TRU ESTHETICS

We are excited to be back in the area of Charlotte that we know and love!
was started in Southend in 2014 when I was a baby solo Esthetician. And then expanded to a brick and mortar in 2018 on Park Road.

I am excited to be back in the area and grateful that there was an opportunity to provide that back to our customers.

If you have followed me to all locations thank you so so much your unwavering support means so much.
It is definitely noticed and seen and appreciated beyond words.
I had some really sad (for me) comments said to me over this last year. Running this business at times is beyond rough.

So again for everyone that has made the extra mile or two you are my tru beauties in so many ways.

Thank you for your patience, all media reflects the change. It will take some time for iPhone or Google maps to catch up.

If you are a tru customer, don’t worry I will send information like I did previously to give you all the details on how to get to your next appointment.

This move is really special because it truly does give back to those of you that continue to be a customer of mine and your excitement has really made this process easy!

thank you so much! See you in South Park 💛

I’ve been able to personally thank so many of you this month for coming in not only in this month but throughout this year.

This year is hard to put into words. But all I can say is seriously I see and feel so much.

If you have booked a service this year and have continued to show up this year, you did it for me not even Tru, it’s me and that means more than I can say.

The conversations, the laughs, the tears, the prayers, the endless support so many of you give. There will never be enough words to describe what I feel.

Next year it will 10 years since I started my business. So as I close out year 9, for now I’ll say thank you for trusting me and for continuing to build a relationship with me.

A beautiful woman reminded me today that no matter what the landscape of my life looks like right now, God is always perfect, good and sovereign.

Love you Tru beauties ❤️

To all my wonderful clients and friends.

Thank you for your endless support and trust in me. It is because of you that I get to have this small business of mine.

And to every single one of you who liked, commented, saved, shared, direct messaged me, you name it when I post and story thank you so much!

I see you, I witness the love, and appreciate you letting me be myself in the good times and hard times.

Can’t wait to share my 2024 with you. Lots of happenings happening soon. 💛

Remember to take the time to treat yourself well 🌿 Write a caption...

Out here just truly being myself 💛

I’ll be speaking at this beauty event! If you are an industry professional would love to see you there and help support local professionals!

POV:

I’ve learned to trust myself more

I am a recovering people pleaser and ultra do-er (steadily)

I’ve learned what soothes my soul

I’m finding balance in my life

I’ve prioritized my health and peace over others’

That letting go doesn’t mean your quitting

That starting over each time means a lesson was learned and it’s on to the next

That God still knows you and your heart

That He will put this test into a new testimony

And that if you are still here than He is not done with your purpose.

Just a slice of 🍋

It’s funny how you don’t know where you’ll be in a year or years from now yet when you are there you are like how did I get here!

I typically am not a person that holds onto the past but over the last year I’ve tried to remember every little bit of the last 10 years, my TRU esthetics years and overall personal life.

I think mainly because when I was in it, I didn’t realize how fast time went by and now that it’s gone by it feels like I was just in it yesterday but the memories are slowly fading….
I also think because over the last 10 years of my life, I didn’t plan any of it. And sometimes I wish I did go back and plan for some things when I sit here now.

In 2010 I made a conscious decision to start esthetics school over a summer thought. And now here I am. Holding down the longest career I’ve ever had in one place and well the only career I’ve ever had. Everything else was just a job in the moment.

i’ve recently broken down the idea that the more you know, yes, the more you will grow, and do better and be more successful, yet at the same time the more you know, it can be so paralyzing because you’re afraid of what you now know especially as a business owner being the soul provider of your life.

This is what goes on in my brain this season. 🍋🍋🍋

What is on your mind today?

📷:

Hello!
I am Tracy, a licensed aesthetician of 12yrs, creator, owner of established in 2014.
I started TRU in 2014, as a solo entrepreneur, grew my business, mainly by referrals, and at the time the TRU version of Instagram!
I became sought out for my brow expertise and skin care/facial services. Also certified in Microblading which I recently retired from, but have so many other certifications I stopped counting.

For a time while growing TRU, I also traveled the country as an educator and blue diamond partner for

In 2018, I was given the opportunity to expand into a brick n mortar, full service spa boutique. I had no idea that this would be a major influence & change, stepping into a female entrepreneur, small business owner, industry professional and becoming the woman you see today.
I brought a spa boutique that was unique to Charlotte at the time in design, services, and retail. I trained and mentored a team of Esthetician’s and carried more than 80 retail brands at a time!

I have been a trainer for Dermaplane pro and I’ve been able to work with and educate aestheticians across the country.
Some may know this fact, and some may not but I opened Charlotte’s first natural nail salon called Lemon Love in 2020 and unfortunately, due to the circumstances of what happened that year, I had to make the decision to close and cut losses.
I was the sole creator of this brand concept, just as I created TRU with ideas all in my head.

After 5 years of running the spa boutique I decided it didn’t serve my why any longer and wanted to pursue other passions.

If you have been here from 2014 to now you have seen the evolution of not only my journey, but TRU ESTHETICS, note some have even been here before I even created TRU as a loyal client of myself!

From the start, I’ve never had it figured out. I’ve adapted and evolved to the circumstances and changes coming into my life.
And that’s still the case today. The only difference is I’m wiser, have so many experiences and know how under my belt, and I am established in who I am and what I really want. Thank you to the community that continues to believe in me and all of my TRUth!

