb to “change the narrative” and rekindle the allure it enjoyed in its early days, when it became extremely popular in a short period by offering travelers an alternative to staying at a hotel.
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Read more: https://www.nytimes.com/2024/05/01/business/airbnb-up-house-shrek-listings.html

NYU School of Professional Studies

In Latest Stunt, Airbnb Lists the ‘Up’ House. It Floats. The company announced a new category of outlandish stays in partnership with brands and celebrities, building on the success of gimmicks like the Barbie Malibu DreamHouse.

Call for Application to the 2024 Cohort of the NYU Tisch Center of Hospitality Innovation Hub Incubator Program!

The NYU Tisch Center of Hospitality Innovation Hub Incubator hereby invites ALL entrepreneurs, startups, and founders to submit applications for participation in the NYU Tisch Center of Hospitality Innovation Hub Incubator program for the 2024 cohort.

Online submission forms are available NOW: http://spr.ly/6185bILxL

Submission Deadline: October 6, 2024, 11:59 pm EDT

Please note: Interviews with all co-founders will be conducted following the application deadline.

HI Hub Incubator is a 6-month program that offers mentorship, industry connections, advisory services, and more to early-stage startups. The program includes individual mentorship, boot camps, networking events, and master classes, and culminates with a pitch competition where the winning team will receive a $20,000 cash prize.

HI Hub Incubator’s mission is to provide all NYU-affiliated startup businesses and young entrepreneurs with four core services; plan your business, launch your business, manage your business, and grow your business.

NYU-affiliated startup founders (current students and alumni) with an active MVP in the travel, tourism, hospitality, and technology industry can apply to join our incubator program for free.

For general questions regarding the application, please send an email to [email protected]
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Learning is a lifelong journey.

Learn more about our non-credit continuing education class offerings for this upcoming Summer 2024 term at our website: http://spr.ly/6188ZwDqE
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The META Foundation and NYU School of Professional Studies are joining forces to present the Hospitality 3.0 Symposium on April 29th at the Kimmel Center. The symposium aims to redefine hospitality globally by bringing together thought leaders, experts, and innovators from diverse industries. The event will inspire conversations and co-create solutions to address ecological, social, and cultural challenges through a new understanding of hospitality across sectors such as , , , , , and .

Through meaningful discussions and workshops, the symposium will foster positive growth and innovation, creating more inclusive, connected, and sustainable industries through Hospitality 3.0.

💡How can hospitality redefine our relationship with the rich and diverse ecosystems that are hosting us and our companion species?

💡 How can hospitable public spaces, workplaces and digital platforms promote inclusivity, diversity, equality, and supporting local economies and communities?

💡How can hospitality promote cultural exchange while addressing challenges such as cultural appropriation, preserving authenticity, and respecting local customs and traditions?

Date: Monday, April 29th
Time: 1:00PM - 6:00PM
Location: NYU Kimmel Center

Visit https://meta.ngo/symposium for more information and to register.

NYU School of Professional Studies

A big thank you to Alice Harrington-Caravello, Vice President of Sales, Marriott International, Account Sales Organization, Tina Strauss, Senior Account Executive, Account Sales Organization, Christina P**n, General Manager, W Union Square, and Ryan Musco, Vice President Finance Operations, Marriott International for a wonderful Fireside Chat on careers in the hospitality industry. At the end of the event, students had the opportunity to network with the panel and received a lot of insightful advice.

✨ Embark on your career journey with NYU and MPIGNY! ✨

Join us for a virtual event like no other: 🚀 Event Route 401: Mapping Out Your Career Journey 🚀

🗓 When: Monday, April 29, 6:30 PM - 8:00 PM ET
📍 Where: Zoom
✨ Register: http://spr.ly/6181wQ5rb

Why should you attend?

Gain priceless insights from top industry leaders 🌟
Engage in intimate breakout sessions for personalized advice 👥
Network with professionals from NYU, MPIGNY, and beyond 🌐
Featuring an all-star panel including:

Khadija Campbell from NBPA 🏀
Nic Gomez of Team Epiphany 🎭
Loriann McManus of KPMG 💼
Dawn Penfold of Meetingjobs 👩‍💼
David Riederman of Omni Hotels & Resorts 🏨📈

💡 Want to explore specific topics? Tell us in your RSVP!
🔗 RSVP NOW - Secure your spot and let us know your panelist preferences(http://spr.ly/6184wQ5re)

🔊 Calling all SPS students - don’t miss this unique opportunity.

This weekend is New York University's Weekend on the Square, where we'll welcome newly admitted NYU Jonathan M. Tisch Center of Hospitality undergraduate students! Students will hear from associate dean Nicolas Graf and professors Jukka Laitamaki and Jing Yang, and advisor Ellen Lie as well as a student panel with four current undergraduate students.

To those attending this weekend - we can't wait to meet you! Welcome to the Tisch Center and the NYU School of Professional Studies.

Meet NYU

Join us for 'Rock Your Resume' a weekly resume writing workshop with Akshay Ramanathan!

Take the first step toward unlocking the doors to your dream job or internship. This workshop will be offered every Tuesday this semester so RSVP now to reserve your spot!

RSVP Here: http://spr.ly/6184wWMgE
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