Did you catch our April giveaway!!

Book a Oxygen Enzyme treatment THIS MONTH and be entered to W I N a goodie bag filled with a few of your DMK must haves plus a water bottle that looks like a product bottle 💦how fun is that!

So far we 12 treatments booked this month! I have open days Tuesday’s this month with a few other spots this month so jump ONLINE and book your DMK workout treatment now! 💪🏼

And if you have had this treatment comment below with a 💚💚💚

TruthInBeauty

One of my goals this year was to get out and meet more estheticians and reach more in the esthetics world.

I am so excited to be part of the new platform and website launch of .protea 🌱

it is a virtual consultation website where you can link up directly to Professional Esthetician’s to get skin care and product knowledge, education and recommendations. It also allows you to build an unique relationship with an expedition, expert virtually!

I have been able to share my knowledge, business and my why with the creator of .protea Mackenzie Jorns and I so appreciate her listening and believing in the special ways I see esthetics and this industry now and in the future allowing me to join her team of professionals!

If you have friends or family that have wanted to work with me but live outside of Charlotte this is a great opportunity for them to work with me and their skin!

I am excited to see and myself grow with this partnership! 🌱

As a business owner, I am constantly thinking, planning, contemplating, questioning, creating, training, educating, researching, and back to thinking! 💭💬🗯️

One of the reasons for making the location change was to create a lifestyle change as well.

This mentality that the movement has created, has created women who are burnt out, exhausted, TOO BUSY, moving too fast, not giving themselves time to rest, and most especially created a LOT of alpha driven females. And for some this may be what they want, for me with all my experiences, a lot of internal soul-searching, prayer, and therapy; I realized that I don’t want to do that anymore. I’m tired of being in this role and space. I don’t feel it really defines my future and where I want to be.
I still want and actually need to be a provider of myself yet getting back my true feminine self, or better yet discovering her, because all I have known since I was 18 was how to be the alpha lead.

I have so much more to share on this, but here’s a little glimpse as to where my head has been for the last couple years and where it’s going.

Comment below if you want me to share more! 💭💬🗯️

Give the gift of self care! It’s always in season and it can be used anytime of the year.

If you are regular it’s a great opportunity to have your next set of services taken care of for you!

If you are new, be sure to tell your friends and family you want the gift of healthy skin!

Jump online to purchase or pick one up in person. Don’t forget all TRU details can be found on our website: truesthetics_com

So be sure to share our page with your family and friends so they know where you go and what you like!

Tag a friend who could use a gift card!

It’s officially the last month of this year, 2022!

I remember last year at this time like it was yesterday… Grateful for what this year has been.

If you need an appointment, be sure to jump on we are looking to make this month the best December to remember! 🌲🌲🌲

Long time friend with a new friend! ♥️♥️♥️

First week of November! Be sure to plan your appt the holidays are officially here!

7 weeks until Thanksgiving. And 11 weeks until Christmas!

Shorter days and months mean limited availability so don’t delay and jump online to secure your holiday appointments! 🌲🌲🌲

It’s a new month a new day and new season!
For some it’s their favorite time of year. The leaves changing reminds us that life can have drastic change but that allows for new growth, new decisions and well whatever you want to make it!

Don’t forget as October hits That means we have 3 months left in the year!! In November and December the months are shorter because of holidays and overall the time changing, so DON’T DELAY and book our holiday appointments now!

See you at the spa! 🍂

Your skin care routine doesn’t have to be complicated it just has to be consistent.

Not sure if you’re doing the right thing, this is where we come in!

Seek a TRU Esthetician and stop wasting your time and money on products that aren’t for your skin and instead get into products that are for your skin and skin care goals!

comment below and share if you like your current skin care routine or feel like you need a new one! Better yet tag a friend!

It may sound crazy but once October 1 hits the next 3 months will fly by and this time of year means we are all on the same schedule with the same days off for holidays and this year they fall on a weekend which gives even less days in the month and Saturdays.

Cannot stress enough if you are a Saturday client you should be booked out for the rest of the year!

If you are flexible in days and times you can pre plan at least 2 appts ahead is a good timeline.

so don’t delay jump online get your schedule situated or contact us directly or even better when you are in this month let’s get you settled for the rest of the year!

Happy holidays! 😂

’tWaitForTheHolidays

The essentials.
Cleanse with a cleanser that is for your skin. So many are using the opposite of what they need.
Mist. Misting allows your skin to be prepped to then accept the next steps.
Serums. It’s always thinnest to thickest. Vitamin C is that essential everyday serum for everyone. And they are not all created equal. And not all types are for every skin. We can direct you to the best one for your skin!
Finally, moisturizer. A good moisturizer locks in your own hydration, absorbs, and protects against TEWL.

If you aren’t sure if you’re doing the essentials for your skin, be sure to check with your TRU aesthetician!

My dad always said if the hard things were easy than everyone would be doing it and you’re never too old to begin again.

This has always stuck in my mind. Like the time I went back to school to become a pharmacist one day, or when I moved to New York and thought I was going to go to fashion school one day, or when I went to Esthetics school and ding ding ding found my calling!

And not to mention the many times that I have evolved this business. I always think is it worth it, is it too late, well I reap any reward, well my investment be worth the risk. There’s no answer that is deemed the right answer. You literally just have to take a step and begin some thing in order to see what you’ll get in the end!

What is something you can begin today, comment below and share